VDI.ro
- Company typePrivate
- Founded2013
- HeadquartersTargu Mures, Romania
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What VDI.ro does
VDI.ro is a Romanian real estate classifieds portal operated by SC SUIF GRUP SRL, a privately held limited liability company headquartered in Targu Mures, Romania. Founded in 2013 by the team behind SoftImobiliar CRM, the platform enables property owners, real estate agencies, developers, banks, and judicial executors to list and search residential and commercial real estate across all 41 Romanian counties plus Bucharest. The portal supports free basic listings alongside tiered paid promotion packages (Gold, Silver, Bronze) that prioritize listings in search results, and operates a REST API (api.vdi.ro) enabling agencies and developers to programmatically manage listings and agent accounts in JSON format.
The technical foundation is a web-based listing portal hosted on AWS infrastructure in Frankfurt, Germany, with a multi-criteria search engine covering thousands of Romanian localities and property types (apartments, houses, land, commercial, industrial, offices, hotels). Notable platform capabilities include a native integration with the sister SoftImobiliar CRM for listing synchronization, an inter-agency collaboration module with commission sharing, geographic visualization via an interactive offer map, city-level real estate price indices, and a notary fee calculator. Distribution is product-led and self-serve via the web portal for individuals and SMBs, with API access serving enterprise agencies and developers.
VDI.ro's business model combines freemium access for individual sellers with subscription-based promotion packages for visibility, subscription/API fees for high-volume agency and developer integrations, and advertising revenue from adjacent service providers (insurance, evaluators, architects, interior designers). Marketing is conducted primarily through organic SEO, a blog covering Romanian real estate topics, and an email newsletter. The company is bootstrapped and founder-operated, with no disclosed external funding, acquisitions, or leadership changes since founding.
VDI.ro firmographics
Firmographics- Name
- VDI.ro
- Legal name
- SC SUIF GRUP SRL
- Website
- https://vdi.ro
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Ownership category
- akta.pro rank
VDI.ro industry classification
Industry- Product category
- Real Estate Listings Portal
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
Keywords
Where VDI.ro is headquartered
LocationHeadquarters
- HQ city
- Targu Mures
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
VDI.ro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Property Listing Promotions: Tiered promotion packages (Gold, Silver, Bronze) providing prioritized display in search results. Gold listings appear first, followed by Silver, Bronze, and non-promoted listings. Revenue generated from paid promotional placements on the platform.
- Basic Listing Access: Free account registration allows basic property listings. Registered users can add listings, save favorites, view history, and receive notifications.
- API Access Services: API access for agencies and developers requiring authorized IP and valid API key. Provides automated property management capabilities for high-volume listing operations.
- Advertising Services: Online advertising and promotion services for real estate businesses, banks, executors, and related service providers including insurance, evaluators, architects, and interior design companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic listing features |
| Subscription | Monthly | Gold Promotion Package |
| Subscription | Monthly | Silver Promotion Package |
| Subscription | Monthly | Bronze Promotion Package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
VDI.ro product offering
Product offeringCore offering
VDI.ro is a Romanian real estate classifieds portal that enables individual owners, real estate agencies, developers, banks, and judicial executors to list and search residential and commercial properties for sale or rent across Romania. The platform supports free basic listings, tiered paid promotion packages (Gold, Silver, Bronze) for prioritized search visibility, and a REST API for automated listing management by agencies and developers, with native integration into SoftImobiliar CRM.
Product overview
VDI.ro is a Romanian real estate listings portal built by the team behind SoftImobiliar CRM. The platform operates as a unified portal offering property listing and promotion services across multiple property types (apartments, studios, houses, land, commercial spaces, industrial spaces, offices, hotels) for both sales and rentals throughout Romania. The ecosystem includes an API for programmatic access, tiered promotion packages (Gold, Silver, Bronze) for prioritized listing display, a collaboration module for agent-to-agent listing sharing, and supplementary tools including a notary fee calculator, real estate price indices, and an interactive offer map. The platform serves multiple user segments: private individuals (free listings), real estate agencies and developers (CRM and API integration), and banks/executors (foreclosure listings).
Differentiator
Problem solved
Functional benefit
Brands
- Softimobiliar CRM: CRM software for real estate agencies - described as the most powerful CRM for real estate agencies in Romania, created by the same team as VDI.ro
Products and services
- VDI.ro Real Estate Portal Online Romanian real estate listings portal enabling property owners, agencies, developers, banks, and executors to list apartments, houses, land, commercial spaces, offices, and hotels for sale or rent across all Romanian counties, with free basic listings and search functionality for buyers and tenants.
Companies that use VDI.ro
Customer profileSegments5 records
Ideal customer profiles5 records
VDI.ro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VDI.ro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SoftImobiliar CRMcoreSoftImobiliar CRM is the related company that created VDI.ro. The portal was founded by the same team that developed SoftImobiliar CRM, Romania's leading real estate CRM system. This relationship provides VDI.ro with deep integration capabilities, seamless data synchronization, and collaborative features for real estate agencies using both platforms.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
VDI.ro competitors and assessment
Company assessmentDirect peers
- CasaSiTeren.ro: Romanian property portal with sale and rental listings for residential and commercial real estate. Directly comparable as a domestic single-country real estate classifieds platform serving similar user segments.
- Imobiliare.ro: Romania's largest real estate listings portal, owned by Schibsted. Directly competes with VDI.ro for property listings, agency subscriptions, and buyer/seller traffic across the same nationwide Romanian geographies.
- OLX Romania: Romanian general classifieds platform (OLX Group) that includes real estate among its vertical categories. Overlaps with VDI.ro for individual property listings and audience reach, though real estate is one of multiple categories.
- Flatfy: Real estate listings and search platform active in Romania and other Eastern European markets, with aggregator-style property search. Overlaps with VDI.ro's core listing/search functionality for Romanian properties.
- Storia.ro: OLX Group's Romanian real estate vertical offering property search and listings for sale and rent. Competes head-to-head with VDI.ro on agency and developer listings, with significantly larger marketing scale.
- Homezz.ro: Romanian real estate portal covering apartments, houses, and rentals across major cities. Comparable in scope and target audience to VDI.ro as a smaller, real-estate-focused listings platform.
- Publi24: Major Romanian online classifieds portal owned by Ringier that lists real estate alongside other categories. Competes with VDI.ro for individual property sellers and for general classifieds traffic in Romania.
Broad incumbents
- Rightmove: UK's largest real estate portal and a global benchmark for listing-promotion monetization (featured listings, Premium/Ultimate tiers). Useful comparable for VDI.ro's Gold/Silver/Bronze promotion-tier business model.
- Idealista: Leading Southern European real estate portal operating across Spain, Italy, and Portugal. Comparable as a European online real estate marketplace with the same listing/promotion/payment model, though at much larger scale and in different geographies.
- SeLoger: Major French real estate listings portal with tiered promotion packages and agency/developer tools. Comparable business model and customer base (real estate professionals) to VDI.ro's promotion tier offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VDI.ro social profiles
Digital presenceVDI.ro financial estimates
Financial estimateRevenue estimate
Valuation estimate
VDI.ro leadership team
Management profileNumber of profiles
VDI.ro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VDI.ro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VDI.ro
What does VDI.ro do?
VDI.ro is a Romanian real estate classifieds portal that enables individual owners, real estate agencies, developers, banks, and judicial executors to list and search residential and commercial properties for sale or rent across Romania. The platform supports free basic listings, tiered paid promotion packages (Gold, Silver, Bronze) for prioritized search visibility, and a REST API for automated listing management by agencies and developers, with native integration into SoftImobiliar CRM.
Is VDI.ro a public or private company?
VDI.ro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VDI.ro founded?
VDI.ro was founded in 2013.
Where is VDI.ro based?
VDI.ro is headquartered in Targu Mures, Romania, in the Europe region.
How does VDI.ro make money?
Four revenue lines are on record. Property Listing Promotions are the primary driver. The others are basic Listing Access, API Access Services and advertising Services.
Who are VDI.ro's main competitors?
Direct peers on record are CasaSiTeren.ro, Imobiliare.ro, OLX Romania, Flatfy, Storia.ro, Homezz.ro and Publi24. Broad incumbents are Rightmove, Idealista and SeLoger.
Does VDI.ro have an API?
Yes. VDI.ro provides a REST API for real estate listing management and agent administration. The API allows: agent account management (add, modify, delete, list agents); property listing management (add, modify, delete, list real estate offers); requires authorized IP and valid API key; supports JSON data format; operations for promotion management (Bronze, Silver, Gold tiers); collaboration features for sharing listings between agents; accepts offers with detailed property data including location, pricing, specifications, photos, virtual tours, and video. API endpoint: https://api.vdi.ro/api for agents, https://api.vdi.ro/apioferte for listings. Developer documentation is at www.vdi.ro/documentatie-api.
What industry is VDI.ro in?
VDI.ro's product category is Real Estate Listings Portal. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence. Its NAICS code is 5312 and its SIC code is 6531.