The Future Kind Collective

What The Future Kind Collective does

The Future Kind Collective is a privately-held, UK-based culture consultancy founded in 2021 (incorporated 2022) by two co-founders, Nat and Alicia, and registered in Poundbury, Dorchester. The firm operates as what it describes as 'the smallest culture consultancy in the world', delivering its services through a small senior team supplemented by a network of operational partners for retreats and events. Its purpose is to design and install what it calls a Company Operating System (cOS) — a structured framework of culture handbooks, values, behaviours, rituals, processes and practices — for startups and scaling companies. Underlying the offering is a proprietary methodology stack built on service design and design thinking: the Double Diamond framework for employee experience problems, the C.O.I.N. structured feedback framework, and the 4C's of Leadership (Clarity, Connection, Coaching, Commitment).

The company monetises purely through professional services. Core consulting engagements are packaged into three tiers — Start, Grow and Scale — sized to a client's growth stage, plus a 'Build Your Own' option, and delivered in 2, 4 or 8-week sprints. Adjacent revenue streams include tiered Retreats/Offsites (Mini half-day, Midi full-day, Maxi 3-day hackathon), standalone Facilitation workshops (People Experience Bootcamp, Feedback Factory, Leadership Development) bookable via Calendly, and Speaking/Facilitation at conferences. Pricing is custom and quote-based, with the lowest publicly visible price point being £1,263.50 for a 90-minute micro event. The go-to-market is sales-led and event-driven: direct website enquiries and discovery calls convert to bespoke engagements, supplemented by a strong content and accelerator-partnership presence with Virgin StartUp, Hatch Enterprise, Imperial Enterprise Lab and Unrest, plus speaking at Web Summit, Ecocity Summit and WhyDesign.

The customer base spans at least 20 named logos across fintech (GB Bank, Finverity, INSHUR, Ophelos), market research (Insights, Attest), SaaS (Hotjar, Contentsquare, Launch, Trint, Cognition), education (LSE Generate), and accelerators (Virgin StartUp, Hatch Enterprise, Imperial Enterprise Labs). Engagement sizes range from 15-person offsites to multi-month enterprise programmes for 750+ person organisations, with documented delivery across the UK, North America, Latin America and Turkey. The company is bootstrapped, with no disclosed external funding, subsidiaries, M&A activity, or patents and trademarks.

Name

The Future Kind Collective

Legal name

The Future Kind Collective Ltd

Website

https://thefuturekind.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Future Kind Collective is a UK-based, bootstrapped culture consultancy that designs and installs Company Operating Systems (cOS) for startups and scaling companies using proprietary design-thinking frameworks, delivered personally by its two co-founders.

Ownership category

akta.pro rank

Product category

Organizational Culture Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAAAN

Remote/Hybrid Leadership & Distributed Team Management

Education/Corporate Training & Professional Development/Leadership & Management Development

Keywords

• Culture consulting
• Organizational design
• Employee experience
• Leadership development
• Company retreats

Headquarters

HQ city

Dorchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Culture Consulting & Advisory Services: Core revenue from bespoke culture consulting engagements delivered through a structured discovery, development, and implementation process. Services are packaged into Start, Grow, and Scale tiers and delivered via embedded consultant support over 2, 4, or 8-week sprints.
2. Retreat & Offsite Facilitation: Retreat packages (Mini, Midi, Maxi) delivered as in-person or remote workshops for team-building and culture development. Packages include discovery calls, facilitated workshops, write-ups, and post-offsite embedding toolkits.
3. Leadership & Culture Training Programmes: Standalone workshops and programmes including People Experience Bootcamp, Feedback Factory, and Leadership Development. Sold as fixed-scope sessions or custom programmes.
4. Speaking & Event Facilitation: Revenue from keynote speeches, panel participation, emcee roles, and workshop facilitation at conferences and events.
5. Micro Events: Budget-friendly micro events (wellbeing workshops, hackathons, facilitation) priced from £1,263.50 for 90 minutes, targeting bootstrapping startups.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Future Kind Collective is a design-led culture consultancy that designs and installs Company Operating Systems (cOS) for startups and scale-ups. Services span bespoke culture consulting engagements delivered in 2, 4, or 8-week sprints, team-building retreats and offsites (Mini, Midi, Maxi formats), and standalone facilitation programmes (People Experience Bootcamp, Feedback Factory, Leadership Development). All offerings target growth-stage companies experiencing culture, alignment, or operating-system challenges.

Product overview

The Future Kind Collective is a design-led culture consultancy offering a unified portfolio of services built around their core Company Operating System (cOS) framework. The cOS serves as the foundational product, with tiered packages (Start, Grow, Scale) that scale with company growth stages. Supporting this core offering are Retreats/Offsites (available in Mini, Midi, and Maxi formats), Facilitation services (including People Experience Bootcamp, Feedback Factory, and Leadership Development programs), and Learning resources (WTF is Purpose ebook, The EXtraCurricular newsletter, and The Journal blog). The company also offers customisable 'Build Your Own' packages delivered in 2, 4, or 8-week sprints.

Differentiator

Problem solved

Functional benefit

Products and services

• Company Operating System (cOS)

Quantifiable outcome

• 27% improvement in team communication after 1 day of team-building at a retreat
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Nadia AmerminorOthersIndependent contractor providing messaging and copywriting services for The Future Kind Collective. Listed as a 'Shoutout' partner on the company website.
• Sophie JurkiewiczminorOthersIndependent designer providing brand and visual identity services for The Future Kind Collective. Listed as a 'Shoutout' partner on the company website.
• Trusted Retreat Operational Partners (unnamed)minorChannel Partner/ Reseller/ DistributorNetwork of trusted operational partners to support retreat logistics (locations, catering, tech equipment hiring) when clients hire The Future Kind Collective as facilitators. No specific partner names provided.
• Virgin StartUpcoreStrategic or Co-development PartnerLong-running programme partnership for culture workshops and speaker engagements. Nat hosts and interviews at Virgin StartUp's monthly Changemakers events and contributes to the Empower 100 programme. Provides culture kit building tools including ikigai, values behaviour maps, culture blueprints, and employee experience maps.
• Hatch EnterprisecoreStrategic or Co-development PartnerRecurring programme partner for Hatch's Female Founders and Incubator Accelerators. Delivers purpose-led startup workshops on ikigai, purpose pyramids, purpose formulas, vision setting frameworks, prioritisation frameworks, and culture blueprints for female and under-represented founders.
• Imperial Enterprise LabcoreStrategic or Co-development PartnerRecurring accelerator programme partner at Imperial College London. Delivers culture and values workshops for startup teams, helping founders understand why culture is important and how it fits into wider business strategy. Includes practical elements and takes-home actions for teams at varied development stages.
• UnrestminorStrategic or Co-development PartnerHybrid accelerator programme partner focused on the next generation of purposeful consumer brands. Supports founders with branding, fundraising, and community building topics for consumer businesses driving towards a fairer, inclusive economy.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Culture Amp: Category-leading employee engagement and culture platform. Addresses the same buyer need (culture/engagement measurement) but via SaaS rather than bespoke consulting, making it both a competitor and a potential channel partner for TFK.
• Lattice: People management platform spanning performance, engagement and culture. Competes with TFK at the tooling layer and increasingly bundles culture workflows that historically required consultants like The Future Kind.
• Workday Peakon: Enterprise employee engagement platform acquired by Workday. Targets large employers with continuous listening, directly competing with parts of TFK's enterprise-scale culture transformation work (e.g., Insights, Hotjar).

Direct peers

• Untold Studios: Creative studio and consultancy working with brands on culture, storytelling and organisational identity. Comparable as a design-led culture and narrative partner for ambitious employers.
• SYPartners: Purpose and culture consultancy that uses design-led methods to help leaders shape organisational culture and operating models. Most direct methodology comparable to The Future Kind's design-thinking approach.
• The Unmistakables: UK-based culture and inclusion consultancy serving similar mid-market and enterprise clients. Closest direct comparable in geography, size band and boutique culture-transformation positioning.
• Hoxby: Independent collective of future-of-work experts offering consultancy on the future of work, culture and careers. Comparable in being a small, senior practitioner network serving similar talent and culture buyer needs.

Emerging players

• Tiny: London-based creative and brand agency with adjacent culture and employee-experience work. Less specialised than TFK in culture consulting but competes for similar brand-building and employer-experience budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/futurekindco
• LinkedInlinkedin.com/company/thefuturekindco
• Instagraminstagram.com/thefuturekindco
• Facebookfacebook.com/thefuturekindco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Future Kind Collective