World of Adventure

What World of Adventure does

World of Adventure is a Danish full-service experiential events agency founded in 1992 and headquartered in Kolding, with regional offices in Aarhus, Odense, and Copenhagen. The company delivers teambuilding activities, corporate events, company trips, and structured team development programs to corporate, public-sector, educational, and association clients across Denmark, and operates a specialized school teambuilding sub-brand called Skoleteambuilding.dk. Its service offering is organized around three pillars—Teambuilding Aktiviteter, Events & Firmafester, and Teamudvikling—supplemented by company trips and themed events such as Tipi-events, Street Festivals, and Karneval. The underlying methodology combines internationally recognized frameworks (Dr. Meredith Belbin's team role analysis, Bruce Tuckman's 5-stage model, David Kolb's experiential learning cycle, and Karl Rohnke's "Challenge by Choice") with hands-on, activity-based learning delivered through more than 20 distinct activity modules, including a VR Murder Game, chocolate workshops, boat-building challenges, and murder investigations. Capacity scales from groups of 20 to 2,000+ participants.

The business operates on a quote-based, project-driven revenue model. Customers can purchase individual activities, bundled packages, or full-service event planning that bundles ideation, venue selection, catering, accommodation, activities, and on-site coordination. Pricing varies by group size, activity type, duration, location, and catering requirements, with multi-day programs and full-service events acting as higher-value anchors. Revenue is generated across four streams: teambuilding activities, full-service event planning, structured team development courses (including Belbin analysis and High Performance Team workshops), and corporate trips covering domestic and international destinations (Norway, Iceland, Poland, Switzerland, Austria). Named enterprise customers include Inspari, Exerp, NCC Civil Engineering, Design Eyewear Group, SIKA, Møllerløkkegaard A/S, and KIF Kolding Håndbold; the company has cumulatively served thousands of clients since 1992.

Distribution is built around a regional direct sales organization (four offices) combined with a nationwide venue and supplier partner network spanning hotels, conference centers, castles, manors, caterers, and entertainment providers across Denmark, with named Copenhagen hotel partnerships including First Hotel Copenhagen, Radisson SAS Amager, Bella Sky, and Axelborg. The go-to-market motion is sales-led, anchored by the woa.dk website as a top-of-funnel activity catalog and downloadable inspiration resource, supplemented by direct phone outreach and inbound quote requests. The company is privately held and bootstrapped, with no disclosed funding rounds, external investors, parent company, patents, or formal regulatory certifications.

Name

World of Adventure

Legal name

World of Adventure

Website

https://woa.dk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

World of Adventure is a Danish full-service experiential events agency, founded in 1992, that designs and delivers teambuilding activities, corporate events, company trips, and structured team development programs for Danish businesses, schools, and public-sector clients from offices in Kolding, Aarhus, Odense, and Copenhagen.

Ownership category

akta.pro rank

Product category

Corporate Event and Teambuilding Services

NAICS

Fitness and Recreational Sports Centers (71394), All Other Amusement and Recreation Industries (71399), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Outdoor Training & Team-Building Programs (Experiential Learning) (THAAAOAE)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

Keywords

• Corporate teambuilding services
• Team development workshops
• Corporate event planning
• Experiential team building
• Company event management

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Teambuilding Activities: Individual and bundled teambuilding activities offered to corporate clients. Activities range from VR murder games, cooking workshops, outdoor adventures, sports activities, and themed events. Pricing varies by activity type, duration, and number of participants.
2. Full-Service Event Planning: Complete event planning and execution services including venue selection, catering, accommodation, activities, and on-site coordination. This represents the premium service tier for clients seeking turnkey solutions.
3. Team Development Courses: Structured team development programs incorporating workshops, communication training, and behavioral assessments. Courses can be tailored to specific organizational needs and include theoretical frameworks.
4. Corporate Trips: Company trip planning services including domestic and international destinations, with or without overnight accommodation, incorporating activities and team experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

World of Adventure is a full-service Danish event bureau delivering corporate teambuilding activities, company events and parties, and structured team development programs. Offerings span individual activities (e.g., VR Murder Game, Chocolate Workshop, Sæbekasse Grand Prix, Kommunikaos, Hope2Float) bundled into teambuilding days or team development courses, as well as complete event planning covering venue, catering, accommodation, activities, and on-site coordination. The company serves groups of 20 to 2,000+ participants across Denmark and internationally, using an experiential learning methodology grounded in Belbin, Tuckman, Kolb, and Rohnke frameworks.

Product overview

World of Adventure is a full-service event and teambuilding agency (eventbureau) established in 1992, operating across Denmark with offices in Kolding (headquarters), Aarhus, Odense, and Copenhagen. The company offers a unified portfolio of services centered on three core pillars: (1) Teambuilding Aktiviteter covering indoor, outdoor, and creative activities such as VR Murder Game, Chocolate Workshop, Sæbekasse Grand Prix, and Kommunikaos; (2) Events & Firmafester encompassing company parties, summer festivals, Christmas parties, conferences, seminars, and kickoff meetings; and (3) Teamudvikling providing structured programs including Belbin Teamrole Analysis, High Performance Team workshops, and values/culture workshops. Additional offerings include firmature (company trips), themed events (Tipi-events, Street Festival, Karneval), and a specialized school division called Skoleteambuilding. The company also offers complete event planning from concept to execution through their Full Service model, serving groups from 20 to 2,500+ participants.

Differentiator

Problem solved

Functional benefit

Brands

• Skoleteambuilding.dk: A specialized department under World of Adventure dedicated to teambuilding and development of young people in schools and educational institutions

Products and services

• Teambuilding Aktiviteter A broad portfolio of indoor, outdoor, and creative teambuilding activities designed to strengthen collaboration, communication, and team cohesion for corporate clients; activities span communication exercises (Kommunikaos), creative challenges (Chocolate Workshop, Creative Cooking Challenge), collaborative building projects (Hope2Float, The Domino Effect, Pipeline Project), problem-solving and mystery experiences (VR Murder Game, Murder Investigation, Stormester Team Experience), and themed/adventure activities (Gold Rush, Mission Impossible, Casino, Bow Tag).
• Events & Firmafester Full-service corporate event planning covering company parties, summer festivals, Christmas parties, conferences, seminars, kickoff meetings, and themed events (Tipi-events, Street Festival, Karneval), including venue selection, catering, accommodation, activities, and on-site coordination.
• Teamudvikling Structured team development programs and workshops grounded in experiential learning methodologies, including Belbin Team Role Analysis & Workshop, High Performance Team workshops (based on Bruce Tuckman's 5-stage model), values and culture workshops, and team days with learning components.
• Firmatur Company trip planning service including domestic and international travel destinations (Norway, Iceland, Poland, Switzerland, Austria), with or without overnight stays, incorporating activities and team experiences for morale and bonding.
• Skoleteambuilding Specialized division under World of Adventure focused on school teambuilding, student well-being, class cohesion, and social development activities delivered through Skoleteambuilding.dk for Danish schools and educational institutions.

Quantifiable outcome

• Companies report improved collaboration and clearer communication after team development programs
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hotels, Castles, and Manors (Denmark-wide network)coreChannel Partner/ Reseller/ DistributorExtensive network of venue partners throughout Denmark including hotels, conference centers, historic castles, and manor houses that host client events and activities. Partners provide event spaces, accommodation, and catering capabilities essential for full-service event delivery.
• Copenhagen Hotels (First Hotel Copenhagen, Radisson SAS Amager, Bella Sky, Axelborg)minorChannel Partner/ Reseller/ DistributorNamed hotel partnerships in Copenhagen for accommodating corporate events and activities in the capital region, providing venues and overnight accommodation options.
• Conference CenterscoreChannel Partner/ Reseller/ DistributorPartnerships with conference and meeting facilities throughout Denmark enabling corporate seminars, conferences, and team development programs at professional venues.
• Event Bureau NetworkminorChannel Partner/ Reseller/ DistributorCollaboration with other event bureaus, entertainment providers, speakers, and performers to deliver comprehensive event experiences.
• Food and Beverage ProviderscoreChannel Partner/ Reseller/ DistributorPartnerships with restaurants, caterers, and food trucks for providing meals, refreshments, and culinary experiences at corporate events and activities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Go Game: The Go Game designs custom corporate team building events, scavenger hunts, and gamified experiences for enterprise clients. Comparable in the activity-based, customization-heavy, B2B corporate event delivery model.
• Adventure Associates: Adventure Associates is a corporate team building and adventure training company offering experiential programs for business clients. Comparable in adventure-based experiential learning methodology and corporate teambuilding customer base.
• Let's Roam: Let's Roam offers scavenger hunts, team building activities, and virtual experiences for corporate groups. Comparable in curated activity catalog, group-event pricing model, and corporate client focus.
• Catalyst Global: Catalyst Global is a worldwide network of team building and experiential learning providers offering corporate team building activities and events in 90+ countries. Directly comparable to World of Adventure in the corporate teambuilding/adventure-based experiential learning category.
• Wildgoose Events: Wildgoose is a UK-based team building and corporate events company offering a broad portfolio of indoor, outdoor, and virtual team activities. Closely comparable in product breadth, B2B customer focus, and full-service event bureau model.
• TeamBonding: TeamBonding is a US corporate team building and events company offering customizable programs, charity-driven team activities, and a full-service delivery model. Comparable in activity breadth, customizability, and corporate event positioning.
• Moment Design: Moment Design is a Danish event and teambuilding company serving corporate clients with a portfolio of creative team activities. Comparable in Danish geography, B2B customer segments, and themed activity offerings.
• House of Fun (Denmark): House of Fun is a Danish event bureau offering teambuilding, company events, and parties for corporate clients in Denmark. Directly comparable in geography, customer base (Danish corporate market), and full-service event bureau offering.

Emerging players

• Teamland: Teamland is an online platform for virtual and hybrid team building activities targeting corporate and remote teams. Comparable in activity-based team building positioning but differentiated by digital-first delivery model.

Broad incumbents

• Outback Team Building / Nifty Fifty: Outback Team Building (now part of Nifty Fifty) is a larger, established North American corporate team building provider with a broad activity catalog and full-service delivery. Comparable in product category and corporate customer focus but operates at much larger scale.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woa.teambuilding
• LinkedInlinkedin.com/company/worldofadventure

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Adventure