Ungt Entreprenorskap

What Ungt Entreprenorskap does

Ungt Entreprenørskap (UE) is a Norwegian non-profit organization founded in 1997 that develops and delivers entrepreneurship education programs across the full Norwegian education pipeline, from primary school through higher education. Its core product portfolio centers on three student-enterprise programs: Elevbedrift for grades 1-10, Ungdomsbedrift (Youth Enterprise) for upper secondary, and Studentbedrift for higher education, complemented by the SMART innovation workshop series, economics and career-readiness programs (Økonomi og karrierevalg, ØkonoMIN), and career-experience programs such as Leder for en dag (Leader for a Day) and Innovasjonscamp. Operationally, UE runs a federated model of 13 regional county organizations that maintain direct relationships with schools, municipalities, teachers, and corporate partners, reaching approximately 150,000 students, 25,000 teachers, and 15,000 volunteers annually and counting 30,000+ alumni young entrepreneurs since founding. Ungdomsbedrift alone captures about 20% of all upper secondary students each year, making UE the dominant delivery channel for entrepreneurship education in Norway.

UE's revenue model is dual-stream and non-commercial. The primary stream comprises membership agreements between UE's regional organizations and Norwegian municipalities and county municipalities; programs are free for participating schools within these jurisdictions, with ordering handled via an order-form system through the ue.no teacher portal. The secondary stream consists of national and regional corporate sponsorship and in-kind contributions (mentors, jury participation, awards, venues) from partners including NHO (Næringslivets Hovedorganisasjon), Virke, ManpowerGroup, Gjensidige, Ferd, KS (Kommunesektorens organisasjon), Nova Spektrum, Euronext, Equinor, Accenture, Innovasjon Norge, and Brønnøysundregistrene. Technology is narrowly scoped: UE operates a teacher/lecturer portal at ue.no for program materials and order forms, with no disclosed proprietary platform, software product, or technology stack beyond standard content delivery. UE is affiliated with JA Europe and JA Worldwide and maintains an active presence on Facebook, LinkedIn, Instagram, YouTube, X, and Flickr.

Name

Ungt Entreprenorskap

Legal name

Ungt Entreprenørskap

Website

https://ue.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Ungt Entreprenørskap is a Norwegian non-profit founded in 1997 that delivers entrepreneurship education through 13 regional offices, reaching roughly 150,000 students and 25,000 teachers annually via a portfolio of student-enterprise programs embedded in the national curriculum.

Ownership category

akta.pro rank

Product category

Entrepreneurship Education

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

akta.pro secondary industries

Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Innovation & Design Thinking Programs (EDAMAHAD), Career Exploration & Industry Exposure (Guest Speakers, Company Visits) (EDAMAHAJ)

Keywords

• Entrepreneurship education programs
• Youth business programs
• Student enterprise programs
• Experiential learning programs
• Vocational education services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Municipal and County Memberships: Ungt Entreprenørskap operates through membership agreements with municipalities and county municipalities, where fees support program delivery in schools. Programs are described as free for municipalities with existing agreements.
2. Corporate Sponsorship and Partnership: National and regional corporate partners provide financial support and in-kind contributions including mentors, jury participation for competitions, and program sponsorship. Partners include major Norwegian organizations like ManpowerGroup, Gjensidige, NHO, Virke, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ungt Entrepren\u00f8rskap develops and delivers structured entrepreneurship education programs for Norwegian students from primary school through higher education, including student-company programs (Elevbedrift, Ungdomsbedrift, Studentbedrift), creative problem-solving workshops (SMART), innovation camps, and leadership experiences (Leder for en dag). Programs are delivered free to schools within municipalities and counties that hold membership agreements with the organization.

Product overview

Ungt Entreprenørskap is a Norwegian organization that develops educational programs for entrepreneurship across all levels of schooling, from primary school to higher education. The organization operates a portfolio of interconnected programs: Elevbedrift (pupil companies for grades 1-10), Ungdomsbedrift (youth companies for upper secondary), and Studentbedrift (student companies for higher education) form the core company-program structure. Supporting these are the SMART creative problem-solving program for grades 5-7, Vårt lokalsamfunn and Våre familier for primary school students, Økonomi og karrierevalg and ØkonoMIN for economics education, Innovasjonscamp and Frontrunner for innovation training, and Leder for en dag for leadership experience. The programs are designed to build competencies like creativity, collaboration, and entrepreneurial mindset through practical, hands-on learning aligned with the Norwegian curriculum.

Differentiator

Problem solved

Functional benefit

Products and services

• Ungdomsbedrift A pedagogical program where students in upper secondary school establish, operate, and close down their own student companies over one school year. Each year 12,000 students complete the program, representing 20% of all students in upper secondary education in Norway.
• Studentbedrift A pedagogical program for higher education students that provides knowledge and skills in business establishment, work-relevant practice, and collaboration. Students work on startup, operation, and closure of their own company over one semester or study year.
• Elevbedrift A pedagogical program where students in lower secondary school (grades 8-10) start, operate, and close down their own company. Teachers and partners serve as mentors, with the foundation being students' own ideas based on knowledge of local resources.
• SMART An idea workshop where students in grades 5-7 are challenged to develop new solutions to problems in their own local environment. The program runs over 3-5 days with phases including idea hunting, prototype building, and presentation.
• Innovasjonscamp A program focused on creativity, joy of creation, and innovation where students work on real assignments from businesses or organizations over a limited time period. Students present solutions to a jury that selects winners based on given criteria.
• Frontrunner An intrapreneurship program for higher education developed by Ungt Entrepren\u00f8rskap. It prepares students for the future by working on complex problem-solving requiring processes across institutions, business actors, and research fields.
• Leder for en dag A program where young leadership talents meet CEOs from large companies, startups, government, and other organizations. Students are matched with a top executive and follow them through an entire working day.
• Jobbskygging A program for grades 8-10 where students find tasks that serve as good supplements to the vocational education subject. Through good preparation, encounters with working life, and reflection, students gain increased competence and opportunity to make considered choices.
• V\u00e5rt lokalsamfunn A program for grades 4-5 where students get to know their community, including occupations, wages, taxes, democracy, and the welfare state. Students test democratic rules, understand the connection between taxes and welfare, and the interaction between private and public activity.
• V\u00e5re familier A program for grades 1-3 where children learn about families and what family members do. Through play and meaningful learning, children experience that families must make choices and see the necessity of priorities.
• \u00d8konomi og karrierevalg A program for 10th grade that helps students think about what is important when choosing education and future careers. Students experience the consequences of career and lifestyle choices for their future financial situation.
• \u00d8konoMIN A program for upper secondary students anchored in the curriculum's mathematics and social studies. It provides students with basic economic knowledge, including budgeting, consumption choices, loans, and long-term savings.
• SMART potet A themed variant of the SMART program developed by Ungt Entrepren\u00f8rskap Innlandet for 6th-grade students, focusing on the potato as a healthy, sustainable, and versatile raw ingredient through creative cooking and innovation experiments.
• SMART Energi A themed variant of the SMART program developed by Ungt Entrepren\u00f8rskap M\u00f8re og Romsdal for students in grades 6-7, exploring energy resources, future energy needs, and various energy forms.

Quantifiable outcome

• 96% of teachers report significant learning outcome for student cooperation through Ungdomsbedrift
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• NHO (Næringslivets Hovedorganisasjon)coreStrategic or Co-development Partner · 1 January 1997Norway's largest employer organization. NHO took the initiative in 1997 to establish Ungt Entreprenørskap and has been one of the most important partners since. Hosts NM for studentbedrifter at Næringslivets Hus annually. Provides business mentorship and jury participation for competitions.
• VirkecoreStrategic or Co-development Partner · 1 January 1997Main organization representing trade and service industries in Norway with over 21,500 member companies. Virke has collaborated with Ungt Entreprenørskap since founding in 1997, focusing on Norwegian business transformation and stimulation of cooperation between schools and working life. Jointly awards Årets Entreprenørskapslærer (Entrepreneurship Teacher of the Year) annually.
• ManpowerGroup NorwaycoreStrategic or Co-development PartnerGlobal staffing and recruitment company helping people find jobs and develop careers. Works with Ungt Entreprenørskap to ensure youth gain skills for future work life. Provides HR expertise and participates in Leder for en dag (Leader for a Day) program.
• GjensidigecoreStrategic or Co-development PartnerOne of Norway's largest insurance companies offering insurance, banking, and pension services. Strong community engagement focused on safety and prevention. Partnership includes collaboration with MOT organization for youth mental health through entrepreneurship education.
• Nova SpektrumcoreStrategic or Co-development PartnerNorway's largest exhibition and conference center in Lillestrøm. Creates meeting places promoting cooperation, innovation, and value creation across industries. Main sponsor partner for NM Ungdomsbedrift and provides venue for national championships.
• EikmaskincoreStrategic or Co-development PartnerLeading supplier of agricultural machinery and equipment in Norway. Strengthens Norwegian agriculture through innovative solutions and close cooperation with farmers. Partnership focuses on Ungdomsbedrift program in upper secondary school with emphasis on vocational education.
• FerdcoreStrategic or Co-development PartnerNorwegian family-owned investment company aiming to create lasting values through financial investments and social entrepreneurship. Supports initiatives promoting learning, inclusion, and sustainable development. Awards prize for Størst verdiskapingspotensial (Greatest Value Creation Potential) at national competitions.
• KS (Kommunesektorens organisasjon)coreStrategic or Co-development PartnerThe Norwegian Association of Local Authorities. Partnership agreement emphasizes cooperation on professional renewal and sustainable development in primary/lower secondary schools. KS recommends all municipalities and county municipalities to enter cooperation agreements with Ungt Entreprenørskap.
• BrønnøysundregistreneminorStrategic or Co-development PartnerNorwegian business register. Unique partnership where Norwegian students can register their youth and student enterprises officially. Builds important competence for future entrepreneurs and business leaders.
• LO (Landsorganisasjonen i Norge)minorStrategic or Co-development PartnerNorway's largest labor union organization with over 890,000 members. LO believes education should ensure society has access to competent workers while individuals realize their potential. LO is represented both in UE Norway's board and in several counties.
• Innovasjon NorgeminorStrategic or Co-development PartnerNorwegian government agency for innovation. Partnership especially covers higher education area, where parties together arrange Emax and look at processes, tools, and competence that can be implemented in UE's Studentbedrift program.
• Euronext (Oslo Børs)minorStrategic or Co-development PartnerEuropean stock exchange operator. Blue Innovation Award aims to encourage young entrepreneurs' awareness of the Blue Economy and foster sustainable marine-based businesses. In Norway, Euronext owns Oslo Børs, Euronext VPS, and other financial market entities.
• Kommunalbanken (KBN)minorStrategic or Co-development PartnerNorwegian municipal bank. Project 'Gjør noe med det' (Do something about it) where lower secondary students work in creative processes to map challenges, find ideas, and establish student enterprises.
• SivaminorStrategic or Co-development PartnerSiva - The Norwegian Industrial Development Corporation. Provides event support for NM for Studentbedrifter. Facilitates growth and development in industry and business.
• Forbrukerrådet (Norwegian Consumer Council)minorStrategic or Co-development PartnerNorwegian consumer protection organization. Participates in 'Leder for en dag' program where students shadow top executives.
• Patentstyret (Norwegian Industrial Property Office)minorStrategic or Co-development PartnerNorwegian patent and trademark office. Provides guidance and expertise for student enterprises on intellectual property matters.
• EquinorminorStrategic or Co-development PartnerNorwegian multinational energy company. Co-sponsors Innovasjonsprisen (Innovation Award) for student enterprises.
• AccentureminorStrategic or Co-development PartnerGlobal professional services company. Provides expertise and support for entrepreneurship programs.
• Handelens MiljøfondminorStrategic or Co-development PartnerNorwegian retail environmental fund. Focus on reducing plastic and sustainability in entrepreneurship education. Sponsors innovation camps with environmental themes.
• JA EuropecoreStrategic or Co-development PartnerEuropean umbrella organization for Junior Achievement. Provides international framework, best practices, and access to European competitions for student enterprises.
• JA WorldwidecoreStrategic or Co-development PartnerWorld's largest organization dedicated to entrepreneurship education for young people. Provides global network and international competition pathways.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• EVERFI: Digital financial literacy and entrepreneurship education provider that delivers K-12 and higher education curricula via cloud platform. Comparable mission but competing via a different (digital, centralized) delivery model rather than regional volunteer networks.
• BizWorld Foundation: US-based non-profit delivering entrepreneurship and financial literacy programs to elementary and middle school students. Smaller scale but very comparable program design for primary/lower secondary audiences.

Broad incumbents

• JA Worldwide: Global umbrella organization for Junior Achievement, the world's largest organization dedicated to entrepreneurship education for young people. Defines the methodology, international competition pathways, and global brand that UE operates under.
• JA Europe: European umbrella organization for Junior Achievement that provides UE with international framework, best practices, and access to European competitions. Not a direct competitor but the institutional peer that defines UE's broader category.

Direct peers

• NFTE (Network for Teaching Entrepreneurship): US-based non-profit that delivers entrepreneurship education programs to young people from underserved communities, with operations in multiple countries. Closest internationally comparable mission and operating model outside the JA network.
• Junior Achievement Ireland: Irish JA member delivering the same student enterprise programs (JA Student Enterprise, TY Mini-Company) to Irish schools. Comparable program portfolio, corporate sponsorship model, and integration with national curriculum.
• Junior Achievement Danmark: Danish JA member offering entrepreneurship education programs for Danish students. Same JA Worldwide affiliation, comparable volunteer and corporate partner model, and similar curriculum integration into national education.
• Ung Företagsamhet (JA Sweden): Swedish Junior Achievement member that delivers the same youth enterprise programs (Elevföretag, UF-företag, Studieföretag) to Swedish schools from primary through higher education. Near-identical operating model, curriculum, and municipal/membership funding structure.
• NUORI YRITTÄJYYS (NY, JA Finland): Finnish JA member running the equivalent Vuosiluokka, NY (Nuori Yrittäjyys) and student enterprise programs across Finnish schools. Comparable scale, volunteer-dependent model, and corporate sponsorship ecosystem.

Regional players

• Ungt Fyrirtæki (JA Iceland): Icelandic JA member operating with a similar volunteer-driven, membership-funded model for youth entrepreneurship education. Nordic regional peer with comparable cultural and economic context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UE_Norge
• YouTubeyoutube.com/user/UENorgePro/featured
• Facebookfacebook.com/uenorge
• LinkedInlinkedin.com/company/ungt-entrepren-rskap-norge
• Instagraminstagram.com/ue_norge

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ungt Entreprenorskap