Reimagine
Reimagine (Reimagina) is a LATAM technology company that builds WhatsApp-based digital promotional campaigns, winner payment processing, and custom AI/automation solutions for enterprise consumer brands in FMCG and adjacent verticals.
- Company typePrivate
- Founded-
- HeadquartersLima, Peru
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Reimagine does
Reimagine (operating as Reimagina, reimagina.la) is a privately held LATAM technology company that builds promotional and trade-marketing solutions for consumer brands. Its core offerings are digital promotions and sweepstakes executed primarily over WhatsApp, an end-to-end Payments and Prizes service that handles winner selection, communication, and disbursement through local rails (Yape, national transfers, bank transfers), and an Ad-hoc Solutions line for custom builds such as order-taking apps, digital field sales training, loyalty plans, and image recognition tooling. The underlying platform combines WhatsApp chatbot orchestration, AI-driven natural language interaction, computer vision for visual submissions, and an auditable real-time reporting dashboard. Revenue is generated through professional-services fees for campaign execution and custom development, plus transaction fees on winner payouts. Go-to-market is sales-led, with consultation-based engagement initiated through a Calendly booking flow targeting enterprise and mid-market FMCG clients. Named customers include Diageo, Ambrosoli, and Costa, and the company reports 1+ million cumulative consumer participations across past campaigns.
Reimagine firmographics
Firmographics- Name
- Reimagine
- Website
- https://reimagina.la
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reimagine (Reimagina) is a LATAM technology company that builds WhatsApp-based digital promotional campaigns, winner payment processing, and custom AI/automation solutions for enterprise consumer brands in FMCG and adjacent verticals.
- Ownership category
- akta.pro rank
Reimagine industry classification
Industry- Product category
- Marketing Technology
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- E-Signature & Digital Transaction Management (DTM) (HDAEAGAF)
Keywords
Where Reimagine is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Markets served
Reimagine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Promotions/Sorteos: End-to-end digital promotion campaigns including WhatsApp chatbots, prize payments, and winner communication. Full-service model where Reimagine handles everything from programming to payment distribution.
- Payment and Awards Processing: Secure payment processing for promotional winners including national transfers, Yape, and bank transfers, plus winner communication and prize delivery coordination.
- Custom Ad-hoc Solutions: Custom technology development using AI, automation, and specialized technologies tailored to specific business challenges. Includes order-taking apps, loyalty plans, and digital FFVV training.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Reimagine product offering
Product offeringCore offering
Reimagine (DBA: Reimagina) builds and operates a WhatsApp- and web-based platform that lets consumer brands run end-to-end digital sweepstakes and promotional campaigns, including chatbot programming, real-time tracking, winner communication, and prize payment processing via national transfers, Yape, and bank transfers. The company also delivers custom ad-hoc technology solutions such as order-taking apps, digital field sales training, loyalty plans, and image recognition applications for client-specific business problems.
Product overview
Reimagine is a technology company providing a portfolio of trade and marketing solutions. The core offerings include Digital Promotions (WhatsApp/web sweepstakes), Payments and Prizes (winner payout services), and Ad-hoc Solutions (custom AI and automation implementations). Supporting products include order-taking apps, digital field sales training, loyalty programs, and image recognition capabilities. The platform combines WhatsApp chatbots, AI, and automation to help brands execute promotional campaigns and connect with consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Promotions (Promociones Digitales) WhatsApp and web-based sweepstakes and promotional campaigns for consumer brands or their sales channel. The platform handles the complete promotional process including chatbot development, prize delivery, and real-time results tracking.
- Payments and Prizes (Pagos y Premiaciones) End-to-end prize payout service handling raffle execution, winner payments via national transfers, Yape, or bank transfers, winner communication via WhatsApp, and auditable reporting dashboards.
- Ad-hoc Solutions (Soluciones Adhoc) Custom technology solutions built to specification using AI, automation, and tailored development to solve specific business challenges for client companies. Includes order-taking apps, digital field sales training, loyalty plans, digital promotions, WhatsApp campaigns, design, and web development.
- Order-Taking App (APP Toma Pedidos) Mobile application for sales representatives to take orders digitally, available as part of Reimagine's custom solutions portfolio.
- Digital Field Sales Training (Entrenamiento FFVV Digital) Digital training solution for field sales forces using image recognition technology, delivered as part of the ad-hoc solutions portfolio.
- Loyalty Plans (Planes de Lealtad) Customer loyalty program solutions for brands, built and delivered as custom ad-hoc technology implementations.
Quantifiable outcome
- 1+ million consumer participations in past campaigns
Companies that use Reimagine
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Reimagine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Reimagine partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Reimagine competitors and assessment
Company assessmentBroad incumbents
- Sinch: Sinch is a global messaging and communications platform-as-a-service provider with WhatsApp, RCS, and conversational AI capabilities. Following its acquisition of LATAM WhatsApp marketing player Hike, it directly competes with Reimagine in the region while offering a much broader portfolio.
- Bird (formerly MessageBird): Bird is a global omnichannel customer communications platform providing SMS, WhatsApp Business, email, and marketing automation APIs. It overlaps with Reimagine's WhatsApp campaign and messaging infrastructure but operates at much broader scale across channels and geographies.
- Twilio: Twilio is a global cloud communications platform exposing programmable messaging, voice, and WhatsApp APIs that brands and developers use to build campaigns and chatbots. It is a broad incumbent providing underlying infrastructure that overlaps with Reimagine's WhatsApp integration layer.
- Infobip: Infobip is a global cloud communications platform with strong WhatsApp Business, conversational AI, and customer engagement offerings for enterprises. It is a broad incumbent competing for the same enterprise marketing-tech wallet that Reimagine addresses in LATAM.
Direct peers
- Botmaker: Botmaker is a conversational AI platform offering enterprise-grade WhatsApp, web, and voice chatbots with marketing automation features. It is directly comparable to Reimagine's AI chatbot and WhatsApp campaign products, particularly for LATAM and Spanish-speaking markets.
- Aivo: Aivo is a conversational AI platform focused on LATAM enterprise brands, offering WhatsApp and web chatbots, automated customer service, and campaign engagement tools. It directly competes with Reimagine's AI chatbot and WhatsApp promotional capabilities for similar FMCG and enterprise customers in the region.
- Yalochat (Heynow / Grupo Sinch): Yalochat (now part of Sinch Group as Heynow) was a WhatsApp commerce, messaging, and conversational commerce platform targeting LATAM enterprises. It directly competed with Reimagine in WhatsApp-first promotional and customer engagement solutions for consumer brands in the region.
- Snipp Interactive: Snipp provides promotional marketing technology including receipt validation, sweepstakes, loyalty, and consumer engagement solutions for CPG brands. It competes directly with Reimagine's digital sweepstakes and promotional campaign execution offering for similar enterprise FMCG buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reimagine social profiles
Digital presenceReimagine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reimagine leadership team
Management profileNumber of profiles
Reimagine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reimagine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reimagine
What does Reimagine do?
Reimagine (DBA: Reimagina) builds and operates a WhatsApp- and web-based platform that lets consumer brands run end-to-end digital sweepstakes and promotional campaigns, including chatbot programming, real-time tracking, winner communication, and prize payment processing via national transfers, Yape, and bank transfers. The company also delivers custom ad-hoc technology solutions such as order-taking apps, digital field sales training, loyalty plans, and image recognition applications for client-specific business problems.
Is Reimagine a public or private company?
Reimagine is a private company. It is classified as unknown and is currently operating.
When was Reimagine founded?
Reimagine was founded in -1. It employs 51 to 100 people.
Where is Reimagine based?
Reimagine is headquartered in Lima, Peru, in the Latin America region.
How does Reimagine make money?
Three revenue lines are on record. Digital Promotions/Sorteos are the primary driver. The others are payment and Awards Processing and custom Ad-hoc Solutions.
Who are Reimagine's main competitors?
Broad incumbents on record are Sinch, Bird (formerly MessageBird), Twilio and Infobip. Direct peers are Botmaker, Aivo, Yalochat (Heynow / Grupo Sinch) and Snipp Interactive.
Does Reimagine have an API?
No public API is recorded for Reimagine.
What industry is Reimagine in?
Reimagine's product category is Marketing Technology. Its primary akta.pro industry code is HDAEAGAF, E-Signature & Digital Transaction Management (DTM). Its NAICS code is 541810 and its SIC code is 7311.