FieldAware
FieldAware is a Plano, Texas-based mobile-first field service management SaaS platform serving mid-market field service businesses with scheduling, dispatch, work order management, and invoicing via native Android and iOS apps. It was acquired by GPS Insight in December 2021.
- Company typePrivate
- Founded2009
- HeadquartersPlano, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FieldAware does
FieldAware is a Plano, Texas-based software company that builds a mobile-first field service management (FSM) platform for businesses employing mobile field technicians. Its core product, the FieldAware Platform, addresses the operational backbone of field service work — scheduling, dispatching, work order lifecycle management, and invoicing — targeting mid-market field service companies positioned between lightweight SMB tools (e.g., Jobber) and enterprise FSM systems (e.g., ServiceTitan). Customers acquire the platform to connect back-office operations with field technicians, optimize dispatch via a proprietary Smart Scheduler, and manage work orders and invoicing end-to-end.
The technical architecture is mobile-first, with native applications published for Android and iOS that include offline data capture (data captured without connectivity and synchronized once restored) plus cloud-based back-end orchestration. The platform exposes ERP integrations to bridge field operations with customers' accounting, inventory, and resource-planning systems. Pricing is delivered as a custom annual subscription calibrated to business size and required integrations, with demos and trials available on request rather than a published tiered pricing model. Distribution is via direct sales and mobile app stores, with marketing activity concentrated in product-comparison content and industry reviews.
The company was founded in 2009 and operated as an independent entity through multiple venture funding rounds (2010 seed/grant from NDRC; 2013 round from OpenView; $24M 2014 round led by WestSummit Capital with Atlantic Bridge, Silicon Valley Bank, and Oyster Capital Partners) before being acquired by GPS Insight in December 2021. Post-acquisition, FieldAware operates as a product line inside GPS Insight's combined fleet management, field services, and telematics platform — with the two organizations reporting a combined footprint of 250,000+ vehicles across customer fleets. Leadership includes CEO Steve Wellen, CFO Chad Sands, and COO Steve Mason.
FieldAware firmographics
Firmographics- Name
- FieldAware
- Website
- https://fieldaware.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- FieldAware is a Plano, Texas-based mobile-first field service management SaaS platform serving mid-market field service businesses with scheduling, dispatch, work order management, and invoicing via native Android and iOS apps. It was acquired by GPS Insight in December 2021.
- Ownership category
- akta.pro rank
FieldAware industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)
- akta.pro secondary industries
- Field Service Dispatch & Remote Troubleshooting (BPAAACAG), Workforce Mobility & Field Service Enablement (Mobile GIS, Work Mgmt, Dispatch) (EUAEANAK)
Keywords
Where FieldAware is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Markets served
FieldAware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Custom subscription-based pricing model based on business size and required integrations. The platform offers a cloud-based field service management solution with pricing tailored to customer requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise/mid-market pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
FieldAware product offering
Product offeringCore offering
FieldAware provides a mobile-first field service management software platform that connects back-office operations with mobile field technicians. The platform covers scheduling, dispatching, work order management, and invoicing through native Android and iOS applications, featuring offline data capture, the proprietary Smart Scheduler for automated dispatching, and integrations with ERP systems.
Product overview
FieldAware is a unified field service management platform that provides a mobile-first solution for connecting back-office operations with field technicians. The platform centers on the FieldAware Platform, which encompasses scheduling, dispatch, work orders, and invoicing capabilities through native mobile applications for Android and iOS, with offline data capture and automated Smart Scheduler dispatching functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- FieldAware Platform A mobile-first field service management platform that connects back-office operations with mobile field technicians via native Android and iOS apps, offering scheduling, dispatch, work order management, invoicing, offline data capture, and ERP integrations for field service businesses.
Companies that use FieldAware
Customer profileSegments2 records
Ideal customer profiles2 records
FieldAware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FieldAware partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
FieldAware competitors and assessment
Company assessmentDirect peers
- Housecall Pro: SMB field service management platform targeting home service professionals. Featured alongside FieldAware in comparison content, with overlapping scheduling, dispatch, and invoicing capabilities for field service operators.
- Jobber: SMB-focused field service management platform for home service businesses. FieldAware identifies Jobber as the lower-end competitor it is positioned above, serving an overlapping but more mid-market customer base.
- ServiceMax: Field service management software focused on asset-intensive and complex service operations. Comparable to FieldAware in core FSM functionality (work orders, scheduling, mobile) but targets larger, more complex enterprise customers.
- ServiceTitan: Leading enterprise field service management platform serving trades contractors (HVAC, plumbing, electrical). FieldAware explicitly positions itself between simpler tools like Jobber and ServiceTitan, making ServiceTitan the primary enterprise-tier competitor.
Broad incumbents
- Salesforce Field Service: Cloud-based field service solution from Salesforce, part of its broader CRM and service cloud platform. Overlaps with FieldAware in mobile workforce management, scheduling, and work order capabilities for larger customers.
- Verizon Connect: Fleet management and field service platform from Verizon. Comparable to the combined GPS Insight/FieldAware offering with telematics + workforce management capabilities for commercial fleets and field operations.
- Samsara: Connected operations platform combining fleet telematics with broader operational capabilities. Relevant as a competitive adjacent platform to GPS Insight/FieldAware in fleet and field operations for mid-market and enterprise customers.
- Microsoft Dynamics 365 Field Service: Enterprise field service management solution from Microsoft, part of the broader Dynamics 365 suite. Competes with FieldAware for mid-market and enterprise customers needing integrated ERP + FSM functionality.
Emerging players
- Connecteam: Mobile-first workforce management platform expanding into field service operations. Represents an emerging threat with a mobile-native approach similar to FieldAware's, targeting SMB and mid-market deskless workers.
- GeoNext (now part of OptimoRoute): Route optimization and field service dispatch platform. Comparable to FieldAware in the scheduling and dispatch component, particularly for smaller operations seeking automated routing capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
FieldAware social profiles
Digital presenceFieldAware financial estimates
Financial estimateRevenue estimate
Valuation estimate
FieldAware leadership team
Management profileNumber of profiles
Profiles3 records
FieldAware funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FieldAware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FieldAware
What does FieldAware do?
FieldAware provides a mobile-first field service management software platform that connects back-office operations with mobile field technicians. The platform covers scheduling, dispatching, work order management, and invoicing through native Android and iOS applications, featuring offline data capture, the proprietary Smart Scheduler for automated dispatching, and integrations with ERP systems.
Is FieldAware a public or private company?
FieldAware is a private company. It is classified as private equity controlled and is currently acquired.
When was FieldAware founded?
FieldAware was founded in 2009. It employs 101 to 250 people.
Where is FieldAware based?
FieldAware is headquartered in Plano, United States, in the North America region.
How does FieldAware make money?
One revenue line is on record: subscription SaaS.
Who are FieldAware's main competitors?
Direct peers on record are Housecall Pro, Jobber, ServiceMax and ServiceTitan. Broad incumbents are Salesforce Field Service, Verizon Connect, Samsara and Microsoft Dynamics 365 Field Service. Emerging players are Connecteam and GeoNext (now part of OptimoRoute).
Does FieldAware have an API?
No public API is recorded for FieldAware.
What industry is FieldAware in?
FieldAware's product category is Field Service Management Software. Its primary akta.pro industry code is BPAEAJAE, Field Services & Onsite Support (Dispatch/Break-Fix), with a secondary code of BPAAACAG, Field Service Dispatch & Remote Troubleshooting. Its NAICS code is 518 and its SIC code is 8744.