Culture Builders

What Culture Builders does

Culture Builders is a privately held, Amsterdam-based organizational culture consulting and coaching firm founded in 2016. It serves clients ranging from startups to large corporates across healthcare, technology, nonprofit, education, and fashion sectors, including VUmc, The Next Web, Optimizely, GoodHabitz, Amnesty International, and Fashion for Good. The firm is a small practice (1–10 employees) led visibly by founder Spencer Heijnen, operating without disclosed external funding.

The company offers three integrated professional services: (1) Team Development, providing structured coaching sessions that build trust, feedback capability, and collaboration; (2) Leadership Team Coaching, supporting leaders in transitioning from managing to leading and in embodying organizational values; and (3) Organizational Culture Transformation, a full-firm engagement that diagnoses current culture, defines the culture required for strategic goals, and works with an internal "Culture Team" to anchor behavioral change. The underlying "technology" is a set of proprietary models and frameworks designed to make culture tangible, supported by citations to Harvard and University of Warwick research.

The business model is consultative professional services sold via direct, sales-led engagement: prospects are routed to a telephone intake consultation (scheduled through Calendly) before any commercial proposal, and pricing is not publicly disclosed. Lead generation relies on the firm website, an active Instagram feed, email outreach ([email protected]), and occasional earned media such as radio appearances. All revenue is generated from bespoke culture engagements — there is no productized, subscription, or software offering — and the firm shows no signs of M&A, external investment, geographic expansion beyond a Netherlands base, or any AI/ML capabilities.

Name

Culture Builders

Legal name

Culture Builders

Website

https://culturebuilders.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Culture Builders is an Amsterdam-based, founder-led boutique consultancy founded in 2016 that helps organizations — from startups to large corporates — make their culture tangible through team development, leadership coaching, and full-firm culture transformation services.

Ownership category

akta.pro rank

Product category

Organizational Culture Consulting

akta.pro industry

PRIMARYEDABAAAE

Organizational Culture & Values-Based Leadership

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYBPACAJAH

Talent Management & Leadership Advisory (Succession, Performance, Culture)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYHSACADAF

Corporate Team-Building & Offsite Services

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Organizational culture consulting
• Team development coaching
• Leadership team coaching
• Culture transformation services
• Workplace culture advisory

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Team Development Programs: Structured coaching sessions delivered over multiple meetings, providing teams with practical tools for building trust, giving constructive feedback, and improving collaboration. Addresses questions about team trust, feedback, and achieving better results.
2. Leadership Team Coaching: Practical coaching support for leadership teams to build great culture. Helps leaders create the right environment for culture to emerge, transition from managing to leading teams, and embody and communicate organizational values.
3. Organizational Culture Transformation: Comprehensive culture assessment and transformation programs working with internal Culture Teams to anchor desired culture at all levels. Includes diagnosing current culture, defining required culture for strategic goals, and ensuring culture comes to life through behavior change.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Culture Builders is a consulting and coaching firm that helps organizations build high-performing cultures through three structured offerings: practical team development sessions that build trust and feedback skills, leadership team coaching that creates culture-enabling environments, and full organization-wide culture transformation programs that diagnose current culture and anchor desired behaviors via internal Culture Teams. The firm uses proprietary frameworks grounded in academic research to make culture tangible and measurable.

Product overview

Culture Builders is a consulting firm offering three integrated culture development services: Team Development provides practical toolkits for team-level collaboration and feedback; Leadership Teams Coaching supports leaders in creating environments for great culture; and Organizational Culture Transformation addresses entire organizations by identifying current culture gaps and working with internal Culture Teams to implement desired behavioral changes. The company operates from Amsterdam serving clients from startups to large corporates.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Development Practical toolkit sessions delivered to teams over multiple meetings to build trust, give and receive constructive feedback, and improve collaboration. Aimed at teams seeking higher confidence, better feedback culture, and stronger results.
• Leadership Teams Coaching Practical coaching program for leadership teams focused on creating the environment in which a great culture can emerge, transitioning from managing to leading, and living, communicating, and encouraging organizational values.
• Organizational Culture Transformation Full-organization culture development program that diagnoses what is working and missing in current culture, defines the culture required to achieve strategic goals, and works with an internal Culture Team to anchor desired behaviors at the operational level.

Quantifiable outcome

• 30% better performance (Harvard research)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• Lattice: People management platform with performance and engagement modules that intersects with culture development, particularly at the team and HR-business-partner level.
• 15Five: Employee engagement and performance management platform that addresses team-level culture and feedback use cases overlapping with Culture Builders' Team Development service.

Broad incumbents

• Heidrick & Struggles: Executive search and leadership advisory firm that offers leadership team coaching and culture-related services, competing for similar engagements at the leadership level.
• Great Place to Work: Global authority on workplace culture with certification, advisory, and research offerings that overlap with Culture Builders' culture transformation and assessment work.
• Korn Ferry: Global organizational consulting firm with deep leadership, culture, and talent practices. Overlaps on leadership team coaching and culture transformation mandates at large enterprises.
• Gallup: Established incumbent in employee engagement, culture measurement, and leadership research. Competes for culture-related consulting and assessment budgets with much broader geographic reach.
• OC Tanner: Global culture and employee recognition consultancy and platform provider that overlaps with Culture Builders' culture transformation engagements, particularly at the enterprise level.

Direct peers

• Culture Amp: Direct peer in the organizational culture category, providing an employee engagement and culture platform that competes for the same HR and L&D budget Culture Builders targets.
• BetterUp: Direct competitor in the leadership and culture development space, offering coaching and team development solutions to enterprise clients with a similar target buyer (HR/L&D leaders) but a tech-enabled delivery model.

Regional players

• Eden McCallum: Boutique management consultancy operating primarily in Europe with a similar model of providing senior expertise to organizations — comparable in scale and professional services approach to Culture Builders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/culturebuilders.co
• Xx.com/culturebuilders
• LinkedInlinkedin.com/company/culture-builders

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culture Builders