Reed Communications

What Reed Communications does

Reed Communications, Inc. is a private US telecommunications consulting firm founded in 2006 by Jill Reed and Steve Reed and headquartered at PO Box 84 in Holden, Missouri. The company functions as an independent, carrier-agnostic intermediary: it does not build a proprietary technology platform and instead represents more than 35 carriers spanning ILEC, CLEC, fiber, and cable categories, alongside vendor sales partnerships with premise-based and hosted-PBX providers including Cisco, Toshiba, Avaya, NEC, Mitel, Windstream, Paetec, Touchtone, and Broadview. Its core deliverables are consulting services — analysis, planning, and implementation of voice and data networks, bill auditing, communications-equipment purchasing assistance, and business-continuity / network-security advisory — that match each customer's requirements to an optimal carrier and product combination.

Revenue is generated exclusively through commissions paid by carrier partners rather than fees charged to customers; Reed Communications offers free billing audits to prospects as its primary demand-generation mechanism and provides all consulting services at no charge to the customer. The go-to-market is sales-led and direct, augmented by a Partner Program that recruits regional technology-account-execututives (e.g., RESULTS Technology) to refer clients, plus a CEO-level LinkedIn presence and a website-driven content presence. The customer base is concentrated in the Kansas City region and the broader Midwest, spanning mid-market and enterprise clients in banking (Brotherhood Bank & Trust, a regional Kansas City bank), legal (Polsinelli Shughart), and technology-adjacent verticals, with the company also serving call centers, schools, hospitals, and government entities.

The company is founder-controlled with no institutional investors, no parent organization, no funding rounds, and no M&A activity disclosed in the source material. Its technology footprint is intentionally thin — no mobile application, no public API, no AI/ML capability, no patents or trademarks — and its differentiation rests on multi-decade industry experience, independence from any single carrier, and the breadth of its carrier and vendor relationships rather than proprietary software. The website, partner program, and free-audit offer remain the principal commercial levers, with no product launches, geographic-expansion milestones, or leadership changes reported in the available data.

Name

Reed Communications

Legal name

Reed Communications, Inc.

Website

https://reedcomm.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Reed Communications is a US telecommunications consulting firm founded in 2006 that, as an independent intermediary, matches mid-market and enterprise customers with optimal voice, data, and phone-system providers from a network of 35+ carriers and major PBX vendors, earning revenue via carrier commissions and offering free bill audits.

Ownership category

akta.pro rank

Headquarters

HQ city

Holden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Telecom Consulting Services: Reed Communications provides voice and data communication consulting including analysis, planning and implementation of circuit and wireless networks. They offer communications equipment purchasing assistance, bill auditing, and business continuity/network security consulting. There is no charge to the customer for their services; revenue comes from commissions paid by carrier partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reed Communications is an independent telecommunications consulting firm that connects business customers with over 35 voice and data carriers. It provides analysis, planning, and implementation of circuit and wireless networks, communications equipment purchasing assistance, free bill auditing, and business continuity and network security consulting. Services are delivered free of charge to the customer, with revenue earned through commissions from carrier partners.

Product overview

Reed Communications is a telecommunications consulting company that operates as a single integrated service offering rather than a software platform. The core portfolio consists of Telephone Services (analog, digital, VOIP, and hosted voice solutions), Long Distance Services, Data & Internet Services (connectivity and network infrastructure), Phone Systems (premise-based and cloud-based PBX from multiple vendors), Video & Conference Calling, Utility Management, and telecom bill auditing. The company represents over 35 carriers and providers, matching customers with optimal voice and data solutions. Services are offered at no charge to customers, with revenue derived from carrier relationships. No individual software products or modules are offered as separate branded offerings; instead, the company provides consulting services to identify and implement the best carrier solutions for each customer's needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Telephone Services Voice communication services including analog POTS lines, digital CAS trunks, DID trunks, ISDN-PRI, SIP trunks, and hosted phone service delivered through over 35 carriers representing ILEC, CLEC, fiber, and cable solutions. Targeted at businesses needing consolidated and reliable voice services.
• Long Distance Services Long distance and toll-free services including switched LD, dedicated LD, toll-free numbers, conference calling, and account codes, with analysis of call patterns to match customers with optimal carriers. For businesses seeking to optimize long distance spend.
• Data & Internet Services Internet connectivity and data services ranging from small business DSL/cable/wireless to enterprise T-1, bonded T-1's, Ethernet over Copper, and fiber (5M to 100Gig+), plus WAN services including point-to-point, MPLS, VPN, and network security (firewalls, offsite data storage, data centers/colocation).
• Phone Systems Premise-based and cloud-based phone system consultation and service covering analog, digital, and VOIP/SIP systems from vendors including Cisco, Toshiba, Avaya, NEC, Mitel, Shoretel, Polycom, and Allworx. For businesses seeking expert guidance on phone system selection and deployment.
• Hosted PBX Cloud-based phone system service provided through carriers such as Windstream, Paetec, Touchtone, and Broadview, offering phone service and hardware provisioned by the carrier.
• Video & Conference Calling Audio, web, and video conferencing services through preferred providers at rates starting at approximately 3 cents per minute. For businesses needing reliable collaboration services.
• Utility Management Utility cost reduction services to help customers lower their utility expenses beyond telecommunications.
• Telecom Bill Auditing Free analysis and auditing of monthly billing statements to consolidate bills, identify savings opportunities, and optimize telecommunication costs.
• Network Security Consulting Business continuity and network security consulting services as part of comprehensive telecommunications consulting.
• Communications Equipment Purchasing Consulting services for communications equipment purchasing as part of voice and data communication consulting including analysis, planning, and implementation.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intelisys: Intelisys is a technology services distributor (master agency) that enables sales partners to deliver carrier and cloud solutions, operating a structurally analogous carrier-aggregated model.
• Avant Communications: Avant is a telecom master agent and technology distributor that connects customers to carriers and technology providers, sharing Reed's commission-based revenue model and multi-carrier approach.
• Telarus: Telarus is the largest US master agent / telecom broker, connecting businesses with carriers for voice, data, cloud, and UCaaS solutions through a commission-based model — directly analogous to Reed Communications' consulting intermediary model.
• Telecom Brokers: Telecom Brokers is an independent telecom consulting firm that audits, designs, and implements voice/data solutions on behalf of customers — closely aligned with Reed's paid-by-carrier consulting approach.
• Sandler Partners: Sandler Partners is a master agent that matches mid-market and enterprise customers with telecom, UCaaS, and managed service providers on a commission basis — operating with the same carrier-agnostic broker model as Reed.
• TBI (Technology Brokerage & Consulting): TBI is a master agent that helps advisors and agents place customers with telecom, cable, and cloud providers — a structurally similar carrier-agnostic brokerage model serving US businesses.

Broad incumbents

• Cisco: Cisco is a major UCaaS and networking vendor (Webex, Cisco BroadWorks) and a named phone-system partner of Reed Communications, competing in adjacent layers of the enterprise telephony stack.
• RingCentral: RingCentral is a leading UCaaS/CCaaS platform delivering cloud communications and contact center solutions — competing with the telecom carriers Reed brokers, and reshaping customer demand patterns the firm must address.
• Windstream: Windstream is a US carrier offering voice, data, and hosted PBX services — one of Reed Communications' named carrier partners and a downstream provider in the same telecom ecosystem.

Emerging players

• Converged Technology Group: Converged Technology Group is a smaller telecom/IT consulting firm that helps mid-market customers evaluate and implement voice, data, and cloud solutions — overlapping with Reed's niche consulting business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed Communications