What Cata-Kor does

Cata-Kor is a U.S.-based, privately held nutraceutical company that develops, markets, and sells direct-to-consumer longevity supplements with a focus on NAD+ enhancement. Founded in 2019 (formerly Reus Research, rebranded March 2025) and led by CEO and founder Vlad Seuruk, the company operates from Wilmington, Delaware with a corporate address in Miami, Florida and a fulfillment center in New Jersey. Its product portfolio centers on five core SKUs: NAD+ Core (250mg LipoNAD™), Liposomal NAD+ Advanced (500mg LipoNAD™ with resveratrol), NMN 4-in-1 (500mg Beta-NMN combined with TMG, Quercetin, and Resveratrol), Liposomal Glutathione (1155mg complex), and CA AKG + Biotin + MSM for inside-out beauty support. The company's technological differentiator is LipoNAD™, a proprietary sunflower lecithin-based liposomal encapsulation system designed to protect β-NAD+ from digestive degradation and enhance cellular absorption, supported by a preclinical study showing 9.31x higher liver NAD+ preservation versus standard NAD+.

Cata-Kor monetizes through a direct-to-consumer e-commerce model powered by Shopify, with parallel distribution on Amazon and TikTok Shop, and a structured affiliate program. Pricing is built around subscription tiers offering 15–30% discounts versus one-time purchase, with bills on monthly or 90-day cycles, complemented by a 60-day money-back guarantee. Subscription and recurring revenue are core retention mechanics. The customer base spans health-conscious adults aged 25+ (primary), beauty and wellness consumers (secondary), and professional athletes and performance coaches (secondary), supported by a paid ambassador network of physicians, trainers, and professional athletes across cycling, MMA, mountain biking, NBA performance therapy, and Olympic athletics.

The company differentiates on three independent third-party certifications — NSF/ANSI 173 (completed February 2026), Alkemist Assured (NAD+ Advanced), and Alchemist Assured (NAD+ Core) — which validate quality, purity, and label accuracy in an industry where independent testing has frequently found NAD+ supplements lacking active ingredient. Marketing relies on influencer endorsements, organic social content on TikTok and Instagram, affiliate channels, and a KGK Science-partnered human clinical trial on NAD+ Advanced announced in October 2025. On TikTok Shop, Cata-Kor held the #1 NMN supplement ranking between December 2025 and March 2026, selling over 100,000 NMN units and outselling its nearest competitor by more than 35,000 units, while maintaining #1 Best Seller status in the NMN category on Amazon.

Name

Cata-Kor

Legal name

Cata-Kor

Website

https://catakor.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cata-Kor is a US-based, privately held nutraceutical company that develops and sells direct-to-consumer NAD+, NMN, glutathione, and longevity supplements via Shopify, Amazon, and TikTok Shop, leveraging proprietary LipoNAD™ liposomal delivery technology and multiple third-party certifications to serve health-conscious adults, performance athletes, and beauty-from-within consumers.

Ownership category

akta.pro rank

Product category

Longevity Nutraceutical Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• NAD+ supplements
• Liposomal delivery nutraceuticals
• Longevity supplements
• Cellular health products
• Anti-aging vitamins

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Direct E-Commerce Supplement Sales: Cata-Kor generates revenue through direct-to-consumer online sales of NAD+, NMN, glutathione, and CA AKG supplements via its own e-commerce storefront (catakor.com), Amazon marketplace listings, and TikTok Shop. The primary revenue model is product sales with subscription/recurring components via Subscribe & Save programs offering 15-30% discounts, billed every 30-90 days.
2. Affiliate/Referral Revenue: Cata-Kor operates an affiliate marketing program that allows partners to earn commissions for driving sales, contributing to the company's overall revenue stream through performance-based referral arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cata-Kor is a U.S.-based nutraceutical company that develops, manufactures, and sells NAD+ enhancement and longevity supplements, including Liposomal NAD+ Advanced (500mg LipoNAD™), NAD+ Core (250mg LipoNAD™), NMN 4-in-1 NAD+ Support, Liposomal Glutathione, and CA AKG + Biotin + MSM beauty supplements. Products are sold direct-to-consumer through its own Shopify storefront (catakor.com), Amazon, and TikTok Shop, with Subscribe & Save subscription programs offering 15–30% discounts.

Product overview

Cata-Kor is a U.S.-based nutraceutical company focused on longevity formulations. The product portfolio centers on NAD+ optimization through a range of supplements including Liposomal NAD+ Advanced (500mg) and NAD+ Core (250mg) featuring proprietary LipoNAD delivery technology, NMN 4-in-1 (500mg NMN with TMG, Quercetin, and Resveratrol), Liposomal Glutathione (1155mg complex), and CA AKG + Biotin + MSM for beauty-from-within support. The company emphasizes third-party testing, NSF certification, and liposomal delivery technology across its product line targeting cellular energy, healthy aging, and metabolic function.

Differentiator

Problem solved

Functional benefit

Products and services

• NAD+ Core Baseline NAD+ support supplement delivering 250mg of proprietary LipoNAD™ per serving (60 capsules), designed for adults seeking foundational NAD+ support with liposomal delivery technology to enhance cellular absorption.
• Liposomal NAD+ Advanced Premium liposomal NAD+ supplement delivering 500mg of LipoNAD™ per serving combined with trans-resveratrol (60 or 180 capsules), designed to support cellular energy, mitochondrial function, and healthy aging using patented liposomal delivery technology.
• NMN 4-in-1 NAD+ Support 4-in-1 NAD+ pathway support supplement (30 servings/2 capsules per serving) combining 500mg Beta-NMN, 250mg TMG, 150mg Quercetin, and 100mg Resveratrol, designed to build, recycle, protect, and activate NAD+ pathways for cellular energy and healthy aging.
• Liposomal Glutathione Liposomal glutathione supplement delivering 1155mg per serving (60 capsules) including 1000mg glutathione complex with vitamin C, riboflavin, selenium, and resveratrol to support antioxidant activity and cellular defense.
• CA AKG + Biotin + MSM Inside-out beauty supplement (90 capsules, 1440mg per 3-capsule serving) containing Ca-AKG, biotin, MSM, hyaluronic acid, and supporting vitamins (C, D3, K2, zinc) designed to support skin, hair, nail tissue vitality, collagen synthesis, and overall wellness.

Quantifiable outcome

• 9.31x higher NAD+ preservation in liver vs. regular NAD+ (preclinical animal study)
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KGK SciencecoreStrategic or Co-development Partner · 24 October 2025Cata-Kor entered a research agreement with KGK Science to launch a human clinical trial on NAD+ Advanced, advancing scientific validation of its core product through independent clinical research.
• Alkemist LabscoreTechnology or IntegrationThird-party testing and certification partner. Alkemist Labs provides independent laboratory testing for Cata-Kor's NAD+ products (NAD+ Advanced earned Alkemist Assured™ designation; NAD+ Core received Alchemist Assured certification), verifying potency, purity, and label accuracy.
• NSF InternationalcoreTechnology or IntegrationNSF International conducted comprehensive third-party evaluation of Cata-Kor's NMN product against NSF/ANSI 173 dietary supplement standards, including independent laboratory testing and quality audits. Certification completed February 2, 2026.
• KalodataminorOthersThird-party analytics platform referenced in Cata-Kor's market position announcement. Kalodata data confirmed Cata-Kor's #1 ranking on TikTok Shop and 100,000+ units sold between December 2025 and March 2026, outselling nearest competitor by 35,000+ units.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Double Wood Supplements: Double Wood Supplements offers NMN and NAD+ precursor products sold through DTC and Amazon at competitive price points. Comparable in channel strategy but smaller scale and less differentiated on technology than Cata-Kor.
• Momentous: Momentous is a premium performance and longevity supplement brand with athlete endorsements and practitioner distribution. Comparable in targeting sports/longevity consumers but takes a higher-end, more clinical-positioned route than Cata-Kor's marketplace-led approach.

Direct peers

• Life Extension: Life Extension is a long-standing supplement brand with NAD+/NMN product lines sold DTC and via Amazon. Competes head-to-head in the NAD+ category and shares the certification-heavy, science-forward marketing approach with Cata-Kor.
• NMN Bio: NMN Bio is a niche, NMN-focused supplement brand selling direct-to-consumer with purity/quality messaging. Direct competitor in the NMN subcategory where Cata-Kor holds the #1 marketplace ranking.
• ChromaDex (Tru Niagen): Tru Niagen is the leading consumer NAD+ precursor brand (Niagen/nicotinamide riboside), sold DTC, on Amazon, and through retail. Directly competes for the same NAD+ enhancement customer with substantial scientific backing and broader distribution than Cata-Kor.
• NOVOS: NOVOS is a DTC longevity supplement company marketing multi-ingredient formulations targeting cellular aging, including NAD+ pathway support. Highly comparable business model and target customer to Cata-Kor's NMN 4-in-1 approach.
• Elysium Health: Elysium Health is the most direct competitor in NAD+ boosting supplements, selling Basis (NR-based) through a similar DTC/subscription model with clinical-trial-backed marketing claims. Targets overlapping longevity consumers with comparable positioning around cellular health and healthy aging.

Broad incumbents

• Thorne: Thorne is a large, established supplement brand with practitioner channel distribution and NSF-certified manufacturing. Operates broadly across supplements including NAD+/longevity, but is not specialized in NAD+ the way Cata-Kor is.
• Pure Encapsulations:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/trycatakor
• TikToktiktok.com/@trycatakor
• Xx.com/cata_kor
• Facebookfacebook.com/profile.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cata-Kor