VR-Producties

What VR-Producties does

VR-Producties (operating as VR-Producties.nl) is a Dutch virtual reality production services firm headquartered at Groenekanseweg 246N, Utrecht, Netherlands, and a subsidiary of Videoproducties.nl. The company delivers end-to-end VR content creation and on-site deployment for enterprise and government clients, spanning 360-degree video production, custom VR application development, VR gamification, and event-based VR experiences such as teambuilding games and VR-Workshops. Its team of roughly 10–11 specialists covers 3D artistry, game development, camera operation, and project management, and the firm claims more than 10 years of VR and 360-degree video experience developed before the technology reached mainstream adoption.

The company's core technology stack is built on Unreal Engine for custom VR application development, combined with 4K 360-degree video capture, stitching, spatial audio editing, and 3D animation. Its product portfolio breaks into three core service lines — 360 graden film, Virtual Reality Ontwikkelen, and VR-Gamification — and three rental/event add-ons: VR Teambuilding Games, the Full VR Experience featuring a KAT VR walking treadmill, and instructor-led VR-Workshops. Notable engagements include a 3D VR film for Dura Vermeer's Pontsteiger project in Amsterdam, a superyacht visualization for Icon Yachts Harlingen, an IJmuiden lock complex model for the Dutch Ministry of Infrastructure, and a 360-degree 3D application for Philips Healthcare's ICU unit. Disclosed clients also include Heineken, Shell, KLM, Rabobank, PostNL, the Anne Frank House, and HHNK.

VR-Producties operates on a project-based professional services model with quote-based pricing, supplemented by event-driven equipment rental. The go-to-market is sales-led: direct phone and email outreach, on-site demonstrations at client facilities, and presence at Dutch trade shows and corporate events. The firm is privately held with no disclosed external funding, no patents or certifications, and no strategic partnerships. The business is structurally a small creative-services studio whose growth is tied to Dutch enterprise and public-sector demand for immersive content.

Name

VR-Producties

Legal name

VR-Producties.nl

Website

https://vr-producties.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

VR-Producties is a Dutch VR production services firm based in Utrecht that designs custom VR applications, 360-degree video content, and VR gamification for enterprise and government clients. The company also rents VR experiences for corporate events, trade shows, and teambuilding.

Ownership category

akta.pro rank

Product category

Virtual Reality Production Services

NAICS

Graphic Design Services (54143), Amusement Parks and Arcades (7131)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYBPAFAIAL

Interactive & Immersive Content Production (AR/VR/3D)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAHACAN

Immersive/Interactive Animation (AR/VR/Real-Time)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Animation & Motion Graphics (2D/3D)

SECONDARYMPAFAAAE

VR/AR/XR Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYEDAFAJAA

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

Keywords

• Virtual reality production
• 360-degree video production
• Custom VR applications
• VR gamification services
• VR equipment rental

Headquarters

HQ city

Groenekan

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom VR Application Development: Development of bespoke VR applications tailored to client needs, covering the full production cycle from scriptwriting to artwork and final delivery.
2. 360-Degree Video Production: Full production of 360-degree video content including filming, stitching, editing, voice over, and platform delivery.
3. VR Equipment Rental and Event Services: Rental of VR experiences including VR Teambuilding Games, Full VR Experience, and VR Workshops for events, trade shows, congresses, and corporate gatherings.
4. Full VR Experience Packages: All-inclusive VR experience rental packages that bring games and life-like simulations to client locations, including professional on-site facilitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

VR-Producties develops and produces custom virtual reality applications, 360-degree video content, and VR gamification experiences for enterprise and government clients. Services span the full production cycle from concept and scriptwriting through filming, 3D animation, stitching, editing, and final platform delivery. The company also rents VR equipment and provides facilitated on-site VR experiences (teambuilding, workshops, full-immersion packages including KAT VR treadmill setups) for events, trade shows, and corporate gatherings.

Product overview

VR-Producties is a Dutch VR production company that offers a comprehensive portfolio of virtual reality products and services. The core offerings include 360-degree video production (360 graden film), custom VR application development (Virtual Reality Ontwikkelen), and VR-Gamification services. These are complemented by rental services for events including VR Teambuilding Games, Full VR Experience with KAT VR treadmill, and interactive VR-Workshops. The company serves diverse industries including education, real estate, healthcare (Philips IC), government (Ministerie van Infrastructuur), and entertainment, handling the full production pipeline from scriptwriting to final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 graden film (360° Video Production) Development of immersive 4K 360-degree video content with spatial audio, covering scriptwriting, filming, stitching, editing, voice-over, and final delivery to platforms such as YouTube and Facebook. Designed to turn passive viewers into active participants for use cases in marketing, training, entertainment, and public communications.
• Custom VR Application Development (Virtual Reality Ontwikkelen) Bespoke custom VR application development using state-of-the-art technology (including Unreal Engine), delivering innovative immersive solutions for education, real estate, entertainment, training, and visualization. Built on more than 10 years of in-house VR expertise.
• VR Gamification Gamification service that incorporates game mechanics into virtual reality experiences, increasing engagement, improving learning outcomes, stimulating creativity and problem-solving, and delivering accessible inclusive experiences. Applied to training, education, and performance contexts.
• VR Teambuilding Games On-location VR-based team building activities of approximately 1.5 hours, designed to promote collaboration, communication, motivation, and team spirit through immersive cooperative games. Delivered as a rental package for corporate events and team outings.
• Full VR Experience All-inclusive VR rental package delivering games and lifelike simulations to client locations with professional on-site guidance, including the KAT VR walking treadmill for full immersive walking experiences. Provided for trade shows, corporate events, and brand activations.
• VR-Workshop Interactive VR workshops offering hands-on learning experiences under experienced instructors, where participants explore VR technologies and applications in education, entertainment, and professional development. Delivered on client locations for groups.
• VR Equipment Rental (VR Verhuur) Turnkey VR equipment rental service offering total integral VR experiences (not just VR glasses) for events, trade shows, congresses, and corporate parties. Comprises the three rental packages — VR Teambuilding Games, Full VR Experience, and VR-Workshop — with professional on-site facilitation included.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Talespin: VR-based soft-skills and workforce training platform serving enterprise L&D buyers. Comparable end-customer segment (corporate training) and overlap in VR gamification for learning.
• Mursion: Immersive simulation platform for soft-skills training (sales, leadership, customer service). Competes for the same enterprise training budget that VR-Producties addresses through custom VR gamification.
• STRIVR: Enterprise VR training platform used by large corporates and retailers for immersive learning. Comparable in VR-for-enterprise-training use cases that VR-Producties serves via custom builds.

Broad incumbents

• PIXOMONDO: Global VFX and virtual-production company with immersive/VR capabilities for film, events and enterprise. Broader incumbent offering overlapping VR production services at much larger scale.

Direct peers

• Witte VR: Netherlands-based VR studio producing immersive VR experiences, training simulations and branded content for Dutch enterprise clients. Similar boutique-services profile and target verticals.
• The Virtual Dutch Men: Dutch VR production studio creating VR training, 360 video and immersive experiences for enterprise and government clients. Directly comparable in geography, service mix, and B2B go-to-market.
• Holodia: European VR content producer specializing in 360-degree video, VR training and immersive brand experiences. Closely aligned offering in 360/VR production for enterprise marketing and training use cases.
• SPIN VR: Dutch VR experiences and event-rental company offering VR games, teambuilding and on-site activations. Comparable on the rental/event-services arm of VR-Producties' business.

Regional players

• Submarine: Amsterdam-based production studio producing documentaries, animation, and interactive/immersive media. Comparable as a Dutch creative-production competitor expanding into interactive formats.
• Snipple Animation Studios: Dutch animation and 3D production house delivering motion graphics, 3D visualization and VR/AR experiences. Comparable creative production stack, particularly on the 3D/VR development side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VRproducties
• LinkedInlinkedin.com/company/vr-producties-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VR-Producties