Au Four
Au Four is a privately held Dutch bespoke kitchen design and installation firm in Hoensbroek, Limburg, that designs, supplies, and installs custom made-to-measure kitchens and adjacent living-space furniture for affluent residential homeowners in the Netherlands.
- Company typePrivate
- Founded-
- HeadquartersHoensbroek, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Au Four does
Au Four is a privately held Dutch bespoke kitchen design and installation firm headquartered at Akerstraat-Noord 350 in Hoensbroek, Limburg. Under the motto "Uniek is de standaard" (Unique is the standard), the company designs, supplies, and installs fully custom, made-to-measure kitchens for affluent residential homeowners, with each project coordinated from initial consultation through manufacturing oversight and on-site installation. Au Four also extends its design language into adjacent living spaces, producing custom utility rooms (bijkeukens), wall units (wandmeubelen) and TV cabinets (tv-meubels) that visually integrate with the kitchen. A signature design feature is the i-Luminate system, which integrates regulatable LED lighting into cabinetry and greeplines to produce adjustable ambience and floating-countertop optical effects. Kitchens are outfitted exclusively with premium built-in appliances supplied through partnerships with Miele, Siemens, Bora, ATAG, Quooker and Gaggenau, supplemented by cabinetry and surface materials from Häcker Küchen and Jetstone.
The business runs a one-time, project-based revenue model with no public pricing; every sale is initiated through a free, no-obligation in-showroom consultation and finalized via custom quotation. The 2,000+ sqm showroom in Hoensbroek is the company's primary commercial asset and is open Tuesday through Saturday (with Thursday evening hours), serving both as a sales environment and a venue for partner-led cooking demonstrations. Marketing relies on showroom traffic, word-of-mouth referrals, editorial features in outlets such as Chapeau Magazine, an active blog covering kitchen trends 2025 and appliance guides, a semi-annual printed inspiration magazine (inspiratieboek), and organic social media. The customer base is concentrated in the affluent residential segment in Limburg and the wider Netherlands, with named references spanning multiple family households and one Michelin-starred chef, and a reported 9.7/10 customer satisfaction score on the Qasa.nl review platform.
The firm is founder- and director-led, with Paul Mackus (Director and kitchen designer, 25+ years of industry experience) and René Schillings (Kitchen designer, 20 years) anchoring the design practice and Suzanne Derks serving as showroom host. Au Four reports no external investors, no parent company, no subsidiaries, no funding rounds, and no M&A activity; it operates within an 11-50 employee band and serves a single-country, single-region market. Au Four is registered as a private, for-profit company domiciled in the Netherlands with no public API, no software integrations, no certifications disclosed, and no AI/ML capabilities identified across the supplied material.
Au Four firmographics
Firmographics- Name
- Au Four
- Legal name
- Au Four
- Website
- https://aufour.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Au Four is a privately held Dutch bespoke kitchen design and installation firm in Hoensbroek, Limburg, that designs, supplies, and installs custom made-to-measure kitchens and adjacent living-space furniture for affluent residential homeowners in the Netherlands.
- Ownership category
- akta.pro rank
Au Four industry classification
Industry- Product category
- Bespoke Kitchen Design and Installation
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Kitchen Permitting, Design & Project Management (HSAPAAAK), Kitchen Appliance Installation & Integration (HSAPAAAG), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Cabinet Installation (New & Replacement) (HSAPAIAC)
Keywords
Where Au Four is headquartered
LocationHeadquarters
- HQ city
- Hoensbroek
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Au Four business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Custom Bespoke Kitchen Design & Installation: Au Four designs, supplies, and installs fully bespoke, made-to-measure kitchens for residential customers. The revenue is generated through the sale of custom kitchen units including cabinetry, countertops, appliances, and installation services. Pricing is consultation and quote-based. The company also sells showroom display kitchens at discounted prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | Free initial consultation — non-binding advice session with a specialist |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Au Four product offering
Product offeringCore offering
Au Four designs, supplies, and installs fully bespoke, made-to-measure kitchens for residential customers, providing complete A-to-Z project management from consultation through installation. Offerings extend beyond the kitchen to include adjacent living-space furniture such as utility rooms (bijkeukens), wall units (wandmeubelen), and TV cabinets (tv-meubels) designed to integrate spatially with the kitchen. Kitchens are equipped with premium built-in appliances from partner brands including Miele, Siemens, Bora, ATAG, Quooker, Gaggenau, and AEG, and feature proprietary design elements such as i-Luminate LED-integrated cabinetry.
Product overview
Au Four is a Dutch custom kitchen design and installation company offering exclusively bespoke kitchens under the motto 'Uniek is de standaard' (Unique is the standard). Its core product is the custom-made kitchen (Maatwerkkeukens), designed individually for each client and installed from A to Z. The product portfolio extends beyond kitchens to include utility rooms (bijkeukens), wall furniture (wandmeubelen), and TV cabinets, all designed to integrate spatially with the kitchen. Au Four furnishes its kitchens exclusively with premium built-in appliances from partner brands: Miele (ovens, steam ovens, cooktops, dishwashers, wine cabinets, vacuum drawers), Siemens (appliances with Home Connect app control, including StudioLine), Bora (induction cooktops with integrated extraction and the X BO steam/baking oven), ATAG (MATRIX and MAGNA lines, Celsius Cooking with Bluetooth smart cookware), Quooker (instant boiling water taps, Fusion/Twintaps/Flex/Front models, expandable with CUBE for filtered/sparkling water), Gaggenau (premium appliances), and AEG (ComfortLift dishwashers). Additional services include free design consultations (adviesgesprek) and an inspiration book (inspiratieboek). The company also sells showroom display kitchens at reduced prices. No AI/ML capabilities, public API, or software integrations are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Au Four Custom Kitchens (Maatwerkkeukens) Exclusively bespoke, made-to-measure kitchens designed and realised for individual residential clients, integrated with living spaces and delivered as a full A-to-Z service from concept through installation. Targeted at affluent Dutch homeowners seeking a unique, high-end kitchen.
- Showroomkeukens (Display Kitchens) Pre-owned or display kitchens from the Au Four showroom sold at reduced prices, equipped with premium appliances (Miele, Siemens, Bora) and various countertop materials (composite, granite, ceramic, marble). For residential customers seeking a premium kitchen at a discount.
- Adviesgesprek (Design Consultation) Free, no-obligation design consultation in which Au Four specialists translate client wishes and ideas into an exclusive kitchen design tailored to the customer's interior and lifestyle. Includes personal advice, material and layout inspiration, and is open to any prospective residential customer.
- Premium Partner-Brand Kitchen Appliances Curated portfolio of premium built-in kitchen appliances supplied through Au Four kitchen installations, including ovens, combi-steam ovens, induction cooktops with integrated extraction, range hoods, dishwashers, wine climate cabinets, refrigeration, coffee machines, and boiling-water taps (Quooker). Designed to be specified as part of a bespoke Au Four kitchen project.
Companies that use Au Four
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Au Four technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Au Four partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MielecoreMiele is a key appliance partner for Au Four. Miele supplies a wide range of built-in kitchen appliances including ovens, steam ovens, cooktops, extraction hoods, dishwashers, and wine climate cabinets. Miele products feature in numerous customer kitchens and are highlighted for their quality, design, and cooking technology including sous-vide functionality.
- SiemenscoreSiemens is an appliance partner offering ovens, induction cooktops, extraction hoods, refrigerators, freezers, and dishwashers. Siemens StudioLine products are featured in several customer kitchens. Siemens appliances come with Home Connect app control and 5-year warranty when purchasing a minimum of four built-in appliances.
- BoracoreBora supplies induction cooktops with integrated extraction systems and the BORA X BO professional steam and baking oven. Bora products are highlighted in multiple customer kitchens for their space-saving design, silent operation, and clean air technology. Cooking demonstrations with Bora are held in the Au Four showroom.
- ATAGcoreATAG is a key appliance partner offering MATRIX and MAGNA product lines including steam ovens, induction cooktops, ovens, and extraction hoods. ATAG products are noted for their cooking focus and intuitive operation. Au Four offers an exclusive 10-year warranty on ATAG appliances (8 years beyond the statutory 2-year period) when purchasing four or more units.
- QuookercoreQuooker is a key supplier of boiling water taps (Fusion, Flex, Front, Nordic Twintaps models), with accessories including the CUBE for filtered and sparkling water, and matching soap dispensers. Multiple kitchen installations feature Quooker products, highlighted as a finishing touch providing instant boiling, chilled, and sparkling water directly from the tap.
- GaggenaucoreGaggenau is positioned as the premium appliance brand in Au Four's portfolio, described as 'the crème de la crème of kitchen appliances.' Gaggenau supplies professional-grade cooktops, ovens, refrigeration, wine climate cabinets, and built-in coffee machines, noted for their quality materials, design, and expert craftsmanship.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Au Four competitors and assessment
Company assessmentRegional players
- KeukenConcurrent: Large Dutch discount-to-mid-market kitchen retailer with broad showroom presence, representing a lower-price competitive alternative in the same regional market as Au Four.
Broad incumbents
- Mandemakers Keukens: One of the largest kitchen retailers in the Netherlands with an extensive showroom footprint, operating mass-market to mid-premium kitchen brands and competing for the same residential installation wallet as Au Four.
- Keller Keukens: Dutch premium kitchen retailer with showrooms and broader portfolio across kitchen price tiers, overlapping with Au Four on mid-to-high-end bespoke projects.
- Nolte Küchen: German kitchen manufacturer with Dutch showroom partners offering semi-custom kitchen systems and premium appliance packages to the residential segment.
- Schmidt Küchen: International kitchen manufacturer with Dutch retail showrooms offering custom-configured kitchens with premium appliance integrations, providing both broader scale and direct bespoke competition.
Direct peers
- Brugman Keukens: Premium Dutch kitchen retailer with multiple showrooms offering bespoke kitchen design, premium appliance portfolios, and installation services to mid-to-high-end residential customers.
- Tieleman Keukens: Dutch premium bespoke kitchen designer with showrooms across the Netherlands, offering custom design and full-service installation to affluent homeowners — a direct comparable in positioning, target customer, and consultative sales model.
- Bribus Keukens: Dutch kitchen designer and installer with showrooms in the Netherlands offering custom kitchen design, premium appliance integration, and full project management.
- Eigenhuis Keukens: National Dutch bespoke kitchen retailer with showroom network, offering custom kitchen design and installation services aimed at the same affluent homeowner segment in the Netherlands.
- DKG Keukens: Dutch bespoke kitchen designer specializing in custom luxury kitchens with showroom presence and full-service design-to-installation, directly competing for the same premium residential project segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Au Four social profiles
Digital presenceAu Four financial estimates
Financial estimateRevenue estimate
Valuation estimate
Au Four leadership team
Management profileNumber of profiles
Profiles4 records
Au Four funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Au Four M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Au Four
What does Au Four do?
Au Four designs, supplies, and installs fully bespoke, made-to-measure kitchens for residential customers, providing complete A-to-Z project management from consultation through installation. Offerings extend beyond the kitchen to include adjacent living-space furniture such as utility rooms (bijkeukens), wall units (wandmeubelen), and TV cabinets (tv-meubels) designed to integrate spatially with the kitchen. Kitchens are equipped with premium built-in appliances from partner brands including Miele, Siemens, Bora, ATAG, Quooker, Gaggenau, and AEG, and feature proprietary design elements such as i-Luminate LED-integrated cabinetry.
Is Au Four a public or private company?
Au Four is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Au Four founded?
Au Four was founded in -1. It employs 11 to 50 people.
Where is Au Four based?
Au Four is headquartered in Hoensbroek, Netherlands, in the Europe region.
How does Au Four make money?
One revenue line is on record: custom Bespoke Kitchen Design & Installation.
Who are Au Four's main competitors?
KeukenConcurrent is listed as a regional player. Broad incumbents are Mandemakers Keukens, Keller Keukens, Nolte Küchen and Schmidt Küchen. Direct peers are Brugman Keukens, Tieleman Keukens, Bribus Keukens, Eigenhuis Keukens and DKG Keukens.
Does Au Four have an API?
No public API is recorded for Au Four.
What industry is Au Four in?
Au Four's product category is Bespoke Kitchen Design and Installation. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPAAAA, Full Kitchen Remodel (Layout Reconfiguration). Its NAICS code is 33711 and its SIC code is 2511.