pekomd

What pekomd does

pēkomd is a private, physician-owned cosmetic surgery and rejuvenation practice founded in 2020 by Dr. Peter Koltz, operating three locations across Ohio (Toledo headquarters, Dayton, Columbus/Worthington). The practice delivers a comprehensive, multi-modality aesthetic and wellness offering spanning surgical procedures (facelifts, rhinoplasty, breast augmentation/reduction/reconstruction including DIEP flap microsurgical reconstruction, body contouring, mommy makeovers, male plastic surgery, and gender-affirming surgery), non-surgical aesthetic treatments (Botox/Dysport/Daxxify/Jeuveau injectables, dermal fillers, laser and light therapies including CO2, BBL, Moxi, Renuvion, FaceTite, microneedling, and chemical peels), hair restoration (FUE transplant, PRP microneedling), and medical wellness (pēkWellness, including bioidentical hormone replacement therapy, peptide therapy, medical weight management, and bariatric surgery). The Toledo facility holds ACHC accreditation for its surgical operating room.

The clinical team comprises four board-certified physicians with elite subspecialty training: Dr. Peter Koltz (founder; UPenn double fellowship in microsurgery and research; 2024 AAPS inductee), Dr. Nickolay Markov (Yale microsurgery fellowship; only microsurgery-trained plastic surgeon in Dayton), Dr. Daniel Straka (ASOPRS fellowship-trained oculofacial plastic surgeon; The Ohio State University clinical faculty), and Dr. Matthew Fourman (Medical Director of pēkWellness; over 2,000 bariatric procedures performed). The practice monetizes through consultation-based one-time surgical fees, recurring non-surgical and wellness subscription-style services, an app-based pēkomd Rewards membership program offering preferred pricing, and retail of a proprietary pēkoSkin product line alongside third-party medical-grade skincare (ZO Skin Health, SkinBetter Science, SkinCeuticals).

The go-to-market model is direct-to-consumer, acquiring patients through organic social media (three location-specific Instagram accounts plus individual physician accounts), YouTube video content, email/newsletter, earned media (People Magazine, Vogue, NPR, House Beautiful), SEO/organic search, patient testimonials, and physician referrals (particularly for cancer reconstruction). An out-of-town patient program supports longer-distance consultations. The practice serves at least six patient segments: cosmetic surgery patients, cancer reconstruction patients, wellness and weight management patients, non-surgical aesthetics patients, male plastic surgery patients, and gender-affirming surgery patients. Pricing is not publicly disclosed and is determined during personalized consultation based on treatment complexity and patient anatomy.

Name

pekomd

Legal name

pēkomd

Website

https://pekomd.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

pēkomd is a physician-owned, multi-location Ohio aesthetic and wellness practice offering surgical, non-surgical, and medical wellness services (including cancer reconstruction, bariatric care, and hormone therapy) to consumer patients through four board-certified specialists across Toledo, Dayton, and Columbus.

Ownership category

akta.pro rank

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, breast procedures, body contouring, rhinoplasty, and reconstructive surgeries. Pricing determined during consultation based on procedure complexity and individual patient needs.
2. Non-Surgical/Aesthetic Services: Injectables (Botox, Dysport, fillers), laser treatments, skin care services, facials, and body contouring treatments. These include both one-time treatments and recurring maintenance services.
3. pēkWellness Program: Medical wellness services including hormone replacement therapy, peptide therapy, weight management programs, and metabolic health optimization. These services often involve ongoing treatment plans and follow-up appointments.
4. Membership Program: pēkomd Rewards membership offering ongoing access to treatments, exclusive pricing, and expert recommendations through an app-based platform. Members receive preferred pricing on select treatments and access to exclusive offers.
5. Skincare Products: Sale of skincare products including pēkoSkin branded products, ZO Skin Health, SkinBetter Science, SkinCeuticals, and other medical-grade skincare lines

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

pēkomd is a multi-modality cosmetic surgery and rejuvenation practice that delivers surgical procedures (facelifts, breast augmentation/lift/reduction, body contouring, rhinoplasty, gender-affirming surgery, and cancer reconstruction including DIEP flap), non-surgical aesthetic treatments (Botox, dermal fillers, laser and light therapies, peels, microneedling, facials), hair restoration (FUE transplants and PRP microneedling), and a medical wellness program (bioidentical hormone replacement, weight management, peptide therapy, lifestyle counseling) across three Ohio locations.

Differentiator

Problem solved

Functional benefit

Brands

• pēkoLift: Nonprofit initiative dedicated to uplifting individuals and communities through purposeful programs, local partnerships, and community service.
• pēkWellness
• pēkoSkin
• pēkomd Rewards
• pēkoLIFT

Products and services

• Surgical Procedures Plastic and reconstructive surgical procedures covering face, neck, eyes and brows, breast, body, male plastic surgery, gender-affirming surgery, and other procedures such as ear surgery and scar revisions; targeted at adult patients seeking cosmetic enhancements, post-cancer reconstruction, post-weight-loss contouring, and gender-affirming outcomes.
• Non-Surgical Aesthetic Services

Quantifiable outcome

• Facelift results lasting 7-10 years or longer with proper care
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Naderi Center for Cosmetic Surgery: Virginia-based cosmetic surgery practice specializing in facial procedures, injectables, and oculofacial surgery. Comparable to pēkomd's facial and oculofacial plastic surgery service line led by fellowship-trained specialists.
• Ideal Image: National aesthetic medspa chain offering injectables, laser hair removal, body contouring, and skin rejuvenation across numerous U.S. locations. Directly comparable to pēkomd's non-surgical and wellness offerings, though with a corporate, non-physician-owned model rather than a surgeon-led practice.
• Skinney Medspa: Multi-location New York aesthetic medspa offering injectables, body contouring, laser treatments, and skincare. Comparable to pēkomd's non-surgical and skincare product offerings, though concentrated in a higher-cost metro market.
• Quintessa Aesthetic Center: Wisconsin-based multi-physician aesthetic surgery and medspa practice offering facial, breast, body, and skin services plus wellness. Comparable to pēkomd's Midwest regional positioning and integrated surgical-plus-wellness model.
• LaserAway: Multi-state aesthetic medspa chain providing laser hair removal, injectables, body contouring, and skin treatments. Comparable to pēkomd's non-surgical aesthetic services and D2C marketing approach, though more retail-brand driven and less surgically focused.
• Cassileth Plastic Surgery: Beverly Hills plastic surgery practice offering breast, body, and facial procedures with an emphasis on reconstructive and revisional work. Comparable to pēkomd's reconstructive surgery service line, particularly cancer reconstruction.
• Marina Plastic Surgery: Multi-physician Los Angeles plastic surgery practice offering surgical and non-surgical aesthetic procedures with a branded medspa affiliate. Comparable to pēkomd's integrated surgical, non-surgical, and skincare product model.
• Westlake Dermatology & Cosmetic Surgery: Multi-location dermatology and cosmetic surgery group across Texas offering medical dermatology, plastic surgery, injectables, lasers, and skincare. Closely comparable operating model to pēkomd — physician-led, multi-location, full-spectrum surgical and non-surgical aesthetic.
• Sono Bello: National body contouring and cosmetic surgery chain with multiple locations focused on liposuction, laser-assisted procedures, and body sculpting. Overlaps with pēkomd's body contouring, mommy makeover, and post-weight-loss surgery service lines.
• Celibre Medical Corporation: Physician-owned Southern California medical practice offering injectables, laser treatments, and skin rejuvenation. Closely mirrors pēkomd's multi-modality, D2C, physician-led aesthetic model at a smaller scale.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/peko_md
• Facebookfacebook.com/PeterKoltzMD

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pekomd