Prenatal
Prenatal is a Lima, Peru-based maternity services company serving pregnant women, new mothers, and first-time parents with childbirth preparation, IBCLC lactation consulting, prenatal exercise classes, nanny training, and Ameda breastfeeding products, billed partly through major Peruvian health insurers.
- Company typePrivate
- Founded-
- HeadquartersMiraflores, Peru
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Prenatal does
Prenatal is a privately held maternity services company headquartered at Calle Luis Arias Schreiber 225, Miraflores, Lima, Peru, with a headcount of 51-100. It operates as a one-stop destination for expectant and new mothers, offering childbirth preparation (Psicoprofilaxis, a 7-session course), IBCLC-certified lactation consulting, prenatal and postpartum exercise programs (yoga, pilates, swimming), psychological and nutritional counseling, early childhood stimulation (in partnership with Playground), nanny training, postpartum body recovery, baby swimming, massages and spa services, and a home-visit program for first-time fathers. Its proprietary capability rests on credentialed clinical and wellness talent rather than software or AI, anchored by Director Roxana Braschi (MS.Ed, IBCLC, LCCE), who is also the Peru representative for the International Mother Baby Childbirth Organization (IMBCO).
The company monetizes through professional services billed per session or program, retail of maternal and infant products (notably as the authorized Peruvian distributor of Ameda breast pumps and accessories, alongside clothing, baby care items, and parenting books), and insurance-billed services via partnerships with Pacífico, Rímac, Sanitas, La Positiva, Colsanitas, Mapfre, and ESSALUD. It also runs a nascent B2B line, Implementación de Lactarios, which helps Peruvian employers with 20+ female employees comply with national lactation-room requirements. Distribution is anchored in a single Miraflores storefront (courses and workshops, Monday-Saturday), supplemented by home visits and a call center (308-6691 / 994 232 499); marketing is driven by an SEO-optimized website and blog, Facebook and Instagram presence, and customer testimonials.
The firm is registered with SUSALUD (Peru's national health superintendency) and serves the Lima metropolitan area exclusively, with no disclosed geographic expansion or external funding. Founded-year and revenue figures were not available in the source data.
Prenatal firmographics
Firmographics- Name
- Prenatal
- Legal name
- Prenatal
- Website
- https://prenatal.com.pe
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prenatal is a Lima, Peru-based maternity services company serving pregnant women, new mothers, and first-time parents with childbirth preparation, IBCLC lactation consulting, prenatal exercise classes, nanny training, and Ameda breastfeeding products, billed partly through major Peruvian health insurers.
- Ownership category
- akta.pro rank
Prenatal industry classification
Industry- Product category
- Maternal and Child Health Services
- NAICS
- Educational Services (61), Child Care Services (624410)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Pre/Postnatal Personal Training (HSADAAAH), Prenatal & Postnatal Massage (HSADAHAD)
Keywords
Where Prenatal is headquartered
LocationHeadquarters
- HQ city
- Miraflores
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Prenatal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Professional Services and Workshops: Prenatal generates revenue through direct service provision including psychoprophylaxis courses, exercise classes (yoga, pilates, swimming), psychological counseling, nutritional advice, nanny training programs, and lactation consulting. Services are billed per session or program.
- Product Sales (Ameda and Related Products): Prenatal sells breastfeeding equipment (Ameda breast pumps, accessories), maternity and baby care products, clothing, and books through their physical location and as a distributor for Ameda products in Peru.
- Insurance Billing: Services are covered through partnerships with insurance companies including Pacífico, Rímac, Sanitas, La Positiva, Colsanitas, Mapfre, and ESSALUD, enabling billing through health insurance plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Prenatal product offering
Product offeringCore offering
Prenatal is a maternity services center based in Miraflores, Lima, Peru that provides comprehensive care for expectant mothers and families. The company delivers prenatal education, childbirth preparation (Psicoprofilaxis), lactation consulting, exercise programs (yoga, pilates, swimming), psychological counseling, and nutritional advice, alongside retail of maternity and baby care products such as Ameda breast pumps and maternity/baby clothing.
Product overview
Prenatal is a maternity services company offering a comprehensive ecosystem of pregnancy, birth, and postpartum care services and products. The core offering consists of prenatal preparation courses (Psicoprofilaxis), lactation consulting with the Ameda product line, and exercise programs (AquaJoy, Pilates, Yoga) for pregnant women. Additional services include psychological counseling, nutritional advice, early stimulation programs, nanny training, corporate lactation room implementation, and spa services. The company also retails a wide range of maternal and baby products including breastfeeding equipment, maternal and infant clothing, baby care products, nursing accessories, and parenting books. Prenatal operates as a one-stop destination for expectant and new mothers, combining educational services with retail products.
Differentiator
Problem solved
Functional benefit
Products and services
- Prenatal Education and Childbirth Preparation (Psicoprofilaxis)
- Lactation Consulting
- Exercise Programs (Yoga, Pilates, Swimming)
- Psychological Counseling
- Nutritional Advice
- Nanny Training
- Early Stimulation Classes
- Retail of Maternity and Baby Care Products
Companies that use Prenatal
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Prenatal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Prenatal partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- International Mother Baby Childbirth Organization (IMBCO)corePrenatal's director Roxana Braschi serves as the representative for IMBCO, indicating a strategic partnership in maternal and infant health education standards.
- PacíficomajorHealth insurance provider offering coverage for Prenatal's maternity services including psychoprophylaxis, lactation consulting, and exercise classes.
- RímacmajorHealth insurance provider offering coverage for Prenatal's maternity services.
- SanitasmajorHealth insurance provider offering coverage for Prenatal's maternity services.
- La PositivamajorHealth insurance provider offering coverage for Prenatal's maternity services.
- ColsanitasmajorHealth insurance provider offering coverage for Prenatal's maternity services.
- MapfremajorHealth insurance provider offering coverage for Prenatal's maternity services. Also developed 'Embarazo Saludable' content program.
- ESSALUDmajorPeru's social health insurance providing coverage for Prenatal's maternity services.
- AmedacoreAmeda is a world leader in breast milk pumping technology, founded in Sweden 60+ years ago. Prenatal serves as the authorized distributor in Peru for Ameda's breast pumps, accessories, and lactation products. Products include double electric pumps, manual pumps, milk storage bags, soothing pads, nursing kits, nipple cream, and nipple shields.
- PlaygroundcorePlayground is an early stimulation center with over 20 years of experience in Lima. They have partnered with Prenatal to offer an early stimulation program for mothers and babies.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Prenatal competitors and assessment
Company assessmentEmerging players
- LactApp: Digital lactation consulting platform with strong LATAM penetration. Comparable as an emerging substitute for in-person IBCLC consulting — represents the telehealth/digital threat to Prenatal's lactation service line and signals where the category is heading.
- Crio Esthetic / Spa prenatal boutiques (Lima): Local Lima prenatal spa and wellness boutiques offering prenatal massage, yoga, and beauty services. Comparable as emerging niche players competing specifically for the prenatal wellness/spa spend that Prenatal bundles into its offering.
Regional players
- Mamás del Perú: Peruvian community/education platform for expectant and new mothers offering prenatal courses, lactation support, and content. Comparable to Prenatal as a regional player serving the same Peruvian maternity customer with overlapping services (education, lactation) but delivered through a community/digital model rather than a single flagship clinical site.
Others
- BabyCenter (Español): Global pregnancy/parenting content platform with a large Spanish-language audience. Comparable as a content-marketing and SEO competitor for top-of-funnel expectant parent traffic that Prenatal also targets through its blog and SEO strategy.
- Lamaze International: International childbirth education organization whose LCCE credential is held by Prenatal's director. Comparable as an ecosystem/standards body rather than a competitor — sets the curriculum framework Prenatal's psicoprofilaxis program follows and influences parent demand for credentialed instructors.
- Ameda (parent brand): Global manufacturer of breastfeeding equipment. Comparable as an ecosystem participant — Ameda's product portfolio is central to Prenatal's retail offering and exclusive distribution; understanding Ameda's international positioning informs Prenatal's product pricing and category trajectory.
Broad incumbents
- Medela: Global incumbent in hospital-grade and consumer breast pumps and lactation accessories. Comparable as a competing product brand that Prenatal could alternatively distribute or that consumers in Peru may purchase directly, framing the competitive ceiling on Prenatal's Ameda distribution margin.
- Pacífico Salud (maternity vertical): One of Peru's largest private health insurers and a Prenatal channel partner. Comparable as a broader incumbent that could in-source prenatal education and lactation services, representing both a customer and a potential competitive threat.
Direct peers
- Nanas de Confianza: Peruvian nanny placement and training platform, explicitly referenced by a Prenatal testimonial (Damaris Mendoza). Directly comparable because it overlaps with Prenatal's nanny training (Capacitación a Niñeras) and newborn care education offerings, serving the same Lima family/caregiver segment.
- Mama Natura (Peru): Peruvian maternity and baby wellness brand offering prenatal classes, natural products, and maternal wellness services in Lima. Comparable as a direct local competitor targeting the same expectant mother persona with overlapping service categories (education, wellness, retail).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Prenatal social profiles
Digital presencePrenatal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prenatal leadership team
Management profileNumber of profiles
Profiles1 record
Prenatal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prenatal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prenatal
What does Prenatal do?
Prenatal is a maternity services center based in Miraflores, Lima, Peru that provides comprehensive care for expectant mothers and families. The company delivers prenatal education, childbirth preparation (Psicoprofilaxis), lactation consulting, exercise programs (yoga, pilates, swimming), psychological counseling, and nutritional advice, alongside retail of maternity and baby care products such as Ameda breast pumps and maternity/baby clothing.
Is Prenatal a public or private company?
Prenatal is a private company. It is classified as unknown and is currently operating.
When was Prenatal founded?
Prenatal was founded in -1. It employs 51 to 100 people.
Where is Prenatal based?
Prenatal is headquartered in Miraflores, Peru, in the Latin America region.
How does Prenatal make money?
Three revenue lines are on record. Professional Services and Workshops are the primary driver. The others are product Sales (Ameda and Related Products) and insurance Billing.
Who are Prenatal's main competitors?
Emerging players on record are LactApp and Crio Esthetic / Spa prenatal boutiques (Lima). Mamás del Perú is listed as a regional player. Others are BabyCenter (Español), Lamaze International and Ameda (parent brand). Broad incumbents are Medela and Pacífico Salud (maternity vertical). Direct peers are Nanas de Confianza and Mama Natura (Peru).
Does Prenatal have an API?
No public API is recorded for Prenatal.
What industry is Prenatal in?
Prenatal's product category is Maternal and Child Health Services. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of HSAAACAA, Postpartum Newborn Care & Parent Education (NCS). Its NAICS code is 61 and its SIC code is 8050.