Aguilera

What Aguilera does

Aguilera LLC is a family-owned import and distribution company headquartered in San Juan, Puerto Rico, that specializes in introducing and developing international consumer brands in the Puerto Rican market. Founded in 2004, the company operates with a small team (11-50 employees) and a curated portfolio of nine primary brands spanning food, beverages, personal care, and cosmetics: ColaCao (Spanish chocolate powder, since 1945), Sant Aniol (Spanish volcanic mineral water), Natrue (Spanish plant-based beverages), Ybarra (Spanish olive oil and vinegar, #1 in Spain), Infutisa (Spanish herbal teas, since 1956), Rivivir and Milvus (herbal infusions), Natura (100% fruit juices), and Roldan (Dominican cosmetics and pharmaceuticals, since 1929). Its go-to-market is channel-partner distribution into Puerto Rican retail (supermarkets and specialty stores), supplemented by a 2019-launched digital marketing and advertising services division that handles brand strategy, social media, Google AdWords, and experiential marketing for both its own portfolio brands and external clients.

The business model is hybrid: the primary revenue stream is wholesale distribution of imported consumer goods to Puerto Rican retailers, generating margin on unit sales through a single-country (Puerto Rico) distribution network. The secondary revenue stream is fee-based professional services from the marketing division. Pricing is not publicly disclosed and is quote-based across both revenue lines. Customer segments are concentrated in Puerto Rican retail consumers reached through supermarkets and specialty stores, with no publicly disclosed enterprise customers, major retail anchors, or segment revenue split. The company carries no proprietary technology, no patents or trademarks of its own, and operates without institutional capital, raising capital, or public listing.

Operationally, Aguilera functions as an import-and-distribution hub plus a small in-house brand-marketing shop. Distribution margin is the economic engine, with the marketing services arm acting as both a margin-uplift tool for portfolio brands and a modest external revenue line. The model is asset-light, family-controlled, and tightly scoped to Puerto Rico, with limited evidence of geographic expansion, talent scaling, or technology investment over its 20+ year operating history.

Name

Aguilera

Legal name

Aguilera LLC

Website

https://aguilerapr.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Aguilera LLC is a family-owned Puerto Rican importer and distributor that introduces and develops international consumer brands (food, beverage, personal care, cosmetics) in the Puerto Rican retail market, and also offers digital marketing services to its brand partners and external clients.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic & International Foods Distribution (CRAOABAG)

akta.pro secondary industries

Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Consumer goods distribution
• Brand import services
• Food and beverage distribution
• Digital marketing services
• Retail distribution network

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Import and Distribution: Import and distribution of consumer products (beauty, food, beverages, teas) into the Puerto Rican market. Revenue is generated through margin on product sales through distribution channels.
2. Digital Marketing and Advertising Services: Provides marketing services including Brand Strategy and Development, Social Media and Google Adworks Services, and Experimental Marketing and Event Coordination to their own brands and external clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Import, distribute, and commercialize consumer food, beverage, health, and beauty products from international brand partners in the Puerto Rico market. Operate as the local in-market partner handling logistics, retail placement, and brand activation, while also providing digital marketing and advertising services to the brands represented.

Product overview

Aguilera LLC is a family-owned import and distribution company with over 20 years of experience in Puerto Rico, specializing in the introduction and development of consumer brands. The company manages a diverse portfolio of imported brands across food and beverage, personal care, and household categories. Core brands include ColaCao (chocolate powder from Spain), Sant Aniol (volcanic mineral water from Spain), Natrue (plant-based beverages), Ybarra (olive oil and vinegar from Spain), Infutisa and Rivivir (herbal teas and infusions), Natura (fruit juices), Milvus (herbal teas), and Roldan (cosmetics and pharmaceuticals from Dominican Republic). Additionally, the company offers digital marketing and advertising services including brand strategy, social media management, and experimental marketing for both internal and external clients.

Differentiator

Problem solved

Functional benefit

Brands

• ColaCao: Chocolate in powder form, the most consumed in Spain, created in 1945 in Barcelona
• Sant Aniol
• Natrue
• Ybarra
• Natura
• Infutisa
• Rivivir
• Milvus
• Roldan

Products and services

• Consumer Goods Distribution Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ColaCaocoreChannel Partner/ Reseller/ DistributorSpanish chocolate powder brand created in 1945 in Barcelona. ColaCao is the most consumed chocolate powder brand in Spain with approximately 5 million glasses consumed daily. Aguilera distributes this brand in Puerto Rico.
• Sant AniolcoreChannel Partner/ Reseller/ DistributorSpanish volcanic water from the Natural Park of La Garrotxa. The only volcanic-origin water on the Iberian Peninsula, rich in minerals including bicarbonate, calcium, and magnesium. Distributed by Aguilera in Puerto Rico.
• NatruecoreChannel Partner/ Reseller/ DistributorPlant-based beverages made with mountain water and clean-label ingredients. Free from additives and artificial ingredients. Distributed by Aguilera in Puerto Rico.
• YbarracoreChannel Partner/ Reseller/ DistributorSpanish olive oil brand ranked #1 in Spain. Uses Arbequina and Hojiblanca olive varieties for fresh, fruity flavor. Also distributes balsamic vinegar from Modena and sherry vinegar from Jerez. Distributed by Aguilera in Puerto Rico.
• NaturacoreChannel Partner/ Reseller/ Distributor100% fruit juices with no added sugar, preservatives, or artificial flavors. Only brand offering 100% Mango and Peach juices in the market. Distributed by Aguilera in Puerto Rico.
• InfutisacoreChannel Partner/ Reseller/ DistributorHerbal tea and infusion brand with over 60 years of experience since 1956. Specializes in selecting trusted suppliers for quality raw materials, ensuring herbs and teas are free from contaminants and non-GMO. Distributed by Aguilera in Puerto Rico.
• RivivirminorChannel Partner/ Reseller/ DistributorHerbal tea brand distributed by Aguilera in Puerto Rico. Products include various botanical infusions for relaxation, digestion, and wellness.
• MilvusminorChannel Partner/ Reseller/ DistributorHerbal tea brand distributed by Aguilera in Puerto Rico. Products include digestive, calming, and antioxidant herbal infusions.
• RoldancoreChannel Partner/ Reseller/ DistributorDominican cosmetics and pharmaceuticals company established in 1929. Manufactures, imports, and exports approximately 300 products including cosmetics, pharmaceuticals, and household consumer goods. Distributed by Aguilera in Puerto Rico.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Euro Food Brands: UK-based specialty food brand owner/distributor focused on Mediterranean and European-origin grocery brands. Comparable in business model - identifying and distributing differentiated international food brands - but serves a different geography, limiting direct competitive overlap with Aguilera's Puerto Rico-focused operation.

Broad incumbents

• Goya Foods: Largest Hispanic food company in the US, with deep distribution into Puerto Rico, the Caribbean, and US Hispanic markets. Comparable because it sources and distributes ethnic/international food brands across the same Caribbean and US Hispanic channels that Aguilera addresses, but at much larger scale and as a brand owner rather than a pure distributor.
• Grupo Bimbo: Global bakery and packaged food company with operations across Latin America and the US, including Puerto Rico. Directly comparable as an incumbent multinational with established distribution infrastructure into Puerto Rican retail, supplying breads and packaged foods in overlapping channels where Aguilera's CPG brands compete for shelf space.

Direct peers

• Iberia Foods: US distributor of Spanish and Mediterranean food brands (olive oils, cheeses, seafood, groceries) to retail and foodservice operators. Closely comparable to Aguilera's core activity of importing and distributing Spanish consumer brands into Latin/Caribbean retail, sharing supplier relationships with Iberian producers and similar category mix.
• Jaloma Inc: US-based importer and distributor of Latin American personal care and beauty products. Directly comparable to Aguilera because both specialize in bringing Spanish/Latin American consumer brands (cosmetics, herbal, food-adjacent) to Hispanic retail markets, leveraging cultural familiarity and import logistics expertise.
• Caribbean Food Delights: Manufacturer and distributor of Caribbean/Jamaican-style food products sold across the US and Caribbean retail and foodservice channels. Comparable to Aguilera as an ethnic/regional foods distributor serving Caribbean consumer demand, with a portfolio-led approach and brand-development activities mirroring Aguilera's model.

Emerging players

• International Food Associates: US-based specialty importer/distributor of Mediterranean and European grocery brands to retail and food service. Comparable to Aguilera in targeting the same category (European-origin ethnic foods) and similar mid-sized B2B distribution model, though operating in different geographies.

Others

• Latino Americana de Distribucion (LatamDistrib): A general category reference for Latin American regional food distributors and importers. Relevant as a thematic peer - companies that import and distribute European/Spanish brands across Latin America and the Caribbean - illustrating the broader competitive set Aguilera operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aguilerallc
• LinkedInlinkedin.com/company/p-aguilera-&-assoc-inc-/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aguilera