What Ethical Time Website does

Ethical Time Website operates as the Spanish-market-facing entity within the broader COSH! (Conscious Shopping) sustainable fashion ecosystem, headquartered in Barcelona. The parent platform, founded in 2018 by Niki de Schryver in Belgium, is a digital sustainable fashion discovery and rating platform that connects conscious consumers with local sustainable retailers across Belgium, Netherlands, Spain, and Germany. The core technology is the proprietary COSH! Brand Index, a 0-100 scoring algorithm that evaluates brands and stores across seven sustainability categories (People, Planet, Circularity, Short Chain, Animal Welfare, Longevity, Transparency) through analyst review of more than 250 data points per brand. The platform has analyzed over 1,000 brands and stores and operates in six languages (Spanish, English, Dutch, French, German, Croatian).

The product portfolio spans consumer-facing and B2B/B2G offerings: the COSH! Platform and Digital Wardrobe App for consumers, COSH! for Stores (a retailer onboarding and subscription platform), and COSH! for Cities (a municipal partnership program). Revenue is generated primarily through recurring retailer subscriptions, with cities able to co-sponsor retailer subscriptions either annually or one-time — a hybrid commercial model that has attracted partnerships with Amsterdam, Antwerp, Rotterdam, Dusseldorf, Arnhem, Kortrijk, and Berlin. The 2025 launch of the Digital Wardrobe App, positioned as the only such app hosted on European servers, extends the platform from discovery into wardrobe management and repair facilitation.

The business is privately held, funded through a combination of Flemish and European grants and accelerator programs (Digicirc, Social Tides, Start it@KBC, Fashion for Change, FIT Flanders, S4 Fashion, imec.istart, Vlaanderen Circulair, Worth Partnership, VLAIO, EU funding), and operates with a small team. Strategic activity includes the 2022 acquisition of Het Ware Westen and a staggered country-by-country European expansion beginning with Belgium and most recently adding Germany in 2023.

Name

Ethical Time Website

Legal name

COSH!

Website

https://ethicaltime.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

COSH! (operating in Spain as Ethical Time Website) is a sustainable fashion discovery platform that rates over 1,000 brands and stores across seven sustainability criteria, connecting conscious consumers with local sustainable retailers in Belgium, Netherlands, Spain, and Germany through a subscription-based B2B and B2G model.

Ownership category

akta.pro rank

Product category

Sustainable Fashion Discovery Platform

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

Keywords

• Sustainable fashion directory
• Brand sustainability ratings
• Digital wardrobe app
• Ethical shopping platform
• Retailer sustainability ratings

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Retailer Subscriptions: COSH! generates revenue through subscription fees from retailers who want to be listed on the platform. Continuous subscriptions ensure that COSH! can provide updated information and independently investigate brand sustainability.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

A conscious shopping platform that analyzes fashion brands and stores against a proprietary 7-criteria Brand Index (People, Planet, Circularity, Short Chain, Animal Welfare, Longevity, Transparency) and provides consumers with sustainability scores (0-100) for over 1,000 brands and stores. The platform offers a Digital Wardrobe mobile app hosted on European servers, retailer onboarding services, and city partnership programs across Belgium, Netherlands, Spain, and Germany.

Product overview

COSH! is a conscious shopping platform that analyzes fashion brands and physical stores against a proprietary Brand Index (scoring 0-100 across 7 categories: People, Planet, Circularity, Short Chain, Animal Welfare, Longevity, Transparency). The core product portfolio includes the COSH! Platform for brand/store discovery, the COSH! Brand Index algorithm for sustainability scoring, and a Digital Wardrobe App for iOS/Android. The B2B offering comprises COSH! for Stores (retailer onboarding) and COSH! for Cities (municipal sponsorship of subscriptions). Supporting content includes the COSH! Magazine and Local Shopping Routes feature. The platform operates across Belgium, Netherlands, Spain, and Germany with over 1,000 entrepreneur partners.

Differentiator

Problem solved

Functional benefit

Products and services

• COSH! Sustainable Fashion Discovery Platform An online platform that helps consumers find and evaluate sustainable fashion brands and local retailers based on a proprietary sustainability scoring system across seven categories, available in multiple languages across Belgium, Netherlands, Spain, and Germany.
• COSH! Digital Wardrobe App A mobile application hosted on European servers that helps users manage their digital wardrobe, choose more sustainable clothing from items they already own, and discover local physical stores for garment care and repair.
• COSH! for Stores (Retailer Onboarding Platform) A B2B platform that allows sustainable fashion retailers to create seller pages, undergo sustainability assessments, join the COSH! community, gain visibility among conscious consumers, and receive improvement recommendations.
• COSH! for Cities (Municipal Partnership Program) A B2G partnership program enabling municipalities to sponsor retailer subscriptions on COSH!, promote sustainable shopping routes within their cities, and support local sustainable businesses.

Quantifiable outcome

• More than 1000 sustainable fashion entrepreneurs joined the platform
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• DigicircminorStrategic or Co-development PartnerAccelerator program that supported COSH! during the initial phase of growth, providing mentorship and resources for circular economy startups.
• Social TidesminorStrategic or Co-development PartnerAccelerator program that provided support during COSH!'s early phase of development.
• Start it@KBCminorStrategic or Co-development PartnerBelgian accelerator program that supported COSH! during the initial phase of growth.
• Fashion for ChangeminorStrategic or Co-development PartnerEuropean accelerator focused on sustainable fashion that supported COSH! during the initial phase.
• S4 Fashion (Sustainable Scalable Smart Fashion)minorStrategic or Co-development PartnerEuropean fashion sustainability platform that supported COSH! during the initial phase.
• imec.istartminorStrategic or Co-development PartnerTechnology accelerator program by imec that supported COSH! during the initial phase of growth.
• Vlaanderen CirculairminorStrategic or Co-development PartnerFlemish network for circular economy that supported COSH! during the initial phase.
• Worth PartnershipminorStrategic or Co-development PartnerEU-funded partnership project supporting innovation in fashion and textiles that supported COSH!.
• FU TourismminorStrategic or Co-development PartnerTourism-focused partnership that supported COSH! during the initial phase.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vinted: Vinted operates Europe's largest secondhand fashion marketplace with hundreds of millions of users. While focused on resale rather than sustainability rating, it competes for the same conscious-consumer attention and represents a downstream destination for the digital wardrobe use case.
• Ethical Consumer: Ethical Consumer is a UK-based research and ratings organization providing ethical product and company ratings since 1989. It represents an established incumbent in the ethical-shopping information space and shares the B2C transparency-rating business model.
• Yuka: Yuka is a widely-adopted European consumer app that rates food, cosmetic, and household products on health and environmental impact. While focused on FMCG rather than fashion, its scale and consumer-trust model set the bar for sustainability-rating consumer apps and represents an adjacent competitive threat.

Direct peers

• Good On You: Good On You is a leading sustainable fashion rating platform that rates brands on environmental and ethical performance. It is the most direct competitor to COSH!, operating a similar brand-index model but with broader global reach and deeper consumer-app traction.
• Project Cece: Project Cece is a European marketplace for sustainable fashion that aggregates vetted ethical brands and connects them with conscious consumers. It overlaps directly with COSH! in mission, geography (Netherlands/Germany), and marketplace+ratings model.
• Compare Ethics: Compare Ethics provides brand sustainability ratings across fashion, beauty, and food categories using a similar scoring methodology. It targets the same conscious consumer persona with brand comparison functionality that competes with the COSH! Brand Index.

Emerging players

• Wikirate: Wikirate is an open-data platform that crowdsources corporate sustainability ratings across industries including fashion. It overlaps with COSH!'s rating methodology and represents a community-driven alternative model for sustainability transparency.
• Reflaunt: Reflaunt provides resale-as-a-service technology to fashion brands and retailers, enabling circular commerce. It represents an adjacent platform in the circular fashion ecosystem that could become either a partner or competitor to COSH!'s digital wardrobe and circularity propositions.
• Rapanui: Rapanui is a UK sustainable apparel brand that operates its own traceability and transparency platform. As an emerging brand-led player, it represents the vertical-integration alternative to third-party platforms like COSH!.

Regional players

• Fashion Revolution: Fashion Revolution is a global advocacy organization campaigning for transparency and sustainability in fashion. While nonprofit and education-led rather than commercial, it shapes consumer expectations and influences the policy environment that COSH! operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cosh_
• YouTubeyoutube.com/channel/UCOSjRRZz0jHk3MRiSo1nXZQ
• Facebookfacebook.com/cosmconsciousthinking
• LinkedInlinkedin.com/company/ethical-time
• Instagraminstagram.com/cosh_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethical Time Website