Stoney Oak Properties

What Stoney Oak Properties does

Stoney Oak Properties, LLC is a privately held, full-service real estate brokerage headquartered at 201 South Main St in Osceola, Iowa, serving South Central Iowa. Founded in 2013 by Broker/Owner Paula McClaflin, the firm operates with a team of eight licensed Realtors (one Broker/Owner, one Associate Broker, and six Agents) plus administrative staff, supported by an Associate Broker (Kristin Flaherty). The company serves individual buyers and sellers across four property categories: residential, commercial, land/lots, and lake properties (notably at Sun Valley Lake and Arbor Valley Lake). Its technology stack is minimal: a WordPress-based website (stoneyoak.com) running the WPL Pro real estate listing plugin with MLS integration, plus standard mortgage/amortization calculators. No proprietary software, APIs, or AI capabilities are in evidence.

Stoney Oak Properties generates revenue through traditional real estate commissions on closed transactions, with commission rates not publicly disclosed. Listings are syndicated through the Iowa MLS to all licensed Iowa Realtors and 100+ real estate websites, supplemented by organic social media marketing, SEO-driven community guides for 21+ local towns, and direct agent-led sales across the firm's South Central Iowa footprint. The go-to-market motion is sales-led and relationship-driven, with no franchise or reseller model. Distribution is single-country and single-region; there are no subsidiaries, no parent company, no external investors, and no funding rounds disclosed.

The firm's customer base is highly fragmented — individual buyers, sellers, and small-scale investors — with no disclosed enterprise or institutional clients. Customer testimonials (Tiffany Johnson, Cris Paulsen, Molly Crawford, and others) indicate repeat and referral business, particularly for residential and small investment properties in Osceola. The business model is essentially a lifestyle brokerage: small, locally embedded, low-overhead, and dependent on individual agent productivity rather than scale economics or technology leverage.

Name

Stoney Oak Properties

Legal name

Stoney Oak Properties LLC

Website

https://stoneyoak.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Stoney Oak Properties is a privately held, full-service real estate brokerage in Osceola, Iowa, serving South Central Iowa. Founded in 2013, it uses eight licensed agents to buy and sell residential, commercial, land, and lake properties, earning traditional commission-based revenue.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Seller Representation & Listing Services (BPAJAAAK), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Residential real estate brokerage
• Commercial property listings
• Land and lots brokerage
• Lake property sales
• Buyer and seller services

Headquarters

HQ city

Osceola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission based on sales price of property. Commission is split between buyer's agent and seller's agent. Typical listing agreement lasts six months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stoney Oak Properties is a South Central Iowa real estate brokerage that represents buyers and sellers across residential, commercial, land, and lake property categories. The firm is staffed by a team of licensed Realtors who provide full-service transaction support, from property search and valuation through closing. Listings are syndicated via the Iowa MLS to more than 100 real estate websites, supported by a branded website with property search functionality and community resources.

Product overview

Stoney Oak Properties is a South Central Iowa real estate brokerage offering a unified platform of property listing services. The core offering consists of four property listing categories: Residential Properties, Commercial Properties, Land & Lots, and Lake Lots & Homes. Supporting these are add-on services including First-Time Buyer Resources, Mortgage Resources (with online calculator tools), Community Guides for local utility information, and Seller Services. The company operates with a team of licensed agents and brokers who assist clients throughout the buying and selling process.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Listings Residential property listings for homes in South Central Iowa, including single-family homes, farms, and residential income properties with search functionality by price, bedrooms, bathrooms, and features for individual buyers and sellers.
• Commercial Property Listings Commercial property listings including retail, office, industrial spaces, and multi-unit apartment complexes for sale in Southern Iowa, targeting business owners and investors.
• Land and Lots Listings Land and lot listings for building, hunting, farming, or recreational use across South Central Iowa communities, offered to individual buyers and investors.
• Lake Lots and Homes Listings Lakefront and lake-view properties at Arbor Valley Lake and Sun Valley Lake, including both residential homes and vacant lots for individual buyers seeking vacation or second homes.
• Seller Services Comprehensive selling services for property owners including property valuation, market analysis, listing preparation, photography, MLS marketing across multiple platforms, and transaction support through closing.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Iowa MLS (Multiple Listing Service)coreChannel Partner/ Reseller/ DistributorProperties listed through MLS system making them visible to all licensed Realtors in Iowa, expanding exposure to potential buyers beyond the company's direct network.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Iowa Realty: Large regional Iowa brokerage with multiple offices across the state. Directly comparable in that both serve Iowa residential and commercial markets with full-service agents; Stoney Oak is a single-office rural alternative while Iowa Realty is a multi-office metro-skewed incumbent.

Direct peers

• Skogman Realty: Long-standing independent Iowa real estate firm headquartered in Cedar Rapids, serving multiple property types across the state. Closely comparable in size, business model (commission-based full-service), and Iowa-market focus.
• Peoples Company: Iowa-based land and farm real estate brokerage covering farmland, recreational land, and rural acreage across the Midwest. Directly comparable in land brokerage (one of Stoney Oak's four core segments) and competes for sellers of large rural Iowa parcels.
• RE/MAX Concepts: Iowa-based RE/MAX franchise with agents serving central Iowa including rural counties. Same business model (commission-based residential/commercial brokerage) and overlapping South Central Iowa footprint; competes for the same agents and listings.
• United Real Estate Solutions: Mid-sized brokerage with Iowa coverage; competes for residential and land listings in central and south-central Iowa with a similar small-team, agent-centric service model.

Broad incumbents

• Keller Williams Realty Greater Des Moines: Large franchise network with a Greater Des Moines region that reaches into South Central Iowa. Offers residential brokerage at scale with proprietary technology, training, and lead-gen — competing for buyers relocating from rural to metro areas.
• Century 21 Signature Real Estate: National Century 21 franchise with Iowa affiliates serving rural and suburban markets. Comparable commission-based residential and land brokerage model; competes for sellers and recruits agents in the same regions as Stoney Oak.
• Coldwell Banker Mid-America Group, Realtors: Regional affiliate of national Coldwell Banker brand covering Iowa and Missouri. Provides residential and commercial brokerage in smaller Iowa towns and is a direct competitor for sellers and agents in Stoney Oak's geographic range.

Emerging players

• Better Homes and Gardens Real Estate Innovations: Regional franchise affiliate offering residential and commercial brokerage in Iowa. Same business model and target customer (residential buyers/sellers in mid-sized Iowa communities), competing for buyer inquiries on MLS-shared inventory.

Others

• Zillow (Premier Agent / Showcase): Online real estate marketplace and lead-generation platform. Not a brokerage but is the primary digital channel through which rural Iowa buyers discover listings; competes with Stoney Oak for buyer-agent commissions via its Premier Agent advertising product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/intent/post?url=https%3A%2F%2Fstoneyoak.com%2F&text=Stoney%20Oak%20Properties
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/stoney-oak-properties-llc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoney Oak Properties