PracticeHub
PracticeHub is a cloud-based, all-in-one practice management software platform purpose-built for chiropractors, serving 4,000+ clinics across 30+ countries with subscription-based per-practitioner pricing and a patient mobile app.
- Company typePrivate
- Founded-
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PracticeHub does
PracticeHub is a cloud-based practice management software platform purpose-built for chiropractors, operated by Cyprus-registered Zyricon Limited and serving 4,000+ clinics across more than 30 countries. The platform unifies scheduling, SOAP-note clinical documentation with spinal shortcodes, integrated billing via Stripe and GoCardless, patient retention automation, and reporting/insights inside a single multilingual system hosted on AWS across six regions (Ireland, London, Paris, Amsterdam, Sydney, Ohio). Adjacent products include the PracticeHub Patient App (iOS and Android, with a £40/month Whitelabel option), a public REST API with developer documentation, and integrations with Mailchimp, Google Drive, Dropbox, Algolia, and Intercom.
The business model is product-led growth with a 30-day no-credit-card free trial, self-serve signup through practicehub.io, and a per-practitioner monthly subscription (admin and receptionist users included free, no minimum contract, cancel anytime). Supplementary revenue streams include the Whitelabel Patient App add-on, SMS credits at 6.75p per credit in the UK, and a Spain-specific VeriFactu/TicketBAI fiscalisation fee of €7.50 per clinic location per month. Customer acquisition is overwhelmingly organic, with 99% of new users citing word-of-mouth referrals, and a Startup Scheme offers new clinics 90% off in year one with continued discounts in years two and three. The company is bootstrapped with 1-10 employees, no disclosed external funding, and founders Jeremy McMinn and Charlotte McMinn listed in leadership.
PracticeHub firmographics
Firmographics- Name
- PracticeHub
- Legal name
- Zyricon Limited
- Website
- https://practicehub.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PracticeHub is a cloud-based, all-in-one practice management software platform purpose-built for chiropractors, serving 4,000+ clinics across 30+ countries with subscription-based per-practitioner pricing and a patient mobile app.
- Ownership category
- akta.pro rank
PracticeHub industry classification
Industry- Product category
- Chiropractic Practice Management Software
- NAICS
- Offices of Other Health Practitioners (6213)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)
Keywords
Where PracticeHub is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PracticeHub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Practitioner Licenses: Monthly subscription model with per-practitioner licensing. Admin and receptionist users access free. Practitioner users require paid license. No upfront costs, no minimum contract term, cancel anytime.
- Whitelabel App Add-on: Premium whitelabel Patient App at £40 per month (changed from annual £595), allowing clinics to deploy their own branded app.
- Clinic Messenger Add-on: Premium add-on for real-time messaging between Patient App and clinic front desk. Now included free with subscription.
- SMS Credits: Optional SMS credit purchases at 6.75p per credit for UK customers (prices vary internationally) for sending appointment reminders and notifications.
- Fiscalisation Fee (Spain): Additional monthly fee of €7.50 per clinic location for VeriFactu/TicketBAI tax compliance integration for Spanish users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-Practitioner Subscription |
| Subscription | Annual | Startup Scheme - New Clinics |
| Subscription | Monthly | Whitelabel Patient App Add-on |
| Usage-based | Pay-as-you-go | SMS Credits |
| Subscription | Monthly | Fiscalisation (Spain) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
PracticeHub product offering
Product offeringCore offering
PracticeHub is a cloud-based, all-in-one practice management software platform built specifically for chiropractic clinics. It provides patient scheduling, clinical notes, billing, recalls, and communication tools, enabling chiropractors to automate front-desk operations and manage patient lifecycles from a single system.
Product overview
PracticeHub is a single unified all-in-one clinic management platform designed specifically for chiropractors. The core PracticeHub Platform provides scheduling, clinical notes, integrated billing, patient management, insights/analytics, retention tools, and automation within a multilingual system. The product portfolio includes the PracticeHub Patient App (a separate mobile application for iOS and Android enabling patient self-service), Online Bookings (for patient-initiated appointment management), and premium add-ons including the Whitelabelled Patient App (custom branded app at £40/month), Clinic Messenger (real-time in-app messaging now included free), and AutoChiro (AI-powered virtual receptionist for patient acquisition). The platform also offers a Startup Scheme providing 90% discount in year one for new clinics.
Differentiator
Problem solved
Functional benefit
Products and services
- PracticeHub Platform
Quantifiable outcome
- 99% of new users join via word-of-mouth referrals
- +1 more outcomes
Companies that use PracticeHub
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
PracticeHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature9 records
PracticeHub partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic and core.
- AutoChirostrategicAI-driven integration for patient acquisition, conversion, and referrals. Features include: appointment booking bot that auto-schedules patients, Facebook lead conversion to booked appointments, and automatic internal referral system. Must sign up at autochiro.ai to activate.
- StripecoreStripe is the primary payment processing partner for PracticeHub, handling card-on-file, one-off charges, and autopay functionality. PCI DSS Level 1 certified. Stripe encrypts and stores all card data - PracticeHub does not store any card information.
- GoCardlesscoreGoCardless handles direct debit and bank account payments for PracticeHub users. PCI DSS Level 1 certified.
- Amazon Web Services (AWS)coreCloud hosting platform for PracticeHub. All live data is hosted on AWS including databases and uploaded files. Multiple AWS regions used for redundancy and backup distribution (Ireland, London, Paris, Amsterdam, Sydney, Ohio).
- BackblazecoreOffsite encrypted backup provider for PracticeHub. Provides independent backup layer for both database records and uploaded files, separate from AWS.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
PracticeHub competitors and assessment
Company assessmentOthers
- Mailchimp: Mailchimp is an email marketing and automation platform that PracticeHub integrates with for retention and recall workflows. It is a complementary ecosystem partner rather than a direct competitor, but it competes for share of chiropractor marketing spend.
- Acuity Scheduling: Acuity Scheduling is a general-purpose appointment scheduling SaaS used by chiropractors and other health practitioners as a lighter-weight alternative to full practice management. It is an adjacent competitor on the scheduling layer rather than full clinic management.
Direct peers
- ChiroTouch: ChiroTouch is a chiropractic-specific EHR and practice management system widely used in the US chiropractic market. It is a direct vertical competitor to PracticeHub with overlapping SOAP-note and clinic-management functionality.
- Power Diary: Power Diary is a practice management system for allied health, mental health, and chiropractic clinics, offering online bookings, clinical notes, SMS reminders, and billing. It directly competes for chiropractic customers in the UK, Australia, and other markets PracticeHub serves.
- SimplePractice: SimplePractice is a well-funded practice management platform for health and wellness professionals, with scheduling, notes, billing, telehealth, and client portal features. It is a direct horizontal competitor serving similar SMB health-practitioner customers.
- ChiroFusion: ChiroFusion is a cloud-based chiropractic practice management and EHR platform serving solo and group chiropractic practices. It is a direct vertical competitor with overlapping SOAP documentation, scheduling, and billing capabilities.
- Cliniko: Cliniko is a practice management system for allied health professionals and clinics, offering scheduling, clinical notes, billing, and patient management. It directly competes with PracticeHub for the same solo and small-clinic chiropractic customer base.
- Jane App: Jane App is a leading practice management platform for health and wellness practitioners (including chiropractors), offering scheduling, charting, billing, and an online booking marketplace. It is a direct competitor to PracticeHub in the same SMB health-practitioner segment.
Broad incumbents
- Tebra (formerly Kareo): Tebra is a large, well-funded healthcare practice management and EHR platform serving physician practices and billing services across the US. While not chiropractic-specialised, it overlaps broadly on scheduling, billing, and patient engagement for SMB healthcare providers.
- Cliniceo (by ManageMyPractice / Nuesoft): Nuesoft Technologies offers practice management and EHR solutions for small-to-mid physician practices. It is a broad healthcare SaaS incumbent with overlapping scheduling and billing functionality for ambulatory clinics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PracticeHub social profiles
Digital presencePracticeHub compliance and trust
Trust signalCompliance2 records
PracticeHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
PracticeHub leadership team
Management profileNumber of profiles
Profiles2 records
PracticeHub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PracticeHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PracticeHub
What does PracticeHub do?
PracticeHub is a cloud-based, all-in-one practice management software platform built specifically for chiropractic clinics. It provides patient scheduling, clinical notes, billing, recalls, and communication tools, enabling chiropractors to automate front-desk operations and manage patient lifecycles from a single system.
Is PracticeHub a public or private company?
PracticeHub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PracticeHub founded?
PracticeHub was founded in -1. It employs 1 to 10 people.
Where is PracticeHub based?
PracticeHub is headquartered in Brighton, United Kingdom, in the Europe region.
How does PracticeHub make money?
Five revenue lines are on record. Subscription - Practitioner Licenses are the primary driver. The others are whitelabel App Add-on, clinic Messenger Add-on, SMS Credits and fiscalisation Fee (Spain).
Who are PracticeHub's main competitors?
Others on record are Mailchimp and Acuity Scheduling. Direct peers are ChiroTouch, Power Diary, SimplePractice, ChiroFusion, Cliniko and Jane App. Broad incumbents are Tebra (formerly Kareo) and Cliniceo (by ManageMyPractice / Nuesoft).
Does PracticeHub have an API?
Yes. PracticeHub offers a REST API that enables developers to build integrations on top of the platform. The API supports file uploads to patient records, patient log creation, attaching files to patient logs, and retrieving timeslot availability. Developers can build automated data backup processes, scheduling tools, and integrations using polling or webhooks approaches. API documentation is available at developers.practicehub.io. Developer documentation is at developers.practicehub.io.
What industry is PracticeHub in?
PracticeHub's product category is Chiropractic Practice Management Software. Its primary akta.pro industry code is HSADALAG, Chiropractic Rehabilitation & Therapeutic Exercise. Its NAICS code is 6213 and its SIC code is 7372.