The Pilates Studio Brasil
The Pilates Studio Brasil is a São Paulo-based franchise network operating 33+ studios across Brazil, Chile, and Portugal, delivering the Authentic Pilates method (Contrology) as exclusive licensee of The Pilates Studio Inc. New York. The company serves individual wellness consumers, trains and certifies Pilates instructors, and licenses the franchise model to entrepreneurs.
- Company typePrivate
- Founded1996
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What The Pilates Studio Brasil does
The Pilates Studio Brasil is a São Paulo-based franchise network founded in 1996 by Inelia Garcia that operates studios delivering the Authentic Pilates method (Contrology) across Brazil, Chile, and Portugal. The company is the exclusive licensee of The Pilates Studio Inc. New York for Latin America and Portugal, holding direct lineage to Joseph Pilates through Romana Kryzanowska, with Garcia appointed Teacher of Teachers worldwide in 2003. Core service offerings include 55-minute individual apparatus-based classes, Mat Pilates, and Mat Wall sessions delivered through 33+ studios spanning São Paulo, Atibaia, Jundiaí, Ribeirão Preto, Curitiba, Rio de Janeiro, Porto Alegre, Recife, Santiago, and multiple Lisbon locations.
The company generates revenue through four primary streams: franchise fees and royalties from 22 franchise units operating under The Pilates Studio brand since 2000; direct studio operations and class fees; an 800+ hour professional certification program that trains fitness professionals, physiotherapists, and dancers at the São Paulo certification center with guaranteed job placement; and recurring workshops and continuing education events. Distribution combines owned studios, franchised locations, and embedded operations within partner fitness chains including Cia Athletica, Wellness Sport Club, Academia Competition, Academia Lucena, Academia Swimex, and Ecofit. The network has trained over 1,200 professionals and certified over 800 instructors in the Authentic Method, creating a self-reinforcing talent and franchise pipeline. Pricing for workshops is publicly disclosed at R$1,500 per attendee, while franchise pricing remains quote-based and not publicly disclosed. The company has 101-250 employees, operates as a private founder-controlled entity, and reports no public revenue or funding history.
The Pilates Studio Brasil firmographics
Firmographics- Name
- The Pilates Studio Brasil
- Legal name
- The Pilates Studio Brasil
- Website
- https://pilates.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Pilates Studio Brasil is a São Paulo-based franchise network operating 33+ studios across Brazil, Chile, and Portugal, delivering the Authentic Pilates method (Contrology) as exclusive licensee of The Pilates Studio Inc. New York. The company serves individual wellness consumers, trains and certifies Pilates instructors, and licenses the franchise model to entrepreneurs.
- Ownership category
- akta.pro rank
The Pilates Studio Brasil industry classification
Industry- Product category
- Pilates Studio Services
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where The Pilates Studio Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices20 records
Markets served
The Pilates Studio Brasil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Franchise Fees and Royalties: The company operates a franchise system since 2000, offering entrepreneurs the right to use the brand, methodology, and operational support in exchange for franchise fees and ongoing royalties.
- Studio Operations: Revenue from studio operations including individual classes (55 minutes), Mat Pilates classes, and Mat Wall classes. Studios operate in Brazil, Chile, and Portugal.
- Professional Certification Courses: Over 800-hour certification programs for fitness professionals, physiotherapists, and dancers. Course is conducted in São Paulo with guaranteed job placement within the network upon completion.
- Workshops and Continuing Education: Intensive workshops such as the 15-hour Mat workshop in Recife at R$ 1,500.00, providing continuing education for existing Pilates instructors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Recife Workshop - 15-hour intensive Mat training |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Pilates Studio Brasil product offering
Product offeringCore offering
The Pilates Studio Brasil operates a franchise network of 33 studios across Brazil, Chile, and Portugal that deliver the Authentic Pilates (Contrology) method through individual apparatus sessions, Mat Pilates, and Mat Wall classes. The company also provides an 800+ hour professional certification program for aspiring instructors and sells franchise rights to entrepreneurs.
Product overview
The Pilates Studio Brasil operates a franchise network of Authentic Pilates studios across Brazil, Chile, and Portugal. The core offering is the Autêntico Pilates (Contrology) method, a physical and mental conditioning system created by Joseph Pilates. Services include individual apparatus-based classes (55 minutes), Mat Pilates group sessions, and Mat Wall classes. The company also offers a professional certification program (800+ hours) for instructors and periodic workshops. The franchise system allows entrepreneurs to open branded studios using the company's methodology and support.
Differentiator
Problem solved
Functional benefit
Products and services
- Aulas Individuais (Individual Classes) 55-minute individual Pilates sessions conducted on specialized apparatus (Reformer, Cadillac, Electric Chair, Wunda Chair, Full Barrel, Tower, Pedipole), providing personalized instruction tailored to each client's specific needs.
- Mat Pilates Group mat-based Pilates classes using a mat and accessories such as magic circle, elastic bands, and 1kg weights, working the body without apparatus.
- Mat Wall Small-group Pilates sessions on the Mat Wall apparatus using springs and accessories to intensify the benefits of mat exercises.
- Certificação Autêntico Pilates (Professional Certification) Over 800-hour professional certification program training instructors in the Authentic Pilates Method, conducted at the São Paulo certification center and recognized internationally. For fitness professionals, physiotherapists, and dancers, with guaranteed job placement within the franchise network upon completion.
- Workshop Autêntico Pilates (MAT Workshop) Intensive 15-hour hands-on training workshop for practicing Pilates instructors focusing on MAT exercises, teaching methodology, and practical application (e.g., Recife workshop at R$ 1,500.00 with 10% cash discount).
- Franquia The Pilates Studio Brasil (Franchise System) Franchise offering entrepreneurs the right to open The Pilates Studio Brasil studios, with support including brand, methodology, training, and operational guidelines. Operational since 2 September 2000 with 22+ units across 7 Brazilian states plus Federal District.
Quantifiable outcome
- Noticeable difference in 10 sessions, others notice difference in 20 sessions, new body in 30 sessions
- +2 more outcomes
Companies that use The Pilates Studio Brasil
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
The Pilates Studio Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Pilates Studio Brasil partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- The Pilates Studio Inc. New YorkcoreExclusive licensee of The Pilates Studio Inc. New York, authorized by Master Teacher Romana Kryzanowska and Sean Gallagher to operate in Latin America and Portugal. Direct franchise relationship with the original Pilates studio brand.
- Romana KryzanowskacoreAuthorized by Master Teacher Romana Kryzanowska to establish the first Certification Center of the Pilates Method in Latin America. Romana designated Inelia Garcia to spread and represent the Pilates Method in Brazil, with annual visits until 2013.
- Cia AthleticamajorPartnership with Cia Athletica fitness chain for operating Pilates studios within their facilities, including locations at Kansas (Brooklin) and Morumbi Shopping in São Paulo.
- Wellness Sport ClubmajorPartnership with Wellness Sport Club chain for Pilates studio operations within their fitness facilities.
- Academia CompetitioncoreFirst studio established in partnership with Academia Competition at Oscar Freire unit in São Paulo. This was the first formal studio location after the Corpus Academia.
- Academia LucenamajorPartnership with Academia Lucena for Pilates studio in Atibaia, São Paulo.
- Academia SwimexmajorPartnership with Academia Swimex for Pilates studio in Curitiba, Paraná.
- Espaço TerapêuticominorPartnership with therapeutic space for Pilates studio operations.
- KhoraminorPartnership with Khora wellness brand for Pilates studio operations.
- EcofitminorPartnership with Ecofit for Pilates studio operations.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
The Pilates Studio Brasil competitors and assessment
Company assessmentEmerging players
- F45 Training: Global functional-training fitness franchise with 1,500+ studios. Comparable in franchise-driven international expansion and brand-led class experience, though operating in a different fitness modality.
- Just Pilates: Boutique Pilates studio operator with multiple U.S. locations offering contemporary Pilates classes. Represents the modern boutique Pilates concept against which Authentic Pilates positioning differentiates, helping frame the competitive set.
Broad incumbents
- Xponential Fitness: Public franchisor of boutique fitness brands including Club Pilates, StretchLab, CycleBar, and Rumble Boxing. Provides the playbook for scaling multiple boutique fitness franchise concepts, directly relevant to The Pilates Studio Brasil's franchise expansion strategy.
- Equinox Pilates: Premium fitness operator offering Pilates instruction within its luxury club network. Represents the high-end positioning tier The Pilates Studio Brasil's Authentic lineage competes against in premium urban Brazilian markets.
- CorePower Yoga: Yoga-focused fitness franchise with 200+ studios across the U.S. Operates a similar boutique-fitness franchise model combining instructor-led group classes with branded methodology, providing a structural peer for franchise replication strategy.
Direct peers
- StretchLab: Franchise network of assisted-stretching studios offering 1:1 and small-group sessions. Operates a very similar boutique-fitness franchise model with specialized practitioner services, and is also owned by Xponential Fitness, providing a comparable capital-efficient expansion template.
- Pilates Plus: Multi-location Pilates studio chain offering group classes on reformer equipment with a fitness-focused approach. Comparable in operating studio-based Pilates instruction at scale, though positioned more toward contemporary than Authentic methodology.
- Club Pilates: Largest Pilates-focused franchise network in the United States with 700+ studios globally. Operates a similar franchise-based model offering group reformer Pilates classes, making it the closest international comparison point for The Pilates Studio Brasil's replicable studio network.
Regional players
- Smart Fit: Largest fitness chain in Brazil with 1,000+ units across Latin America. Represents the dominant low-cost fitness option in the same Brazilian market; competes for share of wallet but offers a fundamentally different value proposition than boutique Authentic Pilates.
- Bodytech: Premium fitness chain operating across Brazil, Chile, and Colombia with integrated wellness services. Competes in the same premium segment of the Latin American fitness market, including locations that may overlap with The Pilates Studio Brasil's studio partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pilates Studio Brasil social profiles
Digital presenceThe Pilates Studio Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pilates Studio Brasil leadership team
Management profileNumber of profiles
Profiles1 record
The Pilates Studio Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pilates Studio Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pilates Studio Brasil
What does The Pilates Studio Brasil do?
The Pilates Studio Brasil operates a franchise network of 33 studios across Brazil, Chile, and Portugal that deliver the Authentic Pilates (Contrology) method through individual apparatus sessions, Mat Pilates, and Mat Wall classes. The company also provides an 800+ hour professional certification program for aspiring instructors and sells franchise rights to entrepreneurs.
Is The Pilates Studio Brasil a public or private company?
The Pilates Studio Brasil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pilates Studio Brasil founded?
The Pilates Studio Brasil was founded in 1996. It employs 101 to 250 people.
Where is The Pilates Studio Brasil based?
The Pilates Studio Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does The Pilates Studio Brasil make money?
Four revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are studio Operations, professional Certification Courses and workshops and Continuing Education.
Who are The Pilates Studio Brasil's main competitors?
Emerging players on record are F45 Training and Just Pilates. Broad incumbents are Xponential Fitness, Equinox Pilates and CorePower Yoga. Direct peers are StretchLab, Pilates Plus and Club Pilates. Regional players are Smart Fit and Bodytech.
Does The Pilates Studio Brasil have an API?
No public API is recorded for The Pilates Studio Brasil.
What industry is The Pilates Studio Brasil in?
The Pilates Studio Brasil's product category is Pilates Studio Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 61143 and its SIC code is 7997.