What PickPoint does

PickPoint is Russia's largest network operator of automated parcel lockers (постаматы), founded in 2010 and headquartered in Moscow. The company operates approximately 10,000 self-service locker terminals distributed across shopping centers, supermarkets, and other high-traffic public venues in many Russian cities. Each terminal comprises compartmentalized storage cells controlled by a proprietary real-time monitoring system that manages access codes, order status, and central coordination across the network. Parcels are retrieved by end consumers using SMS codes or QR codes, and cash-on-delivery orders can be paid directly at the locker terminal via an integrated payment system.

The company's core technology stack combines the physical hardware network with a real-time operations layer and consumer-facing mobile applications for iOS and Android that provide shipment tracking, push notifications, QR code generation, and order management. PickPoint serves two distinct customer groups: end consumers who use the lockers to retrieve e-commerce orders 24/7 without waiting for couriers, and e-commerce retailers and marketplaces that integrate PickPoint as a selectable checkout-time delivery method. Named retailer and marketplace partners include OZON, Wildberries, M.Video (М.Видео), Sportmaster (Спортмастер), Megamarket (Мегамаркет), Eldorado (Эльдорадо), and X5 Retail Group (Пятёрочка / Vprok).

PickPoint's revenue model is transaction-based, generating per-shipment fees from e-commerce partners and logistics providers, supplemented by payment processing fees for cash-on-delivery orders collected at the terminal and consumer-paid extended storage fees beyond a 3–5 day free window. The go-to-market is predominantly marketplace-driven: retailers add PickPoint as a delivery option at checkout, and consumers are acquired passively through those integration points rather than via a separate sales force. The company also operates pickpoint.ru, which features a lifestyle blog and a promotional codes hub listing more than 1,000 partner brands across food delivery, travel, retail, finance, and entertainment, providing additional touchpoints for consumer engagement. All operations are confined to Russia.

Name

PickPoint

Legal name

OOO «Set' avtomatizirovannykh punktov vydachi» (ООО «Сеть автоматизированных пунктов выдачи»)

Website

https://pickpoint.ru

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PickPoint operates Russia's largest network of approximately 10,000 automated parcel lockers for last-mile e-commerce delivery, serving major online retailers (OZON, Wildberries, M.Video, X5 Retail Group, and others) and end consumers via 24/7 self-service parcel retrieval across Russian shopping centers and supermarkets.

Ownership category

akta.pro rank

Product category

Logistics Services / Automated Parcel Locker Network

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industries

Convenience Retail with Parcel & Pickup Services (PUDO/Lockers) (CRAHABAL), Grocery & Convenience Delivery Platforms (BPAMAHAC)

Keywords

• Parcel locker network
• Last-mile delivery
• Automated pickup points
• E-commerce logistics
• Self-service parcel retrieval

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Per-Delivery Transaction Fees from E-commerce Partners: PickPoint charges e-commerce retailers and logistics companies a fee for each parcel delivered through its locker network. Online stores (such as OZON, Wildberries, and others) select PickPoint as a delivery method at checkout, and PickPoint receives a per-shipment transaction fee. The company also generates revenue through storage fees for parcels exceeding the free storage period (3–5 days depending on the merchant).
2. Cash-on-Delivery (Наложенный платеж) Payment Processing: For orders where payment is collected upon delivery at the parcel locker, PickPoint processes the payment through its integrated payment terminal, earning a transaction processing fee.
3. Extended Storage Fees: PickPoint charges users for storing parcels beyond the standard free storage window (3–5 days depending on merchant terms). Users can also extend storage through customer support for additional fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PickPoint operates Russia's largest network of automated parcel lockers (постаматы) with approximately 10,000 terminals located in shopping centers and supermarkets, providing 24/7 self-service pickup of online orders. E-commerce retailers integrate PickPoint as a delivery option at checkout, and consumers retrieve parcels using SMS codes or QR codes via the PickPoint mobile app. Revenue is earned primarily through per-delivery transaction fees paid by retail partners, supplemented by cash-on-delivery payment processing and extended storage fees.

Product overview

PickPoint is a parcel locker network operator providing automated pickup point services across Russia. The core offering consists of PickPoint parcel lockers (постаматы) — automated terminals with storage compartments for courier-free order delivery — complemented by a mobile application for iOS and Android that enables order management, tracking, and QR code-based parcel retrieval. The network comprises approximately 10,700+ pickup points (2,732 lockers plus ~8,000 additional points) located in shopping centers and supermarkets throughout Russia.

Differentiator

Problem solved

Functional benefit

Products and services

• PickPoint Parcel Lockers (Постаматы)

Quantifiable outcome

• ~10,000 parcel locker points across Russia
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and major.

• OZONcoreChannel Partner/ Reseller/ DistributorOZON, one of Russia's largest e-commerce marketplaces with over 2,200,000 products, integrates PickPoint as a delivery option at checkout. OZON customers can select any nearby PickPoint parcel locker to receive their orders, making OZON a primary customer acquisition channel for PickPoint. This is a flagship partnership reflecting deep integration into OZON's logistics options.
• WildberriescoreChannel Partner/ Reseller/ DistributorWildberries, a major Russian e-commerce platform, offers PickPoint parcel locker delivery as a shipping option for its customers. This partnership extends PickPoint's reach to Wildberries' large customer base.
• М.Видео (M.Video)coreChannel Partner/ Reseller/ DistributorM.Video, a leading Russian electronics retailer, integrates PickPoint as a delivery endpoint for electronics and appliance purchases, enabling customers to pick up orders at nearby automated lockers.
• Спортмастер (Sportmaster)coreChannel Partner/ Reseller/ DistributorSportmaster, a leading Russian sportswear and equipment retailer, offers PickPoint parcel locker delivery as a shipping option for its online orders.
• Мегамаркет (Megamarket)majorChannel Partner/ Reseller/ DistributorMegamarket, a multi-category online retailer, integrates PickPoint as a delivery destination, offering customers the option to receive orders at automated parcel lockers.
• Эльдорадо (Eldorado)majorChannel Partner/ Reseller/ DistributorEldorado, a major Russian electronics retailer, offers PickPoint parcel locker delivery as an option for electronics purchases, serving as a channel partner for PickPoint's network.
• X5 Retail Group (Пятёрочка / Vprok)majorChannel Partner/ Reseller/ DistributorX5 Retail Group, Russia's largest food retailer operating Pyaterochka and Vprok supermarket chains, offers PickPoint delivery for grocery and consumer goods, expanding PickPoint's presence in the food and grocery delivery segment.
• Retail Location Hosts (Shopping Centers and Supermarkets)coreStrategic or Co-development PartnerPickPoint places its automated locker terminals in shopping centers and supermarket locations across Russia. These real estate/host partnerships provide PickPoint with high-traffic placement for its lockers while offering host venues an added customer service amenity that drives foot traffic. Locations include major retail chains and shopping malls throughout Russia.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CDEK (СДЭК): CDEK is one of Russia's largest integrated delivery and pickup-point networks, serving e-commerce retailers and consumers with parcel pickup options across the country. It competes with PickPoint for Russian e-commerce last-mile volume and merchant integrations.
• Parcel Pending: Parcel Pending is a North American provider of smart locker solutions for residential, retail, and package management use cases. Its automated-locker technology and operating model closely mirror PickPoint's, though its geography is primarily the US and Canada.
• InPost: InPost operates Europe's largest network of automated parcel lockers (Paczkomaty), serving e-commerce retailers and end consumers with self-service pickup. It is the closest direct analogue to PickPoint's automated-locker, two-sided marketplace model, just operating across Poland and other European markets rather than Russia.
• Boxberry: Boxberry operates a Russian network of parcel pickup points and locker terminals integrated with major e-commerce marketplaces. It directly competes with PickPoint for the same merchant integrations and consumer parcels across Russia.
• Hive Box (丰巢): Hive Box is China's largest smart parcel locker network, delivering e-commerce parcels to consumers via self-service lockers. It directly mirrors PickPoint's automated-locker business model and is one of the most comparable global peers in terms of unit economics, density strategy, and merchant integrations.
• Luxer One: Luxer One provides smart locker and package management solutions for residential, retail, and corporate environments in North America. It is comparable to PickPoint in core locker technology and delivery-ecosystem positioning.
• Zásilkovna (Packeta): Zásilkovna operates a network of pickup points and parcel lockers across Central Europe (Czech Republic, Slovakia, and expanding), integrating with multiple e-commerce platforms as a selectable delivery destination. It is directly comparable to PickPoint's independent locker-network operator model.

Broad incumbents

• Russian Post / Pochta Rossii (Почта России): Russian Post is the state-owned national postal operator with the largest physical pickup and delivery network in Russia. While it offers broader postal and logistics services rather than a focused locker product, it overlaps with PickPoint on e-commerce parcel pickup and last-mile delivery for Russian consumers.
• Amazon Hub Locker / Amazon Hub Counter: Amazon's locker and counter pickup network covers thousands of locations in the US and select international markets, integrated into the dominant e-commerce checkout experience. It competes with PickPoint for the locker-based click-and-collect use case but is owned by a global e-commerce incumbent rather than an independent locker operator.
• Cainiao Smart Logistics Network (Cainiao Stations/菜鸟驿站): Cainiao, Alibaba's logistics affiliate, operates a massive network of community parcel stations and locker pickup points across China as part of its broader logistics platform. It competes with PickPoint in the e-commerce click-and-collect space, though its scope and ownership structure differ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pickpoint_ru
• Facebookfacebook.com/PickPoint
• LinkedInlinkedin.com/company/pickpoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PickPoint