Real Foods
- Company typePrivate
- Founded2015
- HeadquartersVoluntari, Romania
- Headcount11–50
- GTM typeB2C
- OfferingServices
Real Foods firmographics
Firmographics- Name
- Real Foods
- Legal name
- Real Foods
- Website
- https://realfoods.ro
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Real Foods industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)
- akta.pro secondary industries
- Grocery & Specialty Food Marketplaces (CRAFABAE), DTC Organic & Natural Food Delivery (AFAIANAI)
Keywords
Where Real Foods is headquartered
LocationHeadquarters
- HQ city
- Voluntari
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Real Foods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales Commission/Markup: Real Foods operates an online marketplace where they sell food products from various producers and brands. The company generates revenue through product sales with pricing that appears to include their markup, selling directly to consumers through their e-commerce platform with delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with per-unit and per-weight options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Real Foods product offering
Product offeringCore offering
Real Foods operates an online grocery platform that sells natural, organic, and artisan food products sourced from local Romanian producers directly to consumers across Romania. The company offers home delivery through its website (realfoods.ro) and iOS/Android mobile apps, with a catalog spanning produce, meat, dairy, bakery, ready meals, traditional pantry items, beverages, and specialty dietary products. Supporting features include scheduled delivery, shopping lists, and a food waste reduction program offering near-expiration items at 50% discount.
Product overview
Real Foods is an online grocery marketplace and delivery platform for Romanian local and artisan food products. The core platform is the Real Foods Mobile App (available on iOS and Android) and website, which enables customers to browse products across 20+ categories, create shopping lists, and schedule deliveries. The product portfolio centers on Piața de Bun (Good Market) featuring direct-from-producer Romanian products and includes fresh produce, meats, dairy, bakery items, prepared meals, traditional pantry goods (Băcănie), beverages, confectionery, and specialty items. Key offerings include the Vânzare Accelerată food waste reduction program at 50% discount and Scheduled Delivery Service. The platform is built on Wave Grocery technology and supports multiple payment methods including Apple Pay, Google Pay, and major credit cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Foods Mobile App A mobile application for iOS and Android enabling customers to browse the Real Foods product catalog, manage shopping lists, place orders, and schedule deliveries. Available on Google Play and the App Store.
- Real Foods Online Grocery Storefront Real Foods' direct-to-consumer online grocery platform (realfoods.ro) selling 20+ categories of natural, organic, and artisan Romanian food products with home delivery across Romania.
- Scheduled Delivery Service A home delivery service allowing customers to schedule grocery deliveries at their preferred date and time across Romania.
Companies that use Real Foods
Customer profileSegments1 record
Ideal customer profiles1 record
Real Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Real Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wave GrocerycoreWave Grocery provides the underlying e-commerce platform technology for Real Foods. The website footer credits Wave Grocery: 'Made with ❤️ by Wave Grocery'. Wave Grocery appears to be a white-label e-commerce solution provider for grocery businesses in Romania.
Recent moves6 records
Expansion highlights4 records
Real Foods competitors and assessment
Company assessmentEmerging players
- Glovo: Glovo operates a multi-category quick-commerce delivery platform in Romania, including groceries from local stores. It competes with Real Foods for prepared-food and convenience-grocery baskets, particularly in urban areas.
- Tazz by eMAG: Tazz is a Romanian on-demand delivery platform owned by eMAG that has expanded into groceries and prepared food. It overlaps with Real Foods on convenience-led grocery orders and competes for delivery density in major Romanian cities.
Direct peers
- Rohlik Group: Rohlik is a Central European online grocer (Czech, Hungary, Romania via Knuspr/Kifli) operating scheduled delivery of fresh and specialty items. It mirrors Real Foods' marketplace-plus-scheduled-delivery model and is the most relevant European peer for unit economics and category mix.
- Bringo: Bringo is a Romanian online grocery platform offering scheduled home delivery of fresh and packaged groceries. It is the closest direct competitor to Real Foods in terms of geography, assortment breadth, and delivery-led online grocery model in Romania.
- Picnic: Picnic is a Netherlands-based online grocery delivery operator using a hub-and-spoke model for fresh and packaged goods. While geographically distant, its scheduled-delivery, fresh-led, app-centric approach makes it a relevant comparable for Real Foods' operating model.
Broad incumbents
- Carrefour Romania: Carrefour Romania operates hypermarkets and a national online grocery service across most of the same categories Real Foods serves. It is the dominant broad incumbent whose online expansion defines the competitive ceiling for specialty players in Romania.
- Auchan Romania: Auchan Romania is a large hypermarket and supermarket operator with an online grocery channel. Its national footprint, private-label range, and producer-direct sourcing initiatives overlap directly with Real Foods' assortment.
- Kaufland Romania: Kaufland is a leading hypermarket chain in Romania with an expanding online grocery offering. Its scale, private-label depth, and growing digital channel make it a structural competitor for basket share across price tiers that Real Foods also addresses.
Regional players
- Knuspr (Rohlik DE): Knuspr is Rohlik's German online grocery brand, operating the same scheduled, fresh-led, producer-inclusive model as Real Foods. While focused on Germany rather than Romania, it is a useful reference point for category mix, producer curation, and unit-economics benchmarks.
Others
- eMAG Marketplace: eMAG is Romania's largest general e-commerce platform with an expanding grocery and food segment via Tazz and partner sellers. It is adjacent rather than directly comparable but shapes consumer expectations for delivery speed and assortment that Real Foods must meet.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Real Foods social profiles
Digital presenceReal Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Foods leadership team
Management profileNumber of profiles
Real Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Foods
What does Real Foods do?
Real Foods operates an online grocery platform that sells natural, organic, and artisan food products sourced from local Romanian producers directly to consumers across Romania. The company offers home delivery through its website (realfoods.ro) and iOS/Android mobile apps, with a catalog spanning produce, meat, dairy, bakery, ready meals, traditional pantry items, beverages, and specialty dietary products. Supporting features include scheduled delivery, shopping lists, and a food waste reduction program offering near-expiration items at 50% discount.
Is Real Foods a public or private company?
Real Foods is a private company. It is classified as unknown and is currently operating.
When was Real Foods founded?
Real Foods was founded in 2015. It employs 11 to 50 people.
Where is Real Foods based?
Real Foods is headquartered in Voluntari, Romania, in the Europe region.
How does Real Foods make money?
One revenue line is on record: product Sales Commission/Markup.
Who are Real Foods's main competitors?
Emerging players on record are Glovo and Tazz by eMAG. Direct peers are Rohlik Group, Bringo and Picnic. Broad incumbents are Carrefour Romania, Auchan Romania and Kaufland Romania. Knuspr (Rohlik DE) is listed as a regional player. eMAG Marketplace is listed as an others.
Does Real Foods have an API?
No public API is recorded for Real Foods.
What industry is Real Foods in?
Real Foods's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet), with a secondary code of CRAFABAE, Grocery & Specialty Food Marketplaces. Its NAICS code is 445298 and its SIC code is 5411.