What Hagemans Verf does

Hagemans Verf is an independent, family-owned Dutch paint wholesaler founded in 1960, headquartered in Nijmegen with branch operations in Arnhem and a combined retail showroom in Groesbeek. The company distributes paints, lacquers, stains, adhesives, sealants, repair products, and painting supplies under a multi-brand portfolio that includes Caparol, Nelf Paints, Global Paint, Heron, and its proprietary P1 private label, alongside industrial equipment brands Graco (spray equipment) and Sia (abrasives). Its core technology layer is industrial color mixing (Maakwerk) supported by on-site tinting machinery and a technical advisory capability for complex substrates, delivered alongside a customer onboarding flow requiring business registration (KVK number).

The business serves three vertical segments: professional construction painters (Bouwverf), retail paint specialty and broad-package stores (Retail), and the wood-and-metal industry (Industry). For the Retail segment Hagemans operates a Private Label concept, producing and delivering products under the retailer's own brand with exclusive availability at the retailer's location. Revenue is generated through one-time wholesale and retail product transactions, with no subscription component. Pricing is opaque and quotes are provided on registration; customer acquisition is sales-led through physical retail counters, the website, an order app, and WhatsApp, supplemented by Instagram and local customer events.

The company operates its own delivery fleet covering the Deventer-Tiel-Roermond triangle, offering same-day delivery for early orders on northern routes and next-day delivery on southern routes, with external carriers used outside the service area. Ownership is entirely founder/family-controlled with no parent, investor, or PE/VC structure disclosed; the management team is not identified in the source material.

Name

Hagemans Verf

Legal name

Hagemans Verf

Website

https://hagemansverf.nl

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Hagemans Verf is an independent Dutch paint wholesaler founded in 1960, distributing paints, coatings, and supplies to professional painters, retail stores, and industrial customers via three branches and an own delivery fleet in Gelderland.

Ownership category

akta.pro rank

Product category

Paint and Coatings Wholesale Distribution

NAICS

Paint and Wallpaper Retailers (444120), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Paint wholesale distribution
• Industrial coatings supply
• Private label paint production
• Color mixing services
• Professional painting supplies

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Paint and Coatings Sales: Wholesale distribution of paints, lacquers, stains, adhesives, sealants, repair products, and painting supplies to professional painters, retailers, and industrial customers. Revenue is generated through one-time product transactions with no recurring subscription component.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hagemans Verf is an independent paint wholesale distributor supplying paints, lacquers, stains, adhesives, sealants, repair materials, fillers, brushes, rollers, spray equipment, and sanding materials to professional painters, paint specialty retailers, and industrial wood-and-metal customers. Its assortment spans multi-brand construction paints (Caparol, Nelf, Global Paint), its own P1 private label, the Heron non-paint brand, plus Graco spray equipment and Sia abrasives. Complementary services include own-fleet delivery, in-house color mixing, technical advisory, and Private Label production for retail partners.

Product overview

Hagemans Verf is an independent paint wholesale company serving professional painters (Bouwverf), retail (VBS and specialty paint shops), and industry (timber and metal industry). The company offers a complete assortment organized into two main categories: (1) Paint products under its main brands Caparol, Nelf Paints, Global Paint, and its own private label P1, plus the Heron non-paint brand, and (2) Non-paint products including Graco spray equipment, Sia abrasives, tools, and supplies. The product portfolio spans paints, varnishes, stains, adhesives/sealants, repair materials, fillers, brushes, rollers, and scaffolding. Services include delivery within the Deventer-Tiel-Roermond triangle, technical advisory, custom color matching, and a Private Label concept for retail customers. The company operates three branches in Nijmegen, Arnhem, and Groesbeek with an estimated coverage area of the Deventer-Tiel-Roermond triangle.

Differentiator

Problem solved

Functional benefit

Brands

• P1: The company's own private label brand offering a carefully selected line of products with reliable quality at a competitive price.
• Heron

Products and services

• Verf (Paint) Complete range of paints including primers, wall paints (interior/exterior), metal paints, concrete and floor coatings, system paints, pre-paints, spray cans, paint strippers, and chalk paints.
• Lakken (Varnishes/Lacquers) Range of varnishes and lacquers including parquet lacquer, floor lacquer, high-gloss, silk-gloss, matte, system paints, thinners, and additives.
• Beits (Wood Stains) Wood stains including transparent stains, opaque stains, exterior stains, and wood oil for finishing and protecting timber surfaces.
• Lijm & Kit (Adhesives & Sealants) Adhesives, sealants, caulking guns, knives, wallpaper adhesive, PUR foam, wood glue, construction adhesive, and adhesive combs for painters and finishers.
• Reparatie & Vullers (Repair & Fillers) Repair products and fillers including wall filler, wood filler, drywall filler, all-purpose filler, and specialty putties for wood and walls.
• Benodigdheden (Painting Supplies) Essential painting supplies including brushes, paint rollers, cleaning products, tape and masking, paint trays, painting tools, wallpaper, ladders and scaffolds, and color fans.
• Graco Industrial Spray Equipment Professional Graco spray equipment for industrial coating application including spraying, dipping, and brushing in wood and metal industry settings.
• Sia Abrasives (Sanding Materials) Professional Sia sanding materials for surface preparation in industrial coating applications.
• Private Label Concept Custom private label service allowing retail customers to sell professional-quality paint under their own branding, with complete in-house management, exclusive retailer-only availability, and fast flexible delivery in small batches.
• Own-Fleet Delivery Service Free own-fleet delivery covering the Deventer-Tiel-Roermond triangle, with same-day delivery for orders placed before 10:00 on northern routes and next-day delivery for southern routes.
• Custom Color Mixing Service (Maakwerk) Custom color matching service using advanced on-site color mixing machines to create any desired color exactly to project specification.
• Technical Advisory Service On-location technical advice from qualified staff on complex substrates and challenging color designs for both professional painters and industrial customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• CaparolcoreOthersMajor brand partner providing innovative facade and interior wall paints. Known for superior processing quality and extremely matte finishes that remain smooth even under raking light. Featured in promotional campaigns and summer BBQ events.
• Nelf PaintscoreOthersSpecialist in high-quality lacquers and primers for construction paints. Their systems guarantee years of protection and unmatched gloss retention even under harsh weather conditions.
• Global PaintcoreOthersEfficient and versatile paint systems with excellent price-quality ratio. Ideal for projects where speed and high coverage must go hand in hand.
• P1 (Private Label)coreOthersHagemans Verf's own private label brand offering carefully selected products they know thoroughly. Reliable quality at a competitive price.
• GracosupportingOthersSupplier of professional spray equipment sold through Hagemans Verf for industrial applications.
• SIAsupportingOthersSupplier of sanding materials used in industrial applications for surface preparation.
• HeronsupportingOthersNon-paint brand offering excellent price-quality ratio for construction painters.
• Private Label Retail PartnerscoreChannel Partner/ Reseller/ DistributorPaint specialty stores and broad-package retailers that sell Hagemans Verf's Private Label products under their own brand. Products are exclusively available at the retailer's location, providing differentiation from competitors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Jotun: Norwegian global paint manufacturer specializing in marine, protective, and decorative coatings. Comparable to Hagemans Verf as a paint industry peer with strong industrial coatings exposure; Jotun operates primarily outside the Netherlands, making it a regional rather than direct competitor despite overlapping business model.
• Hempel: Danish global paint manufacturer focused on marine, protective, and decorative coatings with significant industrial customer overlap. Comparable to Hagemans Verf as a Europe-based coatings company with similar decorative and industrial product segments, though primarily serving markets outside the Netherlands.
• Tikkurila (PPG): Finnish paint manufacturer now owned by PPG, specializing in decorative paints and wood finishes for consumers and professionals in the Nordics and Eastern Europe. Comparable to Hagemans Verf as a regional European decorative coatings player with a professional painter focus and adjacent product breadth in stains, lacquers, and wood care.

Broad incumbents

• AkzoNobel: Dutch-headquartered global paints and coatings company and the largest paint manufacturer in the world, with brands including Sikkens, Flexa, and International. Comparable to Hagemans Verf as the dominant Dutch paint industry force, serving overlapping end markets through retail and professional channels and competing indirectly through brand distribution.
• Axalta Coating Systems: Global coatings company specializing in transportation and industrial coatings. Comparable to Hagemans Verf specifically through its industrial segment, where Axalta's metal and industrial coatings overlap with Hagemans' Industry business serving steel constructions, machine building, and process installations.
• PPG Industries: US-listed global paint and coatings manufacturer serving construction, industrial, and transportation markets. Comparable to Hagemans Verf as a public market proxy for the global paint industry with overlapping professional and decorative coatings operations, including Tikkurila for the European professional channel.
• Sherwin-Williams: The world's largest paint company, US-headquartered, distributing through company-owned stores and direct sales. Comparable to Hagemans Verf as a leading global paint distributor operating across professional and consumer channels with vertically integrated brand and store economics similar in shape to Hagemans' distribution-plus-private-label model.
• Caparol (DAW SE): German family-owned paint manufacturer with the Caparol brand serving professional painters across Europe. Comparable to Hagemans Verf as a major paint manufacturer serving the same Dutch professional painter segment; Caparol is in fact Hagemans' flagship brand partner, anchoring the Bouwverf assortment.

Direct peers

• Wijzonol: Dutch independent paint and coatings manufacturer based in Baarn, producing professional and consumer paints, lacquers, and industrial coatings. Comparable to Hagemans Verf as a similarly-sized independent Dutch paint player serving professional painters and the building trade across overlapping product categories.
• Global Paint: Dutch paint manufacturer producing efficient, versatile paint systems sold through wholesalers and retailers. Comparable to Hagemans Verf as an independent Dutch paint company operating in the same end markets for professional painters; Global Paint is one of Hagemans' core brand partners, making it a directly comparable Dutch industry peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hagemansverf
• Xx.com/hagemansverf
• Facebookfacebook.com/HagemansVerf
• LinkedInlinkedin.com/company/hagemans-verf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagemans Verf