Social Tides
Social Tides is a privately held Australian digital marketing and CRM strategy agency founded in 2022 that delivers integrated brand strategy, content, website design, social media, CRM, and business development services to established SMBs through tiered monthly retainer packages.
- Company typePrivate
- Founded2022
- HeadquartersGold Coast, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Social Tides does
Social Tides is a privately held, founder-owned digital marketing and CRM strategy agency founded in 2022 and operating from Australia (firmographic data lists Gold Coast; separate source identifies a Western Australian legal domicile). The firm delivers an integrated suite of services spanning brand visibility strategy and consulting, content marketing (webinars, podcasts, newsletters, articles, blogs, infographics, video, lead magnets, eBooks), website design on WordPress, Squarespace, or Wix, social media marketing, CRM implementation, and outsourced business development, delivered through a tiered monthly retainer model branded as The Sailboat, The Catamaran, and The Superyacht. The agency targets established Australian SMBs and select mid-market accounts seeking differentiation in digital and social channels, positioning itself as an embedded extension of the client's team rather than a siloed vendor, and offers industry exclusivity to retainer clients.
The technology base is non-proprietary: Social Tides operates on standard third-party platforms for website delivery and partners with Digital Tides CRM to deliver CRM implementation, with no disclosed APIs, SDKs, or in-house software. The go-to-market is sales-led and consultative, centred on a free 30-minute Calendly-booked discovery call and a paid 2.5-hour brand strategy session as the entry point into the retainer packages. The customer base spans at least 12 named clients across plumbing, tourism, coaching, beauty, mining, professional services, and technology, with the founder Rosemary Hocknell (BSc Business Management, Digital Marketing Diploma; 20+ years marketing and sales experience across the UK and Australia) leading a small named team of five. No funding rounds, M&A activity, or revenue figures are disclosed.
Social Tides firmographics
Firmographics- Name
- Social Tides
- Legal name
- Social Tides
- Website
- https://socialtides.com.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social Tides is a privately held Australian digital marketing and CRM strategy agency founded in 2022 that delivers integrated brand strategy, content, website design, social media, CRM, and business development services to established SMBs through tiered monthly retainer packages.
- Ownership category
- akta.pro rank
Where Social Tides is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Social Tides business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketing Services Retainers: Ongoing retainer arrangements providing bundled social media, content marketing, website design, CRM, and business development services delivered as a unified strategy.
- Package-Based Services: Three tiered packages (Sailboat, Catamaran, Superyacht) with progressive service levels and pricing. Includes complimentary consultation or paid strategy session as entry point.
- Consulting and Strategy: Brand visibility strategy and consulting services including 30-minute complimentary discovery calls and paid 2.5-hour brand strategy sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The Sailboat - 1 social platform, content creation, organic posting, blog, Google My Business, monthly marketing report |
| Subscription | Monthly | The Catamaran - 2 platforms, video snippets, social advertising, newsletter, surveys, testimonials |
| Subscription | Monthly | The Superyacht - 2-3 platforms, competitor analysis, surveys, campaigns, full-day collation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Social Tides product offering
Product offeringCore offering
Social Tides is an Australian digital marketing agency that delivers an integrated suite of services combining brand strategy and consulting, content marketing, website design, social media marketing, CRM implementation, and business development. Services are packaged into three tiered monthly retainers (The Sailboat, The Catamaran, The Superyacht) with industry exclusivity for retainer clients, targeting established businesses seeking differentiation and digital presence.
Product overview
Social Tides is a digital marketing and CRM strategy agency offering an integrated suite of services including brand visibility strategy and consulting, content marketing, website design, social media marketing, CRM implementation, and business development. The company operates on a tiered package model with three service levels (The Sailboat, The Catamaran, and The Superyacht) that progressively expand social media platforms and additional features. They have partnered with Digital Tides CRM to provide a comprehensive customer relationship management solution integrated with their marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy and Consulting
Companies that use Social Tides
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Social Tides technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Social Tides partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Digital Tides CRMcoreSocial Tides has partnered with Digital Tides CRM to provide integrated customer relationship management solutions to clients. This partnership enables Social Tides to offer CRM implementation and automation services as part of their unified marketing strategy, with Digital Tides CRM being the recommended platform for client customer communication and nurture needs.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Social Tides competitors and assessment
Company assessmentBroad incumbents
- WPP: Global advertising and marketing services holding company whose network of agencies competes for the same Australian and international brand marketing budgets — illustrating the top end of the competitive landscape Social Tides sits beneath.
- Dentsu: Global advertising and marketing services group with large-scale digital, social, and CRM capabilities; representative of the broad-incumbent competitors whose portfolio offerings intersect the same integrated-services bundle that Social Tides sells.
- HubSpot: Global CRM and marketing-automation platform that bundles content, social, and CRM tooling aimed directly at SMBs — overlapping Social Tides' CRM and content-marketing services and increasingly a substitute that SMBs can adopt without hiring an agency.
- Thinkerbell: Larger Australian-founded creative/advertising agency offering strategy, social, content, and broader brand work; overlaps with Social Tides on integrated marketing but operates at a broader portfolio scale and brand-tier client mix.
Emerging players
- ActiveCampaign: SMB-focused CRM and marketing-automation platform — partial overlap with Social Tides' CRM and email/EDM service line, particularly the Superyacht tier, but a software vendor rather than an agency.
- Mailchimp: Email and marketing-automation platform widely adopted by Australian SMBs — overlaps with the newsletter, EDM, and CRM-adjacent components of Social Tides' offering, and a potential DIY substitute for the agency's middle and top tiers.
Direct peers
- The Royals: Australian full-service digital marketing and creative agency offering strategy, social, content, and web design to SMB and mid-market clients — directly overlapping Social Tides' offering, vertical mix, and Australian SMB target market.
- Bamboo Nine: Australian digital agency providing social media, content, design, and web services to SMBs across multiple verticals — matching Social Tides' integrated-but-boutique agency positioning.
- Online Marketing Gurus: Australian digital marketing agency covering SEO, paid social, content, and web design — a head-to-head SMB competitor with comparable service breadth and Australia-only geographic footprint.
- Emote Digital: Australian digital marketing agency delivering social, content, SEO, and web design to growth-stage and SMB clients — overlapping Social Tides on core services and customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Social Tides social profiles
Digital presenceSocial Tides financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Tides leadership team
Management profileNumber of profiles
Profiles5 records
Social Tides funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Tides M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Tides
What does Social Tides do?
Social Tides is an Australian digital marketing agency that delivers an integrated suite of services combining brand strategy and consulting, content marketing, website design, social media marketing, CRM implementation, and business development. Services are packaged into three tiered monthly retainers (The Sailboat, The Catamaran, The Superyacht) with industry exclusivity for retainer clients, targeting established businesses seeking differentiation and digital presence.
When was Social Tides founded?
Social Tides was founded in 2022. It employs 11 to 50 people.
Where is Social Tides based?
Social Tides is headquartered in Gold Coast, Australia, in the Oceania region.
How does Social Tides make money?
Three revenue lines are on record. Marketing Services Retainers are the primary driver. The others are package-Based Services and consulting and Strategy.
Who are Social Tides's main competitors?
Broad incumbents on record are WPP, Dentsu, HubSpot and Thinkerbell. Emerging players are ActiveCampaign and Mailchimp. Direct peers are The Royals, Bamboo Nine, Online Marketing Gurus and Emote Digital.
Does Social Tides have an API?
No public API is recorded for Social Tides.