SolarToday
SolarToday is a Dutch B2B wholesale distributor of solar panels, inverters, batteries, mounting systems and EV chargers, selling on a quote basis to professional solar installers via five branches and a franchise network of 18 franchisees across 27 countries.
- Company typePrivate
- Founded2011
- HeadquartersHaarlem, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SolarToday does
SolarToday Franchise B.V. is a Dutch B2B wholesale distributor of solar energy equipment, headquartered in Haarlem with additional branches in Roosendaal, Zwolle, Alkmaar and Beernem (Belgium). The company sells solar panels, inverters, batteries, mounting systems and EV chargers from a multi-brand portfolio that includes Jinko, Canadian Solar, AIKO, Huawei, SAJ, SolarEdge, APsystems, Van der Valk, Conduct, Enstall and Easee. Its primary customers are professional solar panel installers across the Netherlands and broader Europe, served via a quote-based pricing model that requires account registration and offers volume discounts.
The company operates through both corporate branches and a franchise network of 18 franchisees active in 27 countries, with cumulative network-wide throughput of 2.8 GW+ of solar capacity delivered across more than 8,000 projects. In 2025 SolarToday expanded aggressively on the product side — adding the Huawei LUNA S1 home battery and LUNA2000-215 commercial battery, the SAJ HS3 retrofit inverter and CHS2 50kW/100kWh commercial storage system, the SolarEdge Home Battery 400V, the AIKO Neostar 3S+54 dual-glass panel, Jinko Tiger Neo and Canadian Solar N-type TOPCon modules, the Easee Charge Max EV charger, the Van der Valk ValkPro+ mounting system, the Enstall ClickFit EVO and the Conduct PVshelter Angled Type 130.
The business model is straightforward wholesale distribution: SolarToday procures from OEMs at scale, holds inventory across five physical branches, and resells to installers with project-based quotations. In 2025 it began layering software onto this hardware base through a partnership with Currentt for Local Energy Management System (LEMS) products and announced a Wattkraft Roadshow partnership for 2026. Revenue, funding history and detailed franchise economics are not disclosed, but the company has remained a privately held B.V. since inception and continues to expand its catalogue and geographic footprint incrementally rather than through acquisition or external capital raises.
SolarToday firmographics
Firmographics- Name
- SolarToday
- Legal name
- SolarToday Franchise B.V.
- Website
- https://solartoday.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SolarToday is a Dutch B2B wholesale distributor of solar panels, inverters, batteries, mounting systems and EV chargers, selling on a quote basis to professional solar installers via five branches and a franchise network of 18 franchisees across 27 countries.
- Ownership category
- akta.pro rank
SolarToday industry classification
Industry- Product category
- Solar Energy Equipment Distribution
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
Keywords
Where SolarToday is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
SolarToday business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Inventory, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Solar Panels: SolarToday generates revenue through the sale of solar panels including Full Black and Bifacial models from brands such as Jinko, Canadian Solar, and AIKO.
- Product Sales - Inverters: Sale of inverters including hybrid, AC-retrofit, and accessories from brands such as Huawei, SAJ, SolarEdge, and APsystems.
- Product Sales - Battery Systems: Sale of home and commercial battery systems for energy storage from Huawei, Jinko, SolarEdge, and SAJ.
- Product Sales - Mounting Materials: Sale of mounting hardware including substructures and safety materials from Van der Valk Solar Systems, Conduct, and Enstall.
- Product Sales - EV Chargers: Sale of EV charging stations for home and commercial use from Easee, Huawei, and SolarEdge, including home charging stations and charging station parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Business account pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
SolarToday product offering
Product offeringCore offering
SolarToday is a B2B wholesale distributor of solar energy hardware, supplying solar panels, inverters, battery systems, mounting materials, and EV chargers from leading manufacturers to professional solar installers in the Netherlands and across Europe. The company operates five Dutch branch locations with on-site stock and a pan-European franchise network serving installers in 27 countries, complemented by field sales, technical advisory, and a B2B e-commerce platform.
Product overview
SolarToday is a pan-European wholesale distributor of solar energy solutions, offering a comprehensive portfolio of five core product categories: solar panels (from Jinko, AIKO, Canadian Solar), inverters (from Huawei, SAJ, SolarEdge, APsystems), battery systems (from Huawei, SAJ, SolarEdge), mounting materials (from Van der Valk Solar Systems, Conduct, Enstall), and EV chargers (from Easee, SAJ, Huawei, SolarEdge). The company operates as a franchise model with 18 franchisees across 27 countries, serving over 8,000 projects with 2.8 GW+ sold. SolarToday provides products exclusively through professional installers and does not offer direct-to-consumer sales or software platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Panels (Zonnepanelen)
- Battery Systems (Batterijen)
- Inverters (Omvormers)
- Mounting Materials (Montagemateriaal)
- EV Chargers (Laadpalen)
- Huawei LUNA2000 Battery Systems
- Huawei SUN2000 Inverters
- SolarEdge Home Battery 400V
- SolarEdge Power Optimizers and Inverters
- SAJ HS3 All-in-One Hybrid Inverter
- SAJ CHS2 Commercial Energy Storage
- AIKO Solar Panels (Neostar 3S+54)
- Jinko Tiger Neo Solar Panels
- Canadian Solar N-type TOPCon Panels
- Easee EV Chargers (Charge Core, Up, Max)
- Van der Valk ValkPro+ Mounting Systems
- Enstall ClickFit EVO Mounting System
- Currentt Local Energy Management System (LEMS)
Quantifiable outcome
- Over 2.8 GW of solar capacity sold
- +1 more outcomes
Companies that use SolarToday
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
SolarToday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SolarToday partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- WattkraftcoreWattkraft is a strategic partner for the SolarToday Roadshow 2026. Together they organize a series of training events at various Dutch locations combining Currentt training and Huawei product training with networking BBQ events for installers.
- CurrenttcoreCurrentt is an innovative Local Energy Management System (LEMS) that SolarToday offers as a complement to their existing sustainable solutions. The partnership provides installers with Currentt's locally-operated energy management system that works with solar panels, EV chargers, heat pumps, and home batteries. The system optimizes energy consumption based on real-time data and dynamic energy tariffs without requiring cloud connectivity.
- Canadian SolarcoreSolarToday is a proud partner of Canadian Solar, a leading brand known for innovation, quality, and sustainability. Canadian Solar provides high-efficiency solar panels and battery systems.
- JinkocoreSolarToday is a proud partner of Jinko, one of the world's largest manufacturers of solar panels, inverters and battery systems. Known for reliable and innovative solar energy solutions.
- HuaweicoreSolarToday is a proud partner of Huawei, providing high-quality inverters, battery systems, and EV chargers for efficient and stable energy use.
- AIKOcoreSolarToday is a proud partner of AIKO, a leading solar cell manufacturer (since 2009) known for their ultra-efficient All Back Contact technology and high energy yield panels.
- SAJcoreSolarToday is a proud partner of SAJ, specialists in inverters with over 17 years of experience, now offering innovative inverters, EV chargers and battery systems for stable energy performance.
- Van der Valk Solar SystemscoreSolarToday is a proud partner of Van der Valk Solar Systems, a Dutch family business specializing in mounting systems for solar panels with decades of experience in smart mounting systems.
- ConductcoreSolarToday is a proud partner of Conduct, the specialist in fire safety for solar energy installations, providing mounting frames, wire gutters and generator connection boxes.
- EASEEcoreSolarToday is a proud partner of EASEE, offering smart and stylish EV chargers that charge safely and efficiently, with compact design and dynamic load balancing capabilities.
- SolarEdgecoreSolarToday is a proud partner of SolarEdge, a world leader in smart solar energy solutions known for innovative inverters, battery systems and EV chargers with power optimizers.
- EnstallcoreSolarToday is a proud partner of Enstall, a German brand developing smart mounting systems that help installers work faster and more efficiently with durable materials.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SolarToday competitors and assessment
Company assessmentDirect peers
- Memodo: European solar wholesale distributor headquartered in Germany, supplying installers with modules, inverters, batteries, and increasingly energy management and heat-pump solutions. Direct competitor for the same installer customer base across the DACH and Benelux markets.
- Krannich Solar: One of the largest pan-European wholesale distributors of solar PV modules, inverters, batteries, and mounting systems, serving installers across more than 25 countries. Closest direct comparable to SolarToday's wholesale distributor model and multi-country franchise footprint.
- IBC Solar: German-based solar PV wholesaler and EPC company distributing modules, inverters, batteries and mounting systems to installers and developing utility-scale projects. Comparable in product breadth and channel structure to SolarToday, with deeper EPC exposure.
Broad incumbents
- Rexel: Global electrical and energy solutions distributor expanding into solar PV, EV charging and energy efficiency through its European branches. Not a pure-play solar distributor but competes for the same installer wallet at the broader electrification layer.
- Solis/Memodo equivalent — Hanwha Q CELLS distribution arm: Major solar module manufacturer running selective preferred-installer and distribution programs across Europe that compete with independent distributors like SolarToday for shelf space and volume commitments. Relevant competitive comparable rather than pure peer.
- BayWa r.e. (Solar Trade / Solar Distribution): Global renewable energy group with a dedicated solar distribution arm serving European installers alongside its large-scale project development business. Larger and more diversified than SolarToday, but overlapping in the module/inverter/BESS wholesale market.
- Sonepar: World's largest electrical distribution group with a growing renewables and energy-storage line card serving installers across Europe. Indirect competitor at the edges of the residential solar+BESS installer channel.
Others
- Van der Valk Solar Systems: Dutch family-business manufacturer of mounting systems for pitched and flat roofs. Direct supplier to SolarToday (listed as a core partner) and a comparable on the mounting-materials side of the value chain.
- Enstall (parent of Esdec / ClickFit): European rooftop solar mounting manufacturer (Esdec, ClickFit EVO) supplying installer customers directly and via wholesalers like SolarToday. Supplier overlap but upstream, not channel-comparable.
Emerging players
- 1Komma5° (1point5°): Fast-growing European residential solar, storage, heat-pump and EV-charger installer/OSM platform active in the Netherlands and Germany. Adjacent rather than directly competitive, but pulls demand from the same installer channel that SolarToday serves and is redefining installer economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SolarToday social profiles
Digital presenceSolarToday financial estimates
Financial estimateRevenue estimate
Valuation estimate
SolarToday leadership team
Management profileNumber of profiles
SolarToday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SolarToday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SolarToday
What does SolarToday do?
SolarToday is a B2B wholesale distributor of solar energy hardware, supplying solar panels, inverters, battery systems, mounting materials, and EV chargers from leading manufacturers to professional solar installers in the Netherlands and across Europe. The company operates five Dutch branch locations with on-site stock and a pan-European franchise network serving installers in 27 countries, complemented by field sales, technical advisory, and a B2B e-commerce platform.
Is SolarToday a public or private company?
SolarToday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SolarToday founded?
SolarToday was founded in 2011. It employs 11 to 50 people.
Where is SolarToday based?
SolarToday is headquartered in Haarlem, Netherlands, in the Europe region.
How does SolarToday make money?
Five revenue lines are on record. Product Sales - Solar Panels are the primary driver. The others are product Sales - Inverters, product Sales - Battery Systems, product Sales - Mounting Materials and product Sales - EV Chargers.
Who are SolarToday's main competitors?
Direct peers on record are Memodo, Krannich Solar and IBC Solar. Broad incumbents are Rexel, Solis/Memodo equivalent — Hanwha Q CELLS distribution arm, BayWa r.e. (Solar Trade / Solar Distribution) and Sonepar. Others are Van der Valk Solar Systems and Enstall (parent of Esdec / ClickFit). 1Komma5° (1point5°) is listed as an emerging player.
Does SolarToday have an API?
No public API is recorded for SolarToday.
What industry is SolarToday in?
SolarToday's product category is Solar Energy Equipment Distribution. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics).