Wellness At The Center

What Wellness At The Center does

Wellness At The Center is a privately-held holistic healthcare practice based in SE Portland, Oregon, founded in 2011 by Dr. Leigh (Dixie) Small, LAc, DAOM. The clinic's core offering is acupuncture and East Asian Medicine, delivered through an integrative approach that combines acupuncture (including trigger-point styles), manual therapy, fire cupping, myofascial release, dietary therapy, and herbal/supplement protocols. Treatment is positioned as individualized, root-cause-oriented care rather than symptom suppression, with documented clinical interest in women's health, geriatrics, and neurological recovery (including peer-reviewed work on post-stroke aphasia and dysphagia).

The practice operates from a single physical location at 8931 SE Foster Rd., Suite 102, inside the Lents Town Center, and serves individual consumers on a fee-for-service and insurance-reimbursement basis. Services include acupuncture, massage therapy, food intolerance testing, EFT, holistic skincare/laser, and bundled detoxification programs (e.g., a $495 Fire Cupping Detoxification Package and $130–$165 21-Day Liver Cleanse). Revenue streams comprise professional service fees, insurance reimbursements, VA-network veteran care (since 2011), and an affiliate online dispensary via Emerson Ecologics' Wellevate platform. Senior ($35) and student ($50) discounted rates broaden the addressable base. The practice additionally functions as a clinical internship site for OCOM, OHSU, and Central City Concern, which supports practitioner pipeline and community standing but is not a material revenue channel.

Name

Wellness At The Center

Legal name

Wellness At The Center

Website

https://wellnessatthecenter.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellness At The Center is a privately-held acupuncture and East Asian Medicine clinic in SE Portland, Oregon, founded in 2011, serving individual patients with integrative holistic care including acupuncture, cupping, massage, and detoxification programs on a fee-for-service and insurance basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Acupuncture and Healthcare Services: Fee-for-service healthcare visits for acupuncture, massage therapy, and other holistic treatments. Accepts most insurance plans. Special pricing for seniors (65+) and students at $35 and $50 per session respectively.
2. Supplements and Herbal Products: Online dispensary through Emerson Ecologics' Wellevate platform offering supplements, nutraceuticals, and personal care products with approximately 25% discount for clinic patients.
3. Detoxification Programs: Bundled service packages including the Fire Cupping Detoxification Package ($495) combining multiple treatments with purification kit products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wellness At The Center is a direct-to-consumer acupuncture and East Asian Medicine practice providing individualized holistic healthcare treatments to individual patients. The clinic administers acupuncture, manual therapy, dietary therapy, herbal medicine, fire cupping, massage therapy, food intolerance testing, and EFT at its SE Portland clinic, and operates an affiliate online dispensary for supplements. Service revenue is generated through fee-for-visits, with insurance accepted from most providers and reduced rates offered to seniors and students.

Product overview

Wellness At The Center is a holistic healthcare practice offering acupuncture and East Asian Medicine as its core service, supplemented by additional therapeutic modalities including fire cupping, massage therapy, EFT, food intolerance testing, holistic skincare, and various detoxification programs. The practice provides personalized treatment protocols combining traditional techniques with modern therapeutic approaches. Additional services include an online dispensary for supplements and immune health optimization protocols. The clinic serves the Portland, OR community with a focus on pain management, illness treatment, and preventive wellness care.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture & East Asian Medicine Traditional acupuncture and East Asian Medicine services using TCM principles and multiple styles of acupuncture, manual therapy, dietary therapy, and herbal medicine to restore natural balance and health. Provided to individual patients in SE Portland by licensed acupuncturists.
• Fire Cupping Therapy Myofascial release therapy that uses fire-created suction to loosen tight muscles, stimulate circulation, and activate the body's natural detoxification process by flushing out metabolic waste. Available as a standalone service and as part of the 21-Day Purification Program.
• Massage Therapy Advanced Myofascial Technique massage therapy including hip, neck, and back treatments for chronic and acute musculoskeletal issues, provided by Trent Wilson, LMT. Three-session packages start at $160.
• Food Intolerance Testing Testing services to identify food sensitivities and inflammatory triggers, offered through naturopathic provider Dr. Melissa Woodyard, ND. Aimed at patients whose conditions are linked to dietary or environmental sensitivities.
• EFT (Emotional Freedom Techniques) An acupressure technique that works on the amygdala to reduce stress response, offered by Lisa Sorensen, EFTP. Targeted at patients experiencing stress, anxiety, or emotional blocks.
• 21-Day Purification Program A comprehensive detoxification program including health evaluation, four weekly cupping treatments, auricular acupuncture, and the Standard Process 21 Day Purification Kit for body detoxification. Fire Cupping Detoxification Package priced at $495 includes 4 weekly cupping treatments, auricular acupuncture, pressure point beads, Standard Process 21 Day Purification Kit ($247 value), and dry skin brushing instructions.
• Holistic Skincare & Laser Services Holistic facials, laser skincare, reflexology, body contouring, and LED light therapy services offered by April Truong, Master Esthetician, with advanced laser skin care specialization.

Quantifiable outcome

• Acupuncture as effective as prednisone for carpal tunnel syndrome symptoms including pain, nighttime waking, numbness, tingling, and weakness - with better results in motor function and nighttime pain frequency
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Veterans Affairs (VA)coreChannel Partner/ Reseller/ Distributor · 1 January 2011Participating VA provider since 2011, offering acupuncture and holistic healthcare services to veterans through the VA healthcare network. Patients can find the clinic through VA provider locator.
• Emerson Ecologics (Wellevate)minorChannel Partner/ Reseller/ DistributorOnline dispensary partnership providing patients with approximately 25% discount on supplements, nutraceuticals, and personal care products. Patients access through clinic's affiliate link.
• Oregon College of Oriental Medicine (OCOM)coreStrategic or Co-development PartnerClinical internship site for OCOM acupuncture and Oriental medicine students. Dr. Small completed both MAOM (2008) and DAOM (2019) degrees at OCOM. Clinic serves as training ground for future practitioners.
• Oregon Health Science University (OHSU)minorStrategic or Co-development PartnerClinical internship site for healthcare students. Dr. Small completed clinical internships at OHSU as part of her medical training.
• Central City ConcernminorStrategic or Co-development PartnerClinical internship site providing healthcare services to underserved and homeless populations in Portland.
• Standard ProcessminorChannel Partner/ Reseller/ DistributorProvider of 21 Day Purification Kit included in detoxification packages. Clinic offers Standard Process products as part of holistic wellness programs.
• ThorneminorChannel Partner/ Reseller/ DistributorProvider of Mediclear liver cleanse products and supplements offered through clinic's online dispensary. Products include Mediclear plain, Plus, and SGS formulations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WTHN: New York City-based acupuncture and integrative wellness studio combining acupuncture with herbal protocols and curated retail. Comparable to Wellness At The Center's multi-modality, retail-adjacent approach to holistic care.
• NUNM Health Centers: Teaching clinics operated by the National University of Natural Medicine in Portland, offering naturopathic and Chinese medicine services. Comparable practitioner training pipeline, modality set, and Portland footprint.
• Kwan Yin Healing Arts Center: Portland-area East Asian Medicine clinic offering acupuncture, herbal medicine, and bodywork. Directly comparable on geography, modality mix, and community-anchored clinical positioning.
• Urban Wellness Group: Portland-based integrative medicine practice combining acupuncture, naturopathic medicine, and massage therapy — closely mirroring Wellness At The Center's multi-modality, multi-practitioner clinical structure.
• Modern Acupuncture: National franchise offering standardized acupuncture treatments in a clinic setting. Directly comparable business model to Wellness At The Center's per-visit acupuncture services, though at greater scale and with corporate branding.

Broad incumbents

• Hand & Stone Massage and Facial Spa: National franchise offering massage, facial, and skincare services with membership pricing. Comparable subscription-based wellness services model and overlap with the massage and skincare components of the practice.
• Massage Envy: National franchise offering membership-based massage and skincare services. Comparable membership-style recurring revenue model and broad consumer wellness positioning, though with a different core modality.
• The Joint Chiropractic: Large national franchise focused on chiropractic adjustments in a walk-in, insurance-friendly model. Adjacent wellness category with comparable retail-lease, multi-practitioner clinic operating model.

Emerging players

• Restore Hyper Wellness: Multi-service wellness franchise offering IV therapy, cryotherapy, and recovery services alongside complementary modalities. Adjacent but emerging category that competes for the same wellness-oriented consumer wallet.

Regional players

• Bend Integrative Medicine: Oregon-based integrative medicine clinic offering acupuncture, naturopathic, and functional medicine services. Comparable service mix but operates in a different Oregon geography from Wellness At The Center.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WellnessAtTheCenter
• LinkedInlinkedin.com/company/wellness-at-the-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness At The Center