Mingly

What Mingly does

Mingly is a Netherlands-based private software company operating from Houten that sells white-label community software as a subscription SaaS offering to organizations and associations. Its product is a mobile community application built in-house from the ground up, designed to let client organizations run member-driven communities under their own brand. Core functionality includes member profiles with enrichment fields, swipe-and-meet matching, a protected community feed for posts and updates, an event-management module with calendar integration, sub-groups for segmented communication, and white-label customization of colors, profile fields, and feature sets so that each client receives a fully branded app experience.

The underlying platform is a native mobile app backed by a back-office customizer and is operated in partnership with an external technology collaborator. Mingly has also assembled an in-house technology and product team covering development, product management, and design to support rapid iteration and per-client customization. The company does not reference AI, machine learning, recommendation systems, or data-driven personalization in its product positioning, and the swipe-matching feature is presented as a discrete user action rather than an algorithmic affinity engine.

Mingly's revenue model is subscription-based licensing of its community software, sold through a consultative, sales-led go-to-market motion: prospective customers book an online demo, engage in a strategic conversation with a community expert, undergo a technical-customization meeting, and receive launch support including on-site presence at client events. The primary customer segment is community organizations and associations, with business and golf communities called out as a target vertical anchored in the operating team's domain background. The company does not disclose pricing tiers, customer counts, contract values, funding, or revenue in publicly available sources.

Name

Mingly

Legal name

Mingly

Website

https://mingly.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Mingly is a Netherlands-based SaaS provider of white-label community software, enabling organizations and associations to operate branded mobile community apps featuring member profiles, swipe-based matching, protected feeds, sub-groups, and event management, sold through a consultative direct-sales motion.

Ownership category

akta.pro rank

Product category

Community Management Software

NAICS

Business Service Centers (56143)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYBPAMABAJ

Enterprise & Workplace Communities

Business & Public Services/Web, Mobile & Digital Platforms/Social Networks & Online Communities

Keywords

• Community management software
• White-label mobile apps
• Member engagement platforms
• Community networking tools
• SaaS community platforms

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Community Software Subscription: SaaS platform providing community software with white-label capabilities. Revenue generated through subscription licensing for organizations wanting their own branded community app.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mingly develops white-label, member-driven community software delivered as a mobile application for organizations that manage communities of members. The platform combines member profile enrichment, swipe-based matching, a protected community feed, event management, sub-groups, and full brand customization so each client receives its own branded community app. The technology is built from the ground up by an in-house tech team, enabling rapid iteration and tailoring per customer.

Product overview

Mingly is a single, unified community software platform designed to help organizations build and manage member-driven communities. The core offering consists of the Mingly app with integrated features including: Community Feed for posts and discussions, Swipe & Meet for member matching, Events management for registrations and calendars, Profile settings with customizable fields, Groups for segmented sub-communities, and white-label customization for brand alignment. The platform is built in-house with their own tech team and supports member-driven content where users enrich their profiles to facilitate better connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Mingly Community Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mighty Networks: Mighty Networks is a community platform offering branded apps, events, courses, and member engagement tools. Comparable to Mingly as both target creators and organizations seeking their own branded community space with events and discussion features.
• Hivebrite: Hivebrite provides a fully customizable, white-label community platform for associations, alumni networks, and member-based organizations. Directly comparable to Mingly in target market (member-driven communities) and white-label customization model.
• Wild Apricot: Wild Apricot is membership-management software for associations and clubs, including member directories, events, and branded apps. Comparable to Mingly in serving member-based organizations in the Netherlands and Europe that need branded community + event tools.
• Disciple: Disciple offers a white-label community SaaS with a branded app, content feeds, and member engagement tools. Comparable to Mingly because it sells custom-branded community apps to organizations and creators building member-driven audiences.
• Bettermode: Bettermode is a community platform for SaaS and brands offering white-label community portals with feeds, member engagement, and analytics. Comparable to Mingly in offering branded community experiences for organizations.
• Bevy: Bevy is a community platform built for enterprise and event-driven communities, with white-label capabilities and integrations. Comparable to Mingly because it serves organizations seeking to host branded member communities with events and engagement layers.
• InSided (Gainsight Customer Communities): InSided builds branded customer communities for B2B and SaaS companies, with white-labeling and engagement features. Comparable to Mingly as both serve organizations seeking branded member-driven community platforms.
• Circle: Circle is a direct competitor offering a white-label community platform with spaces, events, and member engagement features. Comparable to Mingly because both sell branded community SaaS to organizations and creators, with member-driven feeds and event management.

Broad incumbents

• Higher Logic: Higher Logic is an established engagement platform for associations and member-based organizations with community, marketing, and events modules. Comparable to Mingly as a broader incumbent offering overlapping community-management capabilities, though at enterprise scale.

Others

• Spotnana: While Spotnana focuses on corporate travel, its white-label mobile app approach for organizations is thematically similar to Mingly's white-label community app deployment model — both sell branded mobile experiences to enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mingly