Guidion

What Guidion does

Guidion is a Netherlands-based field service management platform that connects enterprise partners with a nationwide network of 700+ freelance technicians (ZZP'ers) for installation, repair, and maintenance services delivered in and around the home. Founded in 2005 and headquartered in Amsterdam, the company operates a B2B model serving telecom operators (Odido, Delta Fiber, Youfone), energy companies (Energiewacht, Eneco), home security providers (Verisure), MedTech firms, and housing corporations. Its core product is the Guidion Platform, which includes a Partner Portal for order management and BI dashboards, self-service scheduling, a 5-star rating system, digital business cards sent before each visit, and API integration for partner systems. Revenue is generated primarily through transaction fees on tickets completed by the technician network, supplemented by subscription/recurring platform services (BI dashboards, data enrichment, branded customer journeys, custom API integrations) and managed whitelabel deployments.

The business runs at meaningful scale: approximately 20,000 tickets processed per week, roughly 1 million end customers served annually, 13,931 Google reviews at a 4.3 rating, and an NPS above 40. Guidion holds ISO27001 certification and sector-specific credentials (VCA VOL, NEN3140, BRL6000-25). The company has progressively diversified beyond telecom into home safety via the Guidion Home sub-brand (launched 2021), product recall management (Terugroepacties, launched 2023), and MedTech/home healthcare through the acquisitions of Bleds (July 2023) and MedWay (May 2024), alongside the organic MedWay/HuisartsenService operations. Operations remain entirely domestic to the Netherlands, with no disclosed international expansion.

Name

Guidion

Legal name

Guidion Nederland B.V.

Website

https://guidion.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

10,001+ employees

Short description

Guidion is a Netherlands-based field service management platform connecting enterprise partners with 700+ freelance technicians for installation, repair, and maintenance across telecom, energy, healthcare/MedTech, security, and housing sectors.

Ownership category

akta.pro rank

Product category

Field Service Management

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Telecom & Network Engineering Staffing (BPACADAE)

akta.pro secondary industry

Appointment Scheduling & Service Dispatch Support (BPAAABAO)

Keywords

• Field service management
• Technician installation services
• Telecom network deployment
• Home maintenance services
• Freelance technician platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Service Capacity Provision: Guidion provides partners with access to a network of freelance technicians. Partners pay for service capacity based on tickets/jobs completed. The company takes a commission or margin on the services rendered by its technician network.
2. Platform Services: Additional platform services including BI dashboards, custom insights, data enrichment, branded customer journeys, and API integrations available as add-on services to the base package.
3. Whitelabel/Branded Services: Option for partners to deploy technicians as brand ambassadors representing their brand, providing whitelabel service delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Guidion provides enterprise partners with on-demand access to a nationwide network of 700+ certified freelance technicians for installation, repair, and maintenance services at customer homes and business sites, primarily in telecom, energy, MedTech, and housing. The company operates a digital field service platform with a Partner Portal, API integration, self-service scheduling, 5-star rating feedback, and white-label/branded deployment options, processing roughly 20,000 service tickets per week with a 4.3 Google rating and an NPS above 40.

Product overview

Guidion is a field service management platform operating as a network of independent technicians. The core offering consists of the Guidion Platform connecting partners with a nationwide network of 700+ self-employed technicians for installation, repair, and maintenance services. The platform includes customer-facing tools (Self-service, 5-star rating, digital business cards) and partner tools (Partner Portal, dashboards, reporting). Platform Home is available as a white-label/rental option. Guidion serves telecom, energy, and healthcare sectors. The healthcare division includes acquired brands MedWay and Bleds. The company handles approximately 20,000 tickets per week with a 4.3 Google rating and NPS score above 40.

Differentiator

Problem solved

Functional benefit

Brands

• Guidion Home: Home safety division launched in 2021, providing installation and maintenance of smoke detectors, alarm systems, central heating boilers, and AEDs.
• MedWay
• Bleds

Products and services

• Guidion Platform (Field Service Management Platform) Core field service management platform that connects enterprise partners with a nationwide network of 700+ independent technicians for installation, repair, and maintenance, with digital tools for scheduling, reporting, and customer journey management.
• Platform Home (White-label Platform) White-label platform available for rent, allowing organizations to use Guidion's customer journeys and planning tools for their own technicians, with optional extra capacity support.
• Guidion Home Home safety service offering that provides installation and maintenance of smoke detectors, alarm systems, central heating boilers, and AEDs for residential customers and housing partners.
• Terugroepacties (Recall Action Services) End-to-end recall action services covering full planning, execution, and administrative processing of product recall campaigns using the Guidion nationwide technician network.
• MedTech Service & Maintenance Installation, repair, and preventive maintenance services for healthcare technology, supporting optimal care delivery to hospitals and home healthcare providers.
• Bleds (MedTech subsidiary) MedTech subsidiary enabling hospitals to carry out medical treatments at home on a large scale, leveraging Guidion's nationwide technician network for healthcare technology installation and maintenance.
• MedWay / HuisartsenService (Healthcare subsidiary) Healthcare subsidiary providing diabetes consulting, general practitioner services, and first- and second-line healthcare support as part of Guidion's healthcare division.

Quantifiable outcome

• 20,000 tickets processed per week
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MedWaycoreStrategic or Co-development Partner · 30 May 2024Guidion acquired MedWay (healthcare company) to provide faster access to specialist care. MedWay includes HuisartsenService operations as part of Guidion's healthcare division.
• BledscoreStrategic or Co-development Partner · 21 July 2023Guidion acquired Bleds to enable hospitals to carry out medical treatments at home on a large scale. Bleds nominated for Computable Awards 2025.
• OdidocoreChannel Partner/ Reseller/ DistributorOdido (formerly T-mobile) partners with Guidion for telecom installation services including internet, digital television, and telephony. Guidion provides nationwide field service capacity for Odido's customer installations and maintenance.
• Delta FibercoreChannel Partner/ Reseller/ DistributorDelta Fiber partnership for fiber installation and maintenance. Joint project to improve First Time Right rates by combining repatch infrastructure work with in-home installations through a single provider. Partnership includes daily communication flow and phased rollout.
• EnergiewachtcoreChannel Partner/ Reseller/ DistributorEnergiewacht partners with Guidion for energy-related installation and maintenance services, including central heating and smart home solutions.
• YoufoneminorChannel Partner/ Reseller/ DistributorYoufone telecom services supported by Guidion installation and maintenance network.
• Comfort PartnersminorChannel Partner/ Reseller/ DistributorComfort Partners collaborates with Guidion for installation and maintenance services.
• SolconminorChannel Partner/ Reseller/ DistributorSolcon internet services supported by Guidion's field service network.
• BPprocareminorChannel Partner/ Reseller/ DistributorBPprocare partners with Guidion for service delivery.
• EnecocoreChannel Partner/ Reseller/ DistributorEneco partners with Guidion for smart home and energy-related installation services.
• VerisurecoreChannel Partner/ Reseller/ DistributorVerisure alarm systems installed and maintained by Guidion's nationwide technician network.
• AED-PartnerminorChannel Partner/ Reseller/ DistributorAED-Partner collaboration for AED installation and maintenance services. Guidion supports AED deployment logistics and installation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce Field Service: Field Service Lightning is part of Salesforce's broader enterprise CRM and service-cloud suite. Comparable in scheduling, dispatch, and partner-API capabilities, but sold as part of a much wider enterprise platform rather than as a specialized technician-network marketplace.
• IFS: IFS Cloud includes field-service management, work-order scheduling, and asset servicing. Targets asset-intensive and service-heavy enterprises with overlapping functionality to Guidion's platform, but as part of a full ERP/FSM suite rather than a dedicated technician network.
• ServiceNow Field Service Management: Field Service Management module within ServiceNow's enterprise workflow platform. Overlaps with Guidion's work-order, dispatch, and integration features but targets large enterprises as part of a broader IT/HR/customer-service stack.
• Hitachi Vantara (ClickSoftware field service): Hitachi Vantara's field-service management offerings (originating from the ClickSoftware acquisition) cover workforce optimization, scheduling, and mobile workforce for utilities, telecom, and field-service operators — directly comparable to the optimization layer of Guidion's platform but aimed at large utilities/carriers.

Direct peers

• Homie: Dutch on-demand platform connecting households with freelance installers and technicians for home-services work. Closest geographic and model peer to Guidion in the Netherlands, operating a comparable marketplace between end-customers and self-employed field workers.
• Jobber: Field-service management software for home-service small businesses, covering scheduling, dispatch, customer communication, and quoting. Direct feature overlap with Guidion's self-service scheduling, rating system, and digital business card / customer journey tooling.
• ServiceTitan: US-based field-service management platform for residential and commercial trades (HVAC, plumbing, electrical, telecom). Comparable business model combining technician dispatch, customer self-service, and partner/owner dashboards; functions as a software-first peer to Guidion's services-plus-software stack.
• Praxedo: European (French-headquartered) field-service management software vendor with technician scheduling, dispatch optimization, and partner/mobile worker apps. Overlaps directly with Guidion's platform capabilities around work-order management and API integration.
• Workiz: Cloud field-service management platform for SMB home-services operators, with scheduling, dispatch, technician mobile apps, and customer-review functionality. Comparable scope and feature set to Guidion's Partner Portal and technician-facing tools.

Others

• Randstad: Dutch-headquartered global staffing and workforce-solutions provider. While Randstad operates in technical staffing and has a Netherlands-centric footprint similar to Guidion's, its model is traditional agency staffing rather than a tech-platform-driven technician marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/2213
• Facebookfacebook.com/GuidionNederland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guidion