Orthodontiepraktijk Amsterdam Zuid

What Orthodontiepraktijk Amsterdam Zuid does

Orthodontiepraktijk Amsterdam Zuid is an independent Dutch orthodontic practice founded in 1991 and headquartered at Minervaplein 18 in Amsterdam Zuid, operating as part of a multi-location group that also serves Amsterdam Oost, Zuidoost, and Diemen. The practice employs 51–100 staff and delivers clinical orthodontic treatment for three patient segments: children and adolescents (ideal treatment age 9–14), adults seeking cosmetic or functional correction, and Amsterdam's international expat community served via a dedicated English-language website (expatortho.nl).

The practice's core product portfolio covers the full orthodontic treatment spectrum: metal braces (Metalen Beugels / slotjesbeugels), ceramic braces (Keramische Beugels), Invisalign transparent aligners (a third-party branded product), removable braces (Uitneembare Beugels), and post-treatment retainers (Retentie Beugels). Clinical workflows rely on 3D photography and X-ray imaging for treatment planning; no proprietary technology platforms were identified. The practice differentiates on a no-waiting-list policy (new patients seen within 4 weeks), ISO-NEN 9001 quality certification, and listed membership in the Beugel Scoren Toporthodontie network. Complex case capability includes post-surgical orthodontics coordinated with jaw surgeons.

The business model is professional-services fee-for-treatment, with revenue generated through multi-year orthodontic treatment plans (1–3 years for adults, 2–3 years for children). Payment flows through patient-funded fees, typically partially covered by Dutch supplemental health insurance (children under 18 are co-covered under parental supplemental policies). The go-to-market motion is direct-to-consumer via the practice websites, online registration portal (mijn.beugel.online), dentist referrals, and word-of-mouth; pricing is not publicly disclosed. Long-term CSR activity includes ~15 years of support for Stichting Sumbing Bibir, funding cleft lip and palate surgical missions in Indonesia.

Name

Orthodontiepraktijk Amsterdam Zuid

Legal name

Orthodontiepraktijk Amsterdam Zuid

Website

https://orthodontieamsterdam.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Orthodontiepraktijk Amsterdam Zuid is an independent Dutch orthodontic practice founded in 1991, operating multiple locations across Amsterdam and Diemen, offering braces and Invisalign for children, adults, and expats with no waiting list and ISO-NEN 9001 certification.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Clear Aligner Orthodontics (HLABABAD)

Keywords

• Orthodontic treatment services
• Metal braces
• Ceramic braces
• Invisalign aligners
• Retention braces

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic treatments including braces installation, adjustments, and removal. Treatment plans typically span 1-3 years for adults and 2-3 years for children. Revenue generated through treatment fees covered by health insurance supplemental plans. Dutch health insurance typically covers orthodontics for children under 18 through supplemental policies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Orthodontiepraktijk Amsterdam Zuid is an orthodontic practice that provides professional teeth alignment treatments for children, adolescents, and adults. Core offerings include metal braces (metalen beugels), ceramic braces (keramische beugels), Invisalign transparent aligners, removable braces (uitneembare beugels), and retention braces (retentie beugels). Treatment plans are personalized using 3D photography and X-rays, with an explicit no-waiting-list policy that schedules new patients within four weeks.

Product overview

Orthodontiepraktijk Amsterdam Zuid offers a comprehensive range of orthodontic treatments for children, adolescents, and adults. The practice provides multiple types of braces: traditional Metalen Beugels (metal braces) for durable tooth alignment, Keramische Beugels (ceramic braces) as a more aesthetic alternative, and Invisalign (transparent aligners) for nearly invisible teeth straightening. Additional offerings include Uitneembare Beugels (removable braces) for less severe corrections and Retentie Beugels (retention braces) to maintain treatment results. The practice emphasizes personalized treatment plans using 3D imaging technology and serves both Dutch and international patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Metalen Beugels (Metal Braces) Traditional stainless steel wire braces attached to the outside of teeth. Wires are adjusted periodically to gradually move teeth into the desired position; intended for patients needing durable comprehensive tooth alignment.
• Keramische Beugels (Ceramic Braces) Transparent or tooth-colored ceramic braces attached to the outside of teeth, less visible than metal braces. Aimed at patients who want a more aesthetic fixed-appliance option while still receiving comprehensive tooth alignment.
• Invisalign (Transparante Aligners) Clear, removable aligners custom-made to gradually straighten teeth. Nearly invisible when worn and can be removed for eating, drinking, brushing, and flossing; offered primarily to adult patients seeking discreet orthodontic treatment.
• Uitneembare Beugels (Removable Braces) Orthodontic appliances that can be removed by the patient for eating and cleaning. Used for less severe corrections or as part of early-intervention treatment in younger patients.
• Retentie Beugels (Retention Braces) Post-treatment retainers used to maintain teeth positions after active orthodontic treatment is completed; offered as the retention phase of orthodontic care.

Quantifiable outcome

• No waiting list - new patients seen within 4 weeks

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stichting Sumbing BibirminorStrategic or Co-development PartnerOrthodontiepraktijk Amsterdam Zuid supports Stichting Sumbing Bibir (Beautiful Smile Foundation), an independent foundation that provides funding for medical care for children with cleft lip and palate (schisis) in Indonesia and India. The foundation was established in 1993 by ir. Bernard Sjoerd Smits. The practice has been involved for approximately 15 years, supporting international teams of jaw surgeons who operate on cleft patients during medical missions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Align Technology (Invisalign): Global manufacturer of the Invisalign clear-aligner system, used by Orthodontiepraktijk Amsterdam Zuid as a key treatment modality. Comparable as the upstream technology/platform provider whose product is central to the practice's adult orthodontic offering.
• Colosseum Dental Group: One of Europe's largest dental service organisations operating clinics across multiple countries including the Netherlands. Comparable as a scaled, multi-site orthodontic and dental services operator with the capital base and consolidation capacity to pressure independent Dutch clinics.

Regional players

• Dentius: Dutch dental group operating multiple practices across the Netherlands. Comparable as a domestic multi-site dental/orthodontic operator competing for the same Dutch patient base, with similar positioning as an independent non-DSO-affiliated group.

Direct peers

• Orthodontiepraktijken van de Sande: Independent multi-location Dutch orthodontic practice group. Comparable as a directly competing Dutch orthodontic operator with similar service portfolio (braces, Invisalign, treatment for children and adults) and reliance on supplemental insurance reimbursement.
• Diamond Orthodontie: Dutch orthodontic practice chain operating in multiple Dutch cities. Comparable as a direct multi-location Dutch orthodontic peer offering similar brace modalities and patient demographics, competing head-to-head for insured Dutch families and adult patients.

Emerging players

• SmileDirectClub: Pioneer DTC clear-aligner brand offering remote-monitoring orthodontics globally. Comparable in adult clear-aligner modality and customer segment, representing the disruptive DTC model that pressures traditional in-clinic orthodontic economics.
• PlusDental: European clear-aligner brand operating partner clinics in Germany, Austria, UK, and Netherlands. Comparable in targeting adults seeking cosmetic orthodontic treatment with aligner-based solutions, representing a digitally-led alternative to traditional orthodontic clinics.
• Impress: European clear-aligner chain operating clinics across Spain, Italy, Germany, and the UK with vertically integrated aligner production. Comparable to Orthodontiepraktijk Amsterdam Zuid in offering adult-targeted clear aligner orthodontics, but differentiates via direct-to-consumer branding and tech-led patient onboarding.
• DrSmile: European DTC clear-aligner brand with physical partner clinics in Germany, Austria, Switzerland, and the Netherlands. Comparable in target customer (adults seeking mild-to-moderate correction) and modality (clear aligners), competing for the same adult patient pool.

Others

• Beugel.info: Dutch orthodontic comparison and information portal covering providers across the Netherlands. Comparable as the patient-acquisition channel where Orthodontiepraktijk Amsterdam Zuid competes for awareness with rival clinics and is benchmarked via the Beugel Scoren scoring system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orthodontiepraktijk-amsterdam-zuid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthodontiepraktijk Amsterdam Zuid