What PriceMaker does

PriceMaker is a private, Chile-based Data Science as a Service company founded in 2016 that delivers AI-powered pricing and trade promotion optimization to enterprise and mid-market clients. The platform combines proprietary deep learning algorithms, a predictive analytics engine, and optimization models with business rules to estimate price sensitivity, evaluate and simulate trade promotions, and forecast demand at the SKU and channel level. It fuses clients' internal transactional data with external signals including competitor prices, economic indicators, weather, social network activity, and reputation data, and injects outputs directly into existing ERP, CRM, and BI environments via native integrations with Tableau, QlikView, and Power BI.

The company's core product surface spans Pricing Analytics, Promotional Analytics, and Demand Forecast modules, supplemented by features such as Sales Forecast, Price Optimization, Cross-price Elasticity and Cannibalization Analysis, Customer Micro-targeting, Churn Prediction, Recommendation Engine, Cross-selling Recommendations, and Promotion Optimization. Named enterprise customers include Equifax, Telefonica, Scotiabank, Falabella, and EY, with a detailed public case study documenting a 5x improvement in promotional ROI and a USD 1M+ increase in trade promotion margin at a leading Chilean CPG company with over USD 700M in annual revenue. PriceMaker pursues a sales-led, consultative GTM through direct enterprise engagement and a quote-based subscription/recurring model; pricing is not publicly disclosed and no funding rounds, investors, or leadership team information are available in the source material.

Name

PriceMaker

Website

https://pricemaker.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PriceMaker is a Chile-based Data Science as a Service vendor that uses proprietary deep learning to deliver AI-powered pricing, trade promotion optimization, and demand forecasting to enterprise clients across CPG, financial services, telecom, and retail.

Ownership category

akta.pro rank

Product category

Pricing Optimization Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Pricing, Revenue Management & Promotion Optimization (HDAAAHAB)

akta.pro secondary industries

Pricing, Revenue & Commercial Analytics (BPAHALAM), Demand Planning, Forecasting & Inventory Optimization Services (CRAOAOAG)

Keywords

• AI pricing optimization
• Trade promotion optimization
• Predictive analytics software
• Demand forecasting platform
• Data science services

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI-Powered Pricing Optimization Services: PriceMaker provides Data Science as a Service, offering AI-powered pricing and trade promotion optimization. The company appears to operate on a subscription/consulting services model with implementation and ongoing service delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PriceMaker offers a Data Science as a Service platform that combines AI and Machine Learning to deliver pricing analytics, promotional analytics, and demand forecasting. The platform integrates client and external data (competitor prices, economic indicators, weather, social signals) and uses proprietary deep learning algorithms to recommend optimal prices and trade promotion investments. Results are injected directly into clients' existing ERP, CRM, or BI tools such as Tableau, QlikView, and Power BI.

Product overview

PriceMaker is a Data Science as a Service platform offering AI-powered pricing and trade promotion optimization. The core platform includes Pricing Analytics, Promotional Analytics, and Demand Forecast modules, all powered by proprietary deep learning algorithms. The platform integrates company data with external data sources (competitors' prices, economic indicators, weather, social network activity, reputation) and injects results directly into ERP, CRM, or BI tools. Supporting features include Sales Forecast, Price Optimization, Cross-price Elasticity Analysis, Cannibalization Analysis, Customer Micro-targeting, Churn Prediction, Recommendation Engine, Cross-selling Recommendations, and Promotion Optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• PriceMaker Platform End-to-end AI-powered Data Science as a Service platform that combines pricing analytics, promotional analytics, and demand forecasting modules. Built for enterprise and mid-market clients seeking data-driven pricing and trade promotion decisions, using proprietary deep learning algorithms to integrate company and external data.
• Pricing Analytics Analytical offering that combines numerical methods to estimate the price sensitivity of products with optimization models and business rules to find prices that optimize business goals. Intended for pricing and revenue management teams.
• Promotional Analytics Predictive analytics engine with deep Machine Learning capabilities that evaluates past promotions, learns from history, and simulates results of future promotions to optimize trade promotion investment. Targeted at CPG and consumer goods companies managing complex promotional programs.
• Demand Forecast Collaborative forecasting model that integrates pricing, planning, and sales into a Machine Learning model to deliver precise sell-in demand estimation, helping commercial teams anticipate client and stakeholder needs.

Quantifiable outcome

• 5x improvement in promotional ROI
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• TableaucoreTechnology or IntegrationNative integration partnership. PriceMaker injects analytics results directly into Tableau, enabling clients to visualize pricing insights and optimization recommendations within their existing BI environment.
• QlikViewcoreTechnology or IntegrationNative integration partnership. PriceMaker injects analytics results directly into QlikView, enabling clients to visualize pricing insights and optimization recommendations within their existing BI environment.
• Power BIcoreTechnology or IntegrationNative integration partnership. PriceMaker injects analytics results directly into Microsoft Power BI, enabling clients to visualize pricing insights and optimization recommendations within their existing BI environment.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SAP: Enterprise software giant with embedded pricing functionality inside SAP Commerce and analytics suites. Overlaps with PriceMaker as a broader, bundled incumbent in pricing and revenue management.
• NielsenIQ: Global CPG data, analytics, and trade-promotion measurement provider. Comparable because trade-promotion optimization for CPG brands is a core NielsenIQ offering, but broader portfolio across market intelligence.
• Oracle: Enterprise applications vendor with pricing and CPQ capabilities across Oracle CX and ERP clouds. Competes indirectly via bundled pricing optimization within a larger enterprise suite.
• Circana (formerly IRI and The NPD Group): Major CPG and retail analytics vendor covering pricing, promotion, and shopper insights. Directly overlapping with PriceMaker's trade-promotion optimization use case but serving a much wider analytics mandate.
• DemandTec (IBM): Retail and CPG pricing/promotion optimization platform, now part of IBM. Closely comparable on trade-promotion optimization analytics but operating inside IBM's much broader data and AI portfolio.

Direct peers

• Vendavo: B2B price optimization and management SaaS targeting large manufacturers and distributors. Shares the pricing-optimization category, enterprise customer profile, and ERP-integrated delivery model.
• Zilliant: B2B pricing and revenue optimization SaaS using AI. Closely comparable in product breadth (price optimization, sales guidance) and enterprise sales motion.
• BlackCurve: Pricing-optimization SaaS focused on automating everyday pricing decisions for B2B and B2C merchants. Overlaps directly with PriceMaker's pricing analytics and price-optimization modules.
• Competera: AI-powered pricing optimization platform built for retail and CPG. Competes head-to-head with PriceMaker on the same enterprise pricing/promotion use cases, including price elasticity and trade-promotion analytics.
• Intelligence Node: Retail and CPG pricing-intelligence and competitive-pricing SaaS. Directly comparable on product (pricing optimization), customer segment (large retailers/CPG), and AI/ML technology approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/price-maker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PriceMaker