What Springboard Marketing does

Springboard Marketing is a privately held, founder-operated marketing professional services firm based in the Tampa Bay, Florida area that provides integrated marketing communications to small and mid-sized businesses, nonprofit organizations, and select larger clients. The firm's offerings cluster around five service lines: brand strategy and messaging, content development, online and social media marketing (PPC and SEO), website and graphic design (delivered on Joomla and WordPress platforms), and market research. Engagements typically span project work and ongoing retainer arrangements sold through direct consultative outreach, with complimentary consultations offered via phone and email.

The firm has no proprietary technology platform and positions itself on talent composition rather than tooling, blending marketers, journalists, and interactive artists with 15+ years of combined experience. Revenue is generated through professional services fees on a quote-based, undisclosed pricing structure, and the firm is entirely founder-owned with no institutional investment, parent entity, or disclosed funding.

Springboard's track record includes engagements with named clients such as Google, eBay, TelcoDR, Hiregy, YMCA of the Suncoast, the Nonprofit Leadership Center of Tampa Bay, Data Balance, and Hallmark Development. The firm has external recognition including a Communicator Award of Distinction from the International Academy of the Visual Arts for online marketing work on behalf of YMCA of the Suncoast. Operating scope is domestic with a Southeast US footprint, and the team size of 1-10 employees confirms the firm operates as a boutique marketing services provider rather than a scaled agency.

Name

Springboard Marketing

Legal name

Springboard Marketing

Website

https://springboarding.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Springboard Marketing is a founder-owned, Tampa Bay-based marketing services firm (1-10 employees) offering brand strategy, content development, social/online marketing, website and graphic design, and market research to SMBs and nonprofit organizations.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Marketing services
• Brand strategy consulting
• Content development services
• Social media management
• Website graphic design

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Professional Services: Springboard generates revenue by providing comprehensive marketing services to business clients, including brand strategy, content development, online marketing, and website/graphic design. Revenue appears to be project-based or retainer arrangements for ongoing marketing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Springboard Marketing is a professional services firm that delivers a complete range of marketing services to business clients, including brand strategy and messaging, content development, online and social media marketing, website and graphic design, and market research. Engagements are structured as project-based or retainer relationships and target businesses that need to supplement internal marketing capabilities or fully outsource their marketing programs.

Product overview

Springboard Marketing is a marketing services agency offering a portfolio of interconnected services rather than a unified software product. The core offerings include Brand Strategy & Messaging (developing brand identity and differentiation), Content Development Services (creating multi-format content experiences), Online Marketing and Social Media Management (PPC, SEO, social media), Website & Graphic Design Services (Joomla and WordPress websites, print materials, infographics), and Market Research Services (surveys, focus groups, interviews). These services work together to help businesses clearly communicate their value and achieve marketing goals through benefit-focused communications in words, pictures, concepts, and campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Messaging Strategic marketing consulting service focused on developing and articulating brand identity, brand promise, and messaging to differentiate businesses from competitors and build customer loyalty. Service is targeted at business clients that need clear brand communication.
• Content Development Services Strategic content creation service spanning written copy, photography, video, blog posts, social media content, webinars, white papers, and text messages, focused on creating experiences for business clients rather than only producing communications.
• Online Marketing and Social Media Management Digital marketing service including pay-per-click strategy, organic search engine optimization, and social media platform management on channels such as Facebook, Twitter, LinkedIn, and YouTube to create measurable online marketing programs for business clients.
• Website & Graphic Design Services Design services for websites and marketing materials, including Joomla and WordPress website builds, brand messaging, corporate identity, email campaigns, print communications, infographics, newsletters, and direct mail for business clients.
• Market Research Services Market research service including online surveys, focus groups, one-on-one interviews, and on-site or event surveys to identify unmet market needs, evaluate competitors, and identify effective marketing channels for business clients.

Quantifiable outcome

• YMCA of the Suncoast Facebook page grew from 1,200 to over 2,000 fans within first 30 days of new launch, reaching 15,000+ across all branch locations
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• HubSpot: HubSpot is a large marketing software and services platform serving SMBs and mid-market clients with CRM, marketing automation, content, and agency partner services, representing the broader incumbent ecosystem that competes with and enables agencies like Springboard.
• Constant Contact: Constant Contact is a large email marketing and digital marketing platform serving SMBs and nonprofits, a key incumbent in the same target market as Springboard, with overlapping email, social, and website tools.

Direct peers

• WebiMax: WebiMax is a digital marketing agency offering SEO, PPC, social media, and web design services, comparable to Springboard's integrated online marketing and website design offerings for SMB clients.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, SEO, and conversion optimization, overlapping with Springboard's online marketing services and SMB target market.
• HigherVisibility: HigherVisibility is a mid-sized digital marketing agency offering SEO, PPC, social media, and web design services, comparable to Springboard in its integrated online marketing approach for SMB clients.
• LYFE Marketing: LYFE Marketing is a small full-service digital marketing agency offering social media, SEO, content, and website design to small businesses, directly comparable in size, target customer, and service mix to Springboard.
• Bliss Drive: Bliss Drive is a small digital marketing agency offering SEO, PPC, web design, and social media services to small and mid-sized businesses, comparable in scale, scope, and target customer to Springboard.
• Salted Stone: Salted Stone is an inbound marketing and HubSpot agency offering web design, content, SEO, and branding services to B2B SMB clients, directly comparable to Springboard's full-service approach.
• SmartBug Media: SmartBug Media is a full-service inbound marketing agency offering content, branding, web design, and digital marketing services to mid-market B2B and SMB clients, directly comparable to Springboard's integrated marketing services model.
• Sculpt (B2B Marketing Agency): Sculpt is a B2B marketing agency providing content, branding, and digital marketing services to mid-market technology and professional services firms, comparable in integrated services and mid-market focus to Springboard.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/springboard-marketing_2
• Facebookfacebook.com/SpringboardMarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springboard Marketing