What Progress Georgia does

Progress Georgia is a nonprofit communications and research center founded in 2020 and headquartered in Atlanta, Georgia, that operates as a digital and communications hub for the progressive movement across the state. The organization partners with grassroots activists, advocates, and community organizers to reshape Georgia's legislative and electoral landscape, running campaigns on voting rights, reproductive rights, criminal justice reform, environmental justice, and labor issues. Its core activities consist of rapid-response media strategy, press release dissemination, digital storytelling, email newsletters, and social media organizing, with no proprietary technology products or commercial software offerings.

The organization does not sell products or services; its revenue model is entirely donation-based, accepting contributions from individuals and supporting organizations. Progress Georgia is part of a broader coalition architecture — it is a co-founding member of the GOAT (Georgia Organizers for Active Transformation) coalition, a participating organization in the America Votes Georgia 501(c)(4) coordination hub, and an affiliate of the Progress Now national network of state-based progressive organizations. It maintains formal partnerships with 40+ allied groups including ACLU of Georgia, NAACP Georgia, Sierra Club Georgia Chapter, New Georgia Project, Fair Fight, Black Voters Matter, Mi Familia Vota, 9to5 Georgia, and Working America.

Go-to-market is community-led: Progress Georgia positions itself as 'the bullhorn of the progressive movement' and 'the catalyst for civic engagement' in Georgia, amplifying partner voices through culturally authentic messaging and shaping factual narratives for news outlets. The organization is led by Executive Director Ashley Robinson and Communications Strategist Nicole Henderson, with a headcount of 11–50 employees. Its measurable operational footprint includes GOAT coalition canvassers knocking over 5.4 million doors during the 2022 Senate runoff to support voter turnout.

Name

Progress Georgia

Legal name

Progress Georgia

Website

https://progressga.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Progress Georgia is a nonprofit communications and research hub founded in 2020 that partners with grassroots activists and 40+ allied organizations to drive progressive civic engagement, electoral mobilization, and legislative accountability across the state of Georgia.

Ownership category

akta.pro rank

Product category

Progressive Advocacy Services

NAICS

Social Advocacy Organizations (81331), Civic and Social Organizations (81341), Public Relations Agencies (54182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Civic, Citizenship & Community Engagement Education (EDAAAEAI), Nonprofit & Cause Communications (BPAFADAK), Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)

Keywords

• Progressive advocacy
• Civic engagement
• Political communications
• Grassroots organizing
• Electoral advocacy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations: Progress Georgia accepts donations from individuals and organizations to support their progressive advocacy work in Georgia. The organization positions itself as 'the bullhorn of the progressive movement' and relies on donor support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Progress Georgia is a non-profit communications and research center that serves as a digital and communications hub for the progressive movement in Georgia. It partners with grassroots activists, advocates, and community organizers to empower them with media and messaging tools, amplify community voices through storytelling, and catalyze civic engagement around progressive policy and electoral priorities statewide.

Product overview

Progress Georgia is a nonprofit political digital and communications hub for the progressive movement in Georgia. It is not a technology product company. The organization provides advocacy communications, media strategies, and grassroots organizing support rather than commercial software products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Progressive Advocacy Communications Communications and media strategy services that arm grassroots activists, community leaders, and advocates with tools to collectively reshape the narrative of progress across Georgia.
• Community Storytelling and Amplification Truth-telling services that work with Georgia's most impacted communities to share compelling stories about issues and policies directly affecting residents.
• Civic Engagement Catalysis Programs that inspire Georgia communities to convert passion into action, including voter mobilization, legislative accountability efforts, and coalition-driven advocacy campaigns.

Quantifiable outcome

• During the 2022 Senate runoff, canvassers with the GOAT coalition knocked on over 5.4 million doors across Georgia to help turn out the vote

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and major.

• America Votes GeorgiacoreStrategic or Co-development PartnerProgress Georgia works as part of the America Votes Georgia 501(c)(4) coordination hub. America Votes Georgia coordinates progressive advocacy groups across the state to maximize electoral and legislative impact.
• Georgia Alliance for ProgresscoreStrategic or Co-development PartnerProgress Georgia is a partner with the Georgia Alliance for Progress, a coalition working to advance progressive policies and candidates in Georgia.
• Progressive Infrastructure Network of GeorgiacoreStrategic or Co-development PartnerProgress Georgia participates in the Progressive Infrastructure Network of Georgia, which provides infrastructure support to progressive organizations in the state.
• Progress Now NetworkcoreStrategic or Co-development PartnerProgress Georgia is part of the Progress Now network, a national network of state-based progressive organizations. Progress Now provides resources, coordination, and support to affiliated state organizations.
• ACLU of GeorgiamajorGTM or Marketing PartnerProgress Georgia partners with ACLU of Georgia on advocacy campaigns including reproductive rights, voting rights, and criminal justice reform.
• NAACP GeorgiamajorGTM or Marketing PartnerProgress Georgia works with NAACP Georgia on civil rights advocacy and voter protection initiatives.
• Sierra Club Georgia ChaptermajorGTM or Marketing PartnerProgress Georgia partners with Sierra Club Georgia Chapter on environmental justice and climate advocacy.
• New Georgia ProjectmajorGTM or Marketing PartnerProgress Georgia collaborates with New Georgia Project on voting rights advocacy and voter registration efforts.
• Black Voters MattermajorGTM or Marketing PartnerProgress Georgia works with Black Voters Matter on Black voter engagement and mobilization.
• Georgia Conservation Voters Education FundmajorGTM or Marketing PartnerProgress Georgia partners with Georgia Conservation Voters Education Fund on environmental advocacy.
• Mi Familia VotamajorGTM or Marketing PartnerProgress Georgia partners with Mi Familia Vota on Latino civic engagement and voter mobilization in Georgia.
• 9to5 GeorgiamajorGTM or Marketing PartnerProgress Georgia works with 9to5 Georgia on labor advocacy and women's workplace rights issues.
• Fair FightmajorGTM or Marketing PartnerProgress Georgia collaborates with Fair Fight on voting rights and election protection efforts.
• Georgia Coalition for the People's AgendamajorGTM or Marketing PartnerProgress Georgia partners with Georgia Coalition for the People's Agenda on voting rights and civic engagement.
• Working AmericamajorGTM or Marketing PartnerProgress Georgia works with Working America on labor and progressive advocacy.
• GALEO Impact FundmajorGTM or Marketing PartnerProgress Georgia partners with GALEO Impact Fund on Latino civic engagement.
• Asian American Advocacy FundmajorGTM or Marketing PartnerProgress Georgia works with Asian American Advocacy Fund on AAPI voter engagement.
• Care in ActionmajorGTM or Marketing PartnerProgress Georgia partners with Care in Action on domestic worker advocacy.
• Georgia Organizers for Active Transformation (GOAT)coreStrategic or Co-development PartnerProgress Georgia is a founding member of the GOAT coalition, a statewide coalition of 30+ voting rights and grassroots groups that coordinates electoral and advocacy efforts across Georgia.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Progress Now: Progress Now is the national parent network of state-based progressive advocacy organizations, including Progress Georgia. It is a broad incumbent — same mission and GTM playbooks, but operating nationally across multiple state affiliates rather than within Georgia alone.

Direct peers

• Fair Fight: Fair Fight is a Georgia-based voting rights and election protection organization also partnered with Progress Georgia in the GOAT coalition. It is the most directly comparable peer — same state, same voter mobilization and progressive advocacy mandate, with a comparably sized team and donor-funded model.
• Black Voters Matter: Black Voters Matter is a voting rights and Black voter engagement organization with a named partnership with Progress Georgia. Both organizations focus on expanding civic participation among marginalized communities in Georgia through mobilization, advocacy, and coalition work.
• America Votes Georgia: America Votes Georgia is the 501(c)(4) coordination hub that Progress Georgia operates within. It is the most structurally comparable organization — same coordination function, same funding mechanism, and explicitly identified as Progress Georgia's parent coordination entity.
• New Georgia Project: New Georgia Project is a nonprofit focused on voter registration and civic engagement in Georgia. It is a direct peer — also listed as a Progress Georgia partner — operating in the same state with overlapping voter-mobilization objectives for progressive communities.
• Georgia Alliance for Progress: Georgia Alliance for Progress is a coalition of progressive organizations working on policy and electoral advocacy in Georgia and a named Progress Georgia partner. Highly comparable in mission, scope, and coalition-style operating model.
• GALEO Impact Fund: GALEO Impact Fund is a Georgia-based Latino civic engagement organization and Progress Georgia partner. Both organizations target civic participation and voter mobilization in Georgia, with overlapping progressive donor pools.
• 9to5 Georgia: 9to5 Georgia is a statewide working women's rights and economic justice advocacy organization and a named Progress Georgia partner. Both operate within the same Georgia progressive coalition ecosystem with overlapping advocacy priorities and donor bases.
• Mi Familia Vota Georgia: Mi Familia Vota is a Latino civic engagement organization running Georgia operations as a Progress Georgia partner. Both organizations share goals of Latino voter mobilization and progressive civic engagement in Georgia.
• ACLU of Georgia: ACLU of Georgia is a statewide civil liberties advocacy organization and a named Progress Georgia partner. Both organizations run issue campaigns (voting rights, criminal justice, reproductive rights) in Georgia and share coalition infrastructure through overlapping partner networks.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/progress4_ga
• Instagraminstagram.com/progressgeorgia
• Facebookfacebook.com/progressga
• LinkedInlinkedin.com/company/progress-georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progress Georgia