Team Rosberg
Team Rosberg GmbH is a privately held German professional motorsport racing team, founded in 1994 by Keke Rosberg, that competes in touring car and electric racing series as an Audi Sport factory partner and through the Rosberg X Racing Extreme E program.
- Company typePrivate
- Founded1994
- HeadquartersNeustadt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Team Rosberg does
Team Rosberg GmbH is a privately held professional motorsport racing team headquartered in Neustadt an der Weinstraße, Germany, founded in 1994 by former Formula 1 World Champion Keke Rosberg. The company competes in high-level touring car and electric racing series, most notably serving as an Audi Sport factory partner in the DTM (Deutsche Tourenwagen Masters) with Audi R8 LMS GT3 vehicles and historically Audi RS 5 DTM Class 1 race cars, and providing racing operations support to Rosberg X Racing (RXR) in the Extreme E electric SUV series since 2021, winning the inaugural season title. Through 2021 the team accumulated three DTM driver championships, two team titles, 39 race wins, and 42 podium finishes.
The business generates revenue through manufacturer partnership payments from Audi Sport, sponsorship agreements with technical and lifestyle brands (Ravenol, Beissbarth, Eibach, Riedel, MASCOT, Augsburg Airways), race prize money, and adjacent engineering services via its 2008 joint venture TRE GmbH with IAV GmbH. The team did not compete in DTM in 2023 and is currently focused on Extreme E operations and the development of a new GT racing program targeted at the 2025 season. The company employs 11–50 people and is led by Managing Director Kimmo Liimatainen, who succeeded long-serving director Arno Zensen in February 2020. The Rosberg family retains influence through founder Keke Rosberg and the RXR relationship maintained by Nico Rosberg, the 2016 Formula 1 World Champion.
Team Rosberg firmographics
Firmographics- Name
- Team Rosberg
- Legal name
- Team Rosberg GmbH
- Website
- https://rosberg.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Team Rosberg GmbH is a privately held German professional motorsport racing team, founded in 1994 by Keke Rosberg, that competes in touring car and electric racing series as an Audi Sport factory partner and through the Rosberg X Racing Extreme E program.
- Ownership category
- akta.pro rank
Team Rosberg industry classification
Industry- Product category
- Motorsport Racing Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
Keywords
Where Team Rosberg is headquartered
LocationHeadquarters
- HQ city
- Neustadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Team Rosberg business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels5 records
Team Rosberg product offering
Product offeringCore offering
Team Rosberg is a professional motorsport racing team that competes in the Deutsche Tourenwagen Masters (DTM) as an Audi Sport partner team operating Audi R8 LMS GT3 vehicles, and runs racing operations for Rosberg X Racing (RXR) in the Extreme E electric racing series. The team provides driver development, race car preparation, race strategy execution, and technical expertise for automotive manufacturer partners, with historical success including 3 DTM drivers' titles, 2 team titles, 39 race wins and the 2021 Extreme E inaugural championship.
Product overview
Team Rosberg is a professional motorsport racing team that competes in various racing series. The company does not offer software products or technology services; rather, it provides motorsport racing participation services. Team Rosberg's primary activities include competing in the DTM (Deutsche Tourenwagen Masters) series with Audi R8 LMS GT3 vehicles, participation in Extreme E electric racing through the affiliated team Rosberg X Racing (RXR), and historically competing in various junior formula and touring car championships. The team was founded in 1994/1995 by former Formula 1 World Champion Keke Rosberg and is based in Neustadt an der Weinstraße, Germany. Current racing programs include DTM participation with drivers Nico Müller and Dev Gore, and collaboration with Team RXR in Extreme E.
Differentiator
Problem solved
Functional benefit
Products and services
- DTM Racing Operations Professional motorsport team participation in the Deutsche Tourenwagen Masters (DTM) touring car championship. The team operates Audi R8 LMS GT3 vehicles with comprehensive technical infrastructure for race car preparation, maintenance, and performance optimization, supporting manufacturer partner Audi Sport.
- Extreme E Racing Operations
Quantifiable outcome
- DTM 2019 and 2020 drivers' championships with René Rast
- +2 more outcomes
Companies that use Team Rosberg
Customer profileSegments1 record
Ideal customer profiles2 records
Team Rosberg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Team Rosberg partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, supporting and minor.
- RavenolcoreRavensberger Schmierstoffvertrieb GmbH has been developing and producing high-performance lubricants under the RAVENOL brand since 1946. Provides high-performance lubricants and coolants for motorsport use from karting to Formula 1.
- BeissbarthsupportingBeissbarth GmbH has been active in the automotive sector for over 120 years, providing innovative test and service devices including wheel alignment, ADAS calibration, headlight adjustment, brake testing, and tyre service equipment.
- MASCOT International A/SsupportingDanish family-owned company developing and producing high-quality workwear and safety footwear since 1982. Serves customers worldwide with products manufactured in their own production facilities.
- Augsburg AirwaysminorOffers exclusive individual aviation services for private and business customers with a modern fleet of jets and VIP scheduled flights, arranging ground transfers, helicopter transport, hotels, and event highlights.
- Riedel CommunicationssupportingDevelops, manufactures and sells future-oriented real-time networks for video, audio, data and communication in broadcast, event, theater and industrial usage. Founded in 1987 with over 700 employees in 20 locations worldwide. Provides team radio and communication systems.
- EibachsupportingWorldwide reputation as leading manufacturer of high-performance suspension springs, components and systems as well as hi-tech industrial springs. Products tested in motorsport under toughest conditions and used in OE, aftermarket and tuning sectors.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Team Rosberg competitors and assessment
Company assessmentDirect peers
- Phoenix Racing: German racing team active in DTM and endurance racing with Audi and other GT machinery; directly comparable private motorsport entity competing in the same series Team Rosberg has historically contested.
- HWA AG: Mercedes-AMG factory-affiliated motorsport and engineering firm with DTM program experience; comparable manufacturer-partnered private motorsport organization based in Germany.
- Schubert Motorsport: BMW-supported DTM and GT team based in Germany; a like-for-like private touring car/GT racing team competing in the same DTM paddock.
- Abt Sportsline: German motorsport outfit competing in DTM and GT racing with multiple manufacturers; the most direct on-track rival to Team Rosberg in the DTM/GT3 ecosystem, with similar private team structure.
- ROWE Racing: German private motorsport team fielding BMW GT cars in endurance and GT3 racing; comparable private team running premium GT machinery with manufacturer (BMW) support.
- Walkenhorst Motorsport: German private motorsport team running BMW GT3 cars in DTM and endurance series; directly comparable team competing in similar manufacturer-backed GT3/DTM programs.
- X44 (founded by Lewis Hamilton): Extreme E team co-founded by Lewis Hamilton competing in the same electric off-road series as RXR; directly comparable private motorsport entity in the same championship.
- Haupt Racing Team: DTM and GT3 racing team fielding Mercedes-AMG machinery; competing head-to-head with Team Rosberg in DTM and a comparable size/scope private racing operation.
- Veloce Racing: Extreme E team competing in the same electric SUV series as Rosberg X Racing; directly comparable on-track opponent in the championship Team Rosberg supports.
Broad incumbents
- M-Sport: Established UK-based private motorsport company running factory programs in WRC and GT categories; broader motorsport incumbent operating across multiple disciplines with similar private-team structure but wider scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Team Rosberg social profiles
Digital presenceTeam Rosberg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Rosberg leadership team
Management profileNumber of profiles
Profiles4 records
Team Rosberg subsidiaries and ownership
Company hierarchySubsidiaries1 record
Team Rosberg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Rosberg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Rosberg
What does Team Rosberg do?
Team Rosberg is a professional motorsport racing team that competes in the Deutsche Tourenwagen Masters (DTM) as an Audi Sport partner team operating Audi R8 LMS GT3 vehicles, and runs racing operations for Rosberg X Racing (RXR) in the Extreme E electric racing series. The team provides driver development, race car preparation, race strategy execution, and technical expertise for automotive manufacturer partners, with historical success including 3 DTM drivers' titles, 2 team titles, 39 race wins and the 2021 Extreme E inaugural championship.
Is Team Rosberg a public or private company?
Team Rosberg is a private company. It is classified as family owned and is currently operating.
When was Team Rosberg founded?
Team Rosberg was founded in 1994. It employs 11 to 50 people.
Where is Team Rosberg based?
Team Rosberg is headquartered in Neustadt, Germany, in the Europe region.
Who are Team Rosberg's main competitors?
Direct peers on record are Phoenix Racing, HWA AG, Schubert Motorsport, Abt Sportsline, ROWE Racing, Walkenhorst Motorsport, X44 (founded by Lewis Hamilton), Haupt Racing Team and Veloce Racing. M-Sport is listed as a broad incumbent.
Does Team Rosberg have an API?
No public API is recorded for Team Rosberg.
What industry is Team Rosberg in?
Team Rosberg's product category is Motorsport Racing Services. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.). Its NAICS code is 711211 and its SIC code is 7948.