Umenohana
Umenohana Group is a Japanese multi-brand food service holding company operating 272 storefronts nationwide plus Thailand and Vietnam, anchored by its 50-year-old tofu and yuba kaiseki restaurant brand and spanning sushi, shabu-shabu, seafood, takeout, e-commerce, bento delivery, and real estate leasing businesses serving Japanese consumers across all price tiers and occasions.
- Company typePublic
- Founded1976
- HeadquartersKurume, Japan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Umenohana does
Umenohana Group Co., Ltd. (株式会社梅の花グループ, ticker 7604.T on the Tokyo Stock Exchange Standard Market) is a Japanese food service holding company founded in July 1976 in Kurume, Fukuoka, originally as a crab specialty restaurant (Kanishige). The company pivoted in 1986 to a tofu and yuba (soy milk skin) Japanese kaiseki concept — "Tofu and Yuba Shop Umenohana" — which became the flagship brand and is now one of 22+ operating brands across casual dining, sushi, shabu-shabu, seafood, yakitori, Chinese cuisine, porridge cafe, and takeout formats. The group operates 272 storefronts across all ten Japanese regions plus Thailand and Vietnam, supported by four central kitchen facilities (Kurume, Sano, Kyoto, Yamaguchi) producing over 1,000 SKUs annually from exclusively contracted Hokkaido "Yukipirika" soybeans.
The company operates across six revenue segments: (1) eating-out restaurant operations (multiple brands), (2) takeout (Koichian sushi since 1977, Umenohana takeout specialty stores, and the new Umenohana KITCHEN hybrid format), (3) external/B2B sales of central kitchen products to supermarkets and other restaurants, (4) online mail-order via Umeasobi e-commerce site and Bento Honpo bento delivery service (subscription-based across four delivery zones), (5) overseas restaurant operations through Thai (since 2013) and Vietnamese (since 2025) subsidiaries, and (6) stock/real estate leasing (launched March 2023). Pricing spans from ¥720 frozen yuba units to ¥25,000 premium multi-course kaiseki meals, with the proprietary "Umeno App" driving CRM, points, and coupons. The Ume Corporation was renamed to Umenohana Group in May 2025 to reflect the diversified multi-brand structure.
For FY2025 (April 2025), consolidated revenue was ¥29.44 billion (~US$196M) with 626 employees. The group has historically grown through subsidiary acquisitions (Koichian 2007/2014, Sushihan 2017, Sankyo Umenohana 2019, Teraken 2019) and continues to expand internationally, targeting 20 stores each in Thailand and Vietnam. Recent restructuring has included a planned special loss (impairment) in FY2026, securities-report corrections in November 2024, and dividend receipt notifications from consolidated subsidiaries in April 2026, indicating active balance sheet management alongside growth investments.
Umenohana firmographics
Firmographics- Name
- Umenohana
- Legal name
- 株式会社梅の花グループ
- Website
- https://umenohana.co.jp
- Company type
- Public
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Umenohana Group is a Japanese multi-brand food service holding company operating 272 storefronts nationwide plus Thailand and Vietnam, anchored by its 50-year-old tofu and yuba kaiseki restaurant brand and spanning sushi, shabu-shabu, seafood, takeout, e-commerce, bento delivery, and real estate leasing businesses serving Japanese consumers across all price tiers and occasions.
- Ownership category
- akta.pro rank
Umenohana industry classification
Industry- Product category
- Japanese Restaurant Services
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Food Manufacturing (311), Other Specialty Food Retailers (44529)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)
- akta.pro primary industry
- Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)
- akta.pro secondary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
Keywords
Where Umenohana is headquartered
LocationHeadquarters
- HQ city
- Kurume
- HQ country
- Japan
- HQ region
- Asia
Offices9 records
Markets served
Umenohana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- 外食事業(レストラン): 湯葉と豆腐の店梅の花をはじめとする餐厅事業。かに料理・中華・しゃぶしゃぶ・寿司など多彩다양한業態を展開。収益の柱の一つ。
- テイクアウト事業: 百貨店・駅ビルに出店するテイクアウト专卖店。古市庵(寿司)、梅の花テイクアウト專門店など。1977年大阪で創業。
- 外販事業: スーパーマーケットや外食事業者への商品販売。セントラルキッチン製品を 量販店・他社飲食店へ販売。
- 通信販売事業: 梅の花グループの味わいをご自宅へお届けする公式通信販売サイト「梅あそび」。贈り物・贈答用セット販売。
- 弁当宅配事業: 「弁当本舗」による宅配弁当サービス。お届けエリアを4エリアに拡大し、特別な日や大切な会議の席に梅の花の季節弁当をお届け。
- ストック事業: 所有する土地・建物の有効活用と収益安定化のための賃貸事業。大阪セントラルキッチン跡地等地への賃貸物件開発。
- 海外事業: タイ王国・ベトナム为中心的海外出店。泰国1号店「和梅の花」2013年出店、ベトナムに2025年設立・的事业開始。
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 甲梅 しゃぶしゃぶ・すき焼きコース 8コース |
| One time/ perpetual license | Pay-as-you-go | 甲梅 あか牛ひつまぶし |
| One time/ perpetual license | Pay-as-you-go | 梅香 Wメイン定食 |
| One time/ perpetual license | Pay-as-you-go | うめまめ 梅の花定食 |
| One time/ perpetual license | Pay-as-you-go | 茶的青花 小籠包セット |
| Unit Pricing | Pay-as-you-go | 梅の花テイクアウト店 冷冻湯葉揚げ |
| Unit Pricing | Pay-as-you-go | 梅の花テイクアウト店 冷冻とうふしゅうまい |
| One time/ perpetual license | Pay-as-you-go | 梅の花テイクアウト店 お楽しみ袋 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Umenohana product offering
Product offeringCore offering
Umenohana Group operates a multi-brand Japanese restaurant and food service business centered on tofu and yuba cuisine. It runs 272 stores nationwide across multiple restaurant formats (kaiseki, casual dining, seafood, crab, shabu-shabu, yakitori, sushi), takeout specialty shops, mail-order e-commerce (Umeasobi), bento delivery (Obentou Honsho), and B2B external sales — all supported by four central kitchens producing proprietary tofu and yuba from Hokkaido Yukipirika soybeans.
Product overview
Umenohana Group is a diversified Japanese food service company operating across six business segments: eating-out (restaurant operations), takeout (prepared foods and sushi takeout shops), external sales (B2B product sales and e-commerce), stock (real estate leasing), overseas business (international restaurant operations), and central kitchen manufacturing. The portfolio includes over 22 brands led by the flagship tofu and yuba restaurant 'Tofu and Yuba Shop Umenohana' (湯葉と豆腐の店 梅の花), alongside casual dining brands (うめまめ, 食のつむぎ, 梅香, 茶青花), hot pot/sushi brands (すし半, 甲梅), seafood brands (さくら水産, 魚さま, 魚がイチバン), and crab specialty (かにしげ, かに重). The takeout segment is anchored by the acquired brand 古市庵 (sushi specialty, est. 1977) and the in-house 梅の花 takeout shops. E-commerce is served through 梅あそび (online shopping) and 弁当本舗 (bento delivery). All brands are supported by four central kitchens in Kurume, Sano, Kyoto, and Yamaguchi, and connected to customers via the official mobile app 'うめのあぷり'. International operations are conducted through subsidiaries in Thailand and Vietnam.
Differentiator
Problem solved
Functional benefit
Brands
- 梅の花: Soup hot tofu and yuba-focused Japanese cuisine restaurant chain, the core brand of the group.
- かにしげ
- かに重
- チャイナ梅の花
- 花小梅
- 茶青花
- 食のつむぎ
- 梅香(メイシャン)
- うめまめ
- すし半
- さくら水产
- てらけん本家
- 魚さま
- 魚がイチバン
- 古市庵
- 甲梅
- BSカンツリー 梅の花
- 梅の花バイキングレストラン ほたる
- 梅の花テイクアウト专卖店
- BUA SPA
- 梅あそび
- 弁当本舗 梅の花
Products and services
- Tofu and Yuba Shop Umenohana (湯葉と豆腐の店 梅の花) Japanese kaiseki cuisine restaurant centered on tofu and yuba (soy milk skin), offering seasonal creative dishes and multi-course meals in private rooms. The flagship restaurant brand founded in 1986 in Kurume, Fukuoka Prefecture.
- Crab Specialty Restaurant Kanishige (かに料理専門店 かにしげ) Crab specialty restaurant, the original business founded by company founder Umeno Shigetoshi in July 1976 in Kurume, Fukuoka Prefecture. Offers high-quality crab dishes in a refined setting for special occasions.
- China Umenohana (チャイナ梅の花) Creative Chinese cuisine restaurant applying kaiseki-style presentation to traditional Chinese cooking, combining Chinese culinary techniques with Japanese hospitality.
- Seasonal Kamameshi Hanakoume (季節鍋めし 花小梅) Seasonal kamameshi (rice pot) specialty restaurant where each order is individually cooked in a pot, featuring seasonal ingredients and Japanese set menu options.
- Umemame (うめまめ) Casual Japanese set meal restaurant featuring Umenohana's popular menu items and health-conscious Japanese ingredients, also offering Japanese sweets and cafe menu items targeting female customers.
- Shoku no Tsumugi (食のつむぎ) Casual dining restaurant where customers can enjoy tofu, yuba, and soy milk dishes from Umenohana in a relaxed, home-like atmosphere. Also offers kamameshi courses.
- Meishan (梅香 / メイシャン) Casual Chinese restaurant offering a wide range of dishes from standard to creative, featuring Umenohana's tofu and soy milk dishes. Serves lunch sets and evening à la carte dishes in a Chinese bar-style setting.
- Chaseika (茶青花) Porridge and dim sum cafe offering creative porridge dishes made with seasonal ingredients and Umenohana's yuba, alongside dim sum sets, soy milk and tofu desserts, targeting health-conscious female customers.
- Sushihan (すし半) Japanese hot pot and sushi restaurant primarily in Osaka and Hyogo, offering fresh sushi, seasonal Japanese set meals, and à la carte dishes. Casual format focused on Japanese washoku cuisine.
- Koubai (甲梅) - Kumamoto Aka-gyu Shabu-Shabu Premium shabu-shabu and sukiyaki restaurant using Aka-gyu (red beef) from Kumamoto Prefecture's Aso region, offering elegant dining experiences in private rooms for business dinners and celebrations.
- Sakura Suisan (さくら水産) Fresh seafood restaurant delivering premium quality fish and seafood purchased from Toyosu Market, featuring skilled craftsmanship to bring out the natural umami of seasonal ingredients.
- Sakana-sama (魚さま) Fresh seafood restaurant at Toyosu Market where skilled chefs craft sashimi and creative dishes paired with carefully selected regional sake, serving families and business entertaining alike.
- Sakana ga Ichiban (魚がイチバン) Fresh seafood restaurant offering seasonal fish and signature seafood oden dishes, with generous portions and reliable quality at approachable prices for casual dining with family and friends.
- Teraken Honke (てらけん本家) Yakitori (charcoal-grilled chicken skewer) specialty restaurant sourcing chicken from designated production regions, offering a warm and inviting atmosphere for group gatherings and family dining.
- Kani-ju (かに重) Crab rice bowl (crab donburi) specialty restaurant offering premium crab dishes in a refined setting.
- Koichian (古市庵) Takeout sushi brand offering traditional Kamigata-style sushi, seasonal maki rolls including the signature 'Uzu-shio-maki', chirashi-zushi, inari sushi, and rice bowls. Available at department stores and shopping malls nationwide.
- Umenohana Takeout Specialty Store (梅の花テイクアウト専門店) Takeout specialty offering tofu shumai, yuba-age (fried yuba), and other popular items from the 'Tofu and Yuba Shop Umenohana' restaurant, along with bento boxes and side dishes using soy ingredients. Available nationwide at department stores.
- Umenohana KITCHEN (梅の花キッチン) New takeout format combining Umenohana and Koichian products under one roof, launched as part of strategy to diversify away from department store dependency. First store opened April 24, 2025.
- Umenohana Official Mail Order Umeasobi (梅あそび) Official online shopping site delivering Umenohana's restaurant-quality dishes, tofu yuba products, and gift sets to homes nationwide. Offers popular items like tofu shumai, yuba-age, and crab shumai for at-home dining experiences.
- Obentou Honsho Umenohana Bento Delivery (弁当本舗 梅の花) Home delivery bento service delivering seasonal Umenohana bento meals to homes and offices across four designated delivery areas, targeting special occasions and business meetings.
- Umenohana Official App - Umenoappuri (うめのあぷり) Official smartphone app of Umenohana Group providing store information, exclusive coupons, membership registration, and point accumulation for use at restaurants and online shopping. Free membership with annual fee, integrates with Umeasobi e-commerce.
- Central Kitchen Manufacturing (セントラルキッチン) Centralized food manufacturing facilities producing key ingredients (tofu, yuba, central kitchen products) for Umenohana restaurants and takeout brands, located in Kurume (Fukuoka), Sano (Tochigi), Ide (Kyoto), and Yamaguchi (Yamaguchi). Ensures consistent quality and stable supply across all stores nationwide.
- External Sales Business (外販事業) B2B sales of Umenohana products including frozen tofu items, oyster fries, and other central kitchen products to supermarkets, external restaurants, and retailers.
- Stock Business (ストック事業) Real estate leasing business utilizing company-owned land and buildings. The former Osaka Central Kitchen site was converted to rental units managed by Raize Co., Ltd. Currently managing 11 properties in Osaka and Hyogo prefectures.
- Overseas Business (海外事業) International restaurant operations through subsidiaries in Thailand (UMENOHANA(THAILAND)CO.,LTD.) and Vietnam (Umenohana Vietnam Co., Ltd.), with plans to expand across Southeast Asia.
- BUA SPA Spa and wellness facility operated by Umenohana Group.
Quantifiable outcome
- 連結売上高294億40百万円(2025年4月期)
- +3 more outcomes
Companies that use Umenohana
Customer profileSegments4 records
Ideal customer profiles4 records
Umenohana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Umenohana partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- 特定非活動法人 The Flower of a Dream Associationminor梅の花グループが2014年4月24日に設立した特定非活動法人。世界の子どもたちや厳しい環境に置かれた人々に対し、病院・学校・職業訓練施設の設置、給食事業のサポート等のプロジェクトを実施。国際社会の健全な発展に貢献することを目指す。
- 株式会社ライゼminor大阪セントラルキッチン跡地の有効活用に関連して、「ライゼボックス」「ライゼホビー」「ライゼパーク」などの賃貸サービス企业提供。土地・建物の有効活用と収益安定化のための戦略的提携。
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Umenohana competitors and assessment
Company assessmentBroad incumbents
- Zensho Holdings: Large Japanese food holding company operating Sukiya, Coco's, and other chains with vertically integrated supply chains. Comparable to Umenohana as a publicly listed multi-brand Japanese restaurant platform with internal manufacturing capabilities.
- Saizeriya: Italian family restaurant chain operator with extensive domestic and Asian presence. Comparable to Umenohana as a publicly listed Japanese restaurant operator with standardized formats and overseas expansion in Asia.
- Toridoll Holdings: Operator of Marugame Seimen and other Japanese restaurant chains with extensive international presence. Comparable to Umenohana as a publicly listed multi-brand Japanese restaurant operator pursuing global expansion.
- Skylark Holdings: Major Japanese multi-brand restaurant operator (Gusto, Jonathan's, Yumean) running thousands of casual and family dining outlets. Comparable to Umenohana Group as a multi-brand Japanese restaurant holding company, though with a much broader, mass-market positioning versus Umenohana's kaiseki/takeout focus.
- Colowide: Japanese restaurant operator running gyudon, Italian, and casual dining brands. Comparable to Umenohana as a multi-brand publicly listed restaurant holding company pursuing both organic and M&A growth strategies.
- Ichibanya (Eat & Holdings): Operator of Curry House CoCo Ichibanya and other restaurant brands with strong nationwide and global presence. Comparable to Umenohana as a Japanese restaurant brand that has successfully expanded internationally with a standardized concept.
Direct peers
- Watami: Japanese izakaya and casual dining chain with a strong takeout/ecommerce business and a focus on traditional Japanese cuisine. Comparable to Umenohana in operating traditional Japanese dining formats with multi-channel distribution including delivery and online sales.
- Hiday Hidaka: Japanese restaurant chain operator focused on traditional Japanese set meal formats (e.g., Yamanashi Houtou Furou). Comparable to Umenohana in running Japanese cuisine family/casual dining brands at scale across Japan.
- Fujio Food Group: Japanese restaurant operator (Sobaya Koroji, Menya Musashi) and direct capital partner of Umenohana Group since 2016. Highly comparable business model operating multiple casual Japanese dining brands with both dine-in and external sales channels.
- Create Restaurants: Japanese multi-brand restaurant operator with strong presence in casual dining formats and experience in M&A roll-ups. Comparable to Umenohana in operating diversified Japanese restaurant brands including izakaya and casual formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Umenohana social profiles
Digital presenceUmenohana compliance and trust
Trust signalCompliance1 record
Umenohana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umenohana leadership team
Management profileNumber of profiles
Profiles14 records
Umenohana subsidiaries and ownership
Company hierarchySubsidiaries8 records
Umenohana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umenohana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umenohana
What does Umenohana do?
Umenohana Group operates a multi-brand Japanese restaurant and food service business centered on tofu and yuba cuisine. It runs 272 stores nationwide across multiple restaurant formats (kaiseki, casual dining, seafood, crab, shabu-shabu, yakitori, sushi), takeout specialty shops, mail-order e-commerce (Umeasobi), bento delivery (Obentou Honsho), and B2B external sales — all supported by four central kitchens producing proprietary tofu and yuba from Hokkaido Yukipirika soybeans.
Is Umenohana a public or private company?
Umenohana is a public company. It is classified as public and is currently operating.
When was Umenohana founded?
Umenohana was founded in 1976. It employs 501 to 1,000 people.
Where is Umenohana based?
Umenohana is headquartered in Kurume, Japan, in the Asia region.
How does Umenohana make money?
Seven revenue lines are on record. 外食事業(レストラン) is the primary driver. The others are テイクアウト事業, 外販事業, 通信販売事業, 弁当宅配事業, ストック事業 and 海外事業.
Who are Umenohana's main competitors?
Broad incumbents on record are Zensho Holdings, Saizeriya, Toridoll Holdings, Skylark Holdings, Colowide and Ichibanya (Eat & Holdings). Direct peers are Watami, Hiday Hidaka, Fujio Food Group and Create Restaurants.
Does Umenohana have an API?
No public API is recorded for Umenohana.
What industry is Umenohana in?
Umenohana's product category is Japanese Restaurant Services. Its primary akta.pro industry code is THAFAAAF, Asian QSR (Chinese/Thai/Japanese/Korean), with a secondary code of CRAHAKAD, In-Store Sushi & Asian Prepared Foods. Its NAICS code is 722511 and its SIC code is 5812.