My Career Capital

What My Career Capital does

My Career Capital is a Melbourne-based, founder-led SaaS company operating a cloud-based career management platform that lets individuals, employers, and educational institutions track, manage, and plan career growth over a lifetime. The platform is organized around eight integrated modules — Dashboard, My Learning, My Pinboard, My Job History, My Coaching Tools, Find My Unique Value, My Goals and Performance, and the AI-powered Design My Career tool — that consolidate job history, skills, achievements, learning records, goals, and performance reviews into a single user-owned portfolio that persists across multiple employers.

The company monetizes through a four-tier pricing structure: a free Starter tier that captures individual users via self-serve sign-up, a Pro tier priced at $7.50 per month billed annually ($90/year) that adds CV building, interview preparation, and downloadable achievements, and custom-priced Education and Enterprise tiers sold through direct sales and 15-minute demo bookings. Payments are processed via Stripe and the platform is offered as a web application at app.mycareercapital.com. Customer segmentation spans individual job seekers and professionals (primary), educational institutions (universities, TAFEs, schools), and enterprise employers seeking HRIS-style goal-setting and performance management features.

My Career Capital is privately held, bootstrapped, and shows no disclosed external funding, institutional investors, or acquisitions. Founded in 2022 by CEO Julie Dal Santo, an HR and coaching professional, the company has a small team (1-10 employees) and compliance posture aligned with GDPR and the Australian Privacy Principles. Go-to-market combines product-led growth (PLG) for individuals via free sign-up and social channels (LinkedIn, Facebook, Instagram) with enterprise field sales for institutional clients.

Name

My Career Capital

Legal name

My CareerCapital Pty Ltd

Website

https://mycareercapital.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

My Career Capital is a Melbourne-based SaaS platform that helps individuals, educators, and enterprises track job history, skills, learning, and career goals across a lifetime, monetizing via a free tier, a $7.50/month Pro tier, and custom-priced education and enterprise licenses.

Ownership category

akta.pro rank

Product category

Career Management Software

NAICS

Software Publishers (513210), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

akta.pro secondary industries

Mentorship & Coaching (Career, Academic, Industry-Specific) (EDAMAKAA), Career Readiness & Employability Skills (Resume, Interview, Networking) (EDAMAKAG), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Portfolio, Capstone & Project-Based Program Support (EDAMAKAD), Learning Management (LMS) & Talent Development (BPACAPAG)

Keywords

• Career management software
• Career development platform
• HR technology solutions
• AI career planning
• Employee development tools

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Pro Tier: Monthly subscription at $7.50/month billed annually for individual users. Provides job-ready features including CV building, interview preparation, and achievement documentation.
2. Education Institution Licensing: Custom pricing models for educational institutions based on size and budget. Sold through direct contact with institution.
3. Enterprise Licensing: Custom pricing models for enterprise organisations for employee career capital management, goal setting, and performance management.
4. Free Tier: Free tier providing job history tracking and goal setting to drive conversion to Pro tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

My Career Capital provides a cloud-based SaaS platform that enables individuals to track, manage, and plan their career growth across multiple employers over a lifetime. The platform bundles tools for job history recording, CV building, interview preparation, learning and development goal tracking, AI-powered career roadmap design, and coaching tools, offered via a freemium individual tier ($7.50/month Pro) and custom-priced enterprise and education licenses.

Product overview

My Career Capital is a unified career management platform that empowers individuals, educators, and enterprises to track, manage, and plan career growth. The platform consists of core integrated modules including Dashboard, My Learning, My Pinboard, Design My Career (AI-powered), My Job History, My Coaching Tools, Find My Unique Value, and My Goals and Performance. The platform is offered through multiple pricing tiers: Starter (free), Pro ($7.50/month), Education, and Enterprise. The cutting-edge AI tool 'Design My Career' analyzes user skills and experience to suggest upskilling and new career opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• My Career Capital Platform A unified SaaS platform that allows individuals to own, manage, organize, store, and share career performance, feedback, and development information over their lifetime across multiple employers. Includes tools for insights/notifications, downloadable document generation, centralized job information, self-coaching, skills assessment, learning guidance, and unique value proposition building. Delivered as a web application with SMS-verified registration.
• Design My Career (AI Tool) An AI-powered career roadmap creation tool that analyzes a user's skills and interests to generate personalized career pathway recommendations and upskilling suggestions. Uses generative AI and a recommendation engine to surface opportunities based on user-provided profile data. Available to individual users of the My Career Capital platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pathrise: Pathrise is a career coaching and job readiness platform offering mentorship, CV building, and interview preparation — closely mirroring My Career Capital's Pro tier features (CV builder, interview prep, achievement documentation).
• BetterUp: BetterUp is an AI-powered coaching and career development platform sold to enterprises for employee development. Like My Career Capital's Enterprise tier, BetterUp combines AI career guidance with coaching tools, and serves employers seeking to retain and develop talent.

Emerging players

• Eightfold AI: Eightfold AI is a talent intelligence platform using AI for career pathing, skills matching, and employee development. Both companies apply AI to career pathway recommendation, though Eightfold targets large enterprise HR while My Career Capital focuses on individuals and SMB.
• Degreed: Degreed is a learning and career development platform offering skills tracking, learning pathways, and career mobility — closely aligned with My Career Capital's 'My Learning', skills assessment, and career roadmap modules.
• Handshake: Handshake is a US-focused early-career and student career platform partnering with universities. My Career Capital's Education tier (universities, TAFEs, schools) competes for the same institutional career-readiness budget.

Regional players

• Seek: Seek is the leading Australian job board and career platform. My Career Capital's Australia-first go-to-market directly overlaps Seek's employer, education, and job-seeker audiences, making Seek the most relevant domestic comparable.

Broad incumbents

• LinkedIn: LinkedIn (owned by Microsoft) is the dominant professional networking and career development platform, offering career profiles, learning, and job seeking. My Career Capital competes for the same individual and enterprise career-management wallet but lacks LinkedIn's network effects and scale.
• Indeed: Indeed is the world's largest job search and career platform. While My Career Capital's primary focus is career capital management rather than job listings, Indeed overlaps heavily on the individual job-seeker segment that drives My Career Capital's PLG funnel.
• BambooHR: BambooHR is an SMB-focused HRIS platform offering goal setting and performance management. My Career Capital's Enterprise tier (goal setting, performance tracking) competes for the same HR technology budget at smaller employers.
• Workday: Workday is a leading enterprise HCM and talent management suite including career and performance management. My Career Capital's enterprise offering targets adjacent use cases at smaller institutions where Workday's price and complexity are prohibitive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mycareercapital
• LinkedInlinkedin.com/company/mycareercapital
• Instagraminstagram.com/mycareercapital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Career Capital