Cardion Cars

What Cardion Cars does

Cardion Cars a.s. is an authorized Volvo Car dealer operating across the Czech Republic with four retail and service locations in Čestlice (Průhonice area), Brno, Dejvice, and Stodůlky, with the Brno site operated under a separate legal entity, Auto Cardion s.r.o. The company sells the full range of new Volvo vehicles — including conventional, plug-in hybrid (PHEV), and battery-electric (BEV) models such as the EX30, EX40, EX90, ES90, and EC40 — alongside certified pre-owned vehicles under the Volvo Selekt program. Authorized servicing, genuine Volvo parts and accessories, and financing and leasing solutions (including operativní leasing) complete the core offering. Founded in 2009 and employing between 101 and 250 people, Cardion operates with no disclosed AI/ML capability.

The business model is that of a multi-location authorized dealer: revenue is generated from new-vehicle sale margins, used-vehicle (Volvo Selekt) gross profit, authorized service labor and warranty work, parts and accessories, financing and insurance product commissions, and trade-in remarketing. Cardion serves three principal customer segments — individual retail buyers, corporate and fleet clients, and a dedicated diplomatic, expatriate, and military sales channel based in Prague. Strategic partnerships with COM Electric and PRE for residential charger installation, with Plugsurfing for public charging access, and with Redion for the Volvo Asistent roadside assistance program extend the offering into the broader EV ownership stack, while the 4+ service program targets retention of older Volvo vehicles in the aftersales network.

Name

Cardion Cars

Legal name

Cardion Cars a.s.

Website

https://cardioncars-pruhonice.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Cardion Cars is an authorized Volvo Car dealer operating four locations in the Czech Republic, selling new and Volvo Selekt certified pre-owned vehicles and providing authorized service, parts, and financing to retail, fleet, and diplomatic customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Cestlice

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New vehicle sales: Sale of new Volvo vehicles including fully electric (EX90, EX30, EX40, EC40), plug-in hybrid (XC90 Recharge, XC60 Recharge, V90 Recharge), and conventional models. Revenue from direct vehicle transactions with various financing options.
2. Used vehicle sales: Sale of pre-owned and certified used Volvo vehicles under Volvo Selekt program with extended warranty options.
3. Aftersales service and repairs: Authorized Volvo service including Volvo Personal Service, scheduled maintenance, repairs, accident repairs, and paintwork. Includes Volvo service plans for new and used vehicles.
4. Parts and accessories: Sale of Volvo genuine parts, tires, child seats, roof boxes, bike carriers, and other accessories. Includes seasonal offerings (summer/winter accessories) and lifestyle collection.
5. Financing and leasing: Vehicle financing arrangements, installment purchases, and operative leasing offered through financial partners.
6. Extended warranty: Volvo Extended Warranty (Volvo Car Extended Warranty) and Volvo Selekt extended warranty for used vehicles, providing protection up to 60 months / 200,000 km.
7. Service plans: Servisní Plán (Service Plan) and Servisní Plán Plus for new and used vehicles, covering scheduled maintenance, parts, and additional wear items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cardion Cars is an authorized Volvo Car dealer operating four showroom and service branches across the Czech Republic (Průhonice/Čestlice, Dejvice, Stodůlky, and Brno). The company sells new Volvo vehicles (electric, plug-in hybrid, and conventional), Volvo Selekt certified pre-owned vehicles, and provides authorized servicing, genuine Volvo parts and accessories, extended warranties, prepaid service plans, financing and operative leasing, and 24/7 Volvo Asistent roadside assistance.

Product overview

Cardion Cars is an authorized Volvo Cars dealer with multiple branches (Brno, Dejvice, Průhonice, Stodůlky) operating as a full-service automotive dealership. The company offers a comprehensive vehicle ecosystem: new Volvo vehicle sales (electric SUVs EX90/EX60/EX30/EX40/EC40, electric sedan ES90, plug-in hybrids XC90/XC60/XC40, and conventional models), Volvo Selekt certified pre-owned vehicles, and operational leasing. Service operations center on Volvo Personal Service with dedicated technicians and pit-stop-inspired team approach. Value-added services include Servisní Plán (Service Plan) and Servisní Plán Plus prepaid maintenance packages, Servisní Nabídka 4+ discount program for vehicles over 4 years old, Prodloužená záruka (Extended Warranty) up to 60 months/200,000 km, genuine Volvo parts with lifetime warranty, Polestar Engineered performance optimization, Volvo Cars mobile application for remote vehicle control, Volvo Asistent 24/7 roadside assistance, and original Volvo accessories. Electric vehicle support includes home charging solutions and Plugsurfing public charging network access. Special programs cover diplomatic, expatriate, and military sales with tax-free purchase options.

Differentiator

Problem solved

Functional benefit

Products and services

• New Volvo Vehicle Sales Sale of new Volvo vehicles including fully electric, plug-in hybrid, mild hybrid, and conventional models, with online configuration, test drives, financing options, and trade-in support across four branches.
• Volvo Selekt Certified Pre-Owned Vehicles Certified pre-owned Volvo vehicles sold under the Volvo Selekt program, inspected and approved by authorized Volvo technicians, with extended warranty options available.
• Volvo Personal Service Personalized vehicle servicing with dedicated service technicians using a pit-stop inspired team approach that completes most scheduled maintenance work within one hour.
• Servisní Plán (Service Plan) Prepaid scheduled maintenance contract covering 3-5 service inspections (oil changes, filter replacements, wiper changes, fluid top-ups), with optional Plus tier covering brake pads, rotors, and starter battery.
• Servisní Nabídka 4+ (Service 4+ Program) Discount program for vehicles older than 4 years offering 15% off parts for 2021-2022 models, 20% for 2019-2020 models, and 25% for 2018 and older, with discounted labor rates and lifetime warranty on installed parts.
• Prodloužená záruka (Extended Warranty) Volvo Car Extended Warranty extending the standard 2-year factory warranty to 36, 48, or 60 months and up to 200,000 km, transferable to new owners.
• Originální náhradní díly (Genuine Volvo Parts) Original Volvo replacement parts including brake pads, cabin filters, wiper blades, and tires, with lifetime warranty when purchased and installed at the authorized Volvo service.
• Volvo Asistent (Roadside Assistance) 24/7 roadside assistance and towing service operated by Redion (formerly Europ Assistance s.r.o.) under the Volvo Asistent brand, available throughout the Czech Republic and Europe including Turkey.
• Originální příslušenství (Genuine Volvo Accessories) Original Volvo accessories including winter wheels, roof boxes, bike racks, towing devices, child seats, summer accessories, and lifestyle collection items, available via online catalog and e-shop.
• Operativní leasing a úvěr (Operational Leasing and Financing) Operational leasing, installment purchase, and financing programs for new Volvo vehicles arranged through partnered financial institutions, including promotional 0% interest offers on selected plug-in hybrid models.
• Diplomatic and Expatriate Sales Program Specialized sales program for diplomats, expatriates, and military personnel offering tax-free purchases under the Czech VAT Act, discounted pricing, left-hand drive specification, and 2-year international warranty, managed by a dedicated Diplomatic & Expatriate Sales Manager.
• Polestar Engineered Optimization Performance optimization combining increased engine power and torque with powertrain calibration for faster acceleration and more dynamic driving, available for Volvo T8 plug-in hybrid and selected models.
• Electric Vehicle Charging Solutions Home charging station (wallbox) consultation, supply, and installation through partners COM Electric s.r.o. and PRE (Pražská energetika), plus public charging network access via Plugsurfing with preferential Volvo customer pricing.

Quantifiable outcome

• Volvo Personal Service enables most maintenance work to be completed within one hour through pit-stop-style team operations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Volvo Car (Volvo Car Czech Republic s.r.o.)coreChannel Partner/ Reseller/ DistributorCardion Cars is an authorized partner (dealer) of Volvo Car, representing the Volvo brand at multiple locations in the Czech Republic. The company sells new Volvo vehicles (electric, plug-in hybrid, and conventional), provides authorized service and maintenance, and sells genuine Volvo parts and accessories. All operations follow Volvo Car's standards, processes, and brand guidelines. Volvo Car Czech Republic s.r.o. (IČ 63981726) is the national sales company and data controller for personal data processing under Volvo Car Group's privacy policy.
• External website administrators and marketing partnersminorOthersCardion Cars uses external partners for website administration and marketing campaign execution. These partners process customer data (IP address, browsing behavior) under the company's instructions for website analytics, visitor behavior profiling, and targeted advertising.
• Redion (formerly Europ Assistance s.r.o.)coreStrategic or Co-development PartnerRedion provides the Volvo Asistent (Volvo Assistance) roadside assistance service on behalf of Volvo Cars. Assistance is available 24/7 across the Czech Republic and Europe. Services include roadside repair, towing, replacement vehicle, and emergency support. Redion operates under brand name Volvo Asistent and handles all assistance requests through trained operators.
• COM Electric s.r.o.minorStrategic or Co-development PartnerPartnership for home charging station (wallbox) installation services for Volvo electric and plug-in hybrid vehicle owners. COM Electric provides consultation, supply, and installation of home charging infrastructure. Cardion Cars refers customers to COM Electric as the recommended home charging partner.
• PRE (Pražská energetika)minorStrategic or Co-development PartnerPartnership for home charging station (wallbox) installation services for Volvo electric and plug-in hybrid vehicle owners. Cardion Cars offers bundled charging solutions in collaboration with PRE for home charging infrastructure.
• Metalšrot Tlumačov a.s.minorStrategic or Co-development PartnerMetalšrot Tlumačov a.s. is the designated partner for end-of-life vehicle recycling (autovraky) for Volvo in the Czech Republic. All Metalšrot collection points are authorized for Volvo vehicle disposal. Located at Mánesova 510, 763 62 Tlumačov, phone +420 577 128 150. Cooperation aligns with Czech law No. 542/2020 Coll. on end-of-life products.
• ECOBAT s.r.o. / REMA Battery s.r.o.minorStrategic or Co-development PartnerCollective system for portable battery and accumulator recycling, operated by ECOBAT s.r.o. / REMA Battery s.r.o. Handles free collection of waste portable batteries in accordance with Czech law No. 542/2020 Coll. on end-of-life products.
• MaritzCX LLCminorStrategic or Co-development PartnerExternal contracted partner of Volvo Car Czech Republic s.r.o. for customer satisfaction surveys. Cardion Cars customers may be contacted via this partner to assess service quality and customer experience.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global premium automotive distributor and retailer operating across multiple international markets. Comparable at the multi-brand retail-dealer level, though broader and more geographically diversified than Cardion's single-brand Czech footprint.
• Porsche Holding (Porsche Holding Salzburg): Europe's largest automotive retail and wholesale group, distributing multiple brands across CEE and Western Europe. Broadly comparable as a pan-European premium dealer incumbent, though far larger and multi-brand.
• Pendragon plc: UK-listed premium automotive retailer operating franchised dealerships for multiple brands including Volvo. Comparable multi-franchise dealer structure with similar new/used/service mix, though focused on the UK market.

Direct peers

• Hedin Mobility Group: Large European automotive dealer group with material Volvo franchise exposure across multiple countries. Directly comparable as a multi-brand/multi-rooftop dealer organization offering new sales, used cars, service, and parts.
• Louwman Group: Dutch family-owned automotive group with Volvo among its franchise brands, operating showrooms and service centers across Western Europe. Comparable multi-rooftop premium-dealer model with similar service and aftersales emphasis.
• Bilia AB: Largest authorized Volvo Cars dealer group in the Nordics, operating a multi-rooftop franchise network for new and used Volvo sales, service, and parts. Closely comparable business model as a Volvo-only authorized dealer network with diversified aftersales.
• Renocar (Porsche Inter Auto CZ): Authorized dealer group in the Czech Republic offering premium and volume brands with full sales, service, and parts operations. Comparable multi-rooftop authorized-dealer structure and customer-segment mix.
• Auto Palace (Auto Palace Praha): Czech multi-brand automotive retailer offering new and used vehicles, authorized service, and parts across Prague locations. Directly comparable as a competing Czech premium dealer group serving the same local consumer base.

Others

• Plugsurfing: European EV public-charging network integrated with Cardion's EV offering for Volvo BEV/PHEV owners. Adjacent ecosystem partner rather than a competitor, but illustrates the broader EV-infrastructure value chain Cardion participates in.

Regional players

• Auto Binck: Dutch multi-brand automotive dealer group with Volvo and other premium franchises. Comparable authorized-dealer operating model, but operating primarily in the Benelux rather than competing directly in the Czech market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/autopruhonicevolvodealer
• Instagraminstagram.com/volvista.cz
• Xx.com/autopruhonice
• LinkedInlinkedin.com/company/cardion-cars

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardion Cars