ServicePlus

What ServicePlus does

ServicePlus, operating under parent MAH B.V. and headquartered at Databankweg 6C (and Hardwareweg 7B) in Amersfoort, Netherlands, is a consumer-facing IT support services provider serving Dutch households with computer, laptop, tablet, smartphone, internet/WiFi, and Smart Home device assistance. Its core product surface spans remote support via a proprietary downloadable tool (ServicePlus.exe / Hulp op Afstand), telephone helpdesk (0900-9595), at-home field-technician visits, and a customer portal (mijn.serviceplus.nl), supplemented by productized installation services for Netgear networking gear, Microsoft Windows 11/Office 2021, Bullguard antivirus, Ring doorbells, Google Nest thermostats, Homey/Homey Pro hubs, SSD upgrades, and ISP equipment (KPN, Ziggo, T-Mobile, Online, Oxxio, Caiway).

The underlying technology stack is modest: a custom remote-assistance executable enabling controlled technician access, a webshop (webshop.computerhulp.nl), and a customer portal. ServicePlus monetizes through four streams — a €7.50/month subscription membership providing unlimited telephone and remote support plus semi-annual system checks; usage-based pay-as-you-go remote support at €15/quarter-hour and at-home visits from €64.95; bundled hardware-plus-installation sales; and professional services for businesses. Distribution combines direct-to-consumer acquisition via the Dutch-language website, a premium-rate phone hotline, and channel partnerships — most notably an official installation partnership with Bol.com (since 2017) and an official Netgear installation partnership — supported by ICTWaarborg certification and third-party review collection via Klantenvertellen.nl. ServicePlus is privately held, has not raised external funding, and reports 11–50 employees with nationwide Netherlands coverage delivered through an in-house team and a ZZP (freelance) field-technician network.

Name

ServicePlus

Legal name

ServicePlus

Website

https://serviceplus.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

ServicePlus is a Netherlands-based consumer IT support company (under MAH B.V., Amersfoort) providing remote, telephone, and at-home technician services for computers, laptops, smartphones, WiFi, and Smart Home devices to Dutch households, with official Bol.com and Netgear installation partnerships.

Ownership category

akta.pro rank

Product category

Consumer IT Support Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

IT Service Desk & End-User Support (L1/L2) (BPAAACAA)

akta.pro secondary industries

Onsite/Field IT Support Services (BPAEABAC), Helpdesk & End-User Support Services (BPAEABAB), Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)

Keywords

• Consumer IT support
• Remote technical assistance
• Smart home installation
• At-home computer repair
• Tech support membership

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Membership: Monthly subscription model offering unlimited telephone helpdesk, unlimited remote service, and free semi-annual Windows/Mac check-ups for €7.50 per month. This recurring revenue stream provides predictable income and encourages customer loyalty.
2. At-Home Technical Services: One-time fees for on-site technical support including computer/laptop repair, virus removal, WiFi optimization, and hardware installation. Pricing ranges from €64.95 to €369.95 depending on service complexity. Members receive discounted rates.
3. Remote Support Services: Per quarter-hour billing for remote assistance at €15 per quarter-hour. No travel costs for remote support. Used for software installation, troubleshooting, and general computer help.
4. Product Sales with Installation: Bundled offering where ServicePlus sells and installs hardware products including Netgear routers, Ring doorbells, Google Nest devices, Homey hubs, and SSD upgrades. Price includes both product and professional installation service.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

ServicePlus is a Dutch consumer IT support provider delivering remote and at-home technical assistance for computers, laptops, tablets, smartphones, WiFi networks, and smart home devices. Core services include troubleshooting and repair, virus removal, software installation (Windows, Office, Bullguard), network/WiFi optimization, and installation of smart home products such as Ring, Google Nest, and Homey. Distribution channels include a telephone helpdesk (0900-9595), proprietary remote assistance software, on-site field technicians, a customer portal, and a webshop, plus a €7.50/month membership that bundles unlimited phone/remote support with discounted home visits.

Product overview

ServicePlus is a Dutch IT support services company (onderdeel van MAH B.V.) based in Amersfoort, providing computer and technical support through a combination of remote assistance (hulp op afstand), on-site technicians (monteur aan huis), and telephone helpdesk. The core offering consists of computer/laptop repair services, internet/WiFi support, and smart home device installations. ServicePlus operates a membership program (Lidmaatschap) offering unlimited remote support and telephone helpdesk for €7.50/month, with discounted on-site technician visits. Their portfolio includes installation services for specific products like Netgear networking equipment, Microsoft Windows/Office, Bullguard antivirus, Ring video doorbells, Google Nest thermostats, and Homey smart home hubs. The company differentiates through its network of field technicians, remote support software, and partnerships with major retailers like Bol.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer/Laptop Support (Computerhulp) Technical support and repair service for Windows and Mac computers and laptops, covering troubleshooting, virus removal, software installation (Windows, Office), and hardware upgrades such as SSD installation. Delivered via remote assistance, telephone helpdesk, or at-home technician visits.
• Internet and WiFi Support Installation, troubleshooting, and optimization services for home internet connections and WiFi networks, with dedicated support for Dutch ISPs including KPN, Ziggo, T-Mobile, Online, Oxxio, and Caiway.
• Smart Home Installation Professional installation and configuration service for consumer smart home devices including Ring Video Doorbells, Google Nest thermostats, Homey and Homey Pro smart home hubs, plus Netgear networking gear. Includes network connection, device pairing, and operational walkthrough.
• Remote Assistance (Hulp op Afstand) Downloadable remote desktop tool (ServicePlus.exe) that lets ServicePlus technicians access a customer's computer over the internet to install software, troubleshoot, and resolve issues without an on-site visit. Billed at €15 per quarter-hour.
• ServicePlus Membership (Lidmaatschap) Recurring subscription program for Dutch consumers priced at €7.50 per month, providing unlimited telephone helpdesk access, unlimited remote assistance, and free semi-annual Windows/Mac system checks, plus 50% off at-home technician visits.
• On-site Technician (Specialist aan Huis) In-home technical support service where a ServicePlus technician visits the customer's home for computer/laptop repair, virus removal, WiFi optimization, smart home setup, or other tasks that require physical presence. Priced at €35 for members and €70 for non-members per visit.
• Netgear Installation Service Official Netgear installation service bundling the Netgear router/mesh hardware and a 30–60 minute professional home installation at a flat €90.75 fee, with full network configuration and operational explanation.
• Windows 11 Reinstallation At-home reinstallation of Microsoft Windows 11 Pro, including optional license purchase, performed by a ServicePlus technician for security reasons rather than remotely.
• Office 2021 Installation Installation service for Microsoft Office 2021 Professional Plus (Word, Excel, PowerPoint, OneNote, Outlook) with optional license bundle, including email setup and operational walkthrough.
• Bullguard Internet Security Installation Installation, update, and system infection check using Bullguard Internet Security, with the software bundled or customer-supplied.
• ISP Installation Services Provider-specific installation services for Dutch ISPs (KPN, Ziggo, T-Mobile, Online, Oxxio, and Caiway), bundling modem/router setup, WiFi configuration, and connectivity validation.
• Google Nest Installation Bundled installation of the Google Nest 3rd generation thermostat including the device and a full professional installation service at the customer's home.
• Homey and Homey Pro Installation Installation service for the Athom Homey and Homey Pro smart home hubs including the device, hub connection, device pairing, and Flow setup.
• WiFi Optimization WiFi signal optimization service to improve home coverage, delivered remotely or via an at-home visit, with optional add-on equipment such as range extenders or WiFi points.
• SSD Upgrade and Installation Hardware upgrade service that supplies an SSD and professionally migrates data from the old drive, available in capacities from 128GB to 1000GB.
• Ring Video Doorbell V3 + Chime Pro Installation Professional installation of the Ring Video Doorbell V3 plus Chime Pro (Gen 2) at the customer's doorstep, including the devices, network connection, and operational walkthrough.
• New System Setup Configuration service for a newly purchased computer that includes email setup, peripheral connections (printer, scanner), operational walkthrough, and migration of files and programs from the customer's previous computer.
• Cloud Storage (Cloud Opslag) Subscription-based cloud backup and file storage service for consumers, providing 50GB of secure online storage from €83.40 per year.

Quantifiable outcome

• 50% discount on at-home technician visits for members
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Bol.comcoreChannel Partner/ Reseller/ DistributorServicePlus and Bol.com partnership provides installation services at home for products purchased through the Bol.com marketplace in the Netherlands. This gives ServicePlus access to customers at the point of electronics purchase.
• NetgearcoreStrategic or Co-development PartnerServicePlus is the official installation partner for Netgear products in the Netherlands. They provide professional installation services for Netgear Orbi WiFi 6 Mesh systems and Nighthawk WiFi 6 routers, offering customers complete setup including network configuration and operational explanation.
• RDWminorGTM or Marketing PartnerListed among collaborations on the main website, indicating some form of business relationship or referral arrangement.
• KPMGminorGTM or Marketing PartnerListed among collaborations on the main website, indicating some form of business relationship or referral arrangement.
• MAH B.V.coreOthersServicePlus is a division/subsidiary of MAH B.V., which has been operating for 17+ years specializing in end-user computer support. MAH B.V. provides the operational infrastructure, field technicians, phone support, and remote assistance capabilities that ServicePlus leverages.
• Callcenter BeneluxminorStrategic or Co-development PartnerHistorical partnership for remote assistance and customer service activities, indicating collaboration on call center and remote support operations.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• HelloTech: US-based in-home and remote tech support service offering smart home setup, computer help, and WiFi optimization for consumers. Closely mirrors ServicePlus's hybrid remote-plus-onsite model and consumer-only focus.
• Coolblue: Dutch consumer electronics retailer that installs and supports products it sells, including smart home and networking gear. ServicePlus competes for the same Dutch consumer tech-support wallet, particularly on installations for devices purchased through Bol.com or directly.
• Guidion: Dutch installer network whose B2C division (Computer Buddies) ServicePlus acquired in 2015. Direct overlap on Dutch consumer tech installation services, particularly ISP and smart home installs.
• SeniorTech: US-based service providing remote and in-home tech support targeted at older and less tech-savvy consumers. Same persona-driven helpdesk-plus-onsite model ServicePlus targets in the Dutch market.

Broad incumbents

• Support.com: Provider of tech support and customer support solutions for ISPs, smart home, and consumer brands. Notable comparable for ServicePlus's ISP and smart-home installation partnerships, but operates at a much larger, partner-program scale.
• Geek Squad (Best Buy): Best Buy's consumer tech support arm providing remote, in-store, and in-home support for computers, smart home, and networking — the global archetype for the consumer IT support category ServicePlus operates in.

Emerging players

• JustAnswer: Online expert marketplace offering paid phone/chat technical support across many categories, including computers and consumer electronics. Represents the digital-first alternative that competes with ServicePlus's remote support hours.

Regional players

• Ziggo Service & Installatie: Major Dutch ISP whose install and service operations directly overlap with the ISP-installation segment ServicePlus serves. Competitor for ISP-customer installation volume.
• T-Mobile Thuis Installatie: Dutch ISP arm of T-Mobile providing home internet installation services. Direct competitor in the ISP-installer category where ServicePlus holds partnerships with multiple providers.

Others

• Bol.com Installatiepartner Programma: ServicePlus's primary channel partner for marketplace installation services. Adjacent rather than directly competitive; relevant as both a critical channel and a benchmark for competing installer networks Bol.com could sign.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/serviceplus-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServicePlus