Kennemer Theater
Kennemer Theater is a privately operated regional performing arts venue in Beverwijk, Netherlands, operating two halls (602 and 188 seats) and presenting musicals, cabaret, concerts, and family shows to a broad regional audience through direct ticketing, partner channels, and venue rental for corporate events.
- Company typePrivate
- Founded1976
- HeadquartersBeverwijk, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kennemer Theater does
Kennemer Theater is a privately operated regional performing arts venue headquartered at Kerkplein 1 in Beverwijk, Netherlands, founded in 1976. The theater operates two main performance halls — the Grote Zaal (602 seats) and the Kleine Zaal (188 seats) — alongside additional flexible spaces (Moulin Rouge zaal, Jacunda zaal, vergaderruimtes, foyer) used for events and venue rental. Its core offering is a diverse program of live theater across genres: musicals (e.g., Titanique, Next to Normal, Aqueerius), cabaret (Blauwe Vinkjes), theater concerts (Evergreen Top 1000 Live), music theater (Louis Davids), comedy, drama, and an extensive youth and family catalog (Peppa Pig Live, Woezel & Pip, Peter Pan). Patron segments span general culture enthusiasts, families with children from age 2+, dedicated theater Friends members, and corporate/institutional venue hirers for seminars, presentations, and events.
The business operates on a multi-stream revenue model: primary ticket sales via direct channels (Ticketmatic-powered online booking, phone, and box office) and third-party resellers (ANWB, Nationale Theaterkassa, Theater.nl); venue rental for corporate and private events; bar and refreshments (serving Peeze coffee and tea); the 'Vriend van het Theater' Friend membership subscription (€35/season for 1 person, €55/season for 2 persons) providing priority booking and preview access; the Serie Kleine Zaal subscription (€60 for 4 performances); restaurant referral partnerships (De Smaeckkamer, Halfweg Eten en Drinken) that deliver complete evening packages; and ancillary programs such as the Zomerspektakel youth summer program and co-hosted national initiatives including the Nationale KinderTheaterWeek with Nationaal Theaterfonds, Cultuurfonds, and VriendenLoterij. The go-to-market motion is event-driven: programming reveals drive season subscriptions, Friend pre-sales, and general on-sale waves, supported by website, email newsletter, Facebook/Instagram/YouTube, the annual Theater Magazine, and partner channel distribution.
Technology infrastructure is lean and outsourced: Ticketmatic handles ticketing and the 'Mijn Theater' customer account portal, Peppered (Culturesuite) powers the kennemertheater.nl CMS, and SixtySeven handles web design. No proprietary AI/ML capabilities are evident. The theater is positioned as the cultural heart of Beverwijk and the surrounding Kennemerland region, with active ticket sales for the 2026-2027 jubilee season having exceeded 20,000 tickets sold since going on sale end of May 2026.
Kennemer Theater firmographics
Firmographics- Name
- Kennemer Theater
- Legal name
- Kennemer Theater
- Website
- https://kennemertheater.nl
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kennemer Theater is a privately operated regional performing arts venue in Beverwijk, Netherlands, operating two halls (602 and 188 seats) and presenting musicals, cabaret, concerts, and family shows to a broad regional audience through direct ticketing, partner channels, and venue rental for corporate events.
- Ownership category
- akta.pro rank
Kennemer Theater industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Cabarets & Variety Nightlife (MPAGAIAI), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Kennemer Theater is headquartered
LocationHeadquarters
- HQ city
- Beverwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Kennemer Theater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket sales: Primary revenue stream from selling tickets to performances via online platform, phone, and box office. Prices vary by show, seating class, and event type.
- Venue rental: Renting out theater spaces (Grote zaal, Kleine zaal, Moulin Rouge zaal, Jacunda zaal, vergaderruimtes, foyer) for events, seminars, year meetings, parties, receptions, presentations, and school performances.
- Bar and refreshments: Revenue from foyer bar serving coffee, tea, wine, beer, and snacks before and after performances. Peeze coffee and tea are served.
- Friend membership: Annual membership program offering priority access, exclusive benefits, preview nights, and special offers. €35 per season (1 person) or €55 per season (2 persons). Generates recurring subscription revenue and customer loyalty.
- Restaurant partnerships: Partnership with local restaurants (De Smaeckkamer, Halfweg Eten en Drinken) for complete evening packages. Revenue derived from directing diners to partner restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Youth/family shows |
| Unit Pricing | Pay-as-you-go | Standard performances |
| Subscription | Annual | Friend membership (1 person) |
| Subscription | Annual | Friend membership (2 persons) |
| Subscription | Multi-year contract | Serie Kleine Zaal |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Kennemer Theater product offering
Product offeringCore offering
Kennemer Theater operates a two-hall performing arts venue in Beverwijk (Grote Zaal 602 seats, Kleine Zaal 188 seats) presenting a season of musicals, cabaret, theater concerts, comedy, drama, and youth/family shows. It sells tickets through its own Ticketmatic website, phone, and box office, and supplements this with venue rental, a Friend annual membership, the Serie Kleine Zaal subscription, the Zomerspektakel youth program, and bundled dining packages with partner restaurants.
Product overview
Kennemer Theater is a performing arts venue in Beverwijk, Netherlands, offering a unified theater and events experience. The core product is live theater performances across multiple genres (musicals, cabaret, theater concerts, shows, youth productions) in its two main halls: the Grote Zaal (602 seats) and Kleine Zaal (188 seats). The theater operates an integrated ticketing system (Ticketmatic), a customer self-service portal ('Mijn Theater'), and a Friends membership program ('Vriend van het Theater'). Additional offerings include venue rental services for corporate and private events, restaurant partnerships for pre-show dining, and youth programs such as Zomerspektakel and the KinderTheaterWeek.
Differentiator
Problem solved
Functional benefit
Products and services
- Theater Performances and Shows
Quantifiable outcome
- 20,000+ tickets sold for jubilee season 2026-2027
- +1 more outcomes
Companies that use Kennemer Theater
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Kennemer Theater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Kennemer Theater partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- PeezeminorPeeze provides fair trade, climate-neutral coffee and tea served at the theater bar. They focus on honest pricing for farmers and minimal waste production.
- De SmaeckkamerminorBrasserie restaurant located near the theater, recommended for pre-show dining. Offers complimentary cava for theatergoers and special menus for children including ice cream and access to nature playground.
- Halfweg Eten en DrinkenminorRestaurant on Hoogdorperweg between Heemskerk and Beverwijk with versatile menu, warm casual chic atmosphere, heated terrace, and spacious conservatory. Recommended for pre-theater dining.
- TicketmaticcoreTicketing platform powering online ticket sales, seat selection, and 'Mijn Theater' customer account management. Used for all online bookings and customer data management.
- Bibliotheek IJmond NoordminorLocal library partnering with the theater for the Kinderboekenweekfeest (Children's Book Week celebration), co-hosting workshops and activities.
- KEK (Centrum voor de Kunsten Beverwijk)minorCenter for the Arts in Beverwijk partnering with the theater for Kinderboekenweekfeest and Zomerspektakel (summer program) for youth.
- Nationaal TheaterfondsminorNational Theater Fund initiative co-organizing the Nationale KinderTheaterWeek, supported by the VriendenLoterij.
- CultuurfondsminorCultural Fund supporting the Nationale KinderTheaterWeek initiative along with Nationaal Theaterfonds and VriendenLoterij.
- VriendenLoterijminorFriends Lottery supporting the Nationale KinderTheaterWeek, a national initiative opening Dutch theaters for children.
- ANWBminorANWB sells theater tickets exclusively for ANWB members through the Kampioen program.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Kennemer Theater competitors and assessment
Company assessmentDirect peers
- Theater DeLaMar: Amsterdam theater specializing in musicals, cabaret, and family programming across two halls of similar scale; comparable programming DNA though operating in the larger Amsterdam market with stronger national draw.
- Zaantheater: Regional theater in Zaandam, North Holland, with a multi-hall setup and similar cabaret, musical, and family programming for a comparable Zaanstreek/Waterland audience. Closely matches Kennemer's venue configuration and regional positioning.
- Theater Gooiland Hilversum: Regional Dutch theater with similar hall scale and programming mix (musicals, cabaret, family shows) operating as a cultural anchor for the Gooi region — directly comparable in venue model and product breadth.
- Parktheater Eindhoven: Large two-hall regional theater in Eindhoven offering a comparable mix of cabaret, musicals, dance, and youth programming with subscription bundles and venue rental — strong analog in scale and revenue model.
- Stadsschouwburg Haarlem: Mid-size regional theater in nearby Haarlem offering comparable programming (cabaret, musicals, family shows) across multiple halls, serving a similar North Holland catchment. Most directly comparable by geography, scale, and programming mix.
- Schouwburg Amstelveen: Suburban Amsterdam-area theater with a comparable hall capacity and mixed cabaret/musical/youth programming, serving a similarly defined local catchment with membership and series products.
- Theater Orpheus Apeldoorn: Multi-hall Dutch regional theater combining commercial programming with venue rental and corporate events; comparable operating model with a similar mix of self-produced and touring content.
Regional players
- SPOT Groningen: Large multi-hall venue in Groningen with comparable cabaret, musical, family, and concert programming — comparable operating model but serving a different (northern Dutch) geography rather than directly competing with Kennemer.
Broad incumbents
- Koninklijk Theater Carré: Historic Amsterdam theater with a much larger hall offering overlapping cabaret, musical, and variety programming; a broader incumbent in the same space that competes for headline tours but at significantly larger scale and national/ international draw.
- Internationaal Theater Amsterdam (ITA): Amsterdam's leading theater company producing drama and performances in its own venue; a broader incumbent that overlaps with Kennemer's drama/theater programming from a larger institutional base with public funding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Kennemer Theater social profiles
Digital presenceKennemer Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kennemer Theater leadership team
Management profileNumber of profiles
Kennemer Theater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kennemer Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kennemer Theater
What does Kennemer Theater do?
Kennemer Theater operates a two-hall performing arts venue in Beverwijk (Grote Zaal 602 seats, Kleine Zaal 188 seats) presenting a season of musicals, cabaret, theater concerts, comedy, drama, and youth/family shows. It sells tickets through its own Ticketmatic website, phone, and box office, and supplements this with venue rental, a Friend annual membership, the Serie Kleine Zaal subscription, the Zomerspektakel youth program, and bundled dining packages with partner restaurants.
Is Kennemer Theater a public or private company?
Kennemer Theater is a private company. It is classified as unknown and is currently operating.
When was Kennemer Theater founded?
Kennemer Theater was founded in 1976. It employs 11 to 50 people.
Where is Kennemer Theater based?
Kennemer Theater is headquartered in Beverwijk, Netherlands, in the Europe region.
How does Kennemer Theater make money?
Five revenue lines are on record. Ticket sales are the primary driver. The others are venue rental, bar and refreshments, friend membership and restaurant partnerships.
Who are Kennemer Theater's main competitors?
Direct peers on record are Theater DeLaMar, Zaantheater, Theater Gooiland Hilversum, Parktheater Eindhoven, Stadsschouwburg Haarlem, Schouwburg Amstelveen and Theater Orpheus Apeldoorn. SPOT Groningen is listed as a regional player. Broad incumbents are Koninklijk Theater Carré and Internationaal Theater Amsterdam (ITA).
Does Kennemer Theater have an API?
No public API is recorded for Kennemer Theater.
What industry is Kennemer Theater in?
Kennemer Theater's product category is Performing Arts Venue. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 71111 and its SIC code is 7900.