VoIPcloud Wholesale

What VoIPcloud Wholesale does

VoIPcloud Wholesale, trading as VoIPcloud and legally operated as VoIPLine Telecom Pty. Ltd. and affiliated entities, is a wholesale telecommunications platform headquartered in Melbourne, Australia, that provides voice and network automation tools to the channel market. Founded in 2008 as a telecom reseller and operating under its wholesale identity since 2014, the company runs distinct legal entities across five jurisdictions — Australia, New Zealand, the United Kingdom, Ireland, and the United States — and reports serving over 7,000 companies and hosting more than 75,000 phone numbers. It targets three primary B2B segments: managed service contractors and IT service providers looking to add hosted voice to their portfolio, and telecom operators wanting to launch or expand carriage services without building full infrastructure.

The platform is built on proprietary, in-house technology that the company owns end-to-end rather than licensing from hyperscaler or third-party cloud providers. The core stack consists of a multi-tenant hosted PBX with a drag-and-drop configuration interface, a class 5 softswitch, an integrated billing platform supporting prepaid and postpaid models, and call termination and origination services routed via aggregated Tier-1 carrier connections in Australia, New Zealand, the UK, Ireland, and North America. VoIPcloud owns its own network infrastructure through APNIC and RIPE membership, with autonomous system numbers and direct BGP routing, and operates data center presence in Sydney (Equinix/Colocity), London (Pulsant Tier 3+), and Los Angeles (CoreSite). The platform advertises 99.95% SLA uptime, a 7-day time-to-market for new partners, and inbound number coverage in 70+ countries with 1,700+ prefixes. Supporting capabilities include Microsoft Teams Direct Routing via cloud-based SBC, REST API and web-hooks for CRM integration (HubSpot, Zendesk, Zoho), call-pattern-based fraud detection, and a proprietary Webphone application across iOS, Android, macOS, Windows, and web browser.

VoIPcloud Wholesale sells exclusively through three tiered partner programs rather than directly to end customers: Channel Partner (co-branded reselling with VoIPcloud retaining regulatory liability), Whitelabel Partner (fully rebranded operation with own payment gateways and customer base), and Wholesale Voice (dedicated deployment of the full softswitch, billing, PBX, and termination stack for partners operating as their own carriage service provider). Revenue is generated from recurring platform subscription fees, usage-based charges for call termination and SMS, inbound number rental, and equipment sales with drop-shipping, with all pricing negotiated through sales consultation rather than publicly disclosed. The company is privately held and founder-owned under CEO Nikolay Tretiachenko, with no external institutional funding, M&A activity, or leadership changes disclosed in the available materials.

Name

VoIPcloud Wholesale

Legal name

VoIPLine Telecom Pty. Ltd.

Website

https://voipcloud.online

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

VoIPcloud Wholesale is an Australian-headquartered wholesale VoIP and Cloud PBX platform serving managed service providers, IT service providers, and telecom operators across five countries. It offers a proprietary multi-tenant PBX, billing automation, and call termination through three partner programs.

Ownership category

akta.pro rank

Product category

Wholesale VoIP and Cloud PBX Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

VoIP Access & ITSP Services (HDAIAHAD), Voice Calling (VoIP) Apps (BPAMACAC)

Keywords

• Wholesale VoIP services
• Hosted PBX platform
• Cloud telephony solutions
• SIP trunking wholesale
• Telecom billing platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Multi-tenant Cloud PBX Platform: Provides hosted PBX solution with drag-and-drop interface for partners to resell. Revenue from subscription fees charged to end customers managed by partners.
2. Billing Platform Services: Full automation of call accounting, invoicing, number management, and provisioning. Supports prepaid and postpaid accounts with automated top-up functions.
3. Call Termination Services (CTS): Volume-based wholesale voice termination with HD codecs, low latency, and CLI guaranteed delivery. Sold to carriage service providers with own infrastructure or as part of reseller package.
4. Inbound Number Services: Local, virtual mobile, and toll-free numbers in 70+ countries with instant provisioning. Revenue from number rental and usage charges.
5. SMS Services: SMS and voice over same number. Revenue from SMS usage and campaign management features.
6. Whitelabel Partnership: Fully rebrandable solution for partners to operate as independent carriage service providers. Partners control margins, use own payment gateways, and bill under their own brand.
7. Channel Partner Program: Co-branded reselling with VoIPcloud handling compliance and regulatory coverage. Partners add management fees and utilize single billing solution.
8. Wholesale Voice Program: Complete suite including softswitch, billing, multi-tenant PBX, and call termination for partners to operate own telco. Dedicated deployment with full redundancy.
9. Equipment Sales: Partners can sell equipment at their own rates with drop shipping available and automatic handset provisioning.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

VoIPcloud Wholesale provides a wholesale VoIP and Cloud PBX platform for the channel market, delivering a multi-tenant hosted PBX, an automated billing platform, call termination, inbound number services, and partnership programs (Channel, Whitelabel, Wholesale Voice). Its products enable managed service providers, IT service providers, and telecom operators to launch and operate voice services under their own brand within seven days, with VoIPcloud absorbing the underlying infrastructure, regulatory, and compliance burden.

Product overview

VoIPcloud Wholesale is a platform-plus-modules architecture offering wholesale VoIP and Cloud PBX services for the channel market. The core platform consists of a Multi-tenant Cloud PBX (the flagship hosted phone system with drag-and-drop configuration) and a Billing Platform (automated voice service management). These are supplemented by Call Termination Services, Inbound Services (number provisioning in 70+ countries), and SMS/Voice capabilities. The company also offers partnership programs including Channel Partner, Whitelabel Partner, and Wholesale Voice programs that layer additional automation, branding, and carrier-grade infrastructure on top of the core products. Microsoft Teams Direct Routing integrates as an add-on module connecting Teams users to the hosted PBX ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-tenant Cloud PBX Fully re-brandable, true multi-tenant hosted PBX solution with drag-and-drop portal for configuration. Features zero-touch SIP device provisioning, call queuing, IVR menus, call recording, video calls, and Microsoft Teams integration. Sold to channel partners who resell or white-label it to end customers.
• Billing Platform Automation tool for voice services integrating service provisioning, number management, live call accounting, invoicing, call rating, and fraud detection. Supports prepaid and postpaid billing models with multiple payment gateway integrations. Built for partners who need flexible, automated telecom billing under their own brand.
• Call Termination Services Volume-based wholesale call termination with competitive rates, guaranteed CLI delivery, HD voice codecs, and minimum latency. Sold as a standalone service to carriage service providers or bundled with the reseller/Wholesale Voice programs.
• Inbound Services (DID Numbers) Geographic, toll-free, shared-cost, and virtual mobile numbering in 70+ countries with instant provisioning, including local number portability automation and call origination billing support. Distributed to end customers through channel partners.
• SMS and Voice over the Same Number Virtual mobile number service that lets users send and receive SMS as well as make and accept calls through the same number. Supports desktop, browser, and mobile with SMS forwarding to email.
• Microsoft Teams Direct Routing Cloud-based SBC integration that adds PSTN calling functionality to Microsoft Teams tenancies. Combines Teams unified communications with advanced hosted PBX features including time-based routing, IVR, and call queuing while preserving the partner's existing Microsoft CSP relationship.
• Channel Partner Program Co-branded reselling program where partners complement existing service offerings under VoIPcloud's regulatory coverage. Partners add management fees and use VoIPcloud's end-customer terms and conditions, avoiding the need to register with industry regulators.
• Whitelabel Partner Program Full ownership program that lets partners maintain customer relationships, control margins, and operate as an independent carriage service provider under a fully rebrandable solution with their own payment gateways.
• Wholesale Voice Program Complete suite of automation tools for running an own telco business, including softswitch, billing, multi-tenant PBX, and call termination/origination, delivered on dedicated infrastructure with full redundancy and 24x7 monitoring. Includes 7-day time-to-market for partners connecting their own upstream carriers.

Quantifiable outcome

• 99.95% SLA guaranteed service uptime
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature11 records

Partnerships

Ten partnerships are on record, tiered core.

• EquinixcoreTechnology or IntegrationAPAC data center partner for collocation services in Australia and New Zealand. Equinix facilities provide GEO redundancy with direct low latency connectivity to largest carriers. One of most reliable and secure data centers globally.
• ColocitycoreTechnology or IntegrationAPAC data center partner working alongside Equinix to create full GEO redundancy for Australian and New Zealand customers.
• PulsantcoreTechnology or IntegrationUK and European data center partner. Pulsant DC near London is a Tier 3+ facility with proven 100% power uptime and complete 2N protection for VoIPcloud's UK and European customers.
• CoreSitecoreTechnology or IntegrationUS data center partner providing services from CoreSite's Los Angeles campus. One of most well-developed data center ecosystems with over 670 networks, cloud and enterprise customers connected via high-density dark-fiber.
• Hyperspin.comcoreTechnology or IntegrationIndependent network monitoring service used for 24/7 monitoring of VoIPcloud servers. Hyperspin monitors from multiple geo-independent locations guaranteeing zero false alarms with automatic SMS/Email notification service.
• APNIC (Asia-Pacific Network Information Centre)coreStrategic or Co-development PartnerRegistered member of APNIC. VoIPcloud owns multiple IPv4 ranges and uses BGP connectivity directly with multiple IP transit providers through this membership.
• RIPE (Réseaux IP Européens)coreStrategic or Co-development PartnerRegistered member of RIPE. VoIPcloud presents own AS numbers for BGP routing through this membership, enabling full control over voice traffic routing.
• Tier-1 CarrierscoreStrategic or Co-development PartnerMultiple Tier-1 carrier aggregation in Australia, New Zealand, UK, Ireland, and North America. VoIPcloud routes calls via multiple Tier-1 carriers enabling automatic re-routing of failed call attempts for maximum reliability.
• Licensed Operators (70+ countries)coreChannel Partner/ Reseller/ DistributorPartnership with licensed operators in over 70 countries for inbound number services. Direct carrier interconnects in Australia, New Zealand, UK, and Ireland via VoIPcloud's own carrier-grade infrastructure, with licensed operators covering remaining countries.
• MicrosoftcoreTechnology or IntegrationMicrosoft Teams Direct Routing integration partnership. VoIPcloud provides cloud-based SBC for voice integration with Microsoft Teams while partners retain existing CSP relationship with Microsoft and keep ownership of customer licensing.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ooma: Ooma provides cloud-based VoIP and UCaaS solutions for SMBs and channel partners. Comparable to VoIPcloud in size and channel-led distribution, though more focused on direct SMB customers in North America.
• Telnyx: Telnyx is a wholesale-focused VoIP and cloud communications provider offering SIP trunking, hosted PBX, and global number services via partner channels. It is the closest direct comparable to VoIPcloud in terms of wholesale GTM, network ownership, and white-label positioning.
• 8x8: 8x8 is a publicly listed UCaaS and cloud PBX provider serving mid-market and enterprise customers. It is comparable to VoIPcloud on the multi-tenant hosted PBX product side, though operating at much larger scale and with direct enterprise GTM.
• RingCentral: RingCentral is a leading cloud PBX and UCaaS platform with a global channel partner program. Comparable to VoIPcloud's core cloud PBX and partner-led distribution, but at far greater scale and with deeper enterprise sales coverage.
• IntelePeer: IntelePeer is a wholesale UCaaS and CPaaS provider offering hosted voice, SIP trunking, and Teams integration via a partner channel. Its wholesale model, automation focus, and Microsoft Teams Direct Routing offering directly parallel VoIPcloud's positioning.
• Dialpad: Dialpad is a cloud communications and AI-powered UCaaS provider serving SMB and mid-market customers. Comparable on hosted PBX and Teams-adjacent voice offerings, though Dialpad has stronger direct enterprise brand presence.

Emerging players

• Sinch: Sinch is a CPaaS and UCaaS provider offering messaging, voice, and operator services globally. It overlaps with VoIPcloud on voice termination and inbound number provisioning, particularly for enterprises needing international presence.

Broad incumbents

• Vonage (Ericsson): Vonage, now part of Ericsson, offers cloud communications, UCaaS, and CPaaS to enterprises and developers globally. It overlaps with VoIPcloud's hosted PBX and SIP trunking offerings but operates as a much broader, incumbent platform.
• Twilio: Twilio is a large CPaaS/UCaaS platform providing voice, messaging, and programmability APIs. While VoIPcloud operates at wholesale/whitelabel scale rather than developer-API scale, both compete in the cloud voice services category.

Regional players

• Symbio: Symbio is an Australia-headquartered wholesale voice and UCaaS provider serving carriers and operators in APAC. It is the closest regional peer to VoIPcloud in geography, customer base (carriage service providers), and wholesale voice termination business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/VoIPcloudWholesale
• Facebookfacebook.com/VoIPcloudWholesale
• LinkedInlinkedin.com/company/voipcloud-wholesale

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VoIPcloud Wholesale