ProgressNow
ProgressNow is a Denver-based nonprofit founded in 2003 that operates a network of 25+ state partner organizations, providing progressive advocacy groups with year-round earned media, digital communications, and online organizing capacity across the United States.
- Company typePrivate
- Founded2003
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ProgressNow does
ProgressNow is a U.S. nonprofit advocacy organization founded in 2003 and headquartered in Denver that serves as the hub for a network of 25+ state partner organizations operating across the United States. Its primary function is to fill a communications infrastructure gap for the progressive movement at the state and local level, providing multi-issue, year-round advocacy, earned media strategy, targeted email campaigns, and digital organizing capacity to grassroots groups that lack the internal resources to execute these functions on their own. Each state affiliate operates as an independent organization with full-time staff focused on rapid-response media, online campaigns, and new-media tactics, while leveraging shared tools, training, and strategic coordination from the national entity.
ProgressNow firmographics
Firmographics- Name
- ProgressNow
- Legal name
- ProgressNow
- Website
- http://progressnow.org/
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProgressNow is a Denver-based nonprofit founded in 2003 that operates a network of 25+ state partner organizations, providing progressive advocacy groups with year-round earned media, digital communications, and online organizing capacity across the United States.
- Ownership category
- akta.pro rank
ProgressNow industry classification
Industry- Product category
- Progressive Advocacy and Political Communications Services
- NAICS
- Social Advocacy Organizations (81331), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)
Keywords
Where ProgressNow is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
ProgressNow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Donations and Fundraising: ProgressNow raises funds from supporters and donors to sustain their progressive advocacy operations. They operate donation pages through ActionNetwork and encourage supporters to donate to amplify the impact of grassroots organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ProgressNow product offering
Product offeringCore offering
ProgressNow operates a national network of 25+ state-based progressive advocacy organizations that provide multi-issue, year-round communications capacity for the progressive movement. Its services include creative earned media strategies, targeted email campaigns, rapid-response media outreach, and digital campaign execution, supported by proprietary social networking and online organizing tools used by state partners to mobilize citizens and amplify progressive messaging.
Product overview
ProgressNow is a network of state-based progressive advocacy organizations providing multi-issue, year-round communications capacity. The core offering is the ProgressNow State Partner Network, which includes proprietary social networking and organizing tools, earned media services, and digital campaign services. The network comprises over 30 state affiliate organizations across the United States (including ProgressNow Colorado, Fuse Washington, Progress Virginia, Battle Born Progress, Progress North Carolina Action, Progress Iowa, A Better Wisconsin Together, Forward TN, Alliance for a Better Minnesota, Progress Michigan, Progress Florida, ProgressNow New Mexico, Granite State Progress, Advance Maryland, Progress Arizona, Commonwealth Communications, Kansas Coalition for Common Sense, Stand Up Indiana, Progress Missouri, Innovation Ohio, Prairie Action ND, Alliance for a Better Utah, Middle Fork Strategies, Progress Georgia, For AR People, Courage California, and The 907 Initiative), each operating independently while leveraging shared tools, strategies, and communications infrastructure. Together, the network has built an online audience exceeding 5 million people and generates news stories across local, state, and national press.
Differentiator
Problem solved
Functional benefit
Products and services
- ProgressNow State Partner Network A nationwide network of state-based progressive advocacy organizations providing multi-issue, year-round communications capacity, earned media strategies, targeted email campaigns, and cutting-edge new media services to promote progressive ideas and causes across key U.S. states.
- Social Networking and Organizing Tools
Quantifiable outcome
- Online audience exceeds 5 million people
- +1 more outcomes
Companies that use ProgressNow
Customer profileSegments2 records
Ideal customer profiles1 record
ProgressNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ProgressNow partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core.
- Stand Up IndianacoreStand Up Indiana serves as a communications hub for progressive ideas, empowering people to create change by organizing them online, delivering resonant messages, and amplifying voices in the media.
- Middle Fork StrategiescoreMiddle Fork Strategies empowers progressive voices, holds leaders accountable, and works toward a Montana where constitutional rights and freedoms are protected and everyone has access to quality education, good-paying jobs, and affordable housing.
- Commonwealth CommunicationscoreCommonwealth Communications is the digital and communications hub of Pennsylvania's progressive, public interest, and pro-democracy community. They combine communications, digital and public relations capacity, and community building.
- A Better Wisconsin TogethercoreState-based research and communications hub for progressives. Their messaging is research driven and targeted for maximum impact using cutting edge digital, earned, paid and social media strategies. Part of the ProgressNow state affiliate network since 2019.
- Advance MarylandcoreAdvance Maryland makes advocacy campaigns more effective by amplifying the voices, ideas, and messages of organizations and coalitions working for progress, opportunity, and equity in Maryland.
- Forward TNcoreForward TN promotes policies that make Tennessee a fairer, healthier, more equitable state. They focus on elevating voices that educate the public and expose harmful effects of extreme partisan or corrupt policies.
- Granite State ProgresscoreGranite State Progress works year-round to engage citizens from across New Hampshire around issues of immediate state or local concern. They provide a strong, credible voice in advancing progressive solutions and work as a communications team for the entire progressive community.
- Progress ArizonacoreProgress Arizona serves as a digital hub for Arizona progressives, offering training, coaching and coordination to grassroots groups, providing strategic rapid response capacity, and executing cutting-edge digital campaigns.
- Progress IowacoreProgress Iowa is a communications hub and leading voice for the progressive community in Iowa. They advocate for shared values, creating winning messages and resources for partners and concerned citizens.
- Progress VirginiacoreProgress Virginia drives powerful, values-based narratives to uplift and amplify grassroots voices through innovative digital communications and earned media strategies. They build progressive power alongside marginalized communities.
- Battle Born ProgresscoreBattle Born Progress empowers, engages, and mobilizes Nevada voters to build a state where everyone has a fair opportunity to succeed through strategic communication efforts.
- Progress FloridacoreProgress Florida combines timely research, creative online organizing, and rapid response media outreach to win a Florida that works for all Floridians.
- Fuse WashingtoncoreFuse Washington is the ProgressNow state affiliate for Washington. Their mission is to achieve progress through government by the people and for the people in Washington State.
- Progress MichigancoreProgress Michigan's mission is to provide a strong credible voice that holds public officials and government accountable, assists in the promotion of progressive ideas and uses state-of-the-art web based new media to build grassroots support for progressive ideas.
- Alliance for a Better MinnesotacoreAlliance for a Better Minnesota empowers hardworking Minnesotans by lifting up their stories and holding conservatives accountable. Serves as the state affiliate since 2006.
- ProgressNow ColoradocoreProgressNow Colorado provides a strong, credible voice in advancing progressive solutions to critical community issues, acting as the collective voice for the progressive movement in Colorado.
- Alliance for a Better UtahcoreAlliance for a Better Utah is a ProgressNow state affiliate working to drive a public narrative that empowers Utahns and holds public officials accountable.
- Innovation OhiocoreInnovation Ohio is a catalyst for progressive policy and grassroots activity that improves the lives of Ohio's working families. Serves as the ProgressNow Ohio state affiliate.
- Prairie Action NDcorePrairie Action ND is a rapid response communications organization promoting progressive values, messages and actions. They are the permanent home for progressive media and action in North Dakota.
- Progress North Carolina ActioncoreProgress North Carolina is the center for innovative research, data-driven messaging, training, and communication strategies for the progressive community. They work to shift the narrative around good governance and promote social solidarity for a multi-racial democracy.
- ProgressNow New MexicocoreProgressNow New Mexico is New Mexico's progressive communications hub that centers justice for systemically excluded communities by building political power through partnerships, trusted digital communications, and issue-based and political campaigns.
- Progress MissouricoreProgress Missouri is a multi-issue progressive advocacy organization that combines cutting edge online organizing and communications with rapid and hard-hitting earned media strategies.
- Kansas Coalition for Common SensecoreKansas Coalition for Common Sense develops research-based messages to empower Kansas voters, advocates, and leaders in their fight to advance common sense Kansas values. They assist partners with critical communication services and training.
- Progress GeorgiacoreProgress Georgia uplifts the values and voices of the progressive movement across Georgia by elevating the issues that matter most to communities.
- For AR PeoplecoreFor AR People works to rebuild a government of AR people, by AR people and for AR people through accessible democracy, transparency, and accountability.
- The 907 InitiativecoreThe 907 Initiative is an Alaska-based government watchdog organization working to increase public transparency for state and local government and promote Alaskan values.
- Courage CaliforniacoreCourage California provides tools needed to unite with communities organizing for progressive change, exposing forces of corruption and holding representatives to account.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ProgressNow competitors and assessment
Company assessmentBroad incumbents
- ACLU: Large national advocacy organization with state affiliates running multi-issue legal and policy campaigns. Comparable in operating a federated state-affiliate model for progressive advocacy, though with a narrower civil liberties focus.
- Americans for Prosperity: Koch-backed conservative advocacy organization with state operations running multi-issue campaigns. Comparable to ProgressNow's model of multi-state issue advocacy and grassroots mobilization but with substantially larger resources.
- Center for American Progress: Larger progressive policy think tank with broader research and advocacy mandate. Overlaps with ProgressNow's mission to advance progressive ideas but operates at a larger scale with different funding model.
Direct peers
- People's Action: National network of state and local progressive affiliate organizations conducting direct action, organizing, and advocacy. Closely matches ProgressNow's federation model of state partners working on multi-issue progressive causes.
- State Policy Network: Conservative counterpart network of state-level think tanks and advocacy organizations. Directly mirrors ProgressNow's federation model but on the political right, making it the closest structural analog for comparison.
- CREDO Action: Progressive mobile activism and online advocacy platform running petitions and campaigns. Highly comparable digital-first progressive advocacy model targeting engaged donor-activists.
- American Legislative Exchange Council (ALEC): Conservative federation of state legislators and organizations influencing state-level policy. Comparable to ProgressNow as a state-focused federation shaping policy and political narratives at the state level.
- Common Cause: Nonpartisan government accountability and democracy advocacy organization with state affiliates. Similar model of state-based civic advocacy infrastructure focused on holding officials accountable.
- MoveOn.org: Progressive digital advocacy organization focused on online mobilization, petitions, and rapid-response campaigns. Highly comparable to ProgressNow in using digital communications to drive progressive policy outcomes.
- Media Matters for America: Progressive media watchdog organization focused on monitoring conservative media narratives. Comparable to ProgressNow in using media communications as the primary lever for advancing progressive causes.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProgressNow social profiles
Digital presenceProgressNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProgressNow leadership team
Management profileNumber of profiles
Profiles1 record
ProgressNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProgressNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProgressNow
What does ProgressNow do?
ProgressNow operates a national network of 25+ state-based progressive advocacy organizations that provide multi-issue, year-round communications capacity for the progressive movement. Its services include creative earned media strategies, targeted email campaigns, rapid-response media outreach, and digital campaign execution, supported by proprietary social networking and online organizing tools used by state partners to mobilize citizens and amplify progressive messaging.
Is ProgressNow a public or private company?
ProgressNow is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ProgressNow founded?
ProgressNow was founded in 2003. It employs 1 to 10 people.
Where is ProgressNow based?
ProgressNow is headquartered in Denver, United States, in the North America region.
How does ProgressNow make money?
One revenue line is on record: donations and Fundraising.
Who are ProgressNow's main competitors?
Broad incumbents on record are ACLU, Americans for Prosperity and Center for American Progress. Direct peers are People's Action, State Policy Network, CREDO Action, American Legislative Exchange Council (ALEC), Common Cause, MoveOn.org and Media Matters for America.
Does ProgressNow have an API?
No public API is recorded for ProgressNow.
What industry is ProgressNow in?
ProgressNow's product category is Progressive Advocacy and Political Communications Services. Its primary akta.pro industry code is BPAGALAK, Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good). Its NAICS code is 81331 and its SIC code is 8300.