Vetfarmas

What Vetfarmas does

Vetfarmas (legal entity: UAB "Vetfarmas") is a Lithuanian wholesale distribution company headquartered in Kaišiadorys, specializing in animal feed, veterinary pharmaceuticals, and related pet care products. Founded on September 2, 1993, the company describes itself as one of the largest wholesale suppliers of veterinary medicines and animal feed in Lithuania and is a member of Obelių grupė (Obelia Group), a diversified Baltic conglomerate with operations in Lithuania, Latvia, and Estonia.

The company carries a portfolio of more than 1,500 product positions spanning dry food and treats, veterinary diet products, prescription and OTC veterinary medicines, supplements, instruments, hygiene products, and pet accessories. Vetfarmas serves as the official or exclusive Lithuanian distributor for multiple international brands including JOSERA (German premium pet food), KRKA (Slovenian generic pharmaceuticals), Vetoquinol, Genia (veterinary equipment), 8in1, FURminator, Exclusion, Livisto, Bavaro, Candioli, Green Pet Food, and MERVUE. The business is structured around a modern logistics and warehouse management system designed for product traceability and compliant storage of veterinary medicines, with delivery throughout Lithuania.

Vetfarmas operates exclusively as a B2B wholesaler, selling to veterinary clinics, practicing veterinarians, pet product retail stores, and veterinary pharmacies across Lithuania. Revenue is generated through distribution margins on approximately 1,500 SKUs. The company supplements its distribution activity with a continuous veterinary education program — running LVGA-accredited seminars, brand co-marketing webinars with KRKA, JOSERA, Vetoquinol, and MERVUE, and partnerships on event sponsorships such as equestrian competitions and pet welfare festivals — which functions as both a customer-acquisition/retention channel and a competitive differentiator against substitute distributors.

Name

Vetfarmas

Legal name

UAB "Vetfarmas"

Website

https://vetfarmas.lt

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Vetfarmas is a Lithuanian wholesale distributor of veterinary pharmaceuticals, animal feed, and pet care products, supplying 1,500+ SKUs to veterinary clinics, veterinarians, and pet retailers as part of the Obelių grupė conglomerate.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceutical Wholesale Distribution

NAICS

Support Activities for Animal Production (1152)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYHLAMAIAG

Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Distribution & Retail (Wholesalers, Pharmacies)

SECONDARYHLAMAIAC

Veterinary Vaccine & Biologics Distributors

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Distribution & Retail (Wholesalers, Pharmacies)

SECONDARYAFAEANAB

Livestock & Farm Animal Veterinary Services

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

Keywords

• Veterinary wholesale distribution
• Veterinary pharmaceuticals supply
• Animal feed distribution
• Pet care products wholesale
• Veterinary instrument supply

Headquarters

HQ city

Kaisiadorys

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution of Veterinary Products: Vetfarmas generates revenue through wholesale distribution of veterinary pharmaceuticals (medicines, vaccines, biocides, veterinary instruments), animal feeds, accessories, disinfectants, and cleaning products. They offer over 1500 product positions for animals, constantly updating and replenishing their assortment. Revenue comes from margin on products sold to veterinarians, veterinary clinics, pet stores, and veterinary pharmacies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

UAB Vetfarmas is a wholesale distributor of veterinary pharmaceuticals, animal feeds, pet accessories, disinfectants, cleaning products, and veterinary instruments, marketing over 1500 product positions in Lithuania. It operates as the exclusive or official distributor for internationally recognized brands such as JOSERA, KRKA, Vetoquinol, Vetocanis, Livisto, Genia, FURminator, 8in1, Bavaro, Exclusion, RIO, and Little One, supplying veterinarians, veterinary clinics, pet stores, and veterinary pharmacies.

Product overview

Vetfarmas is a wholesale distribution company for animal feed and veterinary medicines in Lithuania, operating as part of Obelių grupė. The company distributes a comprehensive portfolio of over 1500 product positions across multiple categories: dry food/canned food/treats (featuring brands like Josera, Josi, Exclusion, Bavaro, RIO, Little One), veterinary diets (Josera HELP, Exclusion), veterinary medicines (Krka, Vetoquinol, Vetocanis, Livisto), pet care/hygiene products (FURminator, 8in1), pet accessories/toys (Comfy), and veterinary instruments/tools (Genia). The company serves veterinarians, pet stores, and veterinary pharmacies throughout Lithuania.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry food, canned food and treats (Sausas pašaras, konservai ir skanėstai) Wholesale distribution of dry food, canned food and treats for dogs, cats, and other pets, sourced from internationally recognized brands such as JOSERA, Josi, Exclusion, Bavaro, RIO, and Little One.
• Veterinary medicines, supplements and instruments (Veterinarijos vaistai, papildai ir instrumentai) Wholesale distribution of veterinary medicines, supplements, and veterinary instruments from brands including KRKA, Vetoquinol, Vetocanis, and Livisto, supplied to veterinary clinics and pharmacies.
• Veterinary diet (Veterinarinė dieta) Super-premium veterinary diet products distributed exclusively through veterinary clinics, including the JOSERA HELP line with variants for weight/diabetic, renal, hypoallergenic, gastrointestinal, heart, and liver conditions in dogs and cats.
• Pet accessories, care and hygiene products (Aksesuarai augintiniams, priežiūros ir higienos prekės) Wholesale distribution of pet accessories, care, and hygiene products including FURminator grooming tools, 8in1 supplements, and Comfy (Aquael) accessories for dogs, cats, birds, rodents, and rabbits.
• Instruments and other tools (Instrumentai ir kitos priemonės) Wholesale distribution of veterinary instruments and equipment for veterinary clinics, including Genia brand products with over 70 years of experience in veterinary equipment.
• JOSERA HELP Veterinary Diet Super-premium veterinary diet line from JOSERA with therapeutic variants for weight/diabetic, renal, hypoallergenic, gastrointestinal, heart, liver, and urinary conditions in dogs and cats, containing phytogenic substances without dyes, flavor enhancers, or preservatives.
• KRKA Cladaxxa Chewable Tablets KRKA veterinary chewable tablets for cats and dogs containing amoxicillin and clavulanic acid, used to treat skin infections, soft tissue infections, dental infections, urinary tract infections, respiratory diseases, and enteritis.
• Veterinary Seminars and Continuing Education (Seminarai ir vidiniai mokymai) Open seminars and internal training for veterinarians with qualified Lithuanian and international experts, organized in partnership with KRKA, JOSERA, Vetoquinol, and MERVUE, with LVGA-accredited full-day events (8 hours).

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• JOSERA (Josera Petfood)coreChannel Partner/ Reseller/ DistributorJOSERA is a German premium pet food brand with over 80 years of experience. Vetfarmas is the exclusive importer and sales partner for JOSERA products in Lithuania. They organize joint seminars and sponsor equestrian events together including CIVINSKŲ ŽIRGAI Cup, NEMUNO TAURĖ, and JOSERA Lietuva trophy competitions.
• KRKAcoreChannel Partner/ Reseller/ DistributorKRKA is a leading global generic pharmaceutical company with 60 years of experience providing high-quality, safe, and effective generic medicines. Vetfarmas distributes KRKA veterinary products in Lithuania, including Cladaxxa chewable tablets for cats and dogs. Joint seminars are organized for veterinarians.
• VetoquinolcoreChannel Partner/ Reseller/ DistributorVetoquinol is an independent family company with decades of experience, maintaining values-based close relationships with veterinarians. Vetfarmas is the official distributor in Lithuania. They co-organize a 4-part webinar series on postoperative physiotherapy for veterinarians.
• Obelių grupė (Obelia Group)flagshipStrategic or Co-development PartnerObelia Group is an international group of companies in Lithuania, Latvia, and Estonia, involved in food production and trade, real estate management, and veterinary services. Vetfarmas is part of this group and benefits from shared values of effective and responsible operations and continuous professional development.
• GeniaminorChannel Partner/ Reseller/ DistributorGenia is a globally recognized veterinary equipment supplier with over 70 years of experience. Products are created adhering to quality standards and continuously collaborating with veterinarians, animal health specialists, and breeders.
• MERVUEminorChannel Partner/ Reseller/ DistributorMERVUE is a partner in providing webinars on veterinary nutrition topics. Vetfarmas co-organized seminars on nutrition for treating gastrointestinal diseases and healthy nutritional epithelium topics.
• 8in1minorChannel Partner/ Reseller/ Distributor8in1 is a reliable brand that meets the needs of pets and their owners worldwide, focusing entirely on animal welfare with the philosophy 'Because you love them'.
• FURminatorminorChannel Partner/ Reseller/ DistributorFURminator has been raising the pet care bar for decades by creating and manufacturing innovative patented grooming products including deShedding tools, grooming tools, bathing and hygiene products.
• CandioliminorChannel Partner/ Reseller/ DistributorItalian pharmaceutical company whose products are distributed through Vetfarmas in Lithuania.
• Green Pet FoodminorChannel Partner/ Reseller/ DistributorGreen pet food brand distributed through Vetfarmas in Lithuania.
• ExclusionminorChannel Partner/ Reseller/ DistributorItalian single-protein veterinary diet brand for dogs and cats, using alternative protein sources and innovative ingredients. Products are preserved with natural tocopherols and are gluten-free.
• LivistominorChannel Partner/ Reseller/ DistributorGlobal pharmaceutical company creating and producing a wide range of products in key animal health business segments, including high-quality pharmaceutical and nutrition products.
• BavarominorChannel Partner/ Reseller/ DistributorGerman quality dog food made from carefully selected ingredients, without soy, sugar, preservatives, genetically modified ingredients, artificial flavors, or colorings.
• ComfyminorChannel Partner/ Reseller/ DistributorBrand products for dogs, cats, birds, rodents, and rabbits, manufactured by Aquael. Products meet veterinary and animal welfare requirements and harmonize with global trends.
• RuminaVetminorGTM or Marketing PartnerVeterinary clinic in Kaunas that co-organizes pet events with Vetfarmas and JOSERA, such as 'Kauno Šuo 2024'.
• Gyvūnų gerovės iniciatyvos (GGI)minorGTM or Marketing PartnerNon-governmental organization that organizes the Animal Welfare Day festival in Vingio park with Vetfarmas and JOSERA. Festival is relevant for both animal owners and those planning to acquire a cat, dog, guinea pig or other pet.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Covetrus: Global veterinary wholesale distributor offering pharmaceuticals, vaccines, instruments, and practice solutions to veterinarians — directly comparable to Vetfarmas's core B2B distribution model across multiple international principals.
• Victor Medical: UK veterinary wholesale distributor supplying pharmaceuticals, equipment, and consumables to companion and equine practices; comparable broad-line B2B veterinary distribution with multi-principal brand mix.
• National Veterinary Services (NVS): UK-based veterinary wholesaler distributing pharmaceuticals, instruments, pet food, and consumables to veterinary practices; comparable multi-product wholesale model with strong principal-brand portfolio.
• Centravet: French veterinary cooperative wholesaler distributing pharmaceuticals, feed, and equipment to vet practices across Europe; closely comparable B2B veterinary distribution model with multi-principal brand relationships.

Broad incumbents

• Virbac: Global animal health company that both manufactures and directly distributes veterinary pharmaceuticals and vaccines; comparable principal-side counterpart and competitor to a wholesale distributor like Vetfarmas.
• Patterson Companies (Animal Health): US-listed distributor with an Animal Health segment supplying veterinary practices with pharma, equipment, and consumables; comparable distribution model to Vetfarmas at far greater scale.
• Zoetis: World's largest animal health company manufacturing and distributing a wide range of veterinary pharmaceuticals, vaccines, and diagnostics; comparable as both a potential principal supplier to Vetfarmas and a competing direct-distribution channel.
• Henry Schein Animal Health: Animal health division of Henry Schein distributing veterinary pharmaceuticals, equipment, and supplies globally; overlaps with Vetfarmas's broad-line distribution of vet pharma and instruments but operates at much larger scale across multiple verticals.
• Dechra Pharmaceuticals: Specialty veterinary pharmaceuticals company (now part of Elanco) with direct distribution to veterinarians across Europe; comparable portfolio of companion animal pharma distributed through both direct and wholesale channels.
• Boehringer Ingelheim Animal Health: Global animal health manufacturer of vaccines, parasiticides, and pharmaceuticals operating its own distribution network; comparable as a principal-brand alternative to wholesale partners like Vetfarmas.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Vetfarmas
• LinkedInlinkedin.com/company/vetfarmas
• Instagraminstagram.com/vetfarmas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetfarmas