Simon Tennisschool

What Simon Tennisschool does

Simon Tennisschool (operating as SimonSPORT BV) is a Dutch family-owned racket sports instruction company headquartered in 's-Hertogenbosch, Netherlands. Founded by Wil Simon and operated by brothers Rob and Mike Simon since 1999, the company delivers tennis and padel lessons, group and private training, youth development programs, and introductory courses at over 70 partner clubs across the Netherlands. It operates four trading brands: SimonTENNIS, SimonPADEL, SimonSPORT (sports camps, day camps, football academy, children's parties), and SimonPICKLEBALL, all under the SimonSPORT BV corporate entity.

The company runs an asset-light, hub-and-spoke distribution model, providing KNLTB-certified trainers, curriculum, and administration at partner club facilities without owning real estate. Its technology stack centers on the Mijn SimonTENNIS customer portal, which manages lesson registration, student progress tracking, family account management, and a unique catch-up lesson system for weather or trainer-related cancellations. The proprietary Tenniskids age-progression method (Blue/Red/Orange/Green phases) and an internal Sports Instructor Training program (running since January 2016) support both youth development and trainer pipeline.

Simon Tennisschool generates revenue through multiple streams: recurring subscription-style multi-week course packages (€99-€319 for 8-16 lessons), unit-priced private and duo lessons (€60-€105 per hour), introductory 'Maak Kennis Met' courses with free racket loan, B2B 'All-In' managed services to partner clubs, and complementary revenue from SimonSPORT camps and travel packages. Customer segments span youth (ages 4-17), adults, wheelchair tennis participants, and SMB tennis/padel clubs. Multi-year subscription contracts and family-level account bundling provide recurring revenue base across a fragmented SMB and consumer customer footprint.

Name

Simon Tennisschool

Legal name

SimonSPORT BV

Website

https://simontennis.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Simon Tennisschool is a Dutch family-owned racket sports instruction company delivering tennis, padel, and pickleball lessons at 70+ partner clubs across the Netherlands. It serves youth and adults through group courses, private training, and KNLTB-certified youth development programs under SimonSPORT BV.

Ownership category

akta.pro rank

Product category

Tennis and Padel Instruction Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAE

Sport-Specific Private Coaching & Instruction (1:1, Small Group)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Tennis lessons
• Padel training
• Youth tennis programs
• Sports instruction services
• Tennis club management

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Group Tennis/Padel Lessons: Group lessons offered at partner clubs with 4-16 participants per course. Pricing varies by group size (smaller groups = higher price per person), lesson duration, and member/non-member status. Courses range from 8-16 lessons at various price points from €99 to €319.
2. Private/Duo Lessons: Private lessons at €62.50-€95 per 60 minutes. Duo training available at reduced rates. Premium pricing for specialized trainers (Spanish trainers) at €87.50-€105 per session.
3. Maak Kennis Met Tennis/Padel Courses: Introductory courses for absolute beginners including free racket loan. Offered at most partner locations as a lead generation tool to convert trial participants into regular members.
4. SimonSport Day/Sports Camps: Summer camps, day camps, football academy, and children's parties offered under SimonSport brand, extending services beyond tennis/padel instruction.
5. Club 'All-In' Package: B2B services to tennis clubs including lesson organization, member recruitment through 'Maak Kennis Met Tennis' actions, administrative support, and trainer coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Simon Tennisschool provides professional tennis, padel, and picklebell instruction through a network of 70+ partner clubs across the Netherlands. The company delivers group and private lessons for all ages, youth development programs (Tenniskids), introductory courses (Maak Kennis Met), wheelchair tennis, and an All-In B2B service package for tennis clubs including trainer coordination, lesson organization, and member recruitment.

Product overview

Simon Tennisschool operates as a multi-sport training organization with four core brands: SimonTENNIS (tennis lessons), SimonPADEL (padel lessons), SimonSPORT (sports camps and activities), and SimonPICKLEBALL (pickleball lessons). The organization provides lessons at over 80 partner clubs throughout the Netherlands, supported by the 'Mijn SimonTENNIS' personal portal for student management. Specialized offerings include the Tenniskids youth program, Maak Kennis Met introductory courses, wheelchair tennis, Tennis Academy Brabant for elite youth, and an internal sports instructor training program. All operations fall under parent company SimonSPORT BV, trading as SimonTENNIS/SimonPADEL/SimonSPORT/SimonPICKLEBALL.

Differentiator

Problem solved

Functional benefit

Products and services

• SimonTENNIS Tennis Lessons Group and private tennis lessons for youth and adults at all skill levels, delivered at 70+ partner clubs across the Netherlands by KNLTB-certified trainers.
• SimonPADEL Padel Lessons

Quantifiable outcome

• Lessons missed due to trainer absence are always made up 100%; weather-related cancellations are made up 1-on-1 within the lesson period
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered major, minor and core.

• TPV de LissevoortmajorChannel Partner/ Reseller/ Distributor · 7 September 2026Large tennis-padel club with 1750+ members in Nuenen. SimonTennis provides tennis lessons and SimonPadel provides padel lessons starting September 2026. Major partnership with largest club in network.
• LTC de GelenbergmajorChannel Partner/ Reseller/ Distributor · 1 September 2026Tennis club founded 1966 with 6 lit tennis courts and 3 lit padel courts in Afferden. SimonTennis provides tennis lessons starting September 2026.
• TV CarolusmajorChannel Partner/ Reseller/ Distributor · 1 September 2025Tennis club in Helmond - new partner since 2025. SimonTennis provides professional training for youth and adults in close coordination with club board.
• TV RapiditasmajorChannel Partner/ Reseller/ Distributor · 1 April 2025Tennis club in Nijmegen with 950+ members, competing in KNLTB Eredivisie. SimonTENNIS provides tennis lessons since April 2025. Large club representing significant revenue stream.
• TV Gennep Tennis, TV Ottersum, LTC de HeikampmajorChannel Partner/ Reseller/ Distributor · 1 April 2025Joint partnership covering three tennis/padel clubs. SimonTENNIS provides tennis and padel lessons since April 2025 at combined facilities.
• BabolatminorOthersSponsor of Simon Tennisschool. Babolat is a major tennis equipment manufacturer.
• K-SwissminorOthersSponsor of Simon Tennisschool. K-Swiss is a tennis footwear and apparel brand.
• Sjeng SportsminorOthersSponsor of Simon Tennisschool. Sjeng Sports is a tennis equipment retailer.
• Tennis DirectminorOthersSponsor of Simon Tennisschool. Tennis Direct is a tennis equipment retailer.
• KNLTB (Royal Dutch Lawn Tennis Association)coreStrategic or Co-development PartnerSimon Tennisschool uses the KNLTB Tenniskids program for youth development, TNKLTB-licensed trainers, and participates in KNLTB competitions. The company works with KNLTB-opleiders for curriculum development.
• SimonPadelcoreOthersRelated company under SimonSPORT BV that provides padel training services. Same founders Rob and Mike Simon. Operates under separate brand (simonpadel.nl) but integrated operations.
• SimonSportcoreOthersRelated company under SimonSPORT BV providing sports camps (tennis, football, hockey), day camps, tennis vacations, football academy, and children's parties. Founded 2006.
• SimonPICKLEBALLminorOthersRelated brand under SimonSPORT BV for pickleball training services. Emerging sport offering under the same organizational umbrella.
• HealthCity VughtmajorChannel Partner/ Reseller/ DistributorSports facility with indoor/outdoor courts. SimonTENNIS provides tennis lessons at this location where customers don't need club membership (with surcharge). Indoor facilities enable year-round training.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Babolat: Major global tennis equipment manufacturer and a listed sponsor of Simon Tennisschool. Adjacent participant in the Dutch tennis ecosystem through equipment supply and brand sponsorship rather than direct service competition.
• KNLTB: Royal Dutch Lawn Tennis Association - the national governing body for tennis in the Netherlands and Simon Tennisschool's strategic curriculum partner. Provides the Tenniskids framework and competition structure that underpin Simon's youth programs.
• Decathlon: Global sporting goods retailer with strong Netherlands presence selling tennis, padel, and pickleball equipment. An adjacent ecosystem participant in the broader racquet sports value chain rather than a direct instruction competitor.

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain with over 1,300 clubs, including a strong Netherlands footprint. While primarily fitness-focused, Basic-Fit increasingly adds racquet sports and group coaching, making it a broad incumbent competing for the same active-lifestyle customer wallet.
• David Lloyd Leisure: European health, fitness, and racquet sports club chain with 100+ clubs across the UK and continental Europe. Offers tennis and padel coaching as part of broader premium memberships, overlapping with Simon's instruction offering at materially greater scale and geographic reach.
• SportCity: Dutch premium fitness chain with locations across major Dutch cities, offering group classes and personal training. Competes with Simon for the same adult active-lifestyle spending, though focused on indoor fitness rather than racquet-sport-specific instruction.

Regional players

• Optisport Sportbeheer: Dutch sports facility management company operating swimming pools, ice rinks, and sports halls across the Netherlands for municipalities. Comparable as a regional operator of physical-activity infrastructure serving the same Dutch amateur sports ecosystem.
• HealthCity: Premium Dutch fitness chain and Simon Tennisschool's direct partner at the Vught location, where Simon delivers tennis and padel lessons on indoor courts. HealthCity operates in the same Dutch market with a similar premium multi-sport positioning.

Direct peers

• PadelPlanet Group: Dutch padel-focused club operator and instruction provider expanding across the Netherlands. Most directly comparable to SimonPADEL as a competing multi-location padel instruction specialist in the same domestic market with overlapping club partnerships.
• TennisPlanet: Dutch tennis instruction and club network operating multiple tennis schools across the Netherlands. Closest direct competitor with a similar model of multi-location tennis coaching, group and private lessons, and youth development programs at member clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SimonTENNISnl
• Facebookfacebook.com/SimonTENNIS.nl
• LinkedInlinkedin.com/company/simon-tennisschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simon Tennisschool