Finnish Sauna - Horavia

What Finnish Sauna - Horavia does

Finská sauna - Horavia s.r.o. (trading as Finnish Sauna - Horavia, Finská sauna, sauna.cz, and finskasauna.cz) is a privately held Czech limited liability company founded in 2006 and headquartered at Hněvkovského 30/65, Brno. The company operates as the sole authorized importer of Harvia — the world's largest sauna stove manufacturer — in the Czech Republic, distributing and supporting authentic Finnish sauna products across residential and commercial segments. Its 2,000 m² central warehouse in Brno anchors a network of six locations (two in Brno, two in Prague, one in České Budějovice) used for showroom consultation and order fulfillment, with service coverage extending to Slovakia and other EU countries.

The product portfolio spans Finnish/dry saunas, infrared saunas, steam saunas, and combined (bio, aroma, salt) saunas, complemented by electric and wood-burning Harvia heaters (including Legend GreenFlame models with reduced emissions and improved fuel efficiency), control units, steam generators, infrared panels, and full building materials (sauna wood, doors, windows, insulation, ventilation). The catalog of 9,614+ items also includes lighting systems (notably Cariitti fiber optics), textiles, body care, aromas, cooling barrels, HOT TUBs/whirlpools, grilling products, and discounted sets. An online Sauna Configurator allows customers to design custom saunas with real-time pricing, and custom manufacturing is offered across multiple wood types (Nordic spruce, knotless pine, alder, thermowood). Heureka platform metrics indicate 76,674+ cumulative customers, 117,261 cumulative orders, and a 100% customer satisfaction rating across delivery, clarity, and communication.

The business model combines direct-to-consumer e-commerce (sauna.cz) with retail showroom sales, B2B wholesale distribution via a dedicated partner portal (b2b.sauna-net.com), and professional installation services for both turnkey residential and commercial (hotel, wellness, gym, swimming pool) projects. Pricing is unit-based in Czech crowns inclusive of 21% VAT, ranging from accessories under 500 Kč to premium stoves at 109,990 Kč, with free shipping over 3,000 Kč. The company is founder/management-owned with no disclosed institutional investors, funding rounds, acquisitions, or leadership changes in the source data.

Name

Finnish Sauna - Horavia

Legal name

Finská sauna - Horavia s.r.o.

Website

https://sauna.cz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Finská sauna - Horavia is the sole authorized Czech importer and distributor of Harvia sauna products, supplying Finnish, infrared, steam, and combined saunas, heaters, building materials, and accessories to residential and commercial (hotel, wellness) customers across the Czech Republic, Slovakia, and the EU via e-commerce, six showrooms, and B2B wholesale.

Ownership category

akta.pro rank

Product category

Sauna Equipment & Wellness Hardware

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Sauna equipment retail
• Sauna heaters
• Infrared cabins
• Wellness products
• Sauna installation

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Retail): Direct-to-consumer sales of saunas, sauna stoves, accessories, and materials through e-commerce platform (sauna.cz) and physical showrooms. Products include Finnish saunas, infrared saunas, steam saunas, combination saunas, and all related components and accessories.
2. Product Sales (Wholesale/B2B): Wholesale distribution of sauna materials and products to B2B partners including other retailers, wellness installers, and construction companies.
3. Installation Services: Professional sauna installation and assembly services for custom and turnkey sauna projects. Includes on-site measurement, design consultation, and complete project delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Horavia is a Czech authorized distributor and retailer of Finnish saunas, sauna heaters, infrared cabins, steam rooms, cold plunges, and sauna accessories, offering products from brands including Harvia, Sawo, Karibu, and EOS alongside its own Canadian Cedar barrel sauna line. The company sells through a physical showroom and online store, bundling hardware with installation, maintenance, and personalized sauna design services for both private homeowners and commercial wellness clients.

Product overview

Finská sauna - Horavia s.r.o. operates as an authorized Harvia distributor in the Czech Republic, offering a comprehensive sauna ecosystem since 2006. The product portfolio centers on Finnish/dry saunas, infrared saunas, steam saunas, and combined saunas (bio, aroma, salt). The company sells Harvia-brand heaters (electric and wood-burning), control units, infrared panels, and steam generators as core accessories. Building materials include sauna wood, doors, windows, lighting (including Cariitti fiber optic systems), insulation, and ventilation. The accessory line covers textiles, body care, aromas, wooden accessories, thermometers, buckets, salt products, and audio systems. Additional inventory includes cooling barrels, HOT TUB soaking barrels, whirlpools, outdoor saunas (Solide Outdoor and Auroom design brands), Finnish grilling products, shower enclosures, and terrace wood. The company also offers custom sauna design and installation services, sauna configurator tools, and discounted bundles and gift products.

Differentiator

Problem solved

Functional benefit

Products and services

• Finnish Saunas (Harvia) Authorized-distributor Finnish saunas sold under the Harvia brand, offered for private homeowners and commercial buyers through Horavia's showroom and online store.
• Sauna Heaters Electric and wood-burning sauna heaters distributed from leading manufacturers including Harvia and Sawo, sized for residential and commercial sauna cabins.
• Infrared Cabins Infrared sauna cabins sold to home and commercial buyers seeking lower-temperature wellness solutions.
• Steam Rooms Steam room units sold as part of the company's wellness hardware portfolio for residential and commercial installations.
• Cold Plunges Cold plunge tubs sold to complement sauna installations for contrast therapy and recovery use.
• Barrel Saunas (Canadian Cedar brand) Horavia's own Canadian Cedar brand of barrel saunas, offering outdoor-style wooden sauna cabins targeted at premium residential buyers.
• Sauna Accessories Accessories such as ladles, buckets, thermometers, lighting, and other sauna consumables offered to sauna owners.
• Sauna Installation Services Professional installation service that fits the purchased sauna cabin, heater, and controls at the customer's site, typically bundled with product sales.
• Sauna Design Consultation Personalized consultation service that helps customers plan custom sauna layouts, including heater sizing, cabin selection, and accessory matching for residential or commercial builds.

Quantifiable outcome

• Customer satisfaction rating of 100% for delivery time, store clarity, and communication quality on Heureka platform

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• HarviacoreTechnology or IntegrationHarvia is the world's largest sauna stove manufacturer and Finnish Sauna - Horavia is the only authorized importer of Harvia products in the Czech Republic. This exclusive partnership provides access to authentic Finnish sauna technology, training, technical support, and authorized warranty service. Harvia products form the core of the company's product catalog.
• B2B PartnerscoreChannel Partner/ Reseller/ DistributorWholesale partners including other retailers, sauna builders, wellness installers, and construction companies. The company offers a dedicated B2B portal (b2b.sauna-net.com) for partner access with wholesale pricing and dedicated support.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Thermasol: Thermasol is a US manufacturer of residential steam rooms, showers, and wellness systems. Comparable to Horavia's steam sauna category (hammam products) and the broader home wellness installation model.

Direct peers

• Sun Home Saunas: Sun Home Saunas is a US-based infrared sauna brand selling direct-to-consumer online. Comparable to Horavia's infrared sauna category with similar e-commerce-led GTM motion targeting residential wellness consumers.
• Clearlight Saunas: Clearlight Saunas is a US-based infrared sauna manufacturer focused on premium home wellness installations. Comparable to Horavia in premium infrared sauna positioning and online-direct distribution.
• EOS Saunatechnik: EOS is a major German manufacturer of sauna heaters and sauna cabin systems for residential and commercial use. Directly comparable product portfolio to Horavia's Harvia-based offering, with similar B2B distribution model across Europe.
• Almost Heaven Saunas: Almost Heaven Saunas is a US-based manufacturer and retailer of traditional Finnish-style barrel and indoor saunas. Comparable business model combining residential sauna manufacturing with direct-to-consumer sales and accessories.
• Klafs: Klafs is a leading German premium sauna, spa, and wellness manufacturer with global operations. Comparable to Horavia as a premium sauna solutions provider serving both residential and commercial/hospitality segments with installation services.

Broad incumbents

• Harvia: Harvia is the world's largest manufacturer of sauna stoves and the parent brand whose products Horavia exclusively distributes in Czech Republic. While not a direct competitor (they are supplier and partner), Harvia's broader global operations, including potential direct market entry, make it the most strategically relevant comparable.
• Tylö (Sauna360): Tylö is a Swedish heritage sauna and steam brand now part of Sauna360 group, manufacturing sauna heaters, cabins, and steam equipment globally. Comparable to Horavia in the premium European sauna equipment category with established brand recognition.

Others

• Cariitti: Cariitti is a Finnish fiber optic lighting manufacturer for saunas and wellness spaces, and an existing Horavia supplier partner. Relevant as an adjacent supplier in the Finnish sauna equipment ecosystem.

Regional players

• Sauna & Spa World: German/European online retailer specializing in sauna, infrared, and wellness equipment with multi-brand distribution. Comparable to Horavia's retail/distribution model focused on a Central European consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/finskasauna
• Facebookfacebook.com/finskasauna.cz
• LinkedInlinkedin.com/company/sauna.cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finnish Sauna - Horavia