Røa Allianseidrettslag

What Røa Allianseidrettslag does

Røa Allianseidrettslag (Røa IL) is a Norwegian non-profit multi-sport association (idrettslag/allianseidrettslag) headquartered at Kristian Aubertsvei 20 in the Røa neighborhood of Oslo, with stated origins in 1900. The club operates eight sport groups: barne- og allidrett (children's and multi-sport), bandy, football (including para-football), friidrett (athletics), langrenn (cross-country skiing), sykkel (cycling), and trim (fitness). On top of this broad participation base, Røa IL runs an elite women's football program, Røa Fotball Elite, whose Røa Dynamite Girls team competes in Toppserien — Norway's top-tier women's football league — providing a full grassroots-to-elite pathway within a single club structure.

The club has no proprietary technology stack. It uses Spond, a third-party club management platform, for member enrollment, event registration, communications, and tournament coordination. Røa IL owns and operates its own sports facilities at Røabanen, with an ongoing infrastructure upgrade — the replacement of Røa Kunstgress 2's artificial turf and installation of underfloor heating, expected by November 2026 — that will yield a second winter-warm pitch. The club reports 26 active corporate sponsors spanning financial services, retail, energy, telecom, and sports equipment, and participates in Norsk Tipping's Grasrotandelen program, which routes up to 7% of supporters' gambling stakes to the club.

Revenue is generated through a community-led, non-profit model built on three streams: individual and family membership fees across the 8 sport groups, recurring corporate sponsorship income, and passive Grasrotandelen contributions. The club has no parent company, no institutional investors, and no external ownership — it is governed independently as a Norwegian sports association with a board of directors. Operations are geographically concentrated in the Røa catchment of Oslo, with no disclosed expansion plans beyond the local community.

Name

Røa Allianseidrettslag

Legal name

Røa Allianseidrettslag

Website

https://roail.no

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Røa Allianseidrettslag is a Norwegian non-profit multi-sport association based in Oslo operating 8 sport groups — from children's and para-athletics to elite women's football in Toppserien — funded by membership fees, 26 corporate sponsors, and Norsk Tipping's Grasrotandelen.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

Keywords

• Community sports club
• Multi-sport association
• Youth athletics programs
• Women's football academy
• Grassroots sports participation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Revenue generated from individual and family memberships across 8 sport groups including children's sports, bandy, football, athletics, cross-country skiing, cycling, and fitness programs.
2. Sponsorship income: The club maintains 26 active corporate sponsors across various industries including sports equipment, retail, financial services, healthcare, and real estate. Sponsors receive logo placement on club materials and facilities.
3. Grasrotandelen (Norsk Tipping): The club participates in Norsk Tipping's Grasrotandelen program where registered supporters direct up to 7% of their gambling stakes to the club without additional cost to the supporter.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Røa Allianseidrettslag (Røa IL) is a Norwegian nonprofit multi-sport club delivering organized sports participation across 8 disciplines — children's multi-sport (allidrett), bandy, football (including para-football), athletics, cross-country skiing, cycling, and fitness — alongside a top-tier women's football program (Røa Fotball Elite / Røa Dynamite Girls) competing in Norway's Toppserien. The club operates its own training facilities, runs seasonal programs such as summer camps, and uses the Spond platform to manage members, events, and communications.

Product overview

Røa Allianseidrettslag (Røa IL) is a multi-sport club operating as a unified platform across eight sports disciplines: barne- og allidrett, bandy, football (including Røa Fotball Elite with Røa Dynamite Girls in Toppserien), friidrett, langrenn, paraidrett, sykkel, and trim. The club also manages facility infrastructure including artificial turf fields. Spond is used as the club management platform for membership and event coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Røa Fotball Elite: Top-level women's football division of Røa IL, including Røa Dynamite Girls which competes in Norway's Toppserien.
• Røa Dynamite Girls

Quantifiable outcome

• 2 winter-warm artificial turf pitches upon completion of Røa Kunstgress 2 upgrade (expected November 2026)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Norsk TippingcoreGTM or Marketing PartnerThe club participates in Norsk Tipping's Grasrotandelen program, a Norwegian gambling company's grassroot fundraising initiative that directs up to 7% of players' stakes to registered clubs without costing the supporter anything.
• NorthcomminorOthersSponsor providing logo visibility and presumably financial or in-kind support to the club.
• Uno-XminorOthersSponsor providing logo visibility and presumably financial or in-kind support to the club.
• SwixminorOthersSports equipment sponsor (cross-country skiing and running gear) providing logo visibility and in-kind support.
• Coop Mega RøaminorOthersRetail grocery sponsor providing logo visibility and presumably financial or in-kind support.
• SpondcoreTechnology or IntegrationSpond provides the club's digital infrastructure for member management, event registration, and communications. The club's website and membership system are built on Spond's platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lyn Oslo: Historic Oslo football-focused multi-sport club. Comparable in local-Oslo community footprint and football-heavy programming.
• KFUM Oslo: Oslo multi-sport club with broad sport offerings. Comparable in structure (allianseidrettslag) and member-base breadth.
• Ullern IF: Neighboring Oslo multi-sport club serving an adjacent western-Oslo catchment. Direct competitor for members, sponsors, and volunteer families.
• Bærum Sportsklubb: Large multi-sport club in Bærum, just outside Oslo. Comparable as a regional peer competing for the same Oslo-area youth football talent and sponsors.
• Heming IF: Established Oslo multi-sport club (allianseidrettslag) covering skiing, football, tennis, and other sports. Directly comparable in club structure, sport breadth, and community-member model.
• Ready IF: Oslo-based allianseidrettslag with a broad sport portfolio. Comparable as a peer multi-sport club competing for the same Oslo families and sponsors.
• Skeid Fotball: Oslo multi-sport club with a strong football tradition. Comparable in club structure, youth pathway focus, and reliance on community-led operations.
• Stabæk Fotball: Multi-sport club in Bærum (Greater Oslo region) with elite football history. Comparable as a nearby multi-sport club competing for the same regional member and sponsor pool.
• Vålerenga IF: Oslo's flagship multi-sport club (idrettslag) operating football, ice hockey, and other sports. Directly comparable as a Norwegian allianseidrettslag model with elite teams and broad community programming.

Regional players

• Asker Fotball: Multi-sport club in Asker, west of Oslo. Regional peer with comparable offerings serving an adjacent catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/roa_il
• Facebookfacebook.com/roail.no

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Røa Allianseidrettslag