Ota Floriculture Auction
- Company typePublic
- Founded1989
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingServices
Ota Floriculture Auction firmographics
Firmographics- Name
- Ota Floriculture Auction
- Legal name
- 株式会社 大田花き
- Website
- https://otakaki.co.jp
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Ota Floriculture Auction industry classification
Industry- Product category
- Floriculture Wholesale Market
- NAICS
- Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where Ota Floriculture Auction is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Ota Floriculture Auction business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Auction Commission / Trading Fees: Ota Floriculture Auction generates revenue primarily through commissions and trading fees on the auction of flowers and related processed products. Producers consign flowers for auction-based selling to flower shops and buyers, with the company taking a commission on each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | OLIVE+ Plan A - Full Service for 買参人様 |
| Subscription | Monthly | OLIVE+ Plan C - Producer-facing membership |
| Freemium | Monthly | OLIVE+ Plan B/D - Data only service |
| Unit Pricing | Pay-as-you-go | 場内商品移動サービス - In-venue transport |
| Unit Pricing | Pay-as-you-go | Equipment rental - 台車 (Cart) |
| Unit Pricing | Monthly | Equipment rental - バケツ (Bucket) |
| Unit Pricing | Monthly | Equipment rental - パレット (Pallet) |
| Unit Pricing | Multi-year contract | 場内展示什器レンタルサービス - Display equipment rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Ota Floriculture Auction product offering
Product offeringCore offering
Ota Floriculture Auction operates Japan's largest flower wholesale market (handling volume of 276 billion yen in FY2025), conducting auction-based sales of cut flowers, ornamental plants, and processed flower products. The market connects flower producers (生産地) with flower shops (花屋) and registered buyers (買参人). The company also runs the OLIVE+ web-based ordering system for remote bidding/purchasing and the Bloemfontein development unit offering ancillary logistics services and specialty products.
Product overview
Ota Floriculture Auction operates Japan's leading flower wholesale market (Handling 276 billion yen in FY2025, No. 1 in Japan), providing a core auction platform for cut flowers and potted plants, supported by a portfolio of digital and logistics service products. The principal digital platform is OLIVE+, a web-based ordering system covering four plans for buyers, data users, and producers. The Bloemfontein development unit manages an ecosystem of ancillary services and products including cut flower freshness testing, a berth reservation system (telesa-reserve), logistics services (delivery coordination, equipment rental, storage, subdivision), business consulting (new business support, business succession), and specialty consumer products such as moss mini bonsai, soil moisture sensors (SUStee), assistive suits (Muscle Suit Every), and Nano Flux nanobubble water devices. The company also develops branded merchandise including Shasta thermoses and coffee equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Bloemfontein: 大田花き開発ユニット。花瓶や鉢、苔や水草、おすすめの植物、肥料・農薬・土壌改良剤などの商品開発・销售的子公司，提供切花日持ち試験等各种サービス。
- OLIVE+
- 大田花き商事部｜Bloemfontein
Products and services
- Flower Auction Market Services
- OLIVE+ Web Ordering System
- Florist Logistics Services Bundle
- Equipment Rental Service
- In-Facility Display Fixture Rental Service
- Cut Flower Vase Life Testing Service
- Berth Reservation System
- New Business Support Service
- Business Succession Consultation
- Rakuno Bijin Fertilizer
- Nano Flux Nanobubble Device
- Moss Mini Bonsai
- SUStee Soil Moisture Sensor
- Muscle Suit Every Assistive Exoskeleton
- Shoryu Root-Pulled Pine New Year Decoration Kit
Quantifiable outcome
- 276 billion yen annual handling volume — Japan's No.1 flower market
Companies that use Ota Floriculture Auction
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Ota Floriculture Auction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ota Floriculture Auction partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- JA中野市花卉部会majorJA中野市花卉部会 (JA Nakano City Floriculture Division) is a major producer organization and key supplier of peonies to Ota Floriculture Auction. The division holds approximately 44% market share of peonies sold at Ota. With about 130 member producers, the organization has maintained Japan's top position in peony production through innovative techniques including enoki mushroom byproduct reuse for soil improvement and diversified farming strategies. They ship peonies plus other flowers including statice, lisianthus, and sedum.
- JAふくしま未来coreJAふくしま未来 (JA Fukushima Mirai) is a major agricultural cooperative that formed a unified flower division in FY2022. With 267 members targeting 10 billion yen in sales, they are a significant supplier of chrysanthemums and branch materials (eucalyptus, etc.) to Ota Floriculture Auction. Despite challenges from extreme heat in previous years, the cooperative continues to grow with new producers joining.
- 株式会社大田花き花の生活研究所coreA group company of Ota Floriculture Auction. Personal information (customer data) is shared between the parent company and this subsidiary within the scope of the stated purpose of use. This is the only group company listed for personal information joint use purposes.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ota Floriculture Auction competitors and assessment
Company assessmentRegional players
- Teleflora: Teleflora is a US-based flower delivery network connecting retail florists for order fulfillment. It is comparable to Ota's florist customer segment and adjacent to the auction-distribution flow, though it operates in North America and is consumer-facing rather than auction-based.
- FTD (Flowers Transmitted Disintermediation): FTD is a North American floral delivery network serving consumer gifting demand through partnered florists. Comparable to Ota in serving the same downstream retail florist ecosystem, though it is consumer-facing and operates primarily in North America rather than auction-based.
- ProFlowers: ProFlowers is a US-based online flower delivery retailer that sources directly from growers. It is comparable to Ota as a potential disintermediation threat — bypassing wholesale auctions by connecting producers directly to consumers — but operates regionally in North America.
Emerging players
- The Bouqs Company: The Bouqs is a US-based direct-to-consumer online flower company sourcing farm-direct cuts. Comparable to Ota as an emerging digital channel in the flower supply chain that bypasses traditional auction distribution, though it is consumer-facing and much smaller in scale.
- Farmgirl Flowers: Farmgirl Flowers is a US-based direct-to-consumer flower delivery company with a curated, design-led brand. Comparable to Ota's Bloemfontein consumer-products extension as an emerging digital flower brand, though operating at much smaller scale and primarily in the US.
- BloomNation: BloomNation is an online marketplace connecting local florists with consumers. Comparable to Ota's role as a marketplace for flowers, though it operates as a consumer-facing digital platform rather than a B2B auction, and serves a regional US market.
Broad incumbents
- Dole plc: Dole plc is one of the world's largest producers and distributors of fresh fruits and vegetables, with significant cut flower and ornamental operations historically. Comparable to Ota as a broad incumbent in fresh produce supply chains with vertical integration from production to wholesale distribution, though at much larger and more diversified scale.
- Greenyard: Greenyard is a major Belgian fresh produce and plant wholesaler with global operations across fruits, vegetables, and flowers. It is comparable to Ota as a broad incumbent in fresh/floral wholesale distribution, though it operates at a wider portfolio scale rather than specializing in flower auction marketplace.
- 1-800-Flowers.com: 1-800-Flowers.com is a major US-based floral and gifting retailer with both direct-to-consumer and wholesale-adjacent operations. Comparable to Ota as a broad incumbent serving the flower demand chain, though it focuses on consumer-facing gifting rather than auction-based B2B distribution.
Direct peers
- Royal FloraHolland: Royal FloraHolland is the world's largest flower auction, operating a marketplace connecting flower growers with buyers in the Netherlands. It is the closest direct peer to Ota Floriculture Auction due to identical auction-based B2B flower marketplace model, similar commission-based revenue structure, and analogous digital platform for remote bidding (Connect).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ota Floriculture Auction social profiles
Digital presenceOta Floriculture Auction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ota Floriculture Auction leadership team
Management profileNumber of profiles
Ota Floriculture Auction subsidiaries and ownership
Company hierarchySubsidiaries5 records
Ota Floriculture Auction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ota Floriculture Auction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ota Floriculture Auction
What does Ota Floriculture Auction do?
Ota Floriculture Auction operates Japan's largest flower wholesale market (handling volume of 276 billion yen in FY2025), conducting auction-based sales of cut flowers, ornamental plants, and processed flower products. The market connects flower producers (生産地) with flower shops (花屋) and registered buyers (買参人). The company also runs the OLIVE+ web-based ordering system for remote bidding/purchasing and the Bloemfontein development unit offering ancillary logistics services and specialty products.
Is Ota Floriculture Auction a public or private company?
Ota Floriculture Auction is a public company. It is classified as public and is currently operating.
When was Ota Floriculture Auction founded?
Ota Floriculture Auction was founded in 1989. It employs 101 to 250 people.
Where is Ota Floriculture Auction based?
Ota Floriculture Auction is headquartered in Tokyo, Japan, in the Asia region.
How does Ota Floriculture Auction make money?
One revenue line is on record: auction Commission / Trading Fees.
Who are Ota Floriculture Auction's main competitors?
Regional players on record are Teleflora, FTD (Flowers Transmitted Disintermediation) and ProFlowers. Emerging players are The Bouqs Company, Farmgirl Flowers and BloomNation. Broad incumbents are Dole plc, Greenyard and 1-800-Flowers.com. Royal FloraHolland is listed as a direct peer.
Does Ota Floriculture Auction have an API?
No public API is recorded for Ota Floriculture Auction.
What industry is Ota Floriculture Auction in?
Ota Floriculture Auction's product category is Floriculture Wholesale Market. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 424930.