Diggity

What Diggity does

Diggity AB is a privately held Swedish digital marketing consultancy headquartered in Stockholm, founded in 2022 by Daniel Britz (Growth/SEO) and Olle Ahnve (Strategy/Analytics). The firm operates with a four-person team and applies a proprietary Discovery-Define-Optimize methodology that starts engagements with data analysis rather than recommending a predetermined channel, positioning itself as a holistic alternative to siloed SEO or paid-media agencies.

The service portfolio spans six core offerings: Analytics (Google Analytics 4 and Piwik PRO implementation with server-side tracking), SEO (technical, content, and E-E-A-T-aligned optimization), Traffic (Google Ads, LinkedIn, and Meta paid acquisition), Growth (cross-channel strategy and CRO), Marketing Automation (flows, lead scoring, CRM integration), and Insikt (audience and content strategy). Sub-products include Growth as a Service (subscription/fractional engagements), Content Marketing Strategy, Piwik PRO Implementation, GA4 Implementation, Server-Side Tracking, and AI Search Optimization for ChatGPT, Perplexity, and Google AI Overviews. Technology dependencies are entirely third-party (GA4, Piwik PRO, Google Tag Manager Server, Google Ads, LinkedIn Ads, Meta Ads, plus external marketing automation and CRM platforms); the firm holds certified Piwik PRO partner status.

Diggity generates revenue through professional services engagements: project-based work, monthly retainer agreements, and fractional embedded roles. Pricing is quote-based and not publicly disclosed. The customer base is skewed toward enterprise and mid-market B2B clients in Sweden and Northern Europe (Harald Pihl in specialty metals across 11 European countries, plus display logos from NTM, AMF, HP, LV, and Marque), with additional reach into e-commerce and B2C. The company has no disclosed funding, parent company, or M&A activity.

Name

Diggity

Legal name

Diggity AB

Website

https://diggity.se

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Diggity is a Stockholm-based digital marketing consultancy founded in 2022 that delivers data-driven SEO, analytics, paid acquisition, marketing automation, and growth services to enterprise and e-commerce clients in Sweden and across Europe.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAJAJ

SEO Platform & Tooling Services (Implementations, Training, Enablement)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

SECONDARYBPAHACAH

Digital & Technology Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Digital marketing services
• SEO consulting
• Web analytics implementation
• Paid media management
• Growth consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional consulting services: Data-driven digital marketing and sales consulting delivered through project-based engagements, monthly retainer agreements, or fractional growth-rol arrangements where Diggity experts integrate with client teams.
2. Growth as a Service (GaaS): Flexible subscription-style service providing ongoing digital growth expertise without requiring clients to hire full-time staff. Engagement models include project work, monthly agreements, and fractional roles (Growth Chef, Growth Expert, or Channel Expert).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Diggity is a Stockholm-based digital marketing consultancy that delivers data-driven digital sales and growth services across analytics, SEO, paid traffic acquisition, marketing automation, and strategic insights. It operates a Discovery-Define-Optimize methodology and offers flexible engagement models including project-based work, monthly retainers, and fractional Growth-as-a-Service roles where its specialists embed with client teams to drive measurable digital outcomes.

Product overview

Diggity is a Swedish digital marketing and consulting firm founded in 2022, offering a portfolio of interconnected service offerings centered on data-driven digital sales and growth. The core services include Analytics (web analytics with GA4 and Piwik Pro), SEO (technical and content optimization), Traffic Acquisition (paid search and social advertising), Growth (holistic digital growth strategy), Marketing Automation (automated flows, personalization, lead nurturing), and Insikt/Insights (strategic analysis and content strategy). Specific sub-products include Growth as a Service (subscription model for flexible growth expertise), Content Marketing Strategy, Piwik Pro Implementation, GA4 Implementation, Server-Side Tracking, and AI Search Optimization. The company works with a Discovery-Define-Optimize methodology and primarily serves B2B and B2C clients in Sweden and internationally.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 559% increase in web traffic for B2B client over 3-year partnership
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Piwik PROcoreTechnology or IntegrationCertified Piwik PRO partners with long experience with the platform. Piwik PRO is a GDPR-compliant web analytics alternative to Google Analytics 4, offering a complete program suite including Analytics, Tag Manager, Consent Manager, and Customer Data Platform. Clients own their data with options to choose server location across EU countries.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Knowit AB: Nordic digital and tech consultancy with a marketing/digital growth practice; competes for the same enterprise Swedish customers but at significantly greater scale and breadth.
• iProspect: Global performance marketing network within dentsu covering SEO, paid search, analytics, and CRO — competes in enterprise pitches and represents a scaled alternative to Diggity's offerings.
• Jellyfish: Global digital marketing agency offering SEO, paid media, analytics, and martech at scale; relevant as an incumbent that Diggity competes against for enterprise mandates.
• Brainlabs: Global digital performance marketing agency with strong paid media and analytics capabilities — comparable offering set and a typical alternative vendor for B2B clients.

Direct peers

• Curamando: Stockholm-based digital growth consultancy offering SEO, analytics, paid media, and marketing automation — the closest Nordic direct competitor to Diggity in scope, audience, and delivery model.
• Precis Digital: Stockholm-based data-driven digital marketing agency specializing in programmatic, paid media, and analytics — highly comparable target market (B2B and e-commerce) and core technology overlap with Diggity.
• Conversionista: Swedish CRO and analytics-focused consultancy with comparable service mix (CRO, analytics, experimentation); a niche overlap with Diggity's CRO and analytics offerings in the Swedish market.
• Columbia Road: Nordic digital sales agency delivering SEO, paid acquisition, and analytics; comparable end-to-end digital growth model and similar mid-market/enterprise focus.
• Hurra: Nordic digital performance and marketing agency offering SEO, paid media, and analytics — comparable capability stack and Nordic enterprise client base.
• Growlab: Stockholm-based growth marketing agency with similar fractional/executive-led growth services; closest peer in terms of size and Growth-as-a-Service style engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diggity