Saltwater Grande

What Saltwater Grande does

Saltwater Grande is a privately held, boutique property management firm headquartered in Myrtle Beach, South Carolina, serving the Grand Strand corridor including North Myrtle Beach, Longs, Little River, Conway, Murrells Inlet, Cherry Grove, Arcadian Shores, Barefoot Resort, and Kingston Plantation. Founded in 2019 and led by Owner & CEO and Broker-in-Charge Betty Robey, the company operates through three core divisions: Saltwater Grande (vacation rental management), Saltwater Grande Properties (annual/long-term rentals), and Saltwater Grande Realty (real estate brokerage), supplemented by wholly-owned subsidiary SWG Estates for luxury estate management and an interior design service line. The company intentionally limits its managed property count to deliver higher-touch service.

Revenue is generated through multiple streams: percentage-of-rental-income fees on managed vacation and annual rentals, real estate brokerage commissions on buy/sell transactions, project-based interior design and remodeling fees, à la carte home services (cleaning, maintenance, lawn, pool, power washing, inspections), and unit-priced vacation packages plus ancillary concierge services. Pricing is largely transaction-based or quote-based, with vacation rental down payments of $499 (condos) and $999 (houses), vacation packages ranging $150-$370, and loyalty discounts of 15% for returning guests and 10% for military and first responders.

The technology stack is built on third-party platforms rather than proprietary systems: Streamline for vacation rental PMS, owner portals, and booking; IDX Broker for real estate listing search and mortgage calculators; Rental Guardian for travel insurance; plus smart home automation, keyless entry systems, and a virtual concierge for the guest experience. Distribution is multi-channel via the company's own websites, major OTAs (Vrbo, Booking.com, Airbnb), social media, blog content, email marketing, and local event sponsorships, with The 100 Collection membership providing peer-vetted credibility in the vacation rental segment.

Name

Saltwater Grande

Legal name

Saltwater Grande

Website

https://saltwatergrande.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Saltwater Grande is a boutique Myrtle Beach property management firm offering vacation rentals, annual rentals, real estate brokerage, interior design, and estate management services to property owners, guests, and residents across the South Carolina Grand Strand.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Real Estate (6500)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Vacation rental management
• Annual property management
• Real estate brokerage
• Interior design services
• Estate management

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Vacation Rental Management: Manages vacation rental properties for owners, taking a percentage of rental income. Services include marketing, housekeeping, maintenance, guest services, and accounting.
2. Annual Rental Management: Long-term property management division dedicated to keeping real estate investments rented with systems to ensure ROI and property maintenance.
3. Real Estate Sales/Brokerage: Full service real estate brokerage for buying and selling properties throughout the Grand Strand, earning commissions on transactions.
4. Interior Design Services: Interior design, renovations and remodeling services including consultation, planning, execution, virtual design, and e-staging.
5. Home Services: À la carte services including routine maintenance, on-demand housekeeping, lawn services, pool maintenance, power washing, inspections, and concierge services.
6. Vacation Packages and Concierge: Curated vacation packages including birthday celebrations, romantic getaways, beach essentials, and attraction tickets. Also concierge services for grocery delivery, reservations, and event planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Saltwater Grande is a boutique property management firm based in Myrtle Beach, South Carolina that manages vacation rentals and long-term (annual) rental properties on behalf of owners, and additionally offers real estate brokerage, interior design, cleaning and maintenance, and concierge services across the Grand Strand area. The company operates as a multi-service platform covering the full lifecycle of coastal property ownership from pre-purchase evaluation through ongoing rental management and design.

Product overview

Saltwater Grande is a property management company offering a multi-service platform centered on vacation rentals, annual rentals, real estate sales, and interior design services across Myrtle Beach, North Myrtle Beach, and the Grand Strand area. The core offerings include: Vacation Rentals (The 100 Collection branded premium properties and standard rentals), Annual Rentals (long-term property management with online portals), Saltwater Grande Realty (full-service real estate brokerage), and Interior Design Services. Supporting modules include Vacation Packages (add-on experiences like Birthday Bash, Beach Essentials, Ocean Thrills), Vacation Rental Management, SWG Estate Management, Cleaning & Maintenance Services, Concierge & Event Planning, and the Salty Points loyalty program. The company integrates with Streamline for vacation rental operations, IDX Broker for real estate listings, and Rental Guardian for travel insurance.

Differentiator

Problem solved

Functional benefit

Brands

• The 100 Collection: A collaborative effort setting gold standards for vacation rentals. Properties carrying this imprint must meet highest hospitality standards and pass quality, safety, and cleanliness inspections. Issued by a peer-to-peer collective of leading industry owners and managers.
• SWG Estates

Quantifiable outcome

• Properties launched with momentum through aligned setup including layout, design, pricing, and positioning
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Online Travel Agencies (OTAs)coreChannel Partner/ Reseller/ DistributorExtensive distribution network of online travel agent partners including major platforms like Vrbo, Booking.com, Airbnb, and other rental distribution channels. Provides maximum exposure for properties across multiple booking platforms.
• The 100 CollectionflagshipStrategic or Co-development PartnerPeer-to-peer collective of leading industry owners and managers that vets vacation rental companies for quality, safety, and cleanliness standards. Properties with The 100 Collection imprint meet the gold standard for vacation rentals.
• Rental GuardiancoreTechnology or IntegrationTravel insurance provider offering coverage to protect vacation investments up to 100% for covered reasons like illness, natural disasters, travel delays. Also offers Cancel For Any Reason protection.
• StreamlinecoreTechnology or IntegrationProperty management software platform powering the company's vacation rental operations, owner portals, and booking systems.
• Cinzia SpaminorGTM or Marketing PartnerLocal spa partner featured in vacation packages like 'Mom's On Vacation, Too!' offering signature massage services.
• Jimmy Buffett's MargaritavilleminorGTM or Marketing PartnerRestaurant partner featured in Fins & Hurricanes vacation package offering $150 gift card as part of attraction bundle.
• IDX BrokercoreTechnology or IntegrationReal estate search and listing platform integration for property searches and mortgage calculator tools.
• Winyah Rivers AllianceminorGTM or Marketing PartnerEnvironmental organization partnered through Adopt a Boat Landing cleanup initiative to support Waccamaw River Keeper.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TurnKey Vacation Rentals: Tech-enabled full-service vacation rental manager focused on professional cleaning and guest experience; comparable in offering owner statements, keyless entry, and professional hospitality services.
• AvantStay: Hospitality-focused vacation rental manager operating premium coastal properties with technology-driven guest experiences; comparable in coastal/luxury positioning and tech-enabled stays.
• Vacasa: Largest US vacation rental property management company; directly comparable business model of managing individually-owned vacation homes with full-service operations, OTA distribution, and owner portals.
• Evolve: Vacation rental property manager operating a national portfolio with owner-facing dashboards, professional cleaning, and dynamic distribution; directly comparable to Saltwater Grande's vacation rental management line.

Regional players

• Beachcomber Vacations: Myrtle Beach vacation rental management company with owned and managed inventory in the same coastal market; directly comparable property management and owner services scope.
• Coldwell Banker Sea Coast Advantage: Dominant Myrtle Beach/Grand Strand residential brokerage with property management services; directly comparable as a regional incumbent offering both real estate sales and rental management.
• Dunes Realty & Property Management: Long-established Myrtle Beach vacation rental manager and real estate brokerage; serves the same Grand Strand geography as Saltwater Grande with overlapping owner and guest customer bases.

Broad incumbents

• Airbnb: Largest short-term rental distribution platform and increasingly an adjacent operator via Airbnb-friendly property management programs; a key channel partner and structural competitive presence for any vacation rental manager.
• Vrbo (Expedia Group): Major short-term rental distribution platform owned by Expedia; one of Saltwater Grande's primary distribution channels and a category-defining incumbent shaping fee economics and visibility.
• Berkshire Hathaway HomeServices: National real estate brokerage franchise network with strong coastal Carolinas presence; comparable to Saltwater Grande Realty's residential brokerage and franchise-style real estate operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SaltwaterGrande
• Facebookfacebook.com/SaltwaterGrande
• Instagraminstagram.com/saltwatergrande

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saltwater Grande