What Workinsights does

Workinsights is a privately held Nairobi-based technology and data services company that operates a hybrid software-plus-services model anchored by Origamo, its proprietary mobile-first field force management platform. Origamo is a modular, cloud-based system offering GPS tracking, real-time analytics, task management, asset tracking via QR codes, dynamic surveys, leads management, route-to-market, delivery, merchandising, and debt collection modules for distributed workforces. Alongside the software, the company delivers professional services spanning baseline survey research, data collection, data analysis (descriptive to predictive), market assessment surveys, and gender equality and social inclusion analysis. Clients operate in FMCG, Consumer Packaged Goods, Pharma, Market Research, Agriculture, and Development sectors across Kenya and East Africa, including active project presence in Tanzania.

The platform integrates Google Maps Platform APIs for geo-location services, is designed for interoperability with standard ERP systems, and is distributed both via an enterprise sales motion with consultation-based custom quotes and via a self-serve mobile app on the Google Play Store. Origamo's broad feature surface positions the product as a horizontal field-operations layer rather than a single-purpose tool, and the company explicitly emphasizes end-to-end visibility from field operations to board-level reporting.

Workinsights pursues a sales-led go-to-market augmented by self-serve app downloads, with multi-year custom-priced contracts. The company is ODPC-certified as a Data Controller in Kenya and is privately held with no disclosed institutional funding, parent company, or leadership team bios in the available material. Revenue mechanics combine recurring Origamo subscription/enterprise licensing with project-based survey and analytics engagements, with no public pricing tiers or ARR disclosures.

Name

Workinsights

Legal name

Workinsights

Website

https://workinsights.co.ke

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Workinsights is a Nairobi-based technology and data services company that sells Origamo, a mobile-first field force management platform, alongside professional survey, data collection, and analytics services to enterprises across FMCG, agriculture, and development sectors in Kenya and East Africa.

Ownership category

akta.pro rank

Product category

Field Force Management Software

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Workforce Mobility & Field Service Enablement (Mobile GIS, Work Mgmt, Dispatch) (EUAEANAK)

Keywords

• Field force management
• Mobile workforce software
• Data collection services
• Baseline survey research
• Field management software

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Survey Research Services: Baseline survey research and market assessment survey services provided to organizations requiring insights for strategic decision-making in various industries including agriculture and social sectors.
2. Data Collection and Analysis Services: Efficient data collection through cutting-edge technology and innovative methodologies, combined with advanced data analysis services from descriptive statistics to predictive modeling.
3. Origamo Platform (Software): Mobile-friendly field management platform available on Play Store. Subscription or usage-based model for field teams management, data collection, and workforce productivity.
4. Origamo Enterprise System: Expandable enterprise system for work, resource, inventory, and field teams management across sectors including FMCG, Consumer Packed Goods, Freight, Pharma, and Field Services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Workinsights offers Origamo, a cloud-based, mobile-first field force management platform that enables GPS tracking, real-time analytics, dynamic surveys, task management, and asset tracking for distributed teams. The company also provides professional data services including baseline survey research, data collection, and advanced analytics for organizations operating in Kenya and East Africa.

Product overview

Workinsights is a data-driven consulting and technology company offering a unified platform called Origamo, complemented by professional services. Origamo serves as the core mobile-friendly team management tool with modules for field force automation, asset tracking, task management, geo mapping/tracking, leads management, distribution efficiency, and real-time analytics. The company's professional services include baseline survey research, data collection, data analysis, field management consulting, market assessment surveys, and gender equality and social inclusion analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Origamo: Mobile-friendly team management platform designed for field productivity, asset tracking, task management, and data collection. Available on Google Play Store.

Products and services

• Origamo

Quantifiable outcome

• Elimination of tedious paperwork and streamlining of field operations
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core and notable.

• Google Maps PlatformcoreTechnology or IntegrationOrigamo integrates Google Maps Platform APIs (Google Maps API, Places API) for geo mapping and location-based services. The integration enables GPS tracking of field staff, displaying next available personnel, and tracking status of work orders assigned. This is fundamental to the geo mapping/tracking functionality of the field management platform.
• Carbacid (CO2) LimitednotableStrategic or Co-development PartnerCollaboration with Carbacid (CO2) Limited contributing to the advancement of agricultural practices and animal welfare through innovative solutions. This represents a strategic partnership focused on sustainable agriculture and environmental impact in Kenya.
• Standard ERP SystemscoreTechnology or IntegrationOrigamo's field management platform is designed for integration with standard ERP systems, enabling unified resource, inventory, and work management. This interoperability allows enterprise clients to incorporate Origamo into existing technology stacks.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GeoPoll: Mobile-based market research and survey platform with deep operations in Africa (including Kenya) and a professional services research arm. Closely comparable to Workinsights in combining mobile data collection with research services in agriculture, social, and development sectors.
• KoboToolbox: Open-source mobile data collection platform widely used by NGOs and researchers for field surveys, with strong adoption across Africa. Directly comparable to Workinsights' Origamo dynamic survey and field data collection capabilities, especially in development-sector use cases.
• FieldAware: SaaS field service management platform focused on scheduling, work orders, and mobile field operations for SMB and mid-market. Functionally similar to Origamo's field force automation, task management, and dispatch features.
• Fulcrum: Mobile field data collection and asset inspection platform with GPS, forms, and workflow automation. Comparable to Origamo's geo mapping, task management, and asset-tracking features for distributed field teams.
• SurveyCTO: Mobile-first survey and field data collection platform used by researchers and enterprises globally, including Africa. Overlaps with Workinsights on dynamic survey design, field enumerator tooling, and data quality controls for high-stakes research.

Broad incumbents

• ServiceNow Field Service Management: Enterprise FSM module within the ServiceNow platform for workforce scheduling, dispatch, and asset-centric service operations. Competes with Origamo for mid-market and enterprise field force management opportunities.
• Salesforce Field Service: Enterprise field service management suite within the Salesforce platform covering dispatch, work orders, scheduling, and mobile workforce. Broad incumbent in the same category as Origamo, particularly for larger enterprise customers in FMCG and utilities.
• Trimble Unity: Trimble's asset and field operations suite used by utilities and municipalities for mobile workforce, GIS, and asset management. Comparable to Origamo's geo mapping, work order, and asset-tracking capabilities in field operations contexts.

Regional players

• Africa's Talking: Pan-African mobile technology platform providing APIs for SMS, USSD, voice, and data collection widely used across East Africa including Kenya. Comparable as a regional technology enabler for field-data-driven businesses and complements Origamo-like platforms.

Emerging players

• Premise Data: Crowdsourced mobile data collection and analytics platform with operations in emerging markets, including Africa. Overlaps with Workinsights on mobile enumerator networks and survey-derived insights, particularly for development and agriculture use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/origamo_ke
• Facebookfacebook.com/origamobyworkinsights
• LinkedInlinkedin.com/company/origamo-by-workinsights
• Instagraminstagram.com/origamobyworkinsights

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workinsights