Smart Active Media
Smart Active Media is a Hamburg-based checkout marketing platform that helps e-commerce operators monetize post-purchase confirmation pages through 1,296 offer partners across five countries, earning CPL/CPO commissions and TKP/CPC advertising fees without setup or running costs.
- Company typePrivate
- Founded2017
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smart Active Media does
Smart Active Media GmbH, founded in 2017 and headquartered in Hamburg, operates a checkout marketing platform that enables e-commerce operators to monetize the post-purchase confirmation page through a curated network of partner offers. The company activates its offering via lightweight integration options (JavaScript, iFrame or Google Tag Manager) and routes relevant partner offers to consumers at the moment of highest purchase intent, reporting an average conversion rate of 34% and click rates above 10% across 4+ million monthly views delivered in five countries.
The underlying business model is commission-based: Smart Active Media earns CPL/CPO fees on confirmed conversions and affiliate referrals, supplemented by TKP and CPC banner advertising, with no setup or running fees charged to advertisers. The proprietary Targeted Offer Matching technology uses purchase data to select relevant offers from a network of 1,296 partners. GDPR/E-Privacy certification and German-hosted server infrastructure are positioned as trust assets for European enterprise advertisers with strict data-residency requirements.
The platform serves a diverse base of European enterprise advertisers and e-commerce operators across verticals including pharmacy and e-pharma (DocMorris, Medpex, Apotal, Deutsche Pharm), eyewear (Fielmann), meal kits (HelloFresh), automotive (KIA), publishing (Spiegel, Audible), home improvement (Hagebaumarkt) and wine retail (Vi vino). Day-to-day operations are led by founder-CEO Thorsten Blöcker with a senior team including a COO, Director Partner Management, Senior Sales, and Senior Business Development functions. The company was recognized in the Deloitte Technology Fast 50 2022 at #11 with a reported 782.8% growth rate.
Smart Active Media firmographics
Firmographics- Name
- Smart Active Media
- Legal name
- Smart Active Media GmbH
- Website
- https://smart-active-media.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Active Media is a Hamburg-based checkout marketing platform that helps e-commerce operators monetize post-purchase confirmation pages through 1,296 offer partners across five countries, earning CPL/CPO commissions and TKP/CPC advertising fees without setup or running costs.
- Ownership category
- akta.pro rank
Smart Active Media industry classification
Industry- Product category
- Checkout Marketing and E-commerce Monetization Software
- NAICS
- Media Representatives (541840)
- akta.pro primary industry
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
Keywords
Where Smart Active Media is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Smart Active Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Commission on Checkout Conversions: Smart Active Media earns commissions when customers order partner offers displayed on the checkout 'thank-you' page. The company operates on CPL (Cost Per Lead) and CPO (Cost Per Order) models. Shops can increase their margins per customer by 100-200% without additional media costs through this checkout marketing solution.
- Affiliate Network Fees: Revenue generated from operating an affiliate network where publishers promote partner offers. The company charges commissions for qualified leads and orders generated through their network of 1,296 offer partners across Germany and 4 other countries.
- Retail Media Advertising: Additional revenue from selling banner advertising space on checkout pages to brands. Pricing models include TKP (thousand contact price) and CPC (cost-per-click) arrangements, allowing retailers to monetize their digital shelf space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based model with no upfront costs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Smart Active Media product offering
Product offeringCore offering
Smart Active Media provides a modular checkout marketing platform that online shops integrate into their post-purchase confirmation page to display targeted partner offers ('Dankeschön' offers). When customers order those partner offers, the shop operator earns additional commission revenue (CPL/CPO) without incurring extra media costs, while brands and publishers gain high-intent exposure. The solution operates on a no-setup-fee, no-running-cost basis via JavaScript, iFrame, or Google Tag Manager, with full GDPR/E-Privacy compliance and access to a network of 1,296 offer partners.
Product overview
Smart Active Media offers a single, unified Checkout-Marketing solution. The core product is a modular marketing technology platform that integrates into online shop checkout pages. It displays relevant partner offers on the post-purchase confirmation page, extending the customer journey and generating additional revenue (CPL/CPO commissions) for the shop operator. The solution requires no setup fees or ongoing costs, operates via JavaScript/iFrame/GTM embedding, and works with a network of 1,296 offer partners across 4 million monthly views in 5 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Checkout Marketing Lösung (SAM Checkout Marketing Platform) A modular marketing technology platform integrated into online shop checkout confirmation pages to display targeted partner 'thank-you' offers after purchase, generating commission revenue (CPL/CPO) for shop operators without additional media costs, supported by a network of 1,296 offer partners and full GDPR/E-Privacy compliance.
- SAM Angebotspartner Network (Affiliate/Partner Program) An affiliate/channel-partner network that allows publishers and brands to join as Angebotspartner and have their offers surfaced on the checkout pages of partner online shops, with performance billed on CPL and CPO models and access to the SAM reach of 4+ million monthly views across 5 countries.
Quantifiable outcome
- 782.8% growth rate achieved in 2022, ranking #11 in Deloitte Technology Fast 50
- +6 more outcomes
Companies that use Smart Active Media
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Smart Active Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Smart Active Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- TINY SPACEminorTINY SPACE provided mobile tiny house meeting spaces for Smart Active Media's booth at the OMR 2024 trade show. The partnership allowed SAM to offer a unique, quiet networking space at the event. TINY SPACE specializes in minimalist, mobile meeting rooms for events and conferences.
- Belle Etage Event GmbHminorOffice community partner sharing workspace with Smart Active Media in the 'Marketing Loft' office space in Hamburg. Part of a collective working environment with sister companies.
- BE Digital Marketing GmbHminorSister company and office community partner sharing workspace with Smart Active Media in the 'Marketing Loft' office space in Hamburg. The companies work together in a shared office environment with potential synergies in marketing services.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Smart Active Media competitors and assessment
Company assessmentDirect peers
- Webgains: European affiliate network with a comparable mix of brand advertisers and publisher/retailer inventory, addressing the same e-commerce monetization moment.
- Tradedoubler: European-headquartered affiliate and partner network with similar CPL/CPO economics and DACH retailer coverage, competing for the same advertiser budgets.
- CJ Affiliate (Commission Junction): One of the largest global affiliate networks; directly comparable as a two-sided platform connecting brands with publisher/retailer inventory via CPL/CPO economics.
- Yieldify: Yieldify specializes in on-site personalization, cart abandonment and post-purchase campaigns for retailers — directly comparable to SAM's checkout 'Dankeschön' moment in product scope and e-commerce customer base.
- Awin: Global affiliate network with deep DACH coverage; competes directly with SAM's offer-partner network on supply-side depth and on demand-side relationships with the same enterprise retailers.
- OptiMonk: OptiMonk provides on-site personalization, exit-intent and post-purchase offers via a similar embed-based SaaS model, targeting the same SMB/mid-market e-commerce operator segment as SAM.
- Kelkoo Group: European comparison shopping and affiliate platform operating with similar lead/commission economics and a comparable European retail customer base.
Emerging players
- Sovrn: Publisher monetization and commerce content platform with affiliate/advertising tools; overlapping technology and audience monetization but oriented primarily toward publishers rather than retailers.
- Skimlinks: Affiliate commerce-content platform that monetizes publisher traffic via commission links; comparable two-sided marketplace mechanics though focused on editorial/publisher inventory rather than retailer checkout.
Broad incumbents
- Criteo: Largest retail media incumbent in Europe; broader portfolio but actively expanding into checkout and post-purchase monetization, making it the most consequential competitive threat to SAM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Smart Active Media social profiles
Digital presenceSmart Active Media compliance and trust
Trust signalCompliance2 records
Smart Active Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Active Media leadership team
Management profileNumber of profiles
Profiles6 records
Smart Active Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Active Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Active Media
What does Smart Active Media do?
Smart Active Media provides a modular checkout marketing platform that online shops integrate into their post-purchase confirmation page to display targeted partner offers ('Dankeschön' offers). When customers order those partner offers, the shop operator earns additional commission revenue (CPL/CPO) without incurring extra media costs, while brands and publishers gain high-intent exposure. The solution operates on a no-setup-fee, no-running-cost basis via JavaScript, iFrame, or Google Tag Manager, with full GDPR/E-Privacy compliance and access to a network of 1,296 offer partners.
Is Smart Active Media a public or private company?
Smart Active Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Active Media founded?
Smart Active Media was founded in 2017. It employs 11 to 50 people.
Where is Smart Active Media based?
Smart Active Media is headquartered in Hamburg, Germany, in the Europe region.
How does Smart Active Media make money?
Three revenue lines are on record. Commission on Checkout Conversions are the primary driver. The others are affiliate Network Fees and retail Media Advertising.
Who are Smart Active Media's main competitors?
Direct peers on record are Webgains, Tradedoubler, CJ Affiliate (Commission Junction), Yieldify, Awin, OptiMonk and Kelkoo Group. Emerging players are Sovrn and Skimlinks. Criteo is listed as a broad incumbent.
Does Smart Active Media have an API?
No public API is recorded for Smart Active Media.
What industry is Smart Active Media in?
Smart Active Media's product category is Checkout Marketing and E-commerce Monetization Software. Its primary akta.pro industry code is BPAFAHAL, Live Commerce & Shoppable Creator Campaigns. Its NAICS code is 541840.