Wilsonrogers & Associates

Name

Wilsonrogers & Associates

Legal name

Wilson/Rogers & Associates, Inc.

Website

https://wilsonrogers.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilson/Rogers & Associates is a privately held manufacturer's representative firm, established in 1989 and based in Lynnwood, Washington. The firm represents 13 petroleum, chemical, and water/wastewater equipment manufacturers, serving engineers, contractors, distributors, and end users across 13 western U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Lynnwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Manufacturer's Representative Commissions: Wilson Rogers operates as an independent manufacturer's representative firm earning commissions from manufacturers they represent. The company connects manufacturers of petroleum, chemical and water/wastewater equipment with distributors, contractors, engineers, and end users across 13 western U.S. states.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wilson Rogers & Associates is an independent manufacturer's representative firm that connects 13 premier equipment manufacturers of petroleum, chemical, and water/wastewater equipment with distribution channel partners including Engineers, Contractors, Distributors, and End Users across 13 western U.S. states. The firm provides technical expertise, market coverage, and its proprietary C.F.O.S.I. (Coordinated Fuel Oil System Integration) program that integrates multiple manufacturers' equipment into pre-approved mechanical and electrical system specifications for fuel oil system design.

Product overview

Wilson Rogers & Associates is a manufacturer's representative firm established in May 1989 that does not manufacture its own products. Instead, the company serves as a sales representative for 13 premier equipment manufacturers in the petroleum, water/wastewater, and industrial sectors. Their portfolio of represented manufacturers includes: Accredited Fuel Solutions (fuel quality management), Blue1 Energy Equipment (DEF storage/dispensing), Control Systems International (UL/ETL control systems), Diversified Products Manufacturing (tank sumps and containment), DoubleTrac by OmegaFlex (flexible piping), FedPro (thread sealants), Fill-Rite/Sotera (fuel pumps and meters), Hughes Tank Company (aboveground/underground tanks), OMNTEC (tank monitoring and leak detection), PMP Corporation (remanufactured fuel equipment), PT Coupling (cam/groove fittings), Universal Valve (petroleum products), and Vaporless Manufacturing (leak detection). The company also offers its own C.F.O.S.I. (Coordinated Fuel Oil System Integration) service, which is an alliance of key manufacturers providing integrated system design specifications for fuel oil systems. Wilson Rogers operates across thirteen western U.S. states and also serves as the Pacific Northwest Hold and Release warehouse for PT Coupling.

Differentiator

Problem solved

Functional benefit

Brands

• C.F.O.S.I. (Coordinated Fuel Oil System Integration): Alliance of key manufacturers to produce an integrated system strategy for fuel oil system design

Products and services

• C.F.O.S.I. (Coordinated Fuel Oil System Integration) A coordinated approach to fuel oil system design that integrates key manufacturers to produce an integrated system strategy, removing the complexity of designing, specifying and installing fuel oil systems. Includes both mechanical and electrical integration specs and details. The integration has been designed, reviewed and approved by each partner manufacturer.
• Manufacturer's Representation Services Independent manufacturer's representative services connecting 13 premier petroleum, chemical, and water/wastewater equipment manufacturers with Engineers, Contractors, Distributors, and End Users across 13 western U.S. states. Provides technical expertise, market coverage, and integrated systems-based solutions for safe storage, transfer, dispensing, control and monitoring of petroleum, chemical and water/wastewater in underground and aboveground applications.
• Pacific Northwest Hold and Release Warehouse (PT Coupling) 4,000 sf warehouse operation in Lynnwood, WA serving as the Pacific Northwest Hold and Release distribution point for PT Coupling's American-made cam and groove fittings and hose couplings. Operates Monday-Friday 7:30-4:30 Pacific.

Quantifiable outcome

• Integration designs pre-reviewed and approved by each partner manufacturer - reducing engineering time and compliance risk

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Accredited Fuel SolutionscoreChannel Partner/ Reseller/ DistributorTank and Fuel Quality Management Service provider. Offers fuel management systems that combat tank and fuel contamination in aboveground (AST), underground (UST), subbase, and day tanks.
• Blue1 Energy EquipmentcoreChannel Partner/ Reseller/ DistributorProvider of DEF (Diesel Exhaust Fluid) storage and dispensing solutions. Offers products from 275 gallon tote storage cabinet up to 6,000 gallon turnkey mini-bulk systems for fleet applications.
• Control Systems International, LLCcoreChannel Partner/ Reseller/ DistributorUL/ETL control system integration for petroleum, water, industrial and automation with certifications in the United States and Canada. Applications ranging from simple switch and relay to shake-table tested Mission Critical PLC systems.
• Diversified Products ManufacturingcoreChannel Partner/ Reseller/ DistributorManufacturer of single and double-wall tank sumps, dispenser sumps, vent/vapor sumps and piping transition sumps, as well as aboveground steel dispenser containment units. Offers engineered systems with pre-installation of entry fittings, internal piping, leak detection sensors and shear valves.
• DoubleTrac by OmegaFlexcoreChannel Partner/ Reseller/ DistributorFlexible connector assemblies and double-wall piping for above and underground flammable and combustible liquid fuel systems. Also offers DEF-Trac 316ss piping for diesel exhaust fluid.
• FedPro, Inc.minorChannel Partner/ Reseller/ DistributorManufacturer of thread sealants, premium cleaners, and lubricants. Located and manufactured in Cleveland, Ohio. Formerly known as Federal Process Corporation, introduced Gasoila Hard-Set thread sealant in 1915.
• Fill-Rite/SoteracoreChannel Partner/ Reseller/ DistributorFill-Rite offers American Made Heavy Duty AC/DC Powered Fuel Pumps, Hand Pumps, Meters and Accessories for the Commercial Fueling Industry. Sotera offers Air and Electric Powered Diaphragm Pumps for commercial industrial applications including DEF, Agriculture and General Chemical Applications.
• Hughes Tank CompanycoreChannel Partner/ Reseller/ DistributorState-of-the-art manufacturer of cylindrical, rectangular and vertical UL-142 and UL-2085 Fireguard aboveground tanks and UL-1746 Permatank and ACT-100U underground tanks. Nearly 200,000 sf of manufacturing capacity on a 40 acre lot in Venus, TX.
• OMNTECcoreChannel Partner/ Reseller/ DistributorInternationally recognized manufacturer of leak detection and gauging products for the petroleum industry. Combines proven electro-optic technology with innovations in design and manufacturing. Products include PROTEUS tank monitoring systems and Delivery Defender products.
• PMP CorporationcoreChannel Partner/ Reseller/ DistributorVeteran owned and operated company remanufacturing printers, pumps, meters, mechanical computers and related equipment for the Retail Fuel Equipment Industry. Products include monochrome displays, sump sensors, aggressive fuel repair kits, and rapid fire pulsers.
• PT Coupling Co. Inc.coreChannel Partner/ Reseller/ DistributorAmerican Made Cam and Groove Fittings and Hose Couplings in Aluminum, Stainless Steel, Ductile Iron, Brass and other materials for the Petroleum, Industrial, Chemical and Food Grade markets. Wilson Rogers serves as Pacific Northwest Hold and Release warehouse for PT Coupling.
• Universal Valve CompanycoreChannel Partner/ Reseller/ DistributorProvider of manholes, pipe guards and bollards, island forms, valves and fittings, spill containment, environmental products and signage for the commercial and retail petroleum industry.
• Vaporless Manufacturing, Inc.coreChannel Partner/ Reseller/ DistributorBest in Class Mechanical and Electronic Line Leak Detectors for 3GPH/10psi EPA Required Catastrophic Leak Detection, Mechanical Overfill Prevention Valves for ASTs. Also offers leak detector testing equipment and CFOSI Systems (Coordinated Fuel Oil System Integration).
• Petroleum Equipment Institute (PEI)minorOthersInternational trade association whose members manufacture, distribute and service petroleum marketing and liquid handling equipment. Wilson Rogers participates in PEI activities and the PEI/NACS convention.
• Western Petroleum Marketers Association (WPMA)minorOthersTrade/professional association based in Murray, UT founded in 1953. Wilson Rogers participates in WPMA conventions.
• Association for Hose and Accessories Distribution (NAHAD)minorOthersAssociation ensuring members have access to information, news, resources and tools for the hose and hose accessory industries.
• Association of Washington Business (AWB)minorOthersWashington state's chamber of commerce and manufacturing and technology association serving companies across multiple industries.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Ferguson Enterprises: Largest U.S. distributor of plumbing, HVAC, and waterworks products, serving contractors through a large branch network and outside sales force. Comparable distribution intermediary model with technical sales reps, though much larger and in a different vertical.
• Fastenal: Public industrial supply distributor with a field sales model serving MRO customers across diverse industrial end markets. Comparable in field sales rep coverage and industrial customer base, though broader in product scope.
• Pool Corporation: Largest wholesale distributor of swimming pool supplies and related equipment, operating a specialized distribution model serving contractors and service companies. Comparable in operating as a specialty industrial distributor with technical sales reps, but in a different vertical.
• Genuine Parts Company: Diversified industrial and automotive parts distributor with an industrial segment serving MRO and OEM customers. Comparable in distributing industrial products through field sales reps, though much larger and broader in scope.
• Johnstone Supply: Wholesale distributor of HVACR parts and equipment with a cooperative branch network across the U.S. Comparable in operating as an intermediary between manufacturers and trade contractors, though focused on HVAC rather than petroleum.
• Applied Industrial Technologies: Large public industrial distributor of bearings, power transmission, fluid power, and industrial rubber products with a field sales force serving MRO and OEM customers. Comparable distribution model with technical sales specialists, though broader in scope than Wilson Rogers' petroleum focus.
• Watsco: Largest HVAC distribution company in North America operating through branches and independent reps. Comparable business model of manufacturer representation and distribution to contractors, though focused on HVAC rather than petroleum equipment.

Others

• Tuthill Corporation (Fill-Rite / Sotera parent): Diversified industrial manufacturer and parent of Fill-Rite and Sotera, two of the manufacturers represented by Wilson Rogers. Listed here as an ecosystem participant rather than a peer—a principal supplier relationship rather than a competing sales channel.
• Petroleum Equipment Institute (PEI): International trade association for manufacturers, distributors, and service providers in petroleum marketing and liquid handling equipment. Wilson Rogers is an active member; PEI shapes the industry ecosystem in which the company operates but is not a commercial competitor.

Direct peers

• DXP Enterprises: Public industrial distributor specializing in rotating equipment, pumps, bearings, and power transmission products serving industrial customers across the U.S. Most comparable to Wilson Rogers in delivering technical sales and stocking for industrial equipment buyers, though at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wilson-rogers-associates
• Facebookfacebook.com/SalesAtWRA

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilsonrogers & Associates