ProApptive

What ProApptive does

ProApptive is a Netherlands-based value-added reseller (VAR) and distributor of third-party secure software solutions, headquartered in Heemstede and operating as a subsidiary of PayGlobal Technology B.V. The company does not develop proprietary technology; instead, it curates and resells a portfolio of six established third-party software brands spanning classroom management (Impero Classroom Management, StudyStash), cloud data protection (Keepit Cloud Backup), secure remote access (Netop Remote Access), desktop and IT asset management (Ativion), and enterprise print management (Tricerat). ProApptive's role is to bridge customers and software producers by assisting with solution selection, demo and test environments, licensing, implementation, and ongoing renewal and support workflows.

The company sells into at least eight vertical segments—Education, Finance, Retail, Healthcare, Manufacturing, Government, Logistics, and IT—with a geographic footprint concentrated in the Netherlands and Belgium. Its go-to-market is sales-led, operating through direct website engagement, phone, email, and a dedicated Belgium news channel that publishes NIS2 compliance content to drive demand for security-focused solutions. Pricing is not publicly disclosed and is quote-based, consistent with enterprise and mid-market B2B transactions rather than standardized self-service consumption.

ProApptive's revenue model is one-time license resale of third-party software with associated services for upgrades, renewals, and implementation support. The firm employs between 11 and 50 people, was founded in 2016, and operates as a small specialized distribution intermediary rather than a software developer, relying on the strength of its vendor relationships and regional expertise to maintain a position in a competitive Benelux software resale market.

Name

ProApptive

Legal name

ProApptive

Website

https://proapptive.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ProApptive is a Netherlands-based value-added reseller and distributor of third-party secure software solutions, serving organizations across Education, Finance, Healthcare, Government, and other verticals in the Benelux region with licensing, implementation, and renewal services.

Ownership category

akta.pro rank

Product category

Value-Added Software Reseller (Secure Software Distribution)

NAICS

Software Publishers (513210), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Secure Browser, Device Lockdown & Exam Security Tools (EDAFADAI)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Secure software distribution
• Value-added software reseller
• Classroom management software
• Cloud backup solutions
• Secure remote access

Headquarters

HQ city

Nieuw-vennep

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Software Reselling and Distribution: ProApptive generates revenue by reselling third-party software solutions and associated services including licenses, upgrades, renewals, and support implementations. The company assists customers through the entire software procurement lifecycle.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ProApptive is a value-added reseller of third-party secure software solutions. It helps organizations across Education, Finance, Retail, Healthcare, Manufacturing, Government, Logistics, and IT sectors to select, test, purchase, implement, and maintain software such as Impero Classroom Management, Keepit Cloud Backup, StudyStash, Netop Remote Access, Ativion, and Tricerat. The company provides licenses, upgrades, renewals, demonstrations, test environments, and implementation support across the Benelux region.

Product overview

ProApptive is a value-added reseller (VAR) of intuitive secure software solutions, not a software developer. The company assists customers with selecting, testing, purchasing, and implementing software solutions across various sectors including Education, Finance, Retail, Healthcare, Manufacturing, Government, Logistics, and IT. Their product portfolio consists of third-party software brands they resell, including Impero Classroom Management (educational device management), Keepit Cloud Backup (cloud data protection), StudyStash (student learning resources), Netop Remote Access (secure remote support and maintenance), Ativion (desktop/server management), and Tricerat (enterprise print management). ProApptive focuses on helping organizations increase security, gain real-time insight into activities, and improve productivity while navigating compliance requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Proactive Reseller: Alternative name used on the website for ProApptive

Products and services

• Impero Classroom Management Classroom management software for educational institutions that enables teachers to monitor, control, and manage student devices during lessons.
• Keepit Cloud Backup Cloud backup solution for securing and protecting data with cloud-based storage and recovery capabilities.
• StudyStash Educational tool designed to help students organize and access study materials.
• Netop Remote Access Secure remote access and control software that enables organizations to perform maintenance, deliver support, and enable monitoring of devices across networks with enterprise-grade security features including MFA, RBAC, and audit logging.
• Ativion Desktop management solution for IT asset management and security compliance.
• Tricerat Print management software for enterprise print infrastructure management and optimization.

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PayGlobal Technology B.V.parent companyStrategic or Co-development PartnerProApptive is part of PayGlobal Technology B.V., indicating a parent-subsidiary relationship. PayGlobal Technology B.V. owns ProApptive as a business unit focused on software reselling and distribution services.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• SoftChoice: North American IT solutions and software reseller focused on cloud, software licensing, and managed services for mid-market and enterprise — same VAR model with lifecycle services, but operating at greater scale and in different geography than ProApptive.
• Bechtle AG: European-headquartered IT system house and software reseller operating across DACH and broader Europe, serving education, government, healthcare and industry — most directly comparable to ProApptive on geography (European), vertical mix, and full-lifecycle VAR services model.
• ALSO Group: Pan-European IT distribution and value-added services provider reselling third-party software, hardware, and cloud solutions through channel partners — closely comparable business model to ProApptive, with broader European scale and similar portfolio breadth.

Broad incumbents

• SHI International: One of the largest IT software and hardware resellers globally, offering a similar value-added distribution model across thousands of third-party vendors with lifecycle services comparable to ProApptive's selection-through-support model, but at vastly greater scale and geographic breadth.
• Ingram Micro: Global IT distributor and value-added services company reselling third-party software and technology solutions across virtually every major vertical — same core distribution/reseller business as ProApptive but at hyperscaler reach and breadth.
• CDW: Major North American IT solutions reseller providing hardware, software, and integrated services across enterprise, government, healthcare, and education — same multi-vertical software reseller model as ProApptive, but at a much larger scale with broader geographic reach.
• Arrow Electronics (ECS): Global technology distributor providing enterprise computing, software, and value-added services through channel partners — directly comparable reseller/distributor business model to ProApptive, at much greater scale and global reach.
• SoftwareONE: Global software and cloud licensing specialist that resells and manages enterprise software subscriptions — directly comparable to ProApptive's license reselling and renewal model, with similar reliance on third-party publisher relationships but on a much larger enterprise scale.

Others

• Impero Software: Developer of the Impero Classroom Management product that ProApptive resells — comparable as a vendor-partner whose commercial model and product roadmap directly shape ProApptive's education vertical economics.
• Keepit: Vendor of the Keepit Cloud Backup solution distributed by ProApptive — adjacent rather than competing, but the partnership economics and go-to-market overlap make it a directly relevant counterparty comparable to ProApptive's reseller business.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proapptive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProApptive