Entirely

What Entirely does

Целиком (Celicom), branded internationally as Entirely, is a Moscow-based fulfillment services provider for sellers operating on Russian e-commerce marketplaces. The company is registered in Russia and operates a single warehouse located inside the Moscow Ring Road on Martenovskaya Street, serving both legal entities (ООО) and individual entrepreneurs (ИП) under contractual agreements. Its core customer segments are marketplace sellers on Wildberries, OZON, and Yandex Market, with an explicit preference for high-volume sellers moving 1,000+ units per month across non-specialty consumer categories including clothing, footwear, home and garden, sports, tourism, and household chemicals.

The company's core technology is CelicomCRM, a proprietary Warehouse Management System integrated with all major Russian marketplace APIs to enable automated order receipt, assembly, barcode retrieval, shipment status tracking, and inventory synchronization. A defining operational feature is per-order video documentation of all warehouse activities (acceptance, sorting, defect inspection, packaging, labeling, shipment), accessible via the customer portal. The platform supports two fulfillment models: FBO (goods stored at Celicom and shipped to marketplace warehouses) and FBS (goods stored at Celicom and dispatched directly to end customers).

Revenue is generated primarily through transaction-fee per-unit pricing across acceptance (6-35 rubles/unit), packaging (7-12 rubles), order processing (50-115 rubles based on size), delivery (300-9,000 rubles depending on destination and unit type), and storage (65 rubles/unit). Recurring subscription revenue comes from marketplace account management services priced at 25,000-50,000 rubles per month. A secondary revenue channel is the partner referral program, which pays 1-10% cashback commissions on orders placed via partner promo codes. The go-to-market is sales-led and direct, augmented by Telegram and WhatsApp as primary customer-acquisition channels, with no disclosed funding, headcount, or revenue figures.

Name

Entirely

Website

https://celicom.ru

Company type

Private

Operating status

Operating

Short description

Целиком (Celicom) is a Moscow-based fulfillment services provider offering storage, packaging, labeling, delivery, and returns processing to high-volume sellers on Russian marketplaces (Wildberries, OZON, Yandex Market) via its proprietary CelicomCRM WMS supporting FBO and FBS models.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment Services

NAICS

Packaging and Labeling Services (56191), Couriers and Express Delivery Services (492110)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA)

akta.pro secondary industries

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Personalization & Value-Added E-commerce Fulfillment (Kitting, Inserts, Engraving) (TLAIADAK), Inventory Management & Replenishment (Cycle Counts, Slotting, Demand-Based Replen) (TLAIADAM)

Keywords

• Marketplace fulfillment services
• Warehouse management systems
• E-commerce logistics
• FBO FBS fulfillment
• Order processing services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Fulfillment Services: Per-unit charges for warehouse operations including acceptance, storage, packaging, labeling, order processing, and returns handling. Pricing varies by service type and volume.
2. Delivery Services: Transportation and delivery charges to marketplace warehouses (Wildberries, OZON) and pickup points, priced per box or pallet
3. Marketplace Account Management: Monthly subscription services for full account management ('under key') at 50,000 rubles/month and supply management (FBO/FBS) at 25,000 rubles/month

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Entirely (Целиком / Celicom) provides third-party fulfillment (3PL) services for sellers on Russian e-commerce marketplaces including Wildberries, OZON, and Yandex Market. Services encompass goods acceptance, address-based storage, sorting, defect inspection, packaging, labeling with barcodes and Честный Знак (Honest Sign) marking, order assembly, and delivery to marketplace warehouses, supporting both FBO (fulfillment by operator) and FBS (fulfillment by seller) models.

Product overview

Целиком (Celicom) operates as a unified fulfillment platform for Russian marketplaces, comprising the CelicomCRM warehouse management system with integrated client portal as the core technology layer, supported by two operational fulfillment models — FBO (goods stored and fulfilled to marketplace warehouses) and FBS (goods stored with direct-to-customer fulfillment from Celicom warehouse). The platform's primary differentiating feature is its video documentation service that records all warehouse operations accessible per-order. Value-added services include packaging and repackaging, labeling with Честный Знак marking, multi-layer defect inspection with photo documentation, returns processing, and full outsourced marketplace account management (cabinet management and supply chain operations). The company also runs a referral partner program through which partners earn recurring cashback on seller orders placed via promo codes distributed through CelicomCRM.

Differentiator

Problem solved

Functional benefit

Products and services

• CelicomCRM Warehouse Management System (WMS) with integrated CRM functionality providing marketplace sellers and partners with personal account access to track inventory, orders, and shipment statuses in real time, with per-order video recordings of warehouse operations.
• FBO Fulfillment Service Fulfillment by Operator service where goods are stored at Celicom's Moscow warehouse and shipped to marketplace warehouses (Wildberries, OZON) upon order, including address-based storage, video recording of all operations, and automated data exchange with marketplaces.
• FBS Fulfillment Service Fulfillment by Seller service where sellers store inventory at Celicom's warehouse and ship individual orders directly to customers from these stocks, with real-time inventory tracking available to clients through their personal account.
• Packaging and Repackaging Services Comprehensive packaging and repackaging services including bags, heat sealing, bubble wrap, stretch film, boxes, individual packaging replacement, and vacuum packing to meet marketplace-specific packaging requirements.
• Labeling and Marking Services Barcode and Честный Знак (Honest Sign) marking services including sticker application on products, packaging, and tags, with combined labeling options for marketplace compliance.
• Defect Inspection Service Quality control and defect inspection services for goods including clothing (single-layer, two-layer, three-layer), with thread removal, measurement (5 parameters), and photo documentation options; defects reported to client for decision on disposal or return.
• Returns Processing Service Handling of customer returns from marketplaces including product identification (even without labels), pickup from pickup points (PVZ/PPZ), identification without client request, and waste disposal services.
• Marketplace Account Management Full-service marketplace cabinet management including complete account operation ('under key') and FBO/FBS supply management for sellers seeking outsourced marketplace operations.
• Referral Partner Program Referral partnership program allowing partners to distribute promo codes to marketplace sellers; partners earn cashback from 1% to 10% per order placed using their promo code, with access to the CelicomCRM partner dashboard to track commissions.

Quantifiable outcome

• Automated data exchange with marketplaces eliminates manual order entry and status tracking
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wildberries (WB)coreTechnology or IntegrationWildberries is the primary marketplace partner. The fulfillment service is fully integrated with Wildberries for automated order receipt, shipment status tracking, inventory updates, and delivery to WB warehouses across Russia (Koledino, Elektrostal, Tula, Obukhovo, Kazan, Krasnodar, Ryazan, Nevinnomyssk, Voronezh, Novoseimeykino, Yekaterinburg, Volgograd, Podolsk).
• OZONcoreTechnology or IntegrationOZON is a major marketplace partner with fully automated integration for order processing, inventory management, and delivery to OZON warehouses.
• Yandex Market (Яндекс Маркет)coreTechnology or IntegrationYandex Market integration for automated order processing and delivery to Yandex Market warehouse in Sofyino.
• Fulfillment Partners (Referral Partners)minorGTM or Marketing PartnerAffiliate partners who distribute promo codes to marketplace sellers. Partners receive 1-10% cashback (negotiated individually) from each order placed using their promo code. Partners gain access to CelicomCRM partner account to track commissions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• СДЭК (CDEK): One of Russia's largest logistics and delivery networks with growing fulfillment/warehousing services for e-commerce sellers. Comparable to Celicom as a 3PL serving Russian marketplace sellers, but with a much broader parcel-delivery and international footprint that Celicom lacks.
• DPD Russia: Russian arm of international parcel carrier with B2B fulfillment and B2C delivery services to marketplace sellers and consumers. Comparable to Celicom on the delivery leg of the fulfillment chain, with broader geographic and international coverage.
• Boxberry: Major Russian delivery and fulfillment operator with nationwide pickup-point network and fulfillment services. Comparable to Celicom's combination of warehousing + delivery-to-marketplace, though Boxberry's scale and brand recognition are substantially larger.
• 5Post (X5 Group): X5 Group's last-mile and fulfillment arm leveraging the Pyaterochka supermarket network as pickup/fulfillment nodes for marketplace sellers. Competes with Celicom on the omnichannel marketplace fulfillment proposition.
• PickPoint: Russian pickup-point and last-mile network with adjacent fulfillment and returns-processing services for e-commerce sellers. Overlaps with Celicom on returns handling and B2C delivery from marketplace fulfillment.

Direct peers

• TopDelivery: Independent Russian fulfillment and delivery operator serving online stores and marketplace sellers with warehousing, packaging, and last-mile services. Closely comparable in scope and target customer to Celicom.
• Logsis: Russian 3PL/contract logistics provider offering warehousing, fulfillment, and distribution for e-commerce and marketplace sellers. Direct overlap with Celicom on integrated e-commerce fulfillment services.
• IML: Russian fulfillment and last-mile provider focused on e-commerce and marketplace sellers, offering warehousing, packing, labeling, and delivery services similar to Celicom's end-to-end offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entirely